DAY IN PRODUCT

- Co-founded Day In Product - agency specialised in product advisory for companies and mentoring for product managers
- Created a hands-on training program for product owners, applied at major telco brand across CZ/SK market

Co-Founder

YOUPLUS

As a consultant, I worked with YOUPLUS on the following projects:

Culture Book - Spearheaded the Culture Book creation for YOUPLUS insurance, entailing user needs evaluation via surveys, coordination with graphic design firms, content creation, translations management, and overall project and product management.

International Intranet Launch - Directed the design and roll-out of YOUPLUS's international intranet. I devised an intuitive page map, curated compelling content, and crafted graphics, ensuring a user-friendly and inviting platform.

Product Management and Customer Experience Expert (Contract based)

Avast

- Drove clarity, quality, traceability, and conformity of requirements to deliver solutions customers love.
- Created alignment with internal business stakeholders and key external partners.
- Mapped and continuously improved customer journeys through the Avast B2B Order Management System.
- Led the entire system redesign, resulting in an estimated 40% improvement in NPS – transitioning from negative numbers to positive customer experiences.

Product Manager

As an entrepreneurial consultant, I partnered with leading organizations to spearhead diverse product and customer experience projects.
My role involved a dynamic blend of strategic planning, product management, user research, and cross-functional collaboration, ensuring the success of each venture from conception to launch.

Notable Projects:

- At Wüstenrot, I revolutionized internal sales by leading customer experience initiatives, employing design thinking and data-driven strategies to introduce advisor benefits.

- With Notum Technologies, I served as Interim Product Manager, meticulously capturing client requirements to guide custom software solutions through specification and implementation stages.

- At Konica Minolta, I analyzed digital workplace trends to inform product strategy for the WorkplaceHub, ensuring the delivery of solutions aligned with market needs and client expectations.

- For AXA, I orchestrated the vision and rollout of AXA's Intranet 2.0, managing development and ensuring seamless adoption through meticulous planning and testing.

My entrepreneurial journey has been marked by a relentless commitment to delivering exceptional user experiences and robust product solutions, establishing a track record of transformative impacts across industries.

Product Management and  Customer - Experience Expert (Contract based)

- Established and led an internal innovation program.
- Defined the innovation strategy and supervised its execution.
- Co-created internal software for collecting ideas from employees.
- Managed various innovation projects, including innovation clubs and more.
- Worked with external partners such as agencies, consultants, startups, etc.

Innovation Project Manager

- Led internal sales projects, including but not limited to mystery shopping, agent segmentation, customer satisfaction, and more.
- Participated in projects of other departments at AXA.
- Cooperated with external entities on relevant projects.
- Prepared analyses as per management request.
- Created new support materials for internal sales.

Internal Sales Project Specialist

Air Bank, a.s.

- Participated in banking software releases.
- Led team during the acceptance phase testing.
- Organized project resources as needed.
- Regularly reported to management.
- Communicated with and represented the company externally during the test coordination phase to entities such as ČNB, PPF Banka, GPE, Wincor-Nixdorf.

AKCENTA, spořitelní a úvěrní družstvo

- Led the development and implementation of an entire system for a small bank from scratch.
- Coordinated development with an external team.
- Communicated and represented the company to external entities such as ČNB, Czech Post, and Global Payments.

Passionately creating intuitive tools that customers love to use and make their lives easier in our ever-evolving digital world.

Is your product team struggling with mounting backlogs, poor cross-team communication, and misaligned priorities constantly slowing down your product delivery?

If so, you're not alone.

At Day In Product, we understand the challenges product teams face.

With over 10 years of hands-on experience in product departments of companies big and small, we've crafted a transformative training program to turn your product organization into a thriving community of empowered professionals.

Through a unique blend of self-paced online learning, live virtual workshops, and real-world project assignments, we bring a tangible, measurable shift in competencies and mindsets.

Together, we build collaborative product communities that bridge the gaps between management vision and customer needs.

All tailored to your specific needs and challenges.

What’s the impact of our work in real life?

📈 Increased Productivity

📈 Reduced Time to Market

📈 Improved Product Quality

📈 Autonomous & Aligned Teams

📈 Products Driven by Customer Insights

and so much more…

Curious to learn more? Let’s get connected and explore the possibilities.

1:1 CONSULTATION

A personalized 1:1 consultation to deep dive into your product challenges and how our tailored programs can transform your organization into a thriving product community aligned with customer needs and business objectives.

→ GO HERE: www.dayinproduct.com/book-1-on-1

JOIN OUR WORKSHOP: "BUILDING HIGH-PERFORMING PRODUCT TEAMS”

We run this workshop on a regular basis to help you discover how our transformative methodology empowers teams, streamlines delivery, and cultivates an innovation-driven culture. You’ll gain insights into building thriving product communities, mastering agile practices, and turning customer data into growth strategies.

→ GO HERE: www.dayinproduct.com/workshop

Leave outdated processes behind and embrace a future where product is the driving force behind your company's success.

Lucie Kovářová

David Pereira

Software developer

d-pereira

Helping product teams transform how they work, driving more value while having fun!

I offer services tailored to your needs:

- Workshops that equip teams to apply insights immediately, leading to more value and less friction
- Keynotes that inspire people to take action, level up their game, and help them grow in their journey
- Coaching & interim roles to help organizations reduce time to value and simplify how they work
- Content creation that simplifies product management, enabling teams to drive more value while having fun

Companies I gave talks or workshops:
- Mondelez
- Motorola
- Capital One
- NN Netherlands 
- Planisware France
- DL School
- Thinksurance 
- Axioned
- MeguMethod

Reaching out to contact@d-pereira.com to rock together!

Product Coach & Advisor

Inspiring product teams to act today for a better tomorrow!

I've built up an audience of 200K+ people across LinkedIn, Medium, and Substack. 
I'm frequently invited to speak at events on topics like:

- Untrapping Product Teams: How to Simplify the Product Game
- Product Strategy: Simplifying Decision Making
- Product Discovery: Uncovering Problems Worth Solving
- Product Delivery: Building Solutions that Maximise Value
- How to help product teams transform how they work to accelerate value creation
- Product Leadership: How to create a space where great ideas can happen

Regarded conferences I spoke at:

- ProductCamp, Brazil 
- Just Product, Munich
- DigiConference, Vilnius
- DL Summit, Cologne 
- Agile Tour, Vilnius
- ProductCamp, Twin Cities USA
- ProductCamp, Munich
- UX Push, Munich
- Scrum Day Madison WI
- Agile Swarming, Kraków
- Productised, Lisbon

Reaching out to contact@d-pereira.com to rock together!

Keynote Speaker

Miro

Helping the product community drive value faster by providing proven templates. 
Simple to understand, ready to use, immediate benefit.

Miroverse Ambassador

omoqo GmbH

• Identifying opportunities to innovate the maritime industry
• Fostering a culture of empowerment and accountability
• Creating an environment where great ideas can happen

Chief Executive Officer

• Empowering teams to bring their best and create valuable products that customers love
• Helping teams figure out how to innovate in a complex and highly important B2B market
• Equipping teams to overcome the inevitable challenges of creating digital products

Chief Product Officer

Virtual Identity

As the Head of Product Management, my responsibilities are:
• Continuous development of the Product Management competences
• Coaching and training for the members of the Product Management community
• Professional Guidance of the members of the Product Management team in specific Clients' Projects
• Successful participation and implementation of projects

Head Of Product Management

limango GmbH - A member of the otto group

At limango, my most relevant achievements were: 
• Scale the marketplace revenue from 5M € to 45 M € 
• Reduce the onboarding time of new partners from a week to 15 minutes 

As the Product Owner of Marketplace my responsibilities were:
• Manage the backlog for the Marketplace
• Ensure the the scalability of the Marketplace is increased as fast as possible
• Ensure that the highest value is provided as fast as possible
• Facilitate integrations with partners
• Collaborate with the Marketplace department in order to maximize the potential

Senior Product Manager

windeln.de SE

At Windeln.de, I helped the product teams achieve the following: 
• Increase the net sales margin by 10% by developing a price algorithm used by more than 50k products 
• Strengthen the Chinese marketplace by integrating with multiple marketplaces 

As the Product Owner of services my responsibilities were:
• Manage the backlog for the services related to the orders, logistics, inventory and delivery time
• Integrations with third parties
• Collaborate with the stakeholders in order to provide the needed tools to maximize the opportunities and solve the problems
• Bring the best practices of agile frameworks to the team;
• Work with multiple teams towards the same goal
• Help the team to improve sprint by sprint the way we work together
• Bring the best practices of Scrum to the team

( evino )

At Evino, my highest contributions were: 
• Create a sustainable acquisition channel that helped the business to be profitable 
• Increase the conversion sales conversion rate by 15% with a modern online shopping 

As the Product Manager my responsibilities were:
• Ensure the highest value for the business is delivered
• Guide the team towards company's goals
• Help the target audience to become passionate about wine
• Innovate the wine market
• Ensure the best experience for the customers is provided

Universidade Anhembi Morumbi

Teacher in the Software Engineering Post Graduate Course is the following disciplines:
• Project Management
• Special Topics, focused in sharing innovative technologies and techniques

University Teacher

FIAP

Teacher in the MBA course of Business Analysis focused in BABOK. I’m in charge of the following discipline:
• Elicitation and Collaboration

MBA Teacher

Instacarro.com

At Instacarro, my highest achievements were: 
• Increase client conversion by 30% by adapting the customer journey 
• Scale sustainably the product teams from one to five teams 
• Increased auctions participation by 50% by empathizing with dealers and providing relevant solutions 

As the Product Manager at InstaCarro.com my responsibilities were:

• Manage the Product Backlog
• Deliver the highest value for the business
• Innovate the way dealers buy cars
• Ensure the best experience for the sellers as well as the dealers
• Provide new features as often as possible for sellers and dealers
• Understand with the customers what they need to achieve their needs.

I’ve failed more than I’ve succeeded—and that’s my superpower. 
I wanted to be a rock star and worked odd jobs to buy my first guitar. Then, I realized I loved building products even more than creating riffs.
Growing up in a small Brazilian town, I was the curious kid who asked, “Why not?” instead of “Why?” That question took me from developing my first website to leading teams that built products for the world. 

I’m not big on titles or ego, but I care deeply about making a difference. Oh, and I still play guitar—because every great product, like every great song, starts with a bit of chaos and much heart.
--
I'm sorry for not answering your message or comment for everyone who likes my content. You may feel ignored, and I appologize, but I lack time to interact with everyone. I prioritize exchanges with product leaders, consulting, and coaching. I hope you understand it :)

Let's rock the product world together!

I almost killed my book before anyone could read it.
Here's the self-sabotage loop I ran:

"Face it, David. No FAANG background. No unicorn exit. No viral product launch. Nobody wants to hear from someone who worked at normal companies."

I was ready to delete the manuscript.
Then I caught myself in the trap I help PMs escape every day.

99% of product people don't work at Netflix or Spotify. They work where:

- Innovation budgets are measured in hundreds, not millions
- Leadership demands "predictable roadmaps" (comfortable lies)
- Doing actual product work feels like negotiating a hostage situation

So I thought:
What if I wrote FOR them instead of apologizing for being one of them?

I did my best to share the unfiltered and rough stories. The times I failed as a PM. The mistakes I made as Head of Product. The lessons that came from face-planting into reality rather than reading about best practices.

18 months later:

- 100 reviews on Goodreads
- Readers in 70+ countries
- Weekly messages from PMs trying the frameworks and actually getting results

The messages hit different now. 
Not "great book" but "I used your bullshit management check with my CEO and finally got the product decision I needed."

That's the shift: from invisible executor to value maximizer.

Stop finding reasons why your story doesn't matter. 
Your normal company experience is exactly what other PMs need to hear. 

The question isn't whether you should share it.
The question is: what are you waiting for?

Turning PMs from Backlog Managers into Value Maximizers | 100X PM Mastermind | Hands-On Workshops • Untrapping Product Teams

PMs are rewarded for the wrong things.
No mystery we have more backlog managers than REAL PMs.

A value-maximizer will create impact and a backlog manager will deliver features without knowing if they ever bring any value.

The more leaders reward nonsense, the more backlog managers they'll have.
Meanwhile, customer problems stay unsolved and revenue stays flat.

Here are 7 traits that separate outstanding PMs from busy ones:

1. Ask for forgiveness, not permission

The more you ask for permission, the less you progress. You waste time discussing work instead of doing it. 
Outstanding PMs act first, then share results. When you fail (and you will), own it fast and learn faster.

2. Do what's needed, not what's easy

Easy: Say yes to every meeting request 
Easy: Follow every process step 
Easy: Avoid conflict with stakeholders

None of that creates value. Outstanding PMs say no to distractions, reject requests misaligned with goals, and break processes that block progress.

3. Deliver results beyond tasks

Completing 20 tasks doesn't mean creating value. Clearing your backlog doesn't mean moving metrics. 
Outstanding PMs obsess over outcomes, not output. Your job isn't shrinking to-do lists. It's maximizing value.

4. Lead by context, not control

The more you control, the more you bottleneck your team. 
Outstanding PMs share the problem space, the constraints, the customer pain. Then they step back. Context empowers. Control suffocates.

5. Write broken stories, not perfect ones

Perfect user stories kill creativity. When you define every detail, your team builds exactly what you asked for (and misses what you actually needed).
Outstanding PMs leave space for better solutions than they imagined.

6. Define success criteria, not acceptance criteria

Acceptance criteria: Did we build what we said? Success criteria: Did we create the value we needed?

Outstanding PMs define what success looks like before building anything. Then they iterate until the metrics actually move.

7. Challenge the status quo, don't accept it

What got you here won't get you further. The process that worked two years ago might be strangling you now. 
Outstanding PMs question their own habits as aggressively as they question anyone else's.

--

Being an outstanding PM means being unconventional.
You can't reach where most PMs never get by doing what most PMs do.
What's one thing on this list you'll try this week?

Crafting roadmaps isn’t the worst part. Execution is.
Let me help you out. Here’s how you can reach alignment:

If you work in product, you have a few stories with roadmaps. 
And probably many are disturbing, not inspiring.

A few challenges I continuously see:

1. Crafting the roadmap takes long and exhausting meetings
2. Executing is painful as nobody agrees on what to do
3. Every quarter is the same story

The hard way, I learned how collaboration is the most important.
Many teams get roadmaps wrong. It’s not about agreeing on a direction, it’s about executing it with clear alignment. The real question is how you get there.

Thinking about simplifying what others complicate, I’m working on something.

First, agree on a format and craft your roadmap. 
My favorite approach is an adaptation of "Now, Next, Later” by Janna Bastow.

Second, mindfully create space for continuous alignment.
You do need to define how you:
- Measure progress
- Decide about changes
- Align work
- Evaluate opportunities

Third, make everything as transparent as you possibly can.
If people have to go to you to understand what’s going on, your life will be painful.
Make it straightforward to understand the big picture.

I’m using the Sidekicks from Miro, and I like the result because it enables me to connect to multiple sources, share documents, and customize the answers. I’m trying to create a d-pereira now, which in the future I will share with you, so you could get guidance on how I’d tackle something.

Check the video attached with some ideas, and examples of Miro and Sidekicks.

Question for you: How do you create alignment with your team?

#MiroPartner #productmanagement #ai #productmanager

Do you know what stalls growth? Feedback absence.
Here’s how to leverage the power of meaningful feedback.

Feedback isn’t about criticism, it’s about growth.
Let me share a story on how feedback can help you grow.

As a young PM, my director asked me to screenshot all features delivered over the last months. The request didn’t land with me, but I didn’t challenge it. 

The next minute, I went to my desk, screenshot every feature, put in a word doc, and emailed to my director. It took about two minutes to get his reply, “Come to my desk, NOW!” 

I knew I was in trouble. When I approached him, he said, “This document doesn’t reflect the quality of your previous works. Is that how you want leadership to see you?” I remained quiet. Then he said, “If you cannot sign with pleasure, don’t send it for its sake.”

That feedback transformed me, and never let me do mediocre work again. I’m not a perfectionist, but that work was anything but good enough.

Use this Miro template to evaluate your feedback situation.
http://miro.pxf.io/4G15mo

To understand your current feedback landscape, run this assessment once a quarter, and commit to 3 actions to grow. 

Here’s how you can run it.

1. Get together with your team for a one hour session
2. Everyone assess how you rate the current situation of each category:
     
- Taking a stand: Ability to give feedback on time, and directly, e.g., a meeting is going sideways and someone stands up and shares, “I’m lost. What are we trying to do here?”

- Setting boundaries: Creating constraints is key to collaboration, and especially letting the others know. For example, you have a blocker in your calendar for focus time every day from 08am to 11 am

- Active listening: How you listen to people defines how you understand each other. Is the normal state about listening to respond, or listening to understand.
Asking for feedback: It’s fine to request feedback, and the more often you do that, the faster you grow collaboration.

- Providing feedback: How you give feedback defines the outcome of it. It’s crucial to focus on observations and impact while leaving interpretations out.

3. Reflect on what the results make with you
4. Choose where to improve
5. Commit to actions 

Every quarter, review the status quo, and commit to new actions. That will undoubtedly improve collaboration and results.

--

Let’s be vulnerable.
Which feedback did you receive that transformed you?

#miropartner #leadership

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Lucie Kovářová

David Pereira

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