Lucy Tibbs

Bodystreet (UK)

Marketing Executive

Level 3 Certification - Digital Marketer

During my time at Bodystreet, I have been developing my marketing skills by creating content for both Facebook, Instagram, and LinkedIn accounts. This position has given me experience building and running successful paid Facebook advertisements, growing social media followings organically, writing press releases, designing print marketing materials, setting up email marketing campaigns, and developing a social media strategy that can be implemented across the 9 UK studios.

Social Media Coordinator

Thrapston Town Ladies Football Club

Volunteering as the team photographer for the ladies football, capturing all of the action of their home matches and providing them with imagery they can use on their social media pages. Involves frequent use of Adobe Lightroom and Photoshop to edit the final images.

Social Media Manager & Photographer

Lucy Tibbs Photography

Working as a freelance photographer within my local community has been a great experience that has developed my time-management, budgeting, and organisation skills. This was done through responsibilities, such as:

- Updating social media pages (Facebook, Twitter, Instagram, and LinkedIn).
- Planned and scheduled photoshoots and client meetings.
- Designed the website using content management sit, Wix.
- Photographed both on location and within a studio environment
- Gained 1 year of Profoto Lighting experience.
- Created a blog about photography and the local area.

Freelance Photographer

Peterborough United Football Club

Volunteering to photograph Peterborough United Women's game, providing them with images for their website, social media, and match day programme.

Women’s Team Photographer

Ben's Chippy

I volunteered to help produce content and manage their social media account to retain a connection with their customers during the COVID-19 Lockdown. It has taught me about what makes content engaging, the importance of brand consistency, and how to produce targeted commercial content that expresses their core values. 

During this position I took on numerous tasks, which included:

- Creating photographic and graphic content for the Facebook page.
- Designing a website using Wix.
- Added the business to online directories.
- Used Adobe InDesign to create a menu for the website.
- Responded to customer comments and messages via. Facebook.

I have  increased the page’s likes from 979 in March 2020 to 1,310 in September 2020, which is a 33.81% increase. This has been achieved by increasing the frequency of posts and creating content that drives engagement.

Social Media Manager

The Manchester Metropolitan University

Hired by the university, my job was to cover the sports events happening both on and off-campus for the institution, ensuring the content was suitable for both social media and print usage. Photographing fast-paced sports enhanced my practical photography skills, including lens knowledge, as well as time-management and my brand awareness.

Sports Photographer

The Rodeo Magazine

I was the photographer for the Manchester-based magazine producing both live coverage and promotional portrait content on a regular basis. I was also occasionally writing reviews of live 
performances. During my time spent volunteering at this organisation, I was able to develop my content writing skills, created unique images, and also met tight deadlines that the publication set for me.

Music Photographer and Journalist

aAh! Magazine

Within this position, I was regularly covering live music events around Manchester for Manchester Metropolitan University’s student-run lifestyle magazine. This position meant that I had to be organised, meet deadlines, and proactive search for photo opportunities for the magazine.

Music Photographer

The Fox Inn

As a waitress, I developed excellent customer service skills and became the head waitress, giving me the various responsibilities, such as: 

- Being in charge of the 90+ capacity restaurant
- Training new members of staff
- Taking cash and card payments
- Providing excellent customer service
- Working as part the team
- Taking direction from the manager

This experience not only improved my leadership skills, but also taught me how to be organised to ensure that I could take on multiple responsibilities and complete all tasks to the highest standard. It was here that I developed a keen eye for detail and my communication skills improved greatly during my time at The Fox Inn.

Waitress

Counteract

Volunteering for Counteract as a music photographer, I was my job to provide them with creative and unique photographs that documented the music events that happened around Birmingham city centre. It was this experience that helped to develop my creativity, fulfilling the company's need to have appealing visual content that would attract people to their online articles.

Marketing Executive at Bodystreet UK. Marketing Apprentice.

Helping time-poor people get fit and stay fit with Bodystreet's combination of full body workout, personal training, and innovative fitness technology. Invest only 20-minute every week to achieve even the most ambitious of goals.

Looking to network with fellow content creators, digital marketers, and those with an interest in sports and fitness.

Lucy T.

International Institute of Business Valuers

•	Improved SEO and content strategies, resulting in a 30% increase in website traffic and a 20% increase in organic search rankings.

•	Implemented an external channel plan that resulted in a 20% increase in referral traffic and a 30% increase in backlinks, boosting our domain authority and improving search engine rankings.

•	Collaborated with internal and external stakeholders to produce high-quality content assets, resulting in a 25% increase in content downloads and a 15% increase in content engagement.

•	Successfully managed iiBVs' web properties, including creating pages and improving SEO, resulting in a 15% increase in organic traffic and a 10% increase in search engine visibility.

•	Contributed to designing and managing social media and SEO content, growing iiBV's social media presence by 60% and organic traffic by 160% over eight months.

Marketing Coordinator

Bas Lebesque - Executive Mindset Coaching

•	Implement interactive marketing and creative strategies for digital marketing campaigns by collaborating with the client's agency;
•	Create social media content two times per week, and design the social media visuals (Carousels, simple Posts, Videos), allowing to grow the client's social media awareness organically by 80%;
•	Fix all the website errors (301, 302, 404...) to optimize Bas's website google friendly, going from F49% in the performance section to B90%;
•	Create e-mail campaigns, share Bas's weekly achievement, and always keep the CTA at the end of each section;

Email Marketing Specialist

Daba App

•	Developed and executed a comprehensive content strategy that resulted in a 25% increase in website traffic, a 15% increase in social media engagement, and a 45% increase in App downloads, exceeding the Stakeholder’s expectations.

•	Managed and grew Daba!s' owned communications channels, including social media, resulting in a 35% increase in email subscribers and a 20% increase in social media followers, leading to increased brand awareness and customer engagement.

•	Created and managed multiple digital communication channels, including e-campaigns, surveys, social media, and flyers, resulting in a 30% increase in engagement and a 25% increase in customer retention.

•	Collaborated with the developer team to create exciting new features resulting in a 30% increase in leads.

•	Provided timely and effective support for ad hoc internal and external marketing requests, resulting in a 90% satisfaction rate from stakeholders and improved project management.

Digital Marketing Manager

com2market

•	Identify and produce marketing content for the agency's clients, as well as manage their social media accounts;
•	Event management: organize and set up Ramadan Operation and select influencers to boost the visibility of the event, growing two of the clients' annual sales by 42%;
•	Lead the production team - video animation and infographics - for high-quality traditional and digital content;
•	Set, plan, and analyze paid activities on clients' media accounts;
•	Data analysis and Reporting - according to KPIs.

Digital Project Manager

Dakhla Club

Digital Marketing - Freelance

Kenzi Club Agdal Medina

• Animation & moderation of social media (Facebook, Instagram, Twitter, TripAdvisor & Pinterest ...);
• Create an engagement with fans;
• Running company social media advertising campaigns.
• Building brand awareness by engaging relevant influencers.
• Define most important social media KPIs;
• Analyzing data to determine whether social media campaigns (and organic ) have achieved their objectives;
• Develop graphics for product illustrations, flyers, posters and even visit cards for the hotel and the restaurants.

Social Media Manager - Freelance

WESHORE

•	Keyword research using both Ahref and Google Keyword Planner;
•	Write, and publish SEO-optimized material - Blog & Social media posts;
•	Develop optimization strategies, and fix all the website errors (301, 302, 404...);
•	Execute suggestions for improvements based on backlink analysis;
•	Keyword mapping & local SEO - Example of Google My Business;
•	Create a monthly SEO report.

SEO Analysis

Digital Marketing Manager @ Daba! & iiBV | Driving Growth with B2B/B2C Marketing

Content shouldn’t feel like a second job.
But for most business owners, it does.
Posting takes too long. Ideas run dry. Design is exhausting.
And the worst part? After all that effort ... nobody even sees it.

That’s the problem I solve.

I help small businesses, coaches, and service providers grow online with:

- Clear strategy that fits their brand
- Content that’s actually doable (and engaging)
- Design and videos that make people stop and trust

My packages are built to give you back your time, confidence, and consistency.

Whether you're just trying to stay visible or ready to grow for real; I've got you.

🔗 amine-zaari.com

📅 Book a call if you’re ready to simplify your social media.

taplio

The Battle

Lucy T.

Amine ZAARI

Followers

Posts

Engagements

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