Lucy Tibbs

Bodystreet (UK)

Marketing Executive

Level 3 Certification - Digital Marketer

During my time at Bodystreet, I have been developing my marketing skills by creating content for both Facebook, Instagram, and LinkedIn accounts. This position has given me experience building and running successful paid Facebook advertisements, growing social media followings organically, writing press releases, designing print marketing materials, setting up email marketing campaigns, and developing a social media strategy that can be implemented across the 9 UK studios.

Social Media Coordinator

Thrapston Town Ladies Football Club

Volunteering as the team photographer for the ladies football, capturing all of the action of their home matches and providing them with imagery they can use on their social media pages. Involves frequent use of Adobe Lightroom and Photoshop to edit the final images.

Social Media Manager & Photographer

Lucy Tibbs Photography

Working as a freelance photographer within my local community has been a great experience that has developed my time-management, budgeting, and organisation skills. This was done through responsibilities, such as:

- Updating social media pages (Facebook, Twitter, Instagram, and LinkedIn).
- Planned and scheduled photoshoots and client meetings.
- Designed the website using content management sit, Wix.
- Photographed both on location and within a studio environment
- Gained 1 year of Profoto Lighting experience.
- Created a blog about photography and the local area.

Freelance Photographer

Peterborough United Football Club

Volunteering to photograph Peterborough United Women's game, providing them with images for their website, social media, and match day programme.

Women’s Team Photographer

Ben's Chippy

I volunteered to help produce content and manage their social media account to retain a connection with their customers during the COVID-19 Lockdown. It has taught me about what makes content engaging, the importance of brand consistency, and how to produce targeted commercial content that expresses their core values. 

During this position I took on numerous tasks, which included:

- Creating photographic and graphic content for the Facebook page.
- Designing a website using Wix.
- Added the business to online directories.
- Used Adobe InDesign to create a menu for the website.
- Responded to customer comments and messages via. Facebook.

I have  increased the page’s likes from 979 in March 2020 to 1,310 in September 2020, which is a 33.81% increase. This has been achieved by increasing the frequency of posts and creating content that drives engagement.

Social Media Manager

The Manchester Metropolitan University

Hired by the university, my job was to cover the sports events happening both on and off-campus for the institution, ensuring the content was suitable for both social media and print usage. Photographing fast-paced sports enhanced my practical photography skills, including lens knowledge, as well as time-management and my brand awareness.

Sports Photographer

The Rodeo Magazine

I was the photographer for the Manchester-based magazine producing both live coverage and promotional portrait content on a regular basis. I was also occasionally writing reviews of live 
performances. During my time spent volunteering at this organisation, I was able to develop my content writing skills, created unique images, and also met tight deadlines that the publication set for me.

Music Photographer and Journalist

aAh! Magazine

Within this position, I was regularly covering live music events around Manchester for Manchester Metropolitan University’s student-run lifestyle magazine. This position meant that I had to be organised, meet deadlines, and proactive search for photo opportunities for the magazine.

Music Photographer

The Fox Inn

As a waitress, I developed excellent customer service skills and became the head waitress, giving me the various responsibilities, such as: 

- Being in charge of the 90+ capacity restaurant
- Training new members of staff
- Taking cash and card payments
- Providing excellent customer service
- Working as part the team
- Taking direction from the manager

This experience not only improved my leadership skills, but also taught me how to be organised to ensure that I could take on multiple responsibilities and complete all tasks to the highest standard. It was here that I developed a keen eye for detail and my communication skills improved greatly during my time at The Fox Inn.

Waitress

Counteract

Volunteering for Counteract as a music photographer, I was my job to provide them with creative and unique photographs that documented the music events that happened around Birmingham city centre. It was this experience that helped to develop my creativity, fulfilling the company's need to have appealing visual content that would attract people to their online articles.

Marketing Executive at Bodystreet UK. Marketing Apprentice.

Helping time-poor people get fit and stay fit with Bodystreet's combination of full body workout, personal training, and innovative fitness technology. Invest only 20-minute every week to achieve even the most ambitious of goals.

Looking to network with fellow content creators, digital marketers, and those with an interest in sports and fitness.

Lucy T.

Bonsai Socials

Freelancing as a Social Media Manager that actually gets you leads, not just pointless vanity metrics!

"But Beth, how do I know if you actually do that?" Well, I will let the results speak:

170% increase in website traffic from Instagram
4 leads in ONE day for one client 
23.9% increase in followers/community

If you're a small business owner struggling with time, doesn't know how to approach socials, has no real strategy and aren't getting the results you want to see - let's have a chat about how we could change that!

Founder

MIT Group

Marketing Assistant

Ratcliffe Brothers

Account Manager

University Hospital Southampton NHS FT

As a social media assistant at UHS, my roles and responsibilities all centred around enhancing our social media presence and content creation.

And here are some of my achievements:

Organic Socials:

- Doubled impressions VS the year before I was there
- Increased engagements with our recruitment content
- Doubled link clicks from posts to our website
- Moved our LinkedIn presence up to one of the top 3 most engaged NHS trusts on LinkedIn

Social Media Assistant

Mitchell & Stones Limited

As a Digital Marketing Manager at Mitchell and Stones, my roles and responsibilities were:

My role involved creating and managing my client’s social media strategy across LinkedIn, Instagram, Facebook, YouTube and Twitter.
Creating a strategy and managing lead generation campaigns such as LinkedIn and Email Marketing. It was my responsibility to write all the copy, set up the campaign, and monitor all responses and key metrics to ensure it is successful. Copywriting and proofreading all content for clients.
Managing successful relationships with clients from various industries and being their main point of contact.
Tracking metrics, statistics, and engagement for all campaigns and social media channels.
Working proactively to stick to tight deadlines whilst maintaining a high standard
of work.
Have a clear roadmap for success for each of my clients which includes objectives and a plan for we are going to achieve those objectives.
Project managing and being accountable for all areas of service delivery to my clients.
I was accountable for any materials designed and created for my clients and need to make sure they have been quality checked before deployment.
I provided expert consulting, advice, and value to my clients.
Brainstorming new ideas.
Utilising analytics to make evidence-based decisions for client marketing campaigns and report crystal clear metrics to my clients monthly that they understand and can digest.
Utilising internal and external resources to ensure we are fulfilling the scope of work agreed.

Digital Marketing Manager

CLEANSING SERVICE GROUP LIMITED

Graduate Sales Executive

Monsoon Accessorize

Sales Assistant

Hey, I’m Beth! 

Founder of Bonsai Socials, a personal branding and social media marketing agency that helps grow your socials and fulfil your mission through a strategic approach.

I have worked in the marketing world for 4+ years now and worked with a variety of industries.

In August 2022, I took on my first freelance social media management client after building my personal on LinkedIn. I was posting all about social media, personal branding and my allergies and I started attracting clients and generating inbound leads.

In September 2024, I officially turned my freelancing into a business and Bonsai Socials was born.

How we can help?

Full Social Media Management: Give us the responsibility of your social media presence so you can focus on running and growing your business.

LinkedIn Personal Brand Management: Give us the responsibility of your LinkedIn so you can focus on running and growing your business (and turn your presence as a founder into an asset for your business!).

Monthly Content Creation: You will get all your social media content created on a monthly basis so all you have to do is post. Perfect if you still want to be involved in your socials but don’t have time to create the content.

One-off Strategies: Fully tailored and unique to you to help give you clarity and guidance on how to reach your goals.

Content Shoots: Giving you a big bank of beautifully crafted content that you can post on socials. You also get some of it edited into reels.

How can you get in touch?

Fill out my enquiry form here: https://form.jotform.com/242486616654061
Message me on here (or Instagram, Facebook & TikTok @bonsaisocials).
Email me at beth.ward@bonsaisocials.com

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Lucy T.

Beth Ward

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