Helping B2B Startups Get More Leads With Content & SEO | Founder at DuoQ

Most successful international brands stumble entering the U.S. - not because their product isn't ready, but because the operational maze eats them alive.

At CrossBridge, we don't just fix that. We architect your entire U.S. entry strategy and then execute it. Whether you're going DTC, retail, or hybrid, we handle the full operational stack - from negotiating prime 3PL locations near your customers to processing orders 7 hours ahead of U.S. teams (hello, same-day shipping). One integrated system. One point of contact. Zero operational headaches.

- For retail brands: We make you fully compliant - EDI, ERP, returns - and connect you with the right retail consultants to expand your footprint.

- For DTC brands: We own the ops so you can focus on what matters - marketing, product development, and customer experience.

Our core: accounting, order processing, supply chain strategy, and 3PL management - all tightly integrated and running at a fraction of the cost of building an in-house U.S. team.

I lead marketing and growth for Crossbridge, helping operators who've already proven success outside the U.S. understand how we can accelerate their American expansion.

If you're crushing it internationally but need a strategic partner to dominate the U.S. market - let's talk.

⚡Luka Susanj

Will Richman, Upgrade the Network ✌️

Upgraded

Upgraded helps you earn more.

We help unlock working capital for each client through four pillars:

1. Government Programs/Grants: average mid-sized company leaves $86k/employee
2. Ai & Automations: 27% of white collar work is automatable
3. Tech Savings: save 10% to 50% on tech spend
4. Financing: VC IRR is ~40%, their IRR is your cost of capital

We are completely performance based:
1. Only work together if >$75k savings likely
2. We only make money if you do
3. Our interests are closely aligned

Founder, Head of Client Earnings

Launch Academy HQ

Mentor

Openstock

Advisor, Investor

GrowthGenius

+$135 million in revenue generated for Doordash, Clearco, Xero, HelloFresh, Q4, #paid, TWG, Influx, Abacus, Fundsquire, Hum Capital, and others by building out or improving their outbound sales motions

+$10 million arr booked over 4 years at an average of +$50,000 ARR per account executive per month

Managed product creation, validation, strategy, design, and roadmap of our all-in-one sales automation product

Co-ran marketing to acquire over 3,500 B2B users

Grew the team from few to over 45 in 24 months

Co-founder, COO

Believe that founders and salespeople shouldn't have to worry about prospecting through the 2020s. 

We help B2B companies book more sales meetings with their ideal customers. 

At 2.2x the output, and 40% the cost of an SDR/BDR, GrowthGenius drives ROI over incremental headcount, with performance guarantees that minimize downside risk. 

There’s no disruption to your process. We find your ideal prospects, craft highly personalized emails, and drive qualified interest to your inbox. You step in to close the deal.

Co-founder, CEO

Sabbatical

Spent a year traveling and working on projects. Highlights: running with the bulls in Spain, scuba diving in Thailand, meeting entrepreneurs in Saigon, prototyping and testing new ideas

Bitmaker

Bitmaker is Canada's leading technology career accelerator. 

Bitmaker was acquired by General Assembly and subsequently acquired by Adecco for $413mm in 2018. General Assembly is the largest technology bootcamp in the world backed by Jeff Bezos, Yuri Milner, and Maveron

- Created and directed the curriculum development for a 3-month intensive web development bootcamp that trained the intellectually curious to become junior web developers and helped place them at companies across North America including Shopify, Telus and IBM.

- Managed partnerships with over 80 companies including Shopify, Microsoft and HootSuite; 30 companies attended Bitmaker Labs’ Hiring Week at the end of each cohort to recruit graduates.

- Led the technical education of over 250 students; one month after graduation, 85% of students found employment or launched businesses of their own.

- Managed the Bitmaker speaker series that featured prominent industry leaders including David Heinemeier Hansson (Creator of Ruby on Rails, Partner at 37signals), Jon Lax (Co-Founder at Teehan+Lax) and Haroon Mirza (EIR of OMERS Ventures).

- Navigated government regulation and garnered community support; company featured in major publications including Wired, ReadWrite, The Globe and Mail and Ivey Intouch Magazine.

Co-founder, Head of Curriculum

BNY Mellon

Investment counseling firm with over $5.3 billion in Institutional & Private Client assets under advisory.

Responsible for the benchmarking and analysis of ~$250 million in client assets
Performed market research and analysis as part of portfolio strategic asset allocation and re-balancing
Prepared monthly, quarterly, and ad-hoc performance reports

Performance Measurement Associate

Investment Account Associate

Ventures North Financial Group LP

Analyst

Founder & CEO, Upgraded (we're hiring); ~$137m+ Generated for Clients w/ Grants, Automation & AI

Slowly working to be the most impactful person in your network.

Favourite quotes and passages:
"How much are you supposed to like what you do? Unless you know that, you don't know when to stop searching. And if, like most people, you underestimate it, you'll tend to stop searching too early. You'll end up doing something chosen for you by your parents, or the desire to make money, or prestige—or sheer inertia." -Paul Graham

"Brilliant thinking is rare, but courage is in even shorter supply than genius." - Peter Thiel

"Startups are as impersonal as physics. You have to make something people want." -Paul Graham

"Whenever I interview someone for a job, I like to ask this question: What important truth do very few people agree with you on? This question sounds easy because it's straightforward. Actually, it's very hard to answer. It's intellectually difficult because the knowledge that everyone is taught in school is by definition agreed upon." -Peter Thiel

Enjoys: Creative Problem Solving, Strategy, Product Management, Customer Acquisition, Sales Development, Software Development, Customer Development, Operations, Curriculum Development

taplio

The Battle

⚡Luka Susanj

Will Richman

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