Wibo

I'm building educational products at a scale to solve challenging problems and assist individuals in advancing their careers.

Head of Learning Design and Training

Remote Leadership Works

🏢 Remote Leadership Works facilitates ambitious leaders to realize their potential, enabling them to explore and transform their vision.

✅ Built the product portfolio and the overall product strategy.
✅ Designed, planned, and executed The Leadership Dojo, a cohort based leadership development program.
✅ Bootstrapped a leadership development program for first-time managers.

Head Instructor and Founder

The Owl and The Beetle

Editor in Chief

Avanscoperta

I conduct workshops for new manager, unleashing their full potential leading high-impact teams.

Topics include:
- Managing people with confidence
- Understanding your team members
- Asking powerful questions
- Navigating difficult conversations
- Negotiating and setting expectations, as well as keeping people accountable for them
- Giving and receiving feedback like a pro.

Effective Management Trainer

Team Tumbleweed

🏢 Team Tumbleweed is an international team of young professionals striving to develop a revolutionary approach to Mars exploration.

✅ Mentored the leadership team to enhance the capacity to scale the workforce, manage projects, and optimize the organization's performance. Hosted 10+ mentorship meetings so far.

Mentor, Leadership and Management

Automattic

🏢 Automattic is the company behind WordPress.com, Tumblr, WooCommerce, Jetpack, Simplenote, Day One, and more. It's a fully distributed multinational software company with over 2000 employees in 98 countries, speaking 123 languages.

Product: 
✅ Directed the evolution of the sign-up and payment flows for jetpack.com. 
✅ Supervised the development of the unbundling and repositioning of our core products. 
✅ Overviewed the development of the partnership and agencies portal.

Leadership: 
✅ Directed a department of five engineering teams (30+ people) over 12+ timezones.
✅ Talent Management: Implemented a leadership development program for engineering managers. 
✅ Mentored engineering managers across the whole organization.

Key Results:
✅ Launched a new product offer, spinning off individual components, instead of the previous bundled offer.
✅ Implemented processes for forecasting and roadmap maintenance.
✅ Built an accountability and professional development plan for engineering managers and their engineering teams.

Director of Product Engineering

✅ Established, developed, and managed a team of software engineers across four continents. Led the team in charge of the overall user experience, from sign-up flows to the new user experience.

Senior Software Engineering Manager

✅ Successfully planned, designed, and implemented experiments to analyze customer behaviors across multiple products. Contributed to developing the in-house A/B testing infrastructure and facilitated multiple learning cohorts concerning growth and conversion rate optimization.

Growth Engineer - SAAS pipeline

WordCamp Europe

🏢 WordCamp Europe is an annual global conference that celebrates the WordPress community in a different European city each year. It provides a platform for members of the WordPress community to come together, share their knowledge and experiences, network, and engage in conversations about WordPress. Moreover, it is a chance to welcome people from all over the world to Europe to appreciate its diversity and culture.

✅ Led the Sponsor Team, which was instrumental in ensuring the ticket prices remained low while providing our attendees with a high-quality event. 

✅ Rallied companies aligned with our philosophies and relevant to our attendees and providing them with a high-profile experience in return.

Sponsors Program Team Lead

✅ I spearheaded the Volunteers team, comprising individuals who generously dedicated their time and effort to ensure a successful outcome.

✅ I had the esteemed privilege of recruiting, training, organizing and managing a team of over 250 members over a period of three days.

Volunteers Program Team Lead

✅ I collaborated in the planning and execution of the event, including providing local logistical support.

✅ I was the content team leader responsible for creating the event's agenda, selecting the speakers, and ensuring a successful conference.

Global Conference Co-Organizer

Heisenberg Media

Heisenberg Media will provide you with the highest-quality of photographic services for your event.

Portrait photographer specialized in creating high-quality headshots for the tech industry.

Took over 200+ portraits/year.

Founding Partner - Master of Portraits

Transforming leadership chaos into clarity; I provide strategic support, enabling managers to unlock their full potential. Eager to connect with new professional opportunities.

I’ve built my career by stepping into the unknown—with curiosity, focus, and a drive to help.

Across roles and industries, one thing’s always been true: people come to me when things feel stuck.

Sometimes it’s a process that needs structure. Sometimes it’s a team dynamic that needs clarity. Sometimes it’s just someone needing to feel heard. Whatever the challenge, I bring order, calm, and accountability.

I don’t chase titles or trends. I follow what works—listening deeply, managing complexity, and helping people move forward with confidence.

Helping isn’t a soft skill. It’s how I lead, how I build trust, and how I make work—and people—better.

If you’re navigating change or trying to create something that actually works, I’m here to help.

Let’s figure it out—together.


Luca Sartoni

Terramate

I joined Terramate to bring my experience of scaling teams at global unicorns to the early stages of a startup.

VP of Engineering

Getir

- Responsible for 1 tribe, 5 managers, 6 squads, 40 headcount, in 8 countries
- Mentored multiple senior ICs through the Manager path transition
- Responsible for all user-facing experiences common to all of our 9 businesses
- Owned strategic SaaS vendor relationships, driving significant cost improvements through contract right-sizing
- Technical due diligence for M&A
- Delivered significant performance and cost benefits to core services via scale-appropriate system redesigns 
- Director of Engineering for the German HQ

Leading with empathy through consolidation and the drive for operational efficiency.

Director of Engineering

- Responsible for 2 squads, 1 EM, 1 Lead, 16 headcount
- Managing remote-first teams across 7 countries
- Responsible for core services supporting over 100M registered users

Joined in a high growth phase with the objective of spinning up new teams to accelerate business.

Senior Engineering Manager

lengoo

Grew from 8 to 24 engineers in 4 teams led by EMs.

Got new Machine Translation models deployed to customers in minutes instead of days.

Partnering with Sales, we launched an API-first, fully digital experience for digital native customers that eliminated the need for 90% of human intervention. It helped us gain market share in the Nordics at a lower cost of labor.

Head Of Engineering

Europe, North America, South America, Oceania, and Asia

Travelling

Contentful

Managing the European team, while remaining an active Solutions Architect for key accounts.

Coordinated the intake of customer insights into the Product development process.

Recruited the initial San Francisco Solution Architecture team

Solutions Architect Manager

Providing technical leadership, guidance and organisational coaching to the software teams of 30+ customers, from small startups to large Fortune 500 enterprises across Europe, US and Canada.

Pre-sales technical enablement leading to faster closing times.

Post-sales technical enablement leading to lower churn and higher deal expansion rates.

Supported 30+ enterprise customers including brands like Capital One, Eli Lilly, Bethesda, N26, Porsche Digital, remotely and on-site.

Solutions Architect

HelloFresh (UK & Germany)

Managed up to 15 engineers through Team Leads.

Grew the API, Infrastructure, Payments and Loyalty teams.

Launched Hellofresh in 3 additional countries in less time than expected.
Introduced Infrastructure as Code company-wide, with the ability to completely recover from disasters fully automated.

Introduced a docker-based developer experience which brought the time to first commit of new developers down from a few days to a few hours.

Head of Platform Engineering

Designed and co-developed the Consumer API. It powered the launch of the ios and android apps, bringing the Hellofresh experience to the kitchens of millions more people globally.

Introduced Testing and Architecture practices that brought down the rate of defects and the cycle time of new capabilities.

Founded the Platform teams: API, Infrastructure and Payments.
Developed the hiring process that took Hellofresh from 10 to 100 developers in two years.

Senior Software Engineer

None

I was contracted to develop the backend for a corporate intranet application which handled multi-currency expense reporting and workflow automation. I joined a team with Angular frontend engineers and supplied the RESTful API as well as all backend services including web server, database and job scheduling. I once again used the Symfony php/mysql stack to deliver a tested and robust product.

Inpakt

Inpakt was a startup building a social network for people wanting to volunteer with nonprofit organizations, as well as a payments processor for such NPOs.

I was attracted to its socially responsible mission and became one of the first engineers on the team. We delivered MVPs built on symfony/php and mysql in a quick iterative fashion, as the company sought to find its product/market fit.

Our three-strong engineering team demonstrated how velocity can increase when adhering to professional engineering practices such as solid principles and TDD, as a healthy codebase was easy to mold and pivot as the business needed.

Sadly, the national market for donations offered little in the way of business viability. We were unable to penetrate foreign markets and the venture folded after less than a year.

Founding Engineer

SAPO

Contracting on behalf of PrimeIT, I joined teams working on large scale e-commerce and adtech products.

Sapo Voucher was a groupon-like service built on a heavily customized code igniter php+mysql platform, to which I introduced symfony components and increased testing coverage for better productivity and resilience, while keeping performance high.

Sapo Ads is a contextual text advertising service running on highly optimized php and bare-metal mysql instances. I helped deliver better campaign management capabilities.

Both products were available throughout the entire Portuguese-speaking community, meaning we were delivering high scale traffic efficiently to millions of users across Portugal, Brazil, North America and Africa.

Seeking to focus on full time software engineering on my own terms, I was engaged by a client in the automotive industry to develop a multilingual car rental platform. I once again used mysql, php and symfony for the job, deepening my knowledge of the framework while delivering a highly customizable system for stock management, booking system and marketing content management.

Freelancing Developer

Scaling tech organizations at global unicorns like Hellofresh, Contentful and Getir since 2015. Programmer since 2001. Educator and content creator. Finding success by empowering others.

taplio

The Battle

Luca Sartoni

Pedro Gil Carvalho

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