Lucy Tibbs

Bodystreet (UK)

Marketing Executive

Level 3 Certification - Digital Marketer

During my time at Bodystreet, I have been developing my marketing skills by creating content for both Facebook, Instagram, and LinkedIn accounts. This position has given me experience building and running successful paid Facebook advertisements, growing social media followings organically, writing press releases, designing print marketing materials, setting up email marketing campaigns, and developing a social media strategy that can be implemented across the 9 UK studios.

Social Media Coordinator

Thrapston Town Ladies Football Club

Volunteering as the team photographer for the ladies football, capturing all of the action of their home matches and providing them with imagery they can use on their social media pages. Involves frequent use of Adobe Lightroom and Photoshop to edit the final images.

Social Media Manager & Photographer

Lucy Tibbs Photography

Working as a freelance photographer within my local community has been a great experience that has developed my time-management, budgeting, and organisation skills. This was done through responsibilities, such as:

- Updating social media pages (Facebook, Twitter, Instagram, and LinkedIn).
- Planned and scheduled photoshoots and client meetings.
- Designed the website using content management sit, Wix.
- Photographed both on location and within a studio environment
- Gained 1 year of Profoto Lighting experience.
- Created a blog about photography and the local area.

Freelance Photographer

Peterborough United Football Club

Volunteering to photograph Peterborough United Women's game, providing them with images for their website, social media, and match day programme.

Women’s Team Photographer

Ben's Chippy

I volunteered to help produce content and manage their social media account to retain a connection with their customers during the COVID-19 Lockdown. It has taught me about what makes content engaging, the importance of brand consistency, and how to produce targeted commercial content that expresses their core values. 

During this position I took on numerous tasks, which included:

- Creating photographic and graphic content for the Facebook page.
- Designing a website using Wix.
- Added the business to online directories.
- Used Adobe InDesign to create a menu for the website.
- Responded to customer comments and messages via. Facebook.

I have  increased the page’s likes from 979 in March 2020 to 1,310 in September 2020, which is a 33.81% increase. This has been achieved by increasing the frequency of posts and creating content that drives engagement.

Social Media Manager

The Manchester Metropolitan University

Hired by the university, my job was to cover the sports events happening both on and off-campus for the institution, ensuring the content was suitable for both social media and print usage. Photographing fast-paced sports enhanced my practical photography skills, including lens knowledge, as well as time-management and my brand awareness.

Sports Photographer

The Rodeo Magazine

I was the photographer for the Manchester-based magazine producing both live coverage and promotional portrait content on a regular basis. I was also occasionally writing reviews of live 
performances. During my time spent volunteering at this organisation, I was able to develop my content writing skills, created unique images, and also met tight deadlines that the publication set for me.

Music Photographer and Journalist

aAh! Magazine

Within this position, I was regularly covering live music events around Manchester for Manchester Metropolitan University’s student-run lifestyle magazine. This position meant that I had to be organised, meet deadlines, and proactive search for photo opportunities for the magazine.

Music Photographer

The Fox Inn

As a waitress, I developed excellent customer service skills and became the head waitress, giving me the various responsibilities, such as: 

- Being in charge of the 90+ capacity restaurant
- Training new members of staff
- Taking cash and card payments
- Providing excellent customer service
- Working as part the team
- Taking direction from the manager

This experience not only improved my leadership skills, but also taught me how to be organised to ensure that I could take on multiple responsibilities and complete all tasks to the highest standard. It was here that I developed a keen eye for detail and my communication skills improved greatly during my time at The Fox Inn.

Waitress

Counteract

Volunteering for Counteract as a music photographer, I was my job to provide them with creative and unique photographs that documented the music events that happened around Birmingham city centre. It was this experience that helped to develop my creativity, fulfilling the company's need to have appealing visual content that would attract people to their online articles.

Marketing Executive at Bodystreet UK. Marketing Apprentice.

Helping time-poor people get fit and stay fit with Bodystreet's combination of full body workout, personal training, and innovative fitness technology. Invest only 20-minute every week to achieve even the most ambitious of goals.

Looking to network with fellow content creators, digital marketers, and those with an interest in sports and fitness.

Lucy T.

ActionCOACH Portsmouth & Chichester

Working for one of the top business coaching companies in the UK and working closely alongside some of the top coaches in the world, I organise all things marketing for the business. 

From SEO and website improvements to social media and personal branding, I have created strategies to help improve the business's presence organically, with continuously improved statistics.

CRM: Migrating from one CRM to another (Hubspot to Zoho). Integrating workflows with emails to help improve our campaigns.Creating proactive workflows (automation) and email campaigns through the systems. 
Events: Hosting several events a year for clients and non-clients, providing marketing material at the events and arranging campaigns to increase the number of attendees. 
SEO: Massively improving the little SEO the business had. Implementing a strategy to build an organic presence through copywriting, alt text and keeping up to date with search engine updates - Resulting in web page ranking on google organically. 
Local SEO: Implements my SEO knowledge in building landing pages and uses tools such as SurferSEO and Google Search Console. 
Website: Rolling out new templates on the website before the launch of the full redesign to make the UX better and improve SEO. 
Project Management: Ensuring that deadlines are met and the objectives are achieved.
Video Content: Creating a video content strategy to go on all platforms and filming or arranging content to be taken. 
Ads: Using social media ads to target business of a certain time and in a certain area to convert leads.

At the beginning of 2022, I was approach by several small businesses to help setup and run their social media platforms. I have worked on profiles in the beauty industry re-branding to managing a account for a well-known personal trainer in Portsmouth.

I would like to expand this further and open to helping more small businesses grow!

boxChilli Digital Marketing

- SEO: Optimising content across 45+ care home websites to improve search engine rankings and target audiences organically and regularly updating sites using WordPress. 
- Audits: Going through the website regularly to ensure that they are performing the best that they can by implementing fixes like error codes, image optimisations and UX.
- Google Analytics: Creating reports on GA which analyses website traffic, conversions and keyword rankings.

Digital Marketing Executive

Delivered Social

** Before you read, please read my experience on Glassdoor as it explains why I had to cut this role short. **

At Delivered Social, I played a key role in driving the success of our social media, SEO and marketing campaigns for our clients

As a Senior Account Manager, I headed the Social Media team in ensuring that they were delivering and executing the marketing strategies created for our clients. As well as this, I was often traveling, meeting with clients forming new businesses and maintaining relationships with clients around Hampshire and Surrey.

- Business Development: Building and forming new relationships with potential businesses across Hampshire and Surrey. 
- Account Management: Collaborating and working closely with local independent businesses. 
- SEO: Optimising and creating content across all channels, including websites. 
- Reporting: Sending clients monthly reports on how their accounts were doing and creating new strategies regularly to align with their goals.

Senior Account Manager

Castle (EU) Ltd

A temporary role at Castle (EU) who are leading industry experts in sustainable cleaning supplies to help them implement new marketing strategies.  

- B2B Marketing.
- CRM: Using HubSpot on a daily basis - Managing data, email marketing, reports, landing pages. 
- Managing all social channels: Planning and creating content that builds brand awareness. 
- Email marketing: Creating engaging EShots for customers and prospects. 
- Copywriting & Blogs: Creating copy to communicate with target audiences. 
- Planning and executing new marketing strategies to drive sales. 
- Designing and publishing marketing materials: Traditional and digital.  
- SEO: Optimising Castle (EU) in the digital space. 
- CMS: Maintaining and updating the e-commerce website. 
- Maintaining databases. 
- Working with external agency's to help with new campaigns. 
- Product management: Running successful marketing campaigns.
- Personal Branding: Working with the team to help build their personal brand to help drive sales.

Metamorph

Metamorph Group was launched in January 2016, funded by its founders and other private individuals. 

At Metamorph Group, I worked within the marketing team and worked on all the different businesses within the group. Sadly my time was cut short due to the group shutting down. 

My work duties included:

- B2C marketing. 
- Data collection.
- Creating content for social media.
- SEO.
- Creating marketing material and working with external agencies. 
- Copywriting in the legal industry and in multiple sections. 
- Events: Helping deliver corporate events across the UK. 
- CMS: Building landing pages, creating content and maintaining websites group wide. 
- Establishing new websites and media for new acquisition.
- Working with the marketing manager on creating campaigns and bring to live new ideas.
- Reports: Creating reports to show ROI.

Marketing Assistant

Lawson Rose Estate Agents

- Diary management: Scheduling meetings, organising travel. 
- Acting as the first point of contact for the directors.
- Dealing with queries on the phone and by email.
- Preparing, organising and storing information in paper and digital form.
- Sales: Setting up sales and chasing for completion. 
- Documentation: Creation of contracts & invoices.
- Social media: Managing all social media platforms & creating content. 
- Marketing: Marketing strategies, materials, brand guide and website maintenance. 
- Copywriting: Creating copy for all new properties that came to the market.
- Maintaining a clean and organised office appearance.
- Establishing and enforcing office policies.
- Yearly courses carried out covering GDPR, Data Protection and Money Laundering.
- Excel: Creating documents with automatic formulas and collection of data. 
- Events: Creating and managing events held for the local community.
- CRM: Using the CRM system for 4 years and being the key individual in maintaining the data, sending out company emails and creating reports.

Office and Marketing Coordinator 

Portsmouth Football Club Ltd

Worked in several areas of the company including: 
- Hospitality: Hosting and supervising a corporate lounge on match days and events. Carrying out all hospitality tasks.
- Accounting Assistant: Creating spreadsheets, inputting data, organising and disrupting money floats.
- Ticket Office: Working within a fast paced environment ensuring that all customers were dealt with professionally and making sure they were happy with their ticketing experience.

Assistant

I started my career in marketing at Lawson Rose Estate Agents, an award-winning estate agents. This passion started when they allowed me to transform their social media with a new content strategy. The unique and eye-catching content was a hit and had a great ROI for the business. I continued to create new marketing material for them and constantly came up with new ideas to develop their brand awareness in a challenging and competitive industry. 

To progress my career I accepted a role at Metamorph Group as a Marketing Assistant and helped carry out campaigns across the UK within the legal industry. My main focus was building new brands and developing websites for new acquisitions. 

Additionally, I freelanced at Castle (EU) who are leading industry expert in sustainable cleaning supplies and MyTraining, a E-Learning platform for cleaners. I created and managed campaigns that focus on sustainability and the current demands in the industry to build new partnerships for the business. Implemented a personal branding strategy for the team and streamlined their content on print and on all of their marketing channels (Social & website).

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The Battle

Lucy T.

Ellie Lovell

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