Luka Kankaras

Product Growth Lead at Storylane | Consultant | Growth Mentor | PLG Advocate

Howdy!
🌏 Lived across the world working remotely (currently in Austria)

I am working as a product growth manager and consultant, eager to help companies in their quest for growth. I eat, sleep, and breathe PLG (product-led growth), no joke, I dream about A/B testing in my sleep, and even caught myself exhaling buzzwords like "activation" and "retention." :))

When I'm not busy, I devote my energy to maintaining my physical fitness. Whether it's lifting heavy weights or running, I believe that a healthy body fuels a healthy mind. Additionally, I find joy in exploring diverse cuisines and cooking up a storm in the kitchen.

I strongly believe that everyone deserves equal opportunities, as talent is talent, regardless of the location, origin, or background.

P.S. I eat hummus with a large spoon.

Mentor

A few of the things that I would love to help you with:

-> Validating the Product-Market Fit
-> Implementing or switching to Product-led Growth
-> Adding the Product-Led Sales motion
-> Activation (user onboarding, value metrics/aha moments, TTV)
-> Setting up growth loops
-> Monetization
-> Breaking into tech
-> Building personal brand

So...
Let's chat!
Book a call here - https://app.growthmentor.com/mentors/luka-kankaras-2ca031b8-e220-4a62-a71e-60fdf97bcd85

Raising Superstars

Growth Manager

Deepview

💡 My role:

Drive user acquisition and retention strategies to drive growth
Manage a team of growth specialists and work cross-functionally with product, marketing, and sales teams
Analyze and optimize customer acquisition and engagement metrics
Continuously experiment and iterate on growth tactics to drive business results

💻 Current Ongoing Responsibilities:

Lead and execute on growth initiatives, from user acquisition to engagement
Collaborate with cross-functional teams to identify and prioritize growth opportunities
Measure and analyze the success of growth initiatives to inform future strategies
Manage the growth budget and track performance metrics to ensure the team is meeting targets

Head of Growth

Anchor New Homes Inc

🤖 Developed and implemented growth hacking strategies to drive website traffic, leads, and sales for the company's residential and commercial properties
🧑‍💼 Conducted market research and analyzed data to identify new opportunities for growth and optimize existing campaigns
🤝 Collaborated with cross-functional teams (marketing, sales, and product) to develop and execute on growth initiatives
👀 Implemented A/B testing and multivariate testing to optimize website conversion rates and user experience
📊 Utilized SEO, content marketing, social media, email marketing, and other channels to drive growth and engagement
💰 Created and managed budgets for growth hacking campaigns, tracking and analyzing performance to optimize ROI
🧑‍🏫 Mentored and trained junior growth hackers on best practices and tools

💡 Results:
📈 Increased website traffic by 25% in the first quarter
🧑‍💼 Generated over 500 qualified leads in the first six months
💰 Closed $1 million in sales in the first year through growth hacking efforts

Growth Hacker

Singapore Crawfish Pte Ltd

📈 Developed and executed digital marketing campaigns to drive website traffic and sales for the company

🤖 Utilized SEO, social media, email marketing, and Google Ads to reach and engage with potential customers

📊 Analyzed and tracked campaign performance using tools such as Google Analytics and Facebook Ads Manager

💡 Created and managed content for the company's social media platforms, including Facebook, Instagram, and LinkedIn

🤝 Collaborated with the sales and marketing team to develop and implement strategies for driving customer acquisition and retention

🔍 Conducted market research and analysis to identify trends and opportunities for growth

📈 Successfully increased website traffic by 50% and sales by 25% through targeted digital marketing strategies

🌀 Utilized my expertise in digital marketing and data analysis to drive the success of Singapore Crawfish's online presence and sales efforts. 🎉

Digital Marketing Specialist

Vision Insight AI

🧑‍💼 Collaborated with cross-functional teams (product, engineering, and marketing) to identify and prioritize data-driven projects
📊 Utilized a range of data analysis and visualization tools (Python, R, SQL, Tableau) to extract insights and communicate findings
🤖 Implemented and maintained machine learning pipelines to continuously improve model performance and accuracy
🧑‍🏫 Mentored and trained junior data scientists on best practices and tools

💡 Results:
📈 Improved customer retention rates by 15% through targeted marketing campaigns informed by predictive modeling
📊 Increased efficiency of product development process by 25% through data-driven decision making
🤖 Developed a machine learning model that achieved 95% accuracy in predicting customer churn

Data Scientist

Mahagit agro Pvt Ltd

•	Connected company to 80 distributors and 200 Sub-distributors

•	Developed marketing campaigns to outrank competitors and increased sales by 160%

•	Created Easy Strategy to connect the distributor at 2 stages.

•	Connected 35 small Villages and 3 Cities .

Analyst

•	Learning analysis for milk distribution and analysis of 15 competitors around
•	Learning Supply chain/Demand of Milk Distribution and understanding connectivity to the villages
•	Learning Process of Filtration of Milk and making procedure of 30 Biproduct.
•	Developing and Applying Systematic Culture for the Worker level staff.

Intern

Yo, check it - I'm the growth marketer you need on your team.🔥 My skills and tools are straight fire, and I'm here to help you blow up your business.💥

"I REPRESENT INTELLIGENCE NOT MEMORY" - and I'm bringing that intelligence to the table with nearly 3 years of experience in Digital/Product Marketing Functions.🧠

I've got the hookup when it comes to building alliances and partnerships with financially strong players.🤝 Plus, my content/marketing strategies are on point, elevating brands from obscurity and driving revenue like nobody's business.💰

Data analysis is my jam, and I'm not afraid to dive deep into large data sets to make strategic decisions that improve margins and drive profits.📈 I'm also on top of all the latest market trends, identifying opportunities and planning 'concept-to-launch' digital marketing strategies that deliver mad ROI.💰

Here's what else I bring to the table:

AREA OF EXPERTISE
✅ Growth Hacking/Growth Marketing | ✅ Go-To-Market Strategies | ✅ Market/Competitive Intelligence | ✅ Data/Business Analytics | ✅ Content Strategies | ✅ New Business Development & Growth | ✅ New Product Launch | ✅ B2B/B2C Marketing | ✅ Strategic Alliances & Partnerships | ✅ Pricing strategy | ✅ Product Strategy, Vision & Road-map | ✅ Market/User Research | ✅ Stakeholder Management | ✅ Customer Acquisition

TOOLS I USE
📊 Analytics Tools: Product Managers rely on analytics tools like Google Analytics, Mixpanel, and Amplitude to analyze product usage and identify key areas for improvement.

📝 Product Roadmapping Tools: Tools like Trello, Asana, and ProductPlan are used by Product Managers to create and manage product roadmaps, which help to align the team and stakeholders toward achieving common goals.

🎨 Design Tools: Design tools like Sketch, Figma, and Adobe Creative Suite are used by Product Managers to create product designs and prototypes, which help to visualize the user experience and iterate quickly.

🔎 User Research Tools: Tools like UserTesting, Hotjar, and SurveyMonkey are used by Product Managers to gather user feedback and insights, which help to inform product decisions and strategy.

So, let's get down to business and make some moves. Hit me up, and let's get this party started!🎉

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Luka Kankaras

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