Wibo

I'm building educational products at a scale to solve challenging problems and assist individuals in advancing their careers.

Head of Learning Design and Training

Remote Leadership Works

🏢 Remote Leadership Works facilitates ambitious leaders to realize their potential, enabling them to explore and transform their vision.

✅ Built the product portfolio and the overall product strategy.
✅ Designed, planned, and executed The Leadership Dojo, a cohort based leadership development program.
✅ Bootstrapped a leadership development program for first-time managers.

Head Instructor and Founder

The Owl and The Beetle

Editor in Chief

Avanscoperta

I conduct workshops for new manager, unleashing their full potential leading high-impact teams.

Topics include:
- Managing people with confidence
- Understanding your team members
- Asking powerful questions
- Navigating difficult conversations
- Negotiating and setting expectations, as well as keeping people accountable for them
- Giving and receiving feedback like a pro.

Effective Management Trainer

Team Tumbleweed

🏢 Team Tumbleweed is an international team of young professionals striving to develop a revolutionary approach to Mars exploration.

✅ Mentored the leadership team to enhance the capacity to scale the workforce, manage projects, and optimize the organization's performance. Hosted 10+ mentorship meetings so far.

Mentor, Leadership and Management

Automattic

🏢 Automattic is the company behind WordPress.com, Tumblr, WooCommerce, Jetpack, Simplenote, Day One, and more. It's a fully distributed multinational software company with over 2000 employees in 98 countries, speaking 123 languages.

Product: 
✅ Directed the evolution of the sign-up and payment flows for jetpack.com. 
✅ Supervised the development of the unbundling and repositioning of our core products. 
✅ Overviewed the development of the partnership and agencies portal.

Leadership: 
✅ Directed a department of five engineering teams (30+ people) over 12+ timezones.
✅ Talent Management: Implemented a leadership development program for engineering managers. 
✅ Mentored engineering managers across the whole organization.

Key Results:
✅ Launched a new product offer, spinning off individual components, instead of the previous bundled offer.
✅ Implemented processes for forecasting and roadmap maintenance.
✅ Built an accountability and professional development plan for engineering managers and their engineering teams.

Director of Product Engineering

✅ Established, developed, and managed a team of software engineers across four continents. Led the team in charge of the overall user experience, from sign-up flows to the new user experience.

Senior Software Engineering Manager

✅ Successfully planned, designed, and implemented experiments to analyze customer behaviors across multiple products. Contributed to developing the in-house A/B testing infrastructure and facilitated multiple learning cohorts concerning growth and conversion rate optimization.

Growth Engineer - SAAS pipeline

WordCamp Europe

🏢 WordCamp Europe is an annual global conference that celebrates the WordPress community in a different European city each year. It provides a platform for members of the WordPress community to come together, share their knowledge and experiences, network, and engage in conversations about WordPress. Moreover, it is a chance to welcome people from all over the world to Europe to appreciate its diversity and culture.

✅ Led the Sponsor Team, which was instrumental in ensuring the ticket prices remained low while providing our attendees with a high-quality event. 

✅ Rallied companies aligned with our philosophies and relevant to our attendees and providing them with a high-profile experience in return.

Sponsors Program Team Lead

✅ I spearheaded the Volunteers team, comprising individuals who generously dedicated their time and effort to ensure a successful outcome.

✅ I had the esteemed privilege of recruiting, training, organizing and managing a team of over 250 members over a period of three days.

Volunteers Program Team Lead

✅ I collaborated in the planning and execution of the event, including providing local logistical support.

✅ I was the content team leader responsible for creating the event's agenda, selecting the speakers, and ensuring a successful conference.

Global Conference Co-Organizer

Heisenberg Media

Heisenberg Media will provide you with the highest-quality of photographic services for your event.

Portrait photographer specialized in creating high-quality headshots for the tech industry.

Took over 200+ portraits/year.

Founding Partner - Master of Portraits

Transforming leadership chaos into clarity; I provide strategic support, enabling managers to unlock their full potential. Eager to connect with new professional opportunities.

I’ve built my career by stepping into the unknown—with curiosity, focus, and a drive to help.

Across roles and industries, one thing’s always been true: people come to me when things feel stuck.

Sometimes it’s a process that needs structure. Sometimes it’s a team dynamic that needs clarity. Sometimes it’s just someone needing to feel heard. Whatever the challenge, I bring order, calm, and accountability.

I don’t chase titles or trends. I follow what works—listening deeply, managing complexity, and helping people move forward with confidence.

Helping isn’t a soft skill. It’s how I lead, how I build trust, and how I make work—and people—better.

If you’re navigating change or trying to create something that actually works, I’m here to help.

Let’s figure it out—together.


Luca Sartoni

Amazon

Director, Software Development

Senior Software Development Manager

Software Development Manager - SCOT

Sr. Technical Program Manager - GIPA

Amazon Payment Services

As the leader of the global technology function at Amazon Payment Services, I am both passionate about and dedicated to re-imagining digital payments for customers and merchants throughout the Middle East and Africa region. 

My responsibilities encompass tech pre-sales and solutioning, merchant integration, software development (for new and existing products), infrastructure management, technical operations, information security, and data engineering. Additionally, I oversee the technology function responsible for delivering seamless payment products and experiences for Amazon shoppers throughout MEA stores (UAE, KSA, EGY, TR and ZA). 

Together, our aim is to provide simple, affordable, and trusted payment experiences for merchants and customers across the MEA region.

Head of Technology

Direct Energy

Promoted to build and lead 5-member team in designing, developing, and managing decision-support application and tools for front-office trading group, integrating with trading/supply, operations, risk management, pricing/structuring, settlements organizations.

IT Manager - Decision Support Tools, Supply

Extended inward-focused IT capabilities to external customers. Developed capabilities that underpin key business processes within the industry lifecycle including trading, scheduling, asset management and optimization, demand-side response, and settlements. 

* Challenged with building team, processes, and systems to support organic business growth into new market space with demand response management product (multi-million dollar project). 

* Leveraged technology to empower several key, new revenue streams for the business unit.

* Handpicked by senior leadership to course-correct and manage delinquent security appliances workstream of major datacenter migration that had put entire project at significant risk of missing deadlines. 

* Invited to join M&A (and other structured deal) due diligence teams after demonstrating thought leadership in both technology and operations to commercial stakeholders. 

* Updated business continuity program to eliminate operational risk from disruption to business-critical systems.

IT Manager - Digital Marketing, Upstream and Trading

Managed IS development and support function for variety of business-enabling systems across US power markets. Built and directed team of 6 IT professionals.

* Functions Supported include:

   a) ISO Settlements (NEPOOL, NYISO, PJM, CAISO, MISO and ERCOT) / nMarket Allocation  Manager and custom SSRS reports
   b) Scheduling and ISO Trading / nMarket Power
   c) Upstream Power / OSIsoft PI System and various other systems
   d) ERCOT Asset Optimization and 24 Hour Real-Time Trading Desk / nMarket Power
   e) ERCOT Asset Dispatching / OSI Monarch GMS

* Major Initiatives Lead:

- Texas Nodal Market Transition (Go-Live and Post Go-Live Support)
- Generation Management System (GMS) Implementation (Inception to Operations)

* Managed Business Continuity Planning and Disaster Recovery plans for Direct Energy Upstream & Trading

IS Manager - Power Asset Optimization, 24-Hour Real-Time Trading Desk, and Upstream Power

* Developed a 3 year architectural - enterprise message bus centered - vision  for our Upstream and Trading business unit

* Developed a Data Integrity business case for our Upstream and Trading business unit

* Developed an interface for gas pipeline data with Bentek Energy

* Managed a Market Data Service initiative to consolidate Market Data into a single repository

* Managed environments to support our Proprietary Trading applications

* Managed testing environments for the Texas Nodal Initiative and various other initiatives

* Supported Proprietary Trading applications

Senior Analyst - Architecture and Proprietary Trading IS

* Lead the design, implementation and testing of the Trade Capture migration from a Java based API to a FIX based system with the Intercontinental Exchange (ICE)

* Developed various solution components in Java and TIBCO

* Supported DealCapture and E-Confirm applications

* Developed Retail Credit Risk BI solution to support B2B business better evaluate/assess credit exposure

Senior Analyst - Wholesale/Retail Interface IS

* Provided technical leadership over design, implementation and testing of the SAP HR implementation project, to replace existing PeopleSoft implementation

* Actively participated in the business blueprinting of to-be HR processes, and translating the processes into system functional requirements

* Provided technical leadership over design, implementation and testing of the Canadian Benefits outsourcing project as well as coordinating the Payroll Outsourcing Project 

* Initiated SAP ECC 6.0 upgrade recommendation and laying project foundation

* Lead the testing and training for the Scanning Solution of the Procure-to-Pay project

Senior Analyst - Corporate IS

British Gas

* Led a project to develop an absence management system and managed its deliverables

* Collected the requirements, designed and implemented system using an agile customer centric development methodology

* Successfully sold the system to different areas of the business which is now being rolled out across British Gas Residential IS as well as British Gas Business IS

* Supported and administered the system in production for 100 users, with about 1,000 users being targeted for the short term

*Delivered project benefits estimated to save 0.5 FTE in each of the areas that it is rolled out to

Senior Analyst

* Collected the requirements, designed and implemented a deal capture system to automate energy trade entry from ICE and NGX into the company’s risk management system

* Supported the system in production, providing second level support

* Developed a front end application to the system to make it self-administrative

* Delivered project benefits estimated at: saving 2 FTE, reducing the error entry rate to 0.5% and the Value at risk by $2.5 Million

* Researched Natural Gas storage fundamentals in North America and investigated potential of its use within the Wholesale’s group portfolio

Senior Analyst - IS EMG

Integrated Voice Communications

* Managed the installation of new equipment and periodic updates (both software and hardware)

* Marketed and sold new VOIP (Voice over Internet Protocol) routes to various international destinations around the globe

* Programmed Cisco Routers and CPM (Computer Protocol Malaysia) voice gateways

* Maintained a set of Windows NT servers and Cisco gateways

* Managed 24/7 customer support (both technical and sales) by email/phone/fax

* Maintained excellent written and verbal communication skills as well as rigorous documentation

* Coordinated with team members in different countries to ensure quality voice service

Founder and Managing Partner

Tech Director at Amazon Payment Services | Follow for posts about Leadership Development and Career Growth | Leadership & Career Mentor | Author Of Leadership in 60 Seconds

I ​am a global technology executive with over 20 years of experience. I am currently Director of Software Engineering at Amazon, leading the Technology function for Payments across the Middle East and Africa. In this role, my aim is to make the payment experience of our merchants (Amazon Payment Services) and customers (Stores) the most simple, affordable, and trusted.

Over my career, I'm honored to have delivered award-winning transformational initiatives that have created competitive advantage, enabled business growth, and exceeded customer expectations.

Known as a forward-thinking problem-solver ― skilled in both business and technology strategy ― I adapt and plan for evolving market needs, delivering initiatives with speed and agility. I am also deeply passionate about building, developing, managing, and leading high-performance teams. A strong communicator and relationship builder, I partner effectively with cross-functional stakeholders and am a trusted advisor within the company.

Ever since I stepped into my first managerial role, more than a decade ago, I quickly realized the profound impact strong leadership has on individuals, teams, and organizations. From that moment, I made it my mission to empower others in their leadership journeys, guiding them to reach new heights in their careers.

In support of this mission, I have developed a community on LinkedIn of over 70K+ like-minded professionals with whom I actively support, engage, and share daily content on leadership, management, and career. I have been recognized as a LinkedIn Top Voice (Blue Badge) and ranked #1 LinkedIn Arab World Creator in Management and Leadership. 

Outside of work, I am passionate about everything automotive, especially F1 racing (Forza Ferrari!). I enjoy sports in general, both playing and watching. I also have a keen interest in collecting fragrances, working out with a focus on strength training, and all things food—from learning about it and exploring new cuisines to preparing dishes and hosting gatherings. However, my favorite pastime is spending quality time with my family. 

Languages: English 🇺🇸 Arabic 🇱🇧 French 🇫🇷

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Luca Sartoni

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