Lucia Kanter St. Amour

Under the Sisterhood

UTS is a social impact company that addresses the critical gaps in women’s health education, diagnosis, and treatment. As CLO, I'm responsible for: legal guidance on general business operations, partnerships, and organizational practices; contract review and negotiation with vendors and partners; policy development ensuring legal, ethical, and privacy compliance; risk awareness and mitigation; recommending practical strategies that project the organization’s integrity and vision; addressing potential legal issues related to employment and board members; liaising and supervising outside counsel; partnering with cross-functional teams to effectively communicate the organization’s mission, support its programs, and amplify its social justice initiatives.

Chief Legal Officer

Pactum Factum

Chief Legal/Negotiation Officer for various corporations, NCAA athletes, and organizations; U.S. mediation liaison to Supreme Court of India 2022-2023; have mediated/negotiated 1000+ cases; host of "Forces of Good" podcast. Seasoned employment law and negotiation expert. Pactum Factum Press publishing.

Attorney | CLO | Publisher

UN Women

VP, San Francisco  - the birthplace of the United Nations in 1945. UN Women USA is the official, membership-based non-profit organization that raises funds and awareness for UN Women, the United Nations agency that advances gender equality and female empowerment globally.  Events and projects include: Cities for CEDAW a nationwide, grassroots effort to encourage local governments to become more gender equitable; EVAW - an effort to End Violence Against Women; The Gender Equal Pay coalition; HeForShe, a social movement campaign providing a systematic approach and targeted platform through which men and boys become agents of change for the achievement of gender equality; Women In Climate Change Gender Action Plan; Bi-annual Global Voices Film Festival

Vice President - UN Women USA

Spectrum Strategies for Autism

501(c)(3) non-profit organization providing sibling programming; and rescue dog matching, placement and training to families with children with Autism and other special needs.

University of California, College of the Law, San Francisco (formerly UC Hastings)

Teaching:  Negotiation / Mediation Clinic / Mediation Certification for Professionals / Special Education  Law. 2003-2012 taught regular course(s) on-site each semester. I tried to retire, but noooooo. They wouldn't let me 😂 2013-present continue on faculty as hybrid (remote and on-site) coach and instructor

Law Professor (Adj.)

International Chamber of Commerce

Serving as judge and mediator for ICC mediation competition in Paris, France

Mediator and Judge

University of California, Berkeley - School of Law

Teaching Negotiation practical skills course and supervising independent studies

Lecturer

EEOC

One of the small team of original designers of the Equal Employment Opportunity Commission’s pilot mediation program in 1996 for the San Francisco Regional Office, and later mediated EEOC cases from San Jose to Sacramento

Mediator

Judicial Council of California

In-house employment law attorney for the Judicial Council of California, Administrative Office of the Courts (AOC), the policymaking body for the entire California court system for 58 counties and the Supreme Court of California. I advised the Judicial Council, the Chief Justice of California, and trial and appellate court judges and court officers, contributing to major policy and legal decisions on employment and labor issues that affect the entire judicial branch of California. During that time, I was also selected by the California Division for Judicial Education and Research (CJER) as a representative attorney for the judicial branch to conduct ongoing discrimination and harassment training through live, televised, satellite broadcast programming to court employees statewide. The target 20,000-member audience consisted of judges, human resources professionals, court directors and court staff. Broadcasting live with a studio audience, I also co-hosted CJER’s production of “Dr. Martin Luther King, Jr.:  A Celebration of Justice,” as part of the Division’s Continuing The Dialogue television series. The content of many of the broadcasts drew upon expertise in the field of Civil Rights and various discrimination and fair employment laws.

Attorney - Office of the General Counsel

Orrick, Herrington & Sutcliffe LLP

Upon dissolution of boutique labor & employment firm in San Francisco, joined Orrick's Employment Law group and handled all aspects of litigation and client counseling. Closest clients I worked with included Gap, Apple, Oracle, Electronic Arts

Employment Litigation Attorney

VP Emerita UN Women | Attorney Action Figure 🦸🏻‍♀️ | Arresting Author | Chief Negotiation Officer | Plucky Podcast Host | Irreverent Int'l Keynote | "What Box?" Bellwether

📚 World domination through literary seduction. Elegant. Defiant. Irresistibly true. Are you ready for what's next (October 13, 2025)? MY WRITING IS ORGANIC USING REAL INTELLIGENCE (AI wishes it could write like me)

I'm not bossy. I'm BOSS. A UN Women VP, provocatrice, attorney/law professor turned negotiation GOAT . . .

(Buckle up. This is ..."a lot")

🦸🏻‍♀️ I help women harness the power of everyday negotiation—from conning a toddler into eating peas to running the boardroom. I authored the Little Black Dress of negotiation books. Why?

Because negotiation isn’t just for business. It’s everybody’s business 🧐

(But you don’t need me to “empower” you. Nor do I sell a “masterclass” or certification from my own “institute”)

🌍 World Mediation Peace Activist. Benevolent & incurable explorer (dubbed “creative savant”—you know who you are). A bit wild at ❤️‍🔥, I struggle with purpose and disrupt with goodwill—through advocacy, teaching, writing, broadcasting, philanthropy, art & sports.

🗣️ Polyglot. Passionate about people & social progress. JEDI agent (not a Star Wars ref). I’ve practiced law in private, public & non-profit sectors; have taught internationally, including over two decades as faculty at two University of California law schools.

I get that people are messy multitudes—and how they actually behave in conflict & decision-making.
What makes me next-level? Decades of deep experience in negotiation, behavioral economics, game theory, plus dope training in:

✔️ Emotional micro-expressions
✔️ Lie detection
✔️ Neuroscience & decision analysis

Oh, and I know the #1 most stealth negotiation skill. 😎

(Kinda like x-ray vision. Hint: it’s NOT “speaking your truth.”)

WHAT I’M NOT:

❌ A sales/marketing bro who built my expertise off a “masterclass”
❌ A brand
❌ Your income stream
❌ After your 💰 or approval
❌ One to trademark words. Ahem™ 🙄 (you know the type)

Special needs parent & dog whisperer—chaos doesn’t faze me, and persistence is my default setting. CEO of a 501(c)(3) nonprofit providing dogs & sibling support for families with special needs kids.

🫶 Turn-ons: Cake, shoes, pour-over coffee, decent literature
🤢 Turn-offs: NIMBYism, vapid buzzwords, elitism, posers

💡 Meyers-Briggs type? ENFJ-A (same 2% club as Obama & Oprah).

🕸️See more on pactumfactum.com, but TLDR: 
I’m 95% human Labrador (begs the question: what’s the other 5%?). Find it endearing or annoying. That's on you. Either way, I’ll be me because, as Oscar Wilde said, “Everyone else is taken.”

P.S.
❌ I don’t do casual Zoom coffee chats
✅ I’ve already overpaid it forward

Podcast Host

"Forces of Good" podcast - Click here to listen and subscribe for free: https://pactumfactum.substack.com

S. Lucia Kanter St. Amour

Scaling Consultants

Live Well Coaching
	•	Created a social media content plan to increase audience engagement.
	•	Designed a coaching program launch strategy with compelling sales copy.
	•	Developed an email sequence to nurture leads and drive sign-ups.

CBAX Voice (Voice-over)
	•	Provided voice-over services for branding and promotional videos.
	•	Assisted in marketing voice talent services through targeted content.
 		Crafting a social media presence on linkedin and instagram. 

Silo Publication & Silo Stylists
	•	Developed content marketing strategies to expand reach in the beauty and publishing 
                 industries.
	•	Created educational and promotional materials for aspiring stylists and publishers.
	•	Managed social media growth strategies to increase brand authority.
        •	Wrote a landing page for Silo’s website. 	

Whisler Edits
	•	Crafted sales copy for editing services, focusing on attracting high-end clients.
	•	Designed marketing campaigns to showcase editing expertise and results.

B Fit
	•	Developed a fitness coaching brand strategy that positioned the company as a premium 
                 service.
	•	Wrote sales pages and ad copy for fitness programs and coaching services.
	•	Built and optimized a social media marketing funnel for lead generation.

Relationship Coaching
	•	Created engaging relationship coaching content for social media and blogs.
	•	Wrote sales and nurture email sequences to convert leads into paying clients.
	•	Developed marketing campaigns that resonated with clients’ pain points and desires.
        •       Wrote an email sequence to capture leads from social media.

Digital Marketing Specialist

Green Goat Copy

𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 | 𝐃𝐢𝐫𝐞𝐜𝐭 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🟢🐐 | 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭

We help small businesses leverage their content and marketing to attract their perfect customers. 

I've worked with many CEOs, Vice Presidents, COOs, Entrepreneurs, Small Business Owners, Coaches, Consultants, and Marketing Directors in sports, fitness, health, wellness, coaching, consulting, finance, SaaS, and Marketing industries. I've helped them target B2B and B2C clients by writing offers that convert on cold traffic, finding every penny that's lost in their email list, writing content that moves your audience, and putting a custom marketing plan in place that will help you skyrocket your business. 

I'm a strategic, marketing specialist who understands marketing funnels, copywriting, how to build an offer, the importance of bottom-line revenue, powerful authority brands, and effective marketing. 

My ideal clients are small businesses that are already established. They know the value of effective marketing. They are really good at what they do. They're just too busy to put any marketing in place and they struggle with content creation. Their content really doesn't convert because the copy wasn't great. Their email marketing is nonexistent and their automations are not set up. They don't have a marketing plan. More or less they fly by the seat of their pants.  

As a result of our partnership, you will get offers that convert on cold traffic, email marketing that is on autopilot, and a custom-built marketing plan that promotes brand awareness. This all gets your ideal customers to come to you, saves you a lot of time, and makes you more money. 

Sound like a fit? Get in touch! greengoatcopy@gmail.com

Email Marketing Strategist | Direct Response Copywriter | Marketing Specialist

Athletic Mindset

Athletic Mindset is an athletic mental performance management firm, offering consulting and assessment systems for coaches and athletes seeking to understand their mental make-up. We incorporate the latest science and research in organizational psychology and sports psychology with complex analytics to offer scientifically-based reports on athlete and team mental performance. We provide actionable insights into motivation, concentration and focus, leadership, team process, team cohesion, culture and other critical dimensions that drive athletic performance. Athlete- and team-centered assessments provide coaches with tools to better understand their players and more effectively coach their team.

Skills: Copywriting · Marketing Strategy · Newsletters · Consulting · Email Strategy · Marketing Copy · Email Deliverability · Mass Email Marketing · Email Marketing · Marketing · Digital Marketing · Business-to-Business (B2B) · B2C · Content Marketing · Research · LinkedIn · Coaching

Voice Your Vibe

Named “Best LIVE Festive Show of The Year” at the IBM TV Awards out of thousands of hours of programming in 120+countries, the Global Award-Winning #LinkedinLIVE show ShoutOutSaturdayLIVE has been featured in NASDAQ, Forbes, Thrive Global, Yahoo Finance, RokuTV, Amazon Fire, Viacom, The CW, multiple #1 best-selling books, syndicated on multiple Smart TV Networks & hundreds of shows & podcasts, reaching millions world-wide.

#ShoutOutSaturday has aired for 250 LIVE consecutive episodes, w/ SOS guests coming directly from the audience. Everyone is invited to join LIVE!

These shows and their associated special events have had a global impact. There are countless stories of people coming on, sharing their story &  leaving feeling supported & more hopeful.

Many people who have watched or participated LIVE on SOS have described how their lives have been transformed, often after their 1st experience.

Their praise focuses on the shows’ emotional impact. The shows are widely viewed and touch the hearts of millions around the world.

This is not only true for those who watch the show LIVE, but for those who support through comments and are part of the PositiveVibeTribe. As a community that goes beyond the show, people connect on & off platforms, attend 1 another's events & appearances, and are always there for 1 another. 

SOS has set, and continue to hold, several #LinkedinLIVE records. In July 2019 SOS was the 1st to set a record for broadcasting LIVE for more than 4 hours, at an in-person LinkedIn Local LA event. In March 2021 a new record, by having 150 guests, LIVE, in 4 hours, on the 150th episode of #ShoutOutSaturday.

With 2,000+Attendees, 200+ExpertSpeakers, 50+Exhibitors, 100+Sessions, the Renaissance Orlando SeaWorld and 1 AMAZING #community - Podfest Expo is the HOTTEST podcasting conference of the year!

#voiceyourvibe #positivevibetribe #linkedinfam #heartfirst #humanfirst #together #mentalhealth #fullforcefunness #socialdisDANCING #PE23 #podcast #podfestexpo

Remote Producer: Shout Out Saturday LIVE at Podfest 

COBRA PUMA GOLF

As a copywriter for Puma Cobra Golf, I crafted compelling social media posts, ad copy, and email campaigns that brought the brand’s energy to life. My specialty was creating punchy, engaging headlines that perfectly complemented product launches, helping to drive engagement and sales. Whether it was a bold tagline for a new driver, a slick social post showcasing the latest apparel, or an email that turned leads into loyal customers, my writing captured the excitement of the game and the innovation behind every product. With a deep understanding of brand voice and audience engagement, I delivered copy that was as dynamic as the athletes who trust Puma Cobra Golf.

Copywriter

I’m a copywriter who specializes in blog posts, online ads, email marketing, web content, sales letters, and more! I was an electrician for thirteen years so I specialize in writing about that industry. I also am very passionate about the game of golf so I specialize in that industry as well. Anyone that needs my help as a copywriter I’m willing to help.

Marketing Strategist/Copywriter

Results-driven Digital Marketing Manager with 5+ years of experience in social media, copywriting, and sales-focused marketing. Passionate about crafting compelling brand narratives and driving engagement through strategic content creation. With a track record of working alongside top copywriters and directors of marketing, I bring a refined approach to digital marketing, ensuring every campaign delivers measurable impact. I thrive in fast-paced environments where creativity and data-driven decision-making intersect to build brand loyalty and growth.

Core Skills:

* Social Media Strategy & Management (Instagram, Facebook, TikTok, LinkedIn, Twitter)
* Copywriting & Sales-Focused Messaging
* Content Creation (Written, Video, Graphic)
* Influencer & Brand Partnerships
* Digital Advertising (Google Ads, Meta Ads, LinkedIn Campaign Manager)
* Email Marketing & SEO Strategy
* Data Analysis & Performance Metrics
* Campaign Planning & Execution

Education & Certificates
* [American Writers & Artists Institute] Online school teaching the most up to date trends. 
* [Copywriter Marketer] Online course taught by Joshua Boswell teaching how to master social media 
   marketing. 
* [Copy Accelerator] Online course teaching how to leverage ads and sales letters. Taught by the best 2 
   copywriters in the business Stefan Georgi and Justin Goff.

Let's connect!
 Passionate about digital storytelling and the ever-evolving world of marketing. Looking to bring my expertise to a dynamic team at Monster Brewing Company. Let’s discuss how innovative strategies can take brand growth to the next level!
greengoatcopy@gmail.com

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S. Lucia Kanter St. Amour

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