Darkcore Studio

I’m pouring my 10+ years of experience in graphic design into building personal brands for motivated people with a strong vision for their future.

You’ll love working with me if you’re a fan of a collaborative approach instead of giving orders. You’ll be thrilled with the result if you’re highly motivated and also tired of the bullshit in your industry. 

The entrepreneurship road is rocky. Anyone telling you something else is most likely lying.

Working with me will get you closer to your goals in a fraction of the time you’d spend learning skills you don’t need and spending time you don’t have. Because you’ll know – and experience – what it’s like to have someone with experience build you a brand that helps you succeed.

Founder

Instapage

Instapage is the leader in post-click-optimization ™. 

Our solution helps marketing teams increase advertising conversions through the building, personalizing, and optimizing of landing page experiences at scale. 

With over two million landing pages converting above 22%, Instapage is helping 15,000+ customers across 100 countries capture more value from their campaigns.

A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 in customer satisfaction.

Affiliate Program Manager

Ensuring the customers have the best experience possible when contacting Instapage Support. Providing help via email & livechat and maintaining constant contact with our clients.

Customer Success Agent

Freelancer

Graphic Designer

Continental

My main responsibilities as a traffic planner included organizing tire transports to assigned countries, checking and optimizing delivery flow. Other daily tasks included forecasting the loading plan for the following days, offering support in occurring problems related to missing tires and solving issues like shipment delays.

Traffic Planner

Regional Department of Statistics

As an operator during the 2011 Population & Housing Census, my main tasks were to identify any errors that could have occurred in the questionnaires, correct these errors and then introduce the correct data in the system. Good communication between co-workers and attention to detail were vital as any wrong information introduced in the system would have affected the overall result.

PC Operator

The era of swanky brands & websites devoid of substance and differentiation is long gone. 
Personal branding means highlighting not just what you can do, but also how you think and why.

Let's work together to attract your ideal clients through psychology and conversion-oriented design. 
You don’t need to be an expert designer to get it done. You just need to work with one.

I help those transitioning from the corporate world to entrepreneurship to show up with confidence 
and clarity in front of their ideal clients. Let me turn the idea you’ve been sitting on for years into an 
asset that builds your business. 

Work with me to avoid:
❌   wasting time & money on scraping together your own brand
❌   being stuck in a loop & never shipping what you need 
❌   having an “all show and no substance” brand

I know how to get you on the fast track to achieving your goals because I've been where you are.

I moved away from corporate to start my own business in 2019. And I never looked back!

Work with me to:
✅ Give your work a palpable form which elevates your know-how and approach
✅ Build a coherent brand you can use, repurpose, and extend across channels
✅ Get assets that are uniquely yours and which support your professional stance


We'll work together to build you a solid personal brand that serves you for years to come. 
It will be natural, it will feel like YOU and it will tell your story in a way that gets you noticed 
by those you want to work with. 

Working with me means having a partner you can count on. 
I'm in it for the long-term, so my clients feel comfortable leaving creative decision-making to me. 

Contact me to see why: lucian@darkcore.studio 📧

Good things take time, but it’s easier to get there when someone's got your back!

Lucian-Alin Grofsorean

Latitude Media

Latitude Media is made up of a world-class team of reporters, producers, and media strategists committed to advancing the energy transition.

Senior Growth Marketing Manager

Climate Drift

Chosen in a highly competitive selection process to be a founding member of the Climate Drift Career Accelerator to understand and tackle real-world climate tech challenges with 50 highly experienced leaders and executives who are dedicating the next phase of their career to fight climate change.

Founding Member

Acorn Digital Strategy

At Acorn Digital Strategy, we're not just a digital marketing agency – we're your growth catalyst. Helping purpose-driven climate companies integrate sustainability into their core strategy, so they can grow with confidence, using custom engagements that combine fractional sustainability leadership with a hybrid model of ESG strategy and communications clarity.

http://www.acorndigitalstrategy.com

Director of Marketing and Communications

XENDEE

Passionate about clean tech and innovation. Leading and executing Xendee's marketing initiatives to engage, educate, and inspire current and future customers. Collaborating across teams to create compelling content that showcases our software, embodies our values, and positions Xendee as a thought leader in the industry. Transforming intricate technical concepts into accessible, captivating content. Driving strategic PR and media relations plans in alignment with company goals. Cultivating relationships with key media contacts, journalists, influencers, and industry stakeholders. Crafting impactful press releases, media pitches, and written materials that communicate Xendee's news, initiatives, and innovations with clarity and precision.

Sr. Content and Communications Manager

Graduway

Throughout my tenure as a Marketing Director in the dynamic EdTech landscape, I drove transformative initiatives that amplified brand visibility, fueled exponential growth, and fostered strategic alliances.

Key Highlights:
-Team Leadership: Expertly led and mentored a high-performing team comprising marketing managers, product marketing specialists, and operations professionals.
-Strategic Planning: Devised and executed robust marketing plans for the five Graduway EdTech SAAS products, driving engagement and market influence.
-Brand & Content Mastery: Crafted and executed comprehensive brand and content strategies, ensuring consistent messaging and resonating narratives.
-Growth: Orchestrated impactful inbound/outbound growth marketing campaigns, generating demand, and catalyzing expansion.
-Strategic Partnerships: Forged and nurtured partnerships that amplified Graduway's market presence, enhancing collaborative opportunities.
-Spearheaded growth marketing initiatives, from webinars and case studies to digital ads, email drip campaigns, white papers, thought leadership, podcasts, and social engagement.
-Data-Driven Insights: Translated data into strategic insights, steering informed decisions that led to remarkable results.
-Sales Empowerment: Equipped sales teams with high-impact materials, harmonizing marketing efforts and enhancing conversion potential.

Director of Brand and Content

TEDxSeattle

In my role as Head of Content, I've captained a talented team of writers and editors, orchestrating the creation and production of compelling marketing content for TedXSeattle events. During my time with TedXSeattle, I conducted interviews with experts, highlighting their acumen and life stories. I also collaborated with Speaker Coaches, The Sponsorship Team, Social Media Promotions, Email Marketing, Program Creation, and Design.

Head Of Content

UCLA TSAN Board of Directors

Serving on the UCLA Board of Directors as the main contact for marketing and communicating with the Transfer Student Alumni Network.

Director Of Communications

Pandora

Content development and brand insights for B2B and enterprise teams at Pandora for Brands. 

Accountable for all content marketing initiatives to drive traffic, engagement, and leads to deliver sales and customer retention.

Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the global business objectives.

Content Marketing Head

Forbes Agency Council

An invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.

Official Member of Forbes Agency Council

Managing, editing, and daily publishing of 1500 - 6000+ word articles on the blog with over 150k monthly visitors. Guest blogging outreach and writing.  Management of contractors, content calendar, designers, SEO and brand strategists.

Content Editor and Writer 

Marketing Leader | Content and Communications | Climate Tech

I am a data-driven digital marketer with over a decade of industry experience focused on growth marketing and performance metrics in the B2B Software, Climate, and Technology spaces. 

With experience in sales and marketing management, product marketing, journalism, content writing, editing, and remote team leadership, I am passionate about driving organizational growth and storytelling with data. 

Before coming to Seattle, I founded and ran my digital agency in NYC, traveled the world as a digital nomad while working with clients full-time, and spent several years in the San Francisco software and technology sector. 

After acquiring a degree in Marketing Communications from UCLA, I combined my love of writing with business objectives to develop and execute performance-driven marketing strategies. My primary focus is creating and leveraging targeted content for direct responses. This content captures leads, enables sales and client services, and drives overall revenue.

Other interests include food, music, music, yoga, synchronized swimming, and speed reading. 

Specialties: product-led growth, editing, content marketing, demand gen, growth marketing, inbound marketing, analytic analysis, SEM, SEO, performance marketing, customer persona development, social media marketing, lead magnet development, blogging, target audience, brand fit, value proposition, remote team management, international project management, curriculum building, and mentoring.

taplio

The Battle

Lucian-Alin Grofsorean

Twila L.

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