Vector Synergy

Chief Growth Officer

Warp9.io

I assist technology and B2B companies in achieving profitable growth. My role is to facilitate this through sales and marketing, partnerships and alliances, processes, talent, transformation and innovation.

Business Architect & Growth Consultant

Xebia

Global Head of Marketing | Data&AI  

STX Next

Europe's largest Python Software House

● Created a growth department from scratch with a team of 25 people, including outbound sales, digital and performance marketing, PR and inbound/content marketing.

● Delivered 22x return on investment with a 4x increase in yearly revenue.

● Filled the sales pipeline with enough demand to grow the company by almost 400 co‑workers (200% headcount growth).

● Formulated RevOps - aligned marketing, sales, and customer-centric efforts across the entire client lifecycle, resulting in significant growth and achievement of new revenue objectives (86% YOY New Rev growth).

●  Directed the company's brand and implemented a growth and customer acquisition strategy, resulting in an increase of over 100% in the annual lifetime value of new customers (client base growth by 50%).

● Doubled the annual number of SQLs and increased website traffic by 250%.

● Created a data‑driven growth method to measure marketing and sales activities based on high ROI, including LTV by client cohorts, CAC, conversion rate, marketing KPIs, retention/churn indicators and LTV/CAC ratio.

● Authored and launched demand generation, capture and thought leadership projects such as "The Global CTO Survey Report", featured in Forbes and downloaded by thousands of technology executives worldwide.

● Implemented MarTech solutions, CRM and data system (Hubspot), data enrichment tools, SEO, etc.

Director of Growth

Head of Marketing

Transparent Data

Transparent Data Software House is an agile B2B tech firm that delivers current, reliable, and complete software solutions based on RegTech.

Digital & Ecommerce Manager

Strima Sp. z o.o.

One of Europe's largest suppliers of industrial sewing, cutting and fusing machines. (2017 REV 14M).

Ecommerce Manager

TIMOCOM GmbH

Online Media Consultant

Europe's largest freight exchange & First Smart Logistics System (SaaS).

SaaS Marketing Manager 

Media Expert - Terg

Rev $1B in 2015. Largest electronics retail and e-commerce business in Poland (household appliances, electronics & media, and home entertainment).

Senior Digital Marketing & eCommerce Specialist

Sun Microsystems

Sales Support Representative

Accenture

BPO - Pitney Bowes Project - Transitions Team Lead

Customer Service Representative

Global Head of Marketing Data & AI | Growth & GTM Strategy | Deep-Dive Execution

20+ Years in IT & Digital | Defence & Security, Data & AI Industry Follower | 

I empower decision-makers to achieve mission-critical goals with security cleared IT solutions for Defence, Gov't, Corporate, and High-Demand Environments (Vector Synergy, NATO Prime IT Partner).

I create winning growth strategies and navigate the implementation of technology, innovation, sales & marketing processes and talent to drive high revenue growth and position B2B brands as leaders.

Łukasz Gmys

De Groene Afslag

De Groene Afslag is a circular hub located on the heath. It is an inspiring place where a better future is envisioned, a haven for pioneers of the new economy, and the home base of the School for Change. Here, the enthusiasm for a sustainable future takes center stage.

We aim to show you that living and doing business more sustainably and consciously is easier than you think. And even more important: more enjoyable than you think. Sometimes, you just need to know how and where to start.

Head of Growth, Marketing & Communications

& Melanie

Creating and implementing marketing, communications and (employer) brand strategies and building and leading cross-functional teams to execute them successfully. 

With my wealth of experience in the marketing and staffing & consulting industries, I also provide valuable advice to boards and management teams on a range of topics related to marketing and the world of work.

Sharp, creative, open-minded. With a smile.

Companies I've worked with: Xebia, Employer Brand Builders, Solid Professionals

Brand, Marketing and Communications Director| Employer Brand Strategist | Advisor

Employer Brand Builders

Employer Brand Builders is a network of highly experienced employer brand strategists and specialists in the field of employer branding and labor market communication. Each builder brings years of experience and has their own specialization. Together, we form a powerful team that can provide tailor-made solutions for any organization.

We advise and support organizations on their employer brand, labor market communication, and employee experience challenges. Our advice is independent, tailored, and impactful. In addition to supporting strategic issues, we also assist organizations with the tactical and operational implementation of plans, projects, and solutions.

Employer Brand Builder

Marketing Strategy Director a.i.

Vibe Group ®

Vibe Group is an international IT staffing & consulting organisation (225 mio expected turnover in 2022) founded in The Netherlands in 2011. The group consists of four IT niche brands; Eswelt, Spilberg, Tergos and Visser & Van Baars and operates from three countries. 

As a member of the managing board at Vibe Group, I led the marketing and communications department for this rapidly expanding IT consulting firm, operating across The Netherlands, Belgium, and Germany. My role was instrumental in professionalizing and scaling up the company to meet evolving market demands. In my three years at Vibe Group, I built and steered a dynamic team of 20 marketing professionals, while redefining our marketing approach to fuel future growth. 

Key achievements: 

- Built and led a dynamic team of 20 marketing pros from the ground up. 
- Re-positioned marketing within the company, setting the stage for future growth. 
- Rolled out a fresh visual identity across all brands, boosting recognition and relevance. 
- Spearheaded an authentic employer brand and employee engagement strategy, securing top talent. 
- Pioneered a robust CSR & sponsorship strategy, aligned with the purpose.  
- Crafted a cohesive corporate messaging framework, ensuring consistent (brand) communication. 
- Elevated the brand's prominence by spearheading impactful thought leadership initiatives.
- Executing strategic content management strategies, solidifying its position as a frontrunner.
- Developed an international multi-brand lead generation and engagement strategy to fuel results. 
- Implemented a marketing intelligence function, delivering actionable insights.

Group Marketing Director (brand, digital, pr & communications, engagement, operations)

Hays

Responsible for overseeing all Hays Talent Solutions marketing within Europe Middle East and Africa (excl. GSC), within the context of the overall global divisional marketing plan.

- Designing comprehensive EMEA marketing strategies, according to the overall global marketing strategy, to create awareness of the Hays Talent Solutions activities across the region and to help achieve top of funnel and pipeline generation for the sales teams in the priority territories 
- First point of contact for the region for external parties such as media, industry associations, tech partners, and stakeholders to build strategic partnerships 
- Partnering with Global PR and local PR agencies in territory to raise awareness of the Hays Talent Solutions brand across the region

Head of EMEA Marketing at Hays Talent Solutions

Responsible for all Marketing, PR & Communications activities for Hays:

- Align marketing strategy with sales priorities to meet key performance objectives (growth). 
- Strengthen the visibility, recognition and relevance of the Hays brand on offline, online and social channels to facilitate audience engagement and reach
- Driving high performing lead generation and lead nurturing strategies (& marketing automation)
- Build internal and external brand awareness, and strengthen the brand’s reputation as a leading (employer) brand in the recruitment industry.
- Drive Customer Engagement, optimize customer experience, improve net promoter score 
- Position Hays as the leading commentator on the world of work
- Advice key clients on their employer brand value proposition and (recruitment) marketing strategy
- Day-to-day management local marketing team
- Management board member

Marketing Director

As part of the EMEA Marketing team I work with many international marketing teams and local management on various marketing topics. I'm responsible for digital strategy and innovation projects and the implementation of successful piloted initiatives. Latest projects are:

- The implementation and roll out of Salesforce Marketing Cloud, including implementing digital automation and engagement strategies for all EMEA countries. 
- Devise targeted talent attraction strategies that addresses key target audiences for the different geographies. Some of the focus areas: Programmatic job advertising, digital advertising, customer journey optimisation, content driven engagement strategy.
- Optimizing the lead generation and nurturing processes through all digital channels

Marketing Director - Digital Strategy & Innovation

Implement marketing strategy, PR strategy, raise brand awareness (online, offline, internal and external), customer service, social media strategy

Marketing Manager

Michael Page

Manager Marketing, Communications and Web Benelux

Operational management Marketing team Holland. Process and project management, design of creative concepts.

Manager Marketing Operations

Marketing Supervisor (Page Personnel)

As an experienced marketing, brand, and communications leader, I bring two decades of experience in the professional services sector. My background spans both corporate and scale-up environments, where I've honed my expertise in building (employer) brands, crafting and executing marketing and communications strategies, and guiding high-performing teams.

My strengths lie in strategic oversight and comprehension, skilled listening and relationship-building, articulate expression and clarification, fostering creativity, and effective leadership and empowerment.

I'm passionate about the dynamics of the modern workplace and the topics that influence it, including new leadership, employee well-being, diversity and inclusion, corporate social responsibility, and the evolving landscape of the workforce. I'm enthusiastic about applying my knowledge and experience to foster positive change alongside organizations that share similar visions and values.

Let's talk!

#marketing strategy 
#brand strategy 
#company culture
#employer brand #recruitment marketing 
#communications #content strategy
#employee experience
#new leadership
#worldofwork

taplio

The Battle

Łukasz Gmys

Melanie Kool

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