Lucas Bean

CEO @ Social Proof | Leader, Ai, Adtech, Analytics, AiO, Fintech, Games, Entertainment, Web3, Creator Economy | ex Atari, Sony, Experian, Deloitte | User Acquisition Expert | speaker, advisor, ENTP

I’m a seasoned tech executive with deep entrepreneurial experience ready to help you build, scale and win.

I'm top 3 globally in:
• User acquisition
• Retention
• Community building
• UX optimization

20+ years in marketing, data science and product leadership
Author of Community Market Fit - Published April 2025 
Ex-Atari, Sony Pictures, Experian, Deloitte
Founder, CEO, GM, CMO, COO, SVP of Marketing & Ops

I specialize in scaling businesses fast through:
• User acquisition & retention strategy
• Data-driven marketing
• Product development
• P&L management
• Advanced automation
• Consumer experience design
• Growth operations

Proven wins:
✔️ Helped raise over $50M in venture capital
✔️ Built & exited a solo venture at $500K+/year
✔️ Took an adtech company public (founded in 2008, IPO in 2017)
✔️ Executive roles at 3 companies that exited for $1.4B+ combined

Marketing expertise:
• Copywriting
• SEO
• Email marketing
• Content creation
• Influencer strategy
• Video & display ads
• Marketing automation
• Flywheel effects
• Full-stack paid media (desktop/mobile)

Industry experience:
Fintech, Adtech, Gaming, Entertainment, Dating, Web3, Creator Economy, Social E-commerce

Leadership style:
I’ve built scrappy teams from scratch and turned underperforming teams into high-output machines.

I believe complex systems can be distilled into simple, marketable messages that resonate deeply with customers, fans, and stakeholders.

Now? I’m focused on helping others build fast, scale smart and stand out.
Open to clients, partnerships, and strategic opportunities.

GM & Head of Product 

Strategic Consulting to startups, founders, executive management of fortune 1,000 companies. Providing expert advice and execution on Web3, NFT, Operations, General Management, digital marketing efforts, Web3 onboarding, core operational issues, Data Analysis, Strategy, P&L Management, Product Development, Product Innovation, User Experience, User Acquisition & Retention. 

I help turn new and existing businesses into finely tuned digital powerhouses by auditing current 
 internal processes. I then use analytics, acquisition, retention, mentoring & media management to determine KPI's and hyper improve performance metrics with precise strategic tactics. 

Channels Leveraged: Analytics, Influence Marketing, Community Building, Social, Display, Search Paid + Natural, email, mobile.

Current Business fields of expertise (no one is an expert, always learning):
NFTs
Web3 (P2E Gaming, Metaverse etc.)
Gaming and esports 
Mobile Gaming
Fintech
Influence Marketing
e-commerce (social selling)
Entertainment 
Mobile Apps
Digital Products
Digital & IRL Events

10 things to ask in your next Job Interview,
(And what NOT say):

Interviews are like any first meetings,
Awkward and uncomfortable.

They only give you 60 minutes to:

✅ See if you’re a fit.
✅ Sell your strengths.
✅ Show your enthusiasm.

To do your research is to be prepared
Practice what you'll say and how you'll say it

Avoid saying these 10 things:
(And what to say instead)

1/ "I don't have any questions."
↳ Why: Shows zero preparation or interest
↳ Instead: Ask specific questions about the team's current projects or culture

2/ "I’ll take any job right now."
↳ Why: Signals desperation, kills your negotiating power
↳ Instead: Highlight skills that match specific role

3/ "I don't like taking direction."
↳ Why: Makes you seem un-coachable
↳ Instead: Share how you've grown from feedback

4/ "I don’t have any weaknesses."
↳ Why: Sounds unrealistic and arrogant
↳ Instead: Share a real weakness and how you're improving

5/ "I hate my current boss."
↳ Why: Raises red flags about professionalism
↳ Instead: Focus on your career growth goals

6/ "I'll figure it out as I go."
↳ Why: Suggests you don’t prepare
↳ Instead: Emphasize your (proven) ability to learn quickly

7/ "This is a stepping stone for me."
↳ Why: Companies don't want to invest in short-term employees
↳ Instead: Share your interest in growing with the company

8/ "What's your work-from-home policy?" (too early)
↳ Why: Makes work flexibility seem like your top priority
↳ Instead: First discuss role, fit and get them interested

9/ "What time do people leave?"
↳ Why: Implies you're just watching the clock
↳ Instead: Ask about daily workflows and responsibilities

10/ "I don't handle stress well."
↳ Why: Suggests you'll crack under pressure
↳ Instead: Describe how you organize work to manage deadlines

Remember:
Be Prepared and be positive, they go a long way.


P.S. What's your #1 interview tip? 👇



♻  Repost toinspire your network 
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Lucas Bean 

20 years Marketing, Data Science & Product Executive | Author of Community Market Fit | ex Atari, Sony, Experian, Deloitte | User Acquisition & Retention Expert | consultant, speaker, advisor, Ai Automation Expert

No alternative text description for this image

This is why most people quit.

When
it takes
more work
than we thought
it would.

It’s way easier to:

- quit
- make excuses
- get discouraged
- go watch Netflix
- grab a bottle of booze
- go and smoke weed and zone out 


Instead, set yourself up to win by:

- setting time blocks
- setting expectations
- setting up exact tactics
- setting up a realistic timeline


Our aspirations are always greater
then the reality of how much work it is.

𝗥𝗲𝗮𝗹𝗶𝘁𝘆 > 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻

Don’t let 2025 get away from you 


share this to help others in your community 
Follow me Lucas Bean for more
We need you back Mr. Obama

Be brave enough to suck at something new 


Scared to:

→ write that article 
→ publish that video
→ post that comment 
→ send that DM to someone
→ Just do it and figure it out later


Your goals should be that of action:

→ have a sense of urgency
→ take action instead of overthinking
→ Focus on the future, not on the past 
→ plan 20% and execute 80% of the time

A ship does not sail on yesterday's wind. 

________________________________

♻️ share to help others take the leap

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li_at

JSESSIONID

Talks about #ai, #web3, #adtech, #entrepreneurship, and #influencermarketing

Increase your luck surface area by showing up

90% of success is literally just showing up.

So create your own luck 

How many:

days
weeks
months
decades

were they showing up consistently? 

They showed up everyday and you call it luck?

It only takes that one time to land an opportunity of a lifetime or to miss it. 

Be consistent.


Follow me Lucas Bean for more

I’ve learned not to hold people hostage 
to who they used to be.

We all carry outdated versions of ourselves: 

mistakes we’ve made
ignorance we’ve acted on 
pain caused before we knew better 

I’ve seen how one bad chapters can become someone’s whole story in the eyes of others 

But people grow
They stumble
They learn 

They often try to make things right. 

We all have regrets
but that doesn’t mean we can’t begin again.
I’ve watched friends become softer,
more grounded. 

Change isn’t always dramatic
it’s often slow and quiet. 


But it’s real. 


When we dismiss someone for who they were
we miss who they’ve worked to become.

No one should be forever judged
by a version they’ve outgrown.

If we offer ourselves grace
we should offer it to others too.

♻️ Share this with someone who inspires you 
🔔 Follow me Lucas Bean for more

A lot must go wrong 
Before 

it can go right. 

Don’t worry about being too early 

Worry about being too lazy 

Worry about not giving up 

It only takes once 

Follow me Lucas Bean for more

Hard truth: every relationship is transactional
(here's how to make it work for you)
 
Every connection runs on exchange.
Some trade trust, others trade time or attention
The flow is always there.


Work is clear.
You get paid. You perform.
The deal is direct and defined.

Friendship is quieter.
No terms, but the contract exists.
Support, loyalty and time are traded.


Scarcity mindset
When you meet someone for gain,
you think short term.
You ask before you give.
Trust fades before it grows.


Growth mindset
See people as long term partners.
Invest first. Listen first. Give first.
That is how trust compounds.


Here are 8 ways to build social capital:

1. Play long term games
↳ Act like every bond will last decades.

2. Build before you need
↳ Offer help early, without a return.

3. Make introductions
↳ One link can create years of value.

4. Stay in touch
↳ Send notes. Celebrate wins. Show up.

5. Invest in depth
↳ Spend real time when it matters most.

6. Earn reputation
↳ Do work that speaks when you are silent.

7. Be patient with asks
↳ Quick favors reveal short term thinking.

8. Think in decades
↳ What if this person stayed for 40 years?


Charisma can open doors fast.
But trust keeps them open.
Short term charm fades.
Consistency endures.


Strong relationships are built slowly.
They outlast opportunity.


P.S. Do you agree? 

P.P.S. which is is your favorite? 


♻ Share if you believe real trust compounds.
🔔 Follow me Lucas Bean for more leadership

10 Signs You're Emotionally Intelligent:
(and you might not know it)

First how do you define emotional intelligence?

Emotional Intelligence is the ability to recognize, 
understand and manage emotions in yourself and others.


The pros: 
These powerful skills help you bring out the best
in both yourself and others.


The cons:
They can leave you feeling drained and exhausted
having to manage peoples emotional state to get the best out of them. 


10 signs you are an emotional intelligent powerhouse:

1. You sense what people need
↳ You can tell when someone needs to talk
 vent or just be left alone.

2. You read between the lines
↳ A short “okay” in Slack tells you everything you need to know.

3. You absorb emotional tension
↳ People naturally calm down when talking to you
 even if you don't say much.

4. You speak everyone’s language
↳ You know exactly who needs all the details 
 and who just wants the headlines.

5. You catch unsaid questions
↳ You notice when someone wants to speak but stays silent.

6. You feel others' stress
↳ Deadlines, tough meetings you feel nervous for your coworkers 
 even when you’re not involved.

7. You notice fake enthusiasm
↳ You can tell the difference between genuine excitement
 and polite agreement.

8. You're everyone’s reality check
↳ People often ask, "How did that really go?" 
 because they trust your judgment.

9. You sense when meetings go off track
↳ You recognize the moment people start checking
 their phones more.

10. You spot hidden burnout
↳ You notice when colleagues aren’t themselves
 even if they try to hide it.


♻️ Repost to inspire someone.
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You're never too important to be kind
(weakness or a strength)

I used to think:
Do good work and it will speak for itself
That being too kind was a weakness
Show weakness and you get hurt

that kindness had to be earned
never given freely.

But here’s the truth:

The strongest leaders...
Heck the strongest people I’ve seen?

They lead with kindness.
↳ Its not weakness.
↳ It's not people-pleasing.
↳ Just real kindness.

They set standards ➟ without shame.
 They give tough feedback ➟ without cruelty.
 They inspire ➟ without ego.

Here’s what I’ve come to know  ↓ 

→ Kindness is strength.
 → Fear doesn't buy loyalty.
 → You can can still win without being feared. 

Now I lead with 5 daily rules:

1. Being kind won’t make everyone like you
 ↳ But it will make people feel safe around you.

2. Being kind is infectious 
 ↳ People will start following your lead 

3. Empathy isn't weakness 
 ↳ It unites your team in understanding

4. Kindness doesn’t lower expectations
 ↳ It raises people to meet them.

5. Respect isn’t optional
 ↳ It’s the foundation of true leadership.


💬 Know a leader like this?

 Tag them below 👇

♻️ Repost if you believe being kind is a strength. 
Follow me Lucas Bean for more 

(Shout out to Luke Tobin for the essential message and image)

If I could teach one habit that changes everything.

 It would be this:

- Take nothing personal
- Let things go
- Stay focused

When you do that,
it’s hard for anything to stop yo

Two things that hold most people back:

1. Fear of failure.
2. Fear of embarrassment. 

Everyone has to climb cringe mountain 
to make it to the land of cool. 
Easy to say right?

The only true way to beat the thing
is by doing the thing. 

So just start doing it.

don't think about doing it
don't write about doing it 
don't say you're gonna do it tomorrow
don't tell someone else you're doing it 

just do the thing. 

when you find one path that doesn't work
take another path.

You're aloud to change course 
anytime you want to, 
as many times as you want. 

who cares what anyone thinks. 


When I ran marketing for a fortune 500 brand
I had major restrictions on me

→ My job
→ My boss
→ The optics 
→ The company I worked for

You're not aloud to be an online person
when you worked at a fortune 500 company
and anytime you're speaking anywhere
you are speaking for that brand

today, its different. 

brands are looking for:

→ people that have audiences already. 
→ that can articulate and communicate well. 
→ That aren't scared to talk to people or the camera. 
→ That think fast on their feet. 

Today you have access to the biggest stage in the world
You don't need a Tedtalk

You need your smart phone and thick skin. 

Thats it. 

Use that smart phone
Develop that thick skin 
or you'll always fear
going for it.

♻️ Share this with some one who needs to hear it 
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Here are 10 ways emotionally intelligent people manage toxicity:


1) They practice healthy coping mechanisms to calm their mind.
2) They set firm boundaries against toxic behavior
3) They rise above pettiness and refuse to engage in toxic behavior.
4) They seek constructive solutions rather than dwelling on negativity.
5)They avoid negative individuals who don't take responsibility.
6) They remain confident in their values and are unfazed by others' opinions.
7) They have high emotional awareness & can manage emotions effectively.
8) They let go of their ego and focus on peaceful solutions.
9) They persevere in finding healthy solutions despite difficult personalities.
10) They learn from the past with toxic people. 


Which one is your favorite?
Tell me below


♻ share to help other high EQ people like you 
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Here is a list of things that are not doing the thing:

“Preparing to do the thing 
isn't doing the thing.

Scheduling time to do the thing isn't doing the thing.

Making a to-do list for the thing isn't doing the thing.

Telling people you're going to do the thing isn't doing the thing.

Messaging friends who may or may not be doing the thing 
isn't doing the thing.

Writing a banger tweet about how you're going to do the thing 
isn't doing the thing.

Hating on yourself for not doing the thing 
isn't doing the thing.

Hating on other people who have done the thing 
isn't doing the thing.

Hating on the obstacles in the way of doing the thing 
isn't doing the thing.

Fantasizing about all of the adoration you'll receive once you do the thing 
isn't doing the thing.

Reading about how to do the thing 
isn't doing the thing.

Reading about how other people did the thing 
isn't doing the thing.

Reading this essay isn't doing the thing.

The only thing that is doing the thing is doing the thing.” 
— Strangest Loop

Now go do the thing 🛠️

Feeling stuck? 
That's because 

you are.

New results don’t come from old habits.
Change isn’t luck. 
It’s action.

You want a new future?
Do something different today.

Hard truth:
You’re not stuck because life’s unfair.
You’re stuck because comfort feels safer than change.

♻️ Share this with someone who needs to hear it 
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There is someone out there right now

less talented than you, living your dream life 


Do you know what the difference is 
between you and them? 


They took action. 

That's it. 

They started before they were ready. 


Does that make you upset? It should. 


Here is a simple framework to action today:


- Find a topic you like
- Start writing about that topic
- Start talking about that topic
- Start posting content about that topic
- Start making videos talking about that topic
- JUST START ALREADY


It really is that easy. 
It doesn't have to be perfect. 


The common things that hold people back:

- Peoples opinions 
- Fear of embarrassment
- Fear of being on camera 
- Fear of things not being perfect 
- Fear of pigeon holing themselves 
- Fear of speaking to people in a public setting


People will either:

- Love you (customers)
- Hate you (who cares)
- Join you (network)
- Follow you (students)
- Ignore you (already are)


Consistency + action will change your life. 



Sharing this post on your timeline 🚀

Follow me Lucas Bean 



#PersonalGrowth
#Challenges
#LinkedInCommunity

9 Soft Skills that will accelerate your career
(and what to avoid while learning them)

Most people obsess over technical skills.
 But soft skills?
That’s where real growth happens.

Here’s a quick list of what to do and what to avoid:

1. Emotional Intelligence
 ✅ Listen first, react second (count to 5!)
 ❌ Don’t send that angry email right away

2. Public Speaking
 ✅ Tell stories, not just facts
 ❌ Don’t read your slides word-for-word

3. Active Listening
 ✅ Put the phone down
 ❌ Don’t think about your reply while they’re talking

4. Time Management
 ✅ Block time for focused work
 ❌ Don’t say yes to every meeting

5. Adaptability
 ✅ Try new tools and methods
 ❌ Don’t say “but we’ve always done it this way”

6. Problem-Solving
 ✅ Break it into small chunks
 ❌ Don’t jump to conclusions

7. Conflict Resolution
 ✅ Tackle issues early
 ❌ Don’t avoid hard conversations

8. Written Communication
 ✅ Edit for clarity
 ❌ Don’t send emotional emails

9. Decision Making
 ✅ Gather input first
 ❌ Don’t let analysis paralysis kill progress

Want to grow faster in your career?
Get better at these 9 skills daily.

P.S. Which of these do you need to work on most?

♻ Repost to help someone level up
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5 ways to crush it on Linkedin in 2026:
(its not what you think)


𝗩𝗮𝗹𝘂𝗲 𝗙𝗶𝗿𝘀𝘁

On LinkedIn, your content must deliver real value.
Think actionable insights, career hacks, or deep dives into industry trends.

Your audience is here to learn and grow professionally, so make every post count.



𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝘀𝗻’𝘁 𝗢𝗽𝘁𝗶𝗼𝗻𝗮𝗹

It’s all about the conversation.
Don’t just broadcast; interact.
Comment, respond, and engage.
Build a community, not just a following.

Your network's growth depends on the relationships you cultivate.



𝗠𝗶𝘅 𝗜𝘁 𝗨𝗽

Keep your content arsenal diverse.
Text, videos, stories – use them all.
Different formats appeal to different people and keep your feed dynamic.
Remember, variety can be the key to keeping your audience hooked.



𝗣𝗹𝗮𝘆 𝘁𝗵𝗲 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗚𝗮𝗺𝗲

Learn LinkedIn's rules and use them to your advantage.
Hashtags? Timing? Conciseness?

It’s not just what you say, but how and when you say it.



𝗕𝗲 𝗨𝗻𝗺𝗶𝘀𝘁𝗮𝗸𝗮𝗯𝗹𝘆 𝗬𝗼𝘂

Consistency in your branding and authenticity in your message are non-negotiable.



𝙋𝙚𝙤𝙥𝙡𝙚 𝙛𝙤𝙡𝙡𝙤𝙬 𝙥𝙚𝙤𝙥𝙡𝙚, 𝙣𝙤𝙩 𝙥𝙧𝙤𝙛𝙞𝙡𝙚𝙨.

Share your real experiences and thoughts.
Be the thought leader people can relate to and trust.



𝗧𝗿𝗲𝗮𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘀 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗻𝗼𝘁 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸.

Provide value
engage genuinely
vary your approach
understand the mechanics
stay true to your unique voice.


Share this to help your community 
Follow me Lucas Bean for more


Which one do you like the most?

#entrepreneurship
#Innovation
#Digitalmarketing

5 ways to crush it on Linkedin

The average person sits for 12 hours a day 
(Moving will increase your EQ)


Research shows that people who engage in regular physical activity 
will have higher levels of emotional intelligence


So here are 15 habits to increase your emotional intelligence:

1. Dedicate at least 30 mins to physical activity daily.
2. Use a fitness tracker to monitor your daily steps.
3. Participate in group fitness classes for motivation.
4. Use a standing desk while working.
5. Hold meetings while walking instead of sitting.
6. Go outside during lunch when the weather is nice.
7. Challenge yourself by setting achievable fitness goals.
8. Choose stairs over elevators whenever possible.
9. Walk or bike to work if feasible.
10. Incorporate stretching exercises into your daily routine.
11. Stand up and stretch every hour.
12. Use apps or alarms to remind you to move every hour.
13. Engage in active family outings like hiking or biking.
14. Dance to your favorite music as a fun way to get moving.
15. Do simple exercises like leg lifts or seated marches at your desk.

A sedentary lifestyle is also a silent killer,
that takes away our health every day we don't move.

The less time you spend sitting during the day,
the better your chances of living a healthy life. 🙏

♻️ Repost this to spread the message
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10 Signs You work for a Visionary Leader

Most people just want to 
order people around 

but the smart ones listen first
Great leaders reveal themselves in small ways


Here’s what to look for in your next interview:


✅ Says “we” not “I”
They focus on team not personal glory

✅ Gives credit to others
Big wins are shared not hoarded

✅ Open body language
They lean in not cross arms and shut down

✅ Welcomes your questions
Curiosity is encouraged not feared

✅ Owns their mistakes
Blame is replaced by responsibility

✅ Talks about the big picture
Vision beats busywork every time

✅ Puts people first
They make time for those who matter

✅ Talks about learning
They are students not know it alls

✅ Inspires not intimidates
You feel lifted not smaller around them

✅ You feel it in your gut
If it feels right it usually is


Great leaders do not need to say they lead
You can feel it in every word and choice

Which one stood out to you most

♻ Share this with someone who is job hunting
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How to respond to criticism at work:
(and what NOT to say in response)

Most people shut down when they’re criticized.

The truth?
That reaction kills your credibility.

You know what works? Owning it and asking for clarity.

I used to react badly to criticism.

Even when it wasn’t personal:
↳ Yeah, it’s terrible
 ↳ I was wrong
 ↳ I blew it

🚩 Taking criticism poorly hurts growth.

Here’s how high performers handle criticism and stay respected:

Presentation Criticized
 ❌ Yeah, it’s terrible
 ✅ What can I improve?

Decision Questioned
 ❌ I was wrong
 ✅ Explain your concerns?

Work Criticized
 ❌ I failed badly
 ✅ What does good look like?

Missed Deadline
 ❌ I blew it
 ✅ Let’s set a more realistic deadline

Strategy Challenged
 ❌ The plan was flawed
 ✅ Let me walk you through it

Unprepared
 ❌ I’m not ready
 ✅ I don’t know right now, let me get that answer for you

Numbers Are Wrong
 ❌ I’m not wrong
 ✅ I’ll review the numbers and get back to you

Idea Rejected
 ❌ I guess my idea sucks
 ✅ What does a good idea look like to you?

Going Off‑Track
 ❌ I’m lost
 ✅ Let’s get back on track shall we?

Bad Communication
 ❌ I’m awful
 ✅ Let me explain this more clearly

Overstepping
 ❌ My bad, that’s just me
 ✅ Let’s be clear about boundaries up front

Priorities
 ❌ No idea
 ✅ Let’s confirm what’s most important

Your words have meaning.
Your response shapes how you are perceived.
Choose your words wisely.

Take nothing personal even when it was meant that way

P.S. Which one of these will you use in your next tough conversation?

♻️ Repost to help your network elevate 
🔔 follow me for more Lucas Bean

How high performers respond to criticism. 
Lucas Bean

🚀 Growing the world’s best creators and founders | Founder of Amplify | I share everything I know in my weekly newsletter

🚀 Join Personal Brand Mastery: https://www.joegannon.co/course 

Hey I'm Joe, the founder of Amplify, the personal branding agency trusted by global experts to elevate their voice and authority.

Our clients past and present include: Ali Abdaal, Chris Williamson, Sahil Bloom, Jordan Peterson, Greg Isenberg, Andreessen Horowitz - and many more founders, authors, and thought leaders.

My first role in the creator economy was working with Ali Abdaal for 3 years on his content strategy. Since then, I’ve spent 7+ years building personal brands that position our clients as the go-to expert in their industry.

Want to be next?

I'm launching Amplify Academy to make that happen. 

My signature course Personal Brand Mastery is the complete playbook we’ve used at Amplify to help clients generate millions in sales, grow audiences into the hundreds of thousands, and become industry leaders… without chasing algorithms or burning out.

I’ve spent the last decade helping ambitious people turn their ideas into influence - and influence into income. Personal Brand Mastery distills that experience into clear framework and plug-and-play systems so you can:
→ Define your positioning so the right audience instantly gets it.
→ Create content that earns trust (and keeps it).
→ Build a brand system that works while you sleep.

This isn’t theory. It’s the same process we use with high-ticket clients - now available to anyone ready to take control of their reputation, visibility, and demand.

You’ll go from inconsistent posting and unclear positioning to a personal brand that:
→ Represents exactly who you are.
→ Positions you as an industry authority.
→ Attracts opportunities, clients, and partnerships on repeat.

Sound good?

👉 Join Amplify Academy to transform your personal brand: www.joegannon.co/course

📩 Sign up to my newsletter to grow and monetise your personal brand: joegannon.co/newsletter

🎥 Subscribe to my YouTube to watch the real behind-the-scenes of growing a creator business: youtube.com/@JoeGannon

It's so great to have you here.

Joe Gannon

🚀 Founder of Amplify | Build the foundations of a Top 1% Personal Brand

Yesterday I was in a room worth $40 million.

Not the venue. The creators.

The Teachable Collective in London brought together their top creators. And all day we were asked: 

- What's working for you right now?
- What are you struggling with?
- Where do you want to go in 2026?

The biggest insight hit me watching these conversations unfold:

You need TWO types of people in your network.

1. Those on the same journey as you - because they get the daily grind, the specific challenges, the small wins that matter.

2. Those who are ahead - because they've already solved what you're struggling with.

Here's what surprised me the most:

People ahead of you genuinely want to help.

No gatekeeping. No "figure it out yourself." Just pure value sharing.

This event was a masterclass in facilitating real connection from a world-class team.

It was amazing to turn LinkedIn connections into real-world friends. People I've commented back and forth with for months, finally meeting face to face.

We hugged like old friends because, in a way, we already were.

Show up as yourself online.
Build genuine relationships.
Find your people.

Stop building alone. Your next breakthrough is one conversation away.

#TeachablePartner

Brand partnership • 🚀 Founder of Amplify | Build the foundations of a Top 1% Personal Brand

I’m giving up...

I’m giving up playing small.
I’m giving up doubting myself.
I’m giving up waiting for the “right time.”

It's time to double down on strengths.
And to cover weaknesses.

I'm made for more.
And so are you.

"When you change the way you look at things, the things you look at change." - Wayne Dyer

I’ve been a business owner for 4.5 years.

Yet until recently, I avoided calling myself a business owner or CEO.

Because no one prepares you for the hardest part of business:

→ Unlearning how to be the person who does all the work.

You spend your whole life being rewarded for individual performance. And at the start, you do have to do everything yourself.

Then suddenly, you're supposed to lead.

Right now, my No.1 challenge is hiring the right people and giving them full responsibility.

Because until I learn this, I’ll stay in the same position.

I came across a thought exercise recently that reframed this for me:

"What if you were hired today as the owner of your business?"

- What decisions would you make?
- What are the bottlenecks?
- Who would you hire?

So whether you’re starting a new position or building something, ask yourself that:

If today was Day 1, what would you do differently?

Time to wear the title and put in the reps to get better at delegation.

🚀 Black Friday Exclusive on my profile 👀 | Founder of Amplify | Build a Top 0.1% Personal Brand | My 6-week programme begins 19th Jan 2026 👉 joegannon.co/cohort 🗓️

I’ve spent 7+ years building personal brands for founders & creators.

And I’ve seen 1 trap come up again and again:

→ Confusing attention and authority.

I see it constantly: 

- Chasing views, likes and impressions
- Posting for the algorithm instead of the audience
- Talking about everything → becoming known for nothing

And overlook the fact that:

Every piece of content trains your audience to either trust you or ignore you.

Here’s the system we use with clients:
(Swipe for the full breakdown)

📌 The Authority Flywheel

1. Content builds trust
2. Trust drives inbound
3. Inbound builds experience
4. Experience fuels richer content

When the flywheel spins, trust compounds and authority grows.

You go from chasing leads to leads coming to you.

So stop aiming to go viral. 

Aim to become the default in your industry.

🚀 Founder of Amplify | Build a Top 0.1% Personal Brand | Join the Personal Brand Mastery Programme starting 19th Jan 2026 | Early bird offer ends 7th Dec 👉 joegannon.co/cohort 🗓️

The Authority Flywheel

Online, people put entrepreneurs on a pedestal.

I think that's a huge mistake.

4.5 years of building a business has taught me that:

Being a founder isn't better than being an employee.
And being a manager isn't superior to doing the actual work.

They're just roles. Like positions on a football team.

I’ve realised most people are probably happier when they're NOT entrepreneurs.

But the glorification is everywhere:

- "Be your own boss!"
- "Escape the 9-5!"
- "Build your empire!"

Yet if the hours, stress and responsibility aren't right for you, that advice will cause nothing but pain.

Because some people:

- Thrive with structure
- Do their best work on teams
- Need clear boundaries between work and life

None of these are wrong. They're just different zones of genius.

So if you're crushing it in your role, love your team and building an incredible career...

Don't let social media convince you that you're somehow settling.

None of that is a downgrade. 

It’s just a different path.

shieldapp

skaled

scrimba

getspeechify

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linkedin.com/in/nikita-voloshin-77759024a?originalSubdomain=de

Talks about #creators, #socialmedia, #creatoreconomy, #contentmarketing, and #entrepreneurship

🚀 Founder of Amplify | Build a Top 0.1% Personal Brand | Join the Personal Brand Mastery Programme starting 19th Jan 2026 | Early bird offer ends 10th Dec 👉 joegannon.co/cohort 🗓️

I've been posting consistently on LinkedIn for 5 years.

Yet I still sometimes struggle to stay on top of it.

(Like right now, while we’re running our first live cohort)

So over the last 12 months I've been using AI more to help me stay consistent.

Here's 6 ways I use it ⤵️

1. Content ideation 

↳ AI fixes blank screen syndrome by pulling ideas from your past posts, your niche and your audience's problems.

2. Analyse content 

↳ Feed your analytics into AI and let it spot the patterns you'd miss. Double down on what's working.

3. Accountability 

↳ With Stanley (Your Content Coach), I get 3 emails a week with personalised content ideas based on what's working.

4. Draft quickly 

↳ Drop in a story, a lesson or voice note. Get a draft you can tweak and edit.

5. Repurposing 

↳ Turn text posts into carousels, rewrite from new angles, create video scripts from long captions.

6. Editing 

↳ Flag filler lines, weak hooks, overused phrases and confusing structure. Like having a second pair of eyes.

—

I wish I had Stanley years ago.

Hands down one of the best AI tools in the creator economy right now 🚀

Comment "STANLEY" below for an exclusive 7-day FREE trial link!

P.S. What’s your fave way to use AI at the moment?

How I Use Stanley To Stay Consistent on LinkedIn

Your 2026 LinkedIn strategy?

Create content that only you can.

Life is so exciting right now, but my nervous system?

I regularly feel like I'm in fight-or-flight.

How do you regulate yourself?

My body definitely thinks I'm being chased by a tiger 😅

Drop your best practice below.

(I'll test the top 3 this week and report back)

AI made us faster - but also messier.

10 tools. 
10 tabs. 
10 subscriptions.
Our workflow is more powerful… but completely scattered.

This week I tried something that finally fixes it.

⚡️ Genspark - built by 30 people, already a $1B AI agent unicorn - an all-in-one AI workspace that actually finishes the work.

Here’s the wild part 👇

- AI Slides → Chat to build full decks, 100+ templates, Google Slides export
- AI Sheets 2.0 → Automated data pull, SQL, charts, Excel export w/ formulas
- AI Inbox → Talk to your email, get summaries + replies auto-generated
- Teams → Real-time co-editing w/ humans + AI
- AI Designer & AI Developer → Brand kits + websites in minutes

One replaces ten.
One workspace, no switching.
One tool that finally matches the speed of AI itself.

👉 Breakdown in my video (in partnership with Genspark)
https://lnkd.in/es7mwd7d

#Genspark #Gensparklive

Brand partnership • 🚀 Founder of Amplify | Build a Top 0.1% Personal Brand | Join the Personal Brand Mastery Programme starting 19th Jan 2026 | Early bird offer ends 10th Dec 👉 joegannon.co/cohort 🗓️

This week, we started masterclasses for my community.

And the bar is set high!

We were joined by Olly Richards, Founder of StoryLearning, a multi-million dollar education company. 

Olly's written 25+ books, speaks 8 languages fluently, and has built a YouTube audience of 570K+.

Here’s a peek into some of the wisdom he shared:

1. Build a METHOD, not a personal brand dependency

For years, everything was dependent on him. Once he created a teachable system, other teachers could deliver it.

Result: an 8-figure business he now works on only a few days a month.

2. Your team IS your freedom

“A business is a team working together, NOT a king and a thousand helpers”.

You don’t get freedom by getting more efficient. You get freedom when someone else can run the system without you.

3. Master ONE traffic source (ignore everything else)

“Become world-class at ONE scalable traffic source”.

This one hit me like a ton of bricks - avoid complexity at all costs.

Stop chasing every platform. Pick a channel. Get good at it. Use it to grow your email list.

—

Olly is world-class, an incredible human being, and it was a privilege to spend time with him.

I'm so grateful that our Amplify Academy students can learn directly from the best in the industry.

1 masterclass down. 7 to go.

LET’S GO 🚀

You know what nobody talks about?

How Social Media Managers have an impossible task.

Working in social today requires:

- Being a great copywriter
- Community management
- Strategy for EVERY platform
- Short-form and long-form video editing
- Knowing how to design

I wore all of those hats and burnt out.

It's ridiculous and completely unrealistic.

That's why I started my agency, but before I could hire anyone, I had to buy myself time.

The first tool that changed everything for me was Descript.

I loved creating content and growing audiences… but I wasn’t an editor.

Yet, for 12 months I created viral clips for clients like Ali Abdaal and Chris Williamson by editing videos like text.

Nowadays, Descript has so many features to help you save money and win back time:

• Overdub → Fix mistakes with AI voice cloning (no re-recording!)
• Studio Sound → Level up your audio quality (without fancy mics)
• Screen and video recording → Personalise videos and add b-roll (all in one place)

We’ve never had more leverage to focus on what we do best.

Try Descript for free today: https://lnkd.in/eH8QpPVh

P.S. Yes I edited this video in 1 hour from scratch using Descript ✌️

An overlooked truth about personal branding:

You can outsource the work, but you can’t outsource your actual voice.

And yet… this is the mistake founders make the most.

They hire someone, then step back completely.

You wouldn’t have someone join a Zoom call with your profile picture, speaking on your behalf 😅

After 7+ years building personal brands, here's an approach that works:

📌 The 10/80/10 Model 

- 10% at the start: Your voice

(Calls, interviews, voice notes - capture your actual thoughts & stories)

- 80% in the middle: The heavy lifting

(Drafts, transcription, editing, design - all things you can outsource)

- 10% at the end: Your seasoning

(The unique details, examples & final touches only you can add)

You need to write or record your thoughts throughout the week to have enough Source Material.

That’s your role - then a team can support you.

The ghostwriting industry gets this backwards.

They promise to BE you instead of helping you be MORE of you.

If not, it can damage your account and reputation long-term.

The whole point is to share your voice online.

Your personal brand is too important to fake.
But it's also too important to do everything yourself.

Own the beginning. Own the end. Outsource the middle.

That’s how you protect your time and gain leverage.

This week we wrapped up our first live cohort. 

50 pages of debrief notes later, here's what I learned:

→ The difference between good and exceptional isn't what you teach. It's the experience you create around it.

Think about the cinema.

You don't just watch a film. You arrive, grab snacks, trailers build anticipation. Lights down, sound goes up. You're locked in.

None of that is the film, but it changes how the film lands.

That’s why we’re obsessing over the small things:

- Music as people join (sets the tone)
- Breakout rooms (so people can connect)
- Interactive exercises (so people are involved)
- 1:1 check-ins (so no one falls through the cracks)
- Waiting room (a breather between back-to-back calls)

And after each session, we debrief. 

Because if even 1 person is confused in a group of 10, that’s 10% of the room.
Scale that to 100 students? That’s 10 people lost.

Do I care too much? Maybe.

But that’s how you build something that actually helps people.

So whether you're building a course, product or service, stop and think:

→ What small changes would improve the experience?

Steven Bartlett obsesses over "sweating the small stuff".
Tony Robbins’ teams focus on CANI (Constant And Never-ending Improvement).

Those small improvements compound.

Don’t skip the 1%.

👉 P.S. If the next cohort is on your radar, today’s Black Friday offer is the best time to lock in your spot: https://lnkd.in/ed3HtiHY

I spent months following the big-creator playbook before realising:

They were playing a different game I didn’t even want to win.

You can’t look at big creators and assume they can operate in the same way.

Because some have: 

- Teams of 5-10 people
- 10x the amount of resources
- And way more cash at their disposal

Most of us don’t have that.
And that’s fine.

But it means copying them makes no sense.

Why try to mirror someone whose situation, support and goals look nothing like yours?

Earlier this year, I got busy. 

And in that chaos, I defaulted to what I saw working for others: viral formats and broad ideas targeted at the masses.

My following pretty much doubled. 

On the surface, everything looked like it was flying.

But the problem was the content could have come from anyone.

Which meant I wasn’t getting the outcomes I was doing it all for.

There’s a quote I love: 

Play stupid games, win stupid prizes.

You might see someone going viral, growing fast…

But do you want to play the same game as them?

Or is it time to change the game entirely?

Being an entrepreneur is dangerously glorified.

Working for yourself is not “better” than being an employee.

LinkedIn News UK just reported that entrepreneurship is rising fast in the UK with 69% more founders on LinkedIn in the past year.

It's true that there’s never been a better time to start something - with AI we’re living in an unbelievable moment in history. 

And the upsides to entrepreneurship are real:
• You own your schedule
• You can earn more
• You gain autonomy

But here’s the part no one talks about:

Most people don’t “escape” the 9-5. They instead trade it for a 24/7 with a level of pressure no one prepares you for.

I’ve run a business for 4.5 years - and almost every self-employed person I know struggles 10x more in private than they ever admit publicly.

No one posts the bad days, because unfortunately, it makes you look “weak”. There's no incentive to be honest - and that's what needs to be discussed more. 

Working for yourself means:
 • Constantly facing problems and stressors
 • Feeling the mental load of a never-ending to-do list
 • Struggling to ever switch off because “everything is urgent”

Some people are meant for entrepreneurship.
Some will thrive as employees.
Some will move between both depending on the season of life.

There is no “better” - there's only alignment.

Choose the path where you can thrive, feel great, and operate from your zone of genius.

Real success is knowing who you are and building a life around that.

taplio

The Battle

Lucas Bean

Joe Gannon

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taplio

The Battle

Lucas Bean

Joe Gannon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lucas Bean's LinkedIn Performance

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Performance ScoreLucas Bean's LinkedIn Performance