Vector Synergy

Chief Growth Officer

Warp9.io

I assist technology and B2B companies in achieving profitable growth. My role is to facilitate this through sales and marketing, partnerships and alliances, processes, talent, transformation and innovation.

Business Architect & Growth Consultant

Xebia

Global Head of Marketing | Data&AI  

STX Next

Europe's largest Python Software House

● Created a growth department from scratch with a team of 25 people, including outbound sales, digital and performance marketing, PR and inbound/content marketing.

● Delivered 22x return on investment with a 4x increase in yearly revenue.

● Filled the sales pipeline with enough demand to grow the company by almost 400 co‑workers (200% headcount growth).

● Formulated RevOps - aligned marketing, sales, and customer-centric efforts across the entire client lifecycle, resulting in significant growth and achievement of new revenue objectives (86% YOY New Rev growth).

●  Directed the company's brand and implemented a growth and customer acquisition strategy, resulting in an increase of over 100% in the annual lifetime value of new customers (client base growth by 50%).

● Doubled the annual number of SQLs and increased website traffic by 250%.

● Created a data‑driven growth method to measure marketing and sales activities based on high ROI, including LTV by client cohorts, CAC, conversion rate, marketing KPIs, retention/churn indicators and LTV/CAC ratio.

● Authored and launched demand generation, capture and thought leadership projects such as "The Global CTO Survey Report", featured in Forbes and downloaded by thousands of technology executives worldwide.

● Implemented MarTech solutions, CRM and data system (Hubspot), data enrichment tools, SEO, etc.

Director of Growth

Head of Marketing

Transparent Data

Transparent Data Software House is an agile B2B tech firm that delivers current, reliable, and complete software solutions based on RegTech.

Digital & Ecommerce Manager

Strima Sp. z o.o.

One of Europe's largest suppliers of industrial sewing, cutting and fusing machines. (2017 REV 14M).

Ecommerce Manager

TIMOCOM GmbH

Online Media Consultant

Europe's largest freight exchange & First Smart Logistics System (SaaS).

SaaS Marketing Manager 

Media Expert - Terg

Rev $1B in 2015. Largest electronics retail and e-commerce business in Poland (household appliances, electronics & media, and home entertainment).

Senior Digital Marketing & eCommerce Specialist

Sun Microsystems

Sales Support Representative

Accenture

BPO - Pitney Bowes Project - Transitions Team Lead

Customer Service Representative

Global Head of Marketing Data & AI | Growth & GTM Strategy | Deep-Dive Execution

20+ Years in IT & Digital | Defence & Security, Data & AI Industry Follower | 

I empower decision-makers to achieve mission-critical goals with security cleared IT solutions for Defence, Gov't, Corporate, and High-Demand Environments (Vector Synergy, NATO Prime IT Partner).

I create winning growth strategies and navigate the implementation of technology, innovation, sales & marketing processes and talent to drive high revenue growth and position B2B brands as leaders.

Łukasz Gmys

In charge of orchestrating innovative and results-driven campaigns that fuel pipeline growth. I lead a dynamic team of 15 digital marketers across web, SEO, social media, and 360 campaign design initiatives. In H1 FY24, we have enabled the creation of $35 million in pipeline. 

Deep understanding of the digital landscape and close partnership with Product marketers and sales teams to deliver measurable ROI. My expertise is leveraging data-driven insights to optimize marketing efforts across multiple channels, ensuring alignment with business objectives and brand awareness and maximizing growth opportunities.

I am passionate about fostering a collaborative, high-performance culture and empowering my team to achieve exceptional results and professional growth. I strive to drive sustainable success and innovation in the ever-evolving digital marketing arena by staying ahead of industry trends and refining our approach. We are currently deploying #AI across our web and design teams.

Global VP Performance Marketing

Grid Dynamics

I report directly to the CSO and oversee Global Marketing across various functions, including Brand & Comms, Performance Marketing, Digital & Web, Marketing Operations, Field Marketing, and Inside Sales. 
Partnering closely with Sales, Delivery, and Partner ecosystems to elevate our brand, create demand, and increase revenue while fostering a diverse, global, and customer (external & internal) centric environment. 
Coach and motivate a team of 51 marketers and Inside Sales representatives across the Americas, Eastern Europe, and India to do quality work and improve processes in a collaborative and friendly environment.

VP - Global Head of Marketing

Persistent Systems

Lead a team of 25 Digital Marketers across different areas of Paid, Owned and Earned media + Field marketing. We strategize, execute, optimize and report holistic global B2B demand generation campaigns across ; SEO, Paid Media, Social , Content , ABM, Display / Programmatic, Email and Events.
Lead four Departments : Digital Marketing,  Marketing Operations, ABM & Field Marketing. Fiscal Year 2021 we exceeded all our goals including $357M in pipeline. Partner with other departments like; Product Marketing, Sales , Delivery, CEO Office , Account Excellence and HR to support company’s initiatives.
Streamlined Company's Martech & onboarded new tech stack. Current ecosystem is Pardot, SFCRM, 6Sense, Outreach, Zapier, Google Analytics , PowerBi , Semrush, Sprout Social, Qualified Chatbot & Data Studio.

Vice President Performance Marketing

WeWork

Joined the Global Marketing Team to contribute with Digital Marketing > Paid Media ( SEM , Social, Programmatic / Display ) as well as SEO strategy and execution to drive Demand Generation and Pipeline.

Senior Director Global Digital Marketing 

IPsoft

Lead digital marketing strategy and execution for global demand generation initiatives in Artificial Intelligence, Machine Learning and Automation Industry. In charge of customer acquisition campaigns for IPsoft's products including the flagship product Amelia. Actively Managed SEM, SEO, Content, ABM, Social, E-mail marketing, Events , Programmatic, Syndication & PR initiatives to increase pipeline brand awareness and retention

Teamwork with Global Sales enablement to achieve end-to-end leads visibility; from form submissions to Bookings / Wins by integrating the marketing automation software with CRM. ( Hubspot + Salesforce) 

Created a new Demand Generation department from inception and achieved the following results: 15% average increase MoM in website visitors and 28% MoM increase in leads. 
• Created a BANT & Lead Scoring process which reduced MQLs’ nurturing time by 75% and reduced average Lead-to-Booking acceleration time by 53% and originated 95 Opportunities totaling $14M in potential pipeline revenue globally.
• Achieved 100K LinkedIn followers milestone in 9 months.  
• Implemented Account Based Marketing initiatives globally through Terminus.
• Developed Monthly and Quaterly reporting and dashboards using Data Visualization ( Power BI ) to track KPIs and goals.

Global Director Digital Marketing - Demand Generation

Acronym

Lead a team of digital marketers to successfully develop & execute digital strategy including  SEM, SEO, Content , Social and Analytics initiatives to increase demand generation for clients in B2B Tech and SaaS industries  ( Fortune 500). Portfolio of offerings included: CRM / ERP , Cloud , Security, Virtualization , IoT , blockchain, etc..  Management of other accounts in the Hospitality, Finance, Higher Education & Non-Profit verticals.
Responsible for retention and global growth in the accounts while achieving goals & KPIs.
Client Services , Operations and P&L responsibilities.
Hiring, developing and couching high performance teams.

Digital Marketing & Strategy - Executive Group Director

Client Services, Strategy & Execution of digital campaigns including SEM, SEO, Analytics, Social & Content.  In-House support for  LATAM , APJ, EMEA & Digital Channels for CRM / ERP , Cloud , IoT , SAP Leonardo

Digital Marketing - Group Director by Acronym 

The Wharton School

Lead the strategy & execution of digital marketing campaings domestically and internationally. Paid Search, Display, Content & Social inititiaves. Achieved 42% growth in foreign markets due to tailor-made DMA & demographic targeting. Developed a granular data-driven campaing to reach Fortune 500 companies with C-level Executive Education needs.

Digital Marketing & Strategy - Powered by Acronym

Kingmo Int.

Co-Founded this Boutique Digital Studio to Serve AMER, EMEA & LATAM clients.
Product and Brand development; online and offline. Developed GMT Plans and Lifecycle analysis. 
Digital Advertising and SEM, SEO, PPC 
Strategic Marketing and Campaign development 
Metrics and analytical tools ( Google Analytics, Webtrends, Facebook Insights, etc)
E-commerce 
Live streaming
Field Marketing : Events and Tradeshows.

Managing Director, Co-Founder

Blumar Turismo

• Oversaw product development and marketing campaigns for 14 travel websites under Yes Travel and Travel Seven brans; specialized in the Latin American travel & hospitality market with focus on American & European clientele.  
• Boosted revenue by more than 18% by conducting field market research and analysis, implementing various campaigns with both demographic data, geo-targeting, and niche market segmentation; campaigns included online, PPC, email, direct marketing, and trade show exhibition.
• Reduced lead costs by 20% through implementation of Google Ad Words and Yahoo PPC.  
• Increased website traffic by 15% through organic SEO.
• Reduced costs of goods sold from 4.6% to 3.1% due to online marketing savings and effective analysis.
• Created 3 new products for the LGBT, African American, and Luxury markets.
• Structured and negotiated business alliances, sponsorships, and partnerships with airlines, hotels, resorts, and tour operators throughout Latin America and Europe.
• Allocated and tracked multiple operational budgets according to country and target destinations.
•Developed and deployed e-newsletters, e-coupons, and other tactics to increase clientele loyalty

Product Marketing Manager

Global digital B2B marketer with 20 years of hands-on experience in performance marketing, digital strategy, marketing operations, and automation. Highly skilled in driving demand generation and pipeline growth through SEO, Paid Media, Social Media, ABM, Email, Content Marketing, Events, and CRM. 

Results-oriented, self-motivated, data-driven, and customer-centric advocate. Proficient in Martech, Analytics, and Automation. Very comfortable translating data into actionable strategic insights.  

Entrepreneurial spirit; analytical & creative. A firm believer in teamwork and group achievement. Collaborative management style.

I am accustomed to working closely with Sales, Sales Ops, Product Marketing, Delivery, and Account Excellence Teams.  

Coached & Supervised Teams of up to 50 people across different geos, languages, and cultures. Managed large and complex budgets ( $7M to $60M)

taplio

The Battle

Łukasz Gmys

Israel Barriga

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