Lucille Rabaux

Operations manager @lemlist

I'm passionate about creating processes that drive business growth and boost efficiency.

Ops Manager

Hélène Lapeyre

Yade

Head of Digital

Cuure

- Built the growth strategy with the CEO and executed it to scale the brand → from 1K to 200K customers in France and EU;
- Deployed the plan with a multichannel approach → 3M€ budget in 2023 split between Paid, Influence, SEO, TV, OOH, referral;
- Improved the acquisition funnel with the Product Team → from 2% to 4% of CVR in 2023;
- Steered Cuure deployment in Italy and EU from scratch → 40% of customers out of France in 2023;
- Expanded audiences by defining new personae;
- Managed a team of 6 people → 1 full time, 2 interns and 3 freelances.

Head of Growth

- Mastered main paid channels campaigns (Meta, SEA) managing scale with a CPA at breakeven;
- Diversified paid acquisition by opening and scaling new channels (YouTube, Tiktok, Snapchat);
- Ran AB tests on the website to improve CVR

Growth Manager

Doctolib

- Worked with the design team developing creative briefs, requesting adaptations for each network and making sure to keep a good CTR on the campaigns;
- Planned, executed and analyzed user acquisition campaigns across different channels (Meta, Google Search, Gmail, LinkedIn, etc.);
- Ran A/B tests (creatives, audiences, placements...);
- ROI focused analysis : campaigns performance, cost per acquisition, etc.; 
- Competition analysis.

Paid Acquisition

Coty

•	Product development
- Creative brief preparation and follow-up;
- Marketing presentation preparation;
- Elaboration of POS publicity elements and communication charts in collaboration with the in-house design studio.

•	Market analysis and competitive intelligence
- Benchmarking: advertising, content, and trends; 
- Organization of the annual marketing seminar and participation to the elaboration of marketing tools (marketing plan, international meetings, brand reviews).

•	Brand support
- Promotional plan creation (product sets and consumers' gifts);
- Promotional activities assessment (sales analysis).

• Team support in daily tasks
- Agencies briefings follow-up;
- Budget/expenses reporting;
- Mock-up and packshot follow-up.

Product Manager Assistant - Chloé Parfums

Kusmi Tea - Løv Organic

- Product development: follow-up of blend and packaging from the conception to the production;
- Creation of operational tools (sales fact sheets, training sheets, offering books...); 
- Participation to the elaboration of the Marketing Plan;
- Packaging compliance follow-up;
- Update of web content;
- Budget tracking;
- Competitive and innovative intelligence.

Product Manager Assistant

KORRES

- Market analysis;
- Development of the commercial-product action plan (promotion, communication, sales support tools...);
- Direct marketing actions: mailing, phoning, creation of sales guides and sales tools;
- Brand development through social networks;
- Participation in a recruitment process.

taplio

The Battle

Lucille Rabaux

Hélène Lapeyre

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