Web Designer

Lockheed Martin

- Wrote MATLAB scripts to automate test equipment to speed up the process of testing from weeks to days
- Wrote sanitization procedures which increased security measures for the program
- Contributed to the writing of test procedures for government requirement testing, which resulted in continued funding for the program

Systems Engineer

Work on Mission Planner Ballistic Missile Defense on the Integration and Test team.

Website Strategist | Helping your ideal customers see you as the only choice

Story matters.

Hundreds of websites in the exact same industry. Attention spans at an all time low. AI content dominating.

Clearly conveying your story with clarity and uniqueness is a challenge. One that requires a human approach.

Applying the subtle nuances that make your design and message connect with your audience. Connect with them in a way that makes them feel seen, heard, and known.

And ultimately has them bought into you.

That’s what I do. If you’re on board, let’s get started.

- Luke Netti

Luke Netti

Darko Veselinovic

Webprofits

• Managed a portfolio of 7 clients across Meta & TikTok ads

• Handled client budgets of over $150,000 per month

• Helped Australian skincare brand to beat BFCM targets, of $200,000; generated $250,000 in revenue

• Set and led the monthly strategy along with attending fortnightly and monthly client calls

Paid Social Consultant

Defiant Digital

• Generated in excess of $12,000,000 in revenue within 6 months

• Managed client budgets of $100,000+ per month

• Helped a beauty and wellness startup to increase their marketing efficiency ratio from a 2-4x 

• Scaled a flight company from $30,000 per month in ad spend to $80,000+ in 6 months

• Assisted the agency to automate its systems and processes by setting up pacing & KPI sheets

• Managed over 20 clients per month across Meta & TikTok

Creative Performance Executive

Elephant Room

• Managed over $1,000,000 in ad spend per month

• Managed client accounts across Meta, TikTok, & Pinterest

• Worked with established brands such as Bed Threads, Bassike, SIR The Label, & Lee Mathews

• Managing pacing for all clients to ensure that we are spending within the allocated budget

• Sent detailed fortnightly & monthly reports to clients to outline performance of paid social

Paid Media Account Manager

Whitehat Agency

•	Management of 12 social clients ad accounts

•	Client facing & presenting custom tailored marketing strategies to clients to help them achieve their objectives

•	Responsible for implementation of advertising campaigns across Facebook & Instagram

•	Coordinated regularly with a team of 10+ to ensure that client outcomes were met

Account Manager

Responsible for working with several eCommerce brands to unlock their full potential through Facebook & Instagram ads.

•	Delivered 31 leads for Whitehat Agency in Q1 which resulted in a 287% increase from the previous quarter

•	Reduced the Cost Per Lead for Whitehat Agency by 41% in final month of Q1

•	Achieved a 4x ROAS MoM in the skincare niche

•	Implemented suggestions on landing & cart page that reduced cost per acquisition by 21%

•	Product and market research performed for clients to determine appropriate, product market fit and tailor content for target audience

•	Analysis of Google Analytics and Google Ads to refine social strategy

• Set up Amazon listings for entire product range

• Coordinated with YouTube and Instagram influencers to drive brand awareness

• Made recommendations on a daily basis to the improve average order value, reduce abandoned cart rates, landing page recommendations, and drive new growth overall for all my clients

• Delivering fresh ideas on a weekly basis to reach new businesses opportunities to maximize growth

Paid Social Media Specialist

Upwork

Please note these figures are in AUD currency, and in the images provided it's in USD as my client had his store initially set up in USD currency.

• Generated $18,000+ in 1.5 months through Facebook ads for my client despite low margins with $1,800 in profit

• Assisted client at every step of the way from the creative direction to having a sales-ready landing page to retargeting lost users and providing customer service

• Successfully raised the product price by $13 having achieved 8 days of profit in a row which was our best performing period

• Achieved a high 3.76 ROAS on best performing adset following a 3.42 and 3.43 ROAS on additional well-performing adsets

• Achieved 244 purchases with 3,220 link clicks which generated a 7.57% conversion rate

• Achieved an above average conversion and engagement rate ranking for all adsets for almost 1.5 months (Please note in image provided that one adset was above average for engagement rank quality, but dropped a bit during the end of the month)

Facebook Ads / E-Commerce Specialist 

Tech E-Commerce Store

•	Generated $2,000+ in revenue in under 11 days totaling in 27 purchases via Facebook ads

•	Increased average order value by 39% in a 16-day period

•	Achieved a 3.4% conversion rate with 1.5% being the industry standard for Shopify stores

•	Created immediate trust with new users implementing branding strategies

•	Increased my average order value immensely, having clients order 4 products at one time

•	Performed split tests to find best performing video ads

•	Implementation of conversion assets to improve overall conversion rate

•	Complete product page rehaul to increase website time visitation 

•	Created a strong add-to-cart to purchase ratio having most customers checkout after adding the product to cart

•	Creation of promotions for holiday sales to drive additional revenue

•	Created upsell opportunities from customers who requested refunds and successfully created additional purchases

Paid Advertisement Specialist

RSL Club

•	Served over 400 clients on weekend functions

•	Experienced with the POS system

•	Helped cover multiple areas at once (Keno, TAB, coffee shop, and bar)

•	Ensured that a high level of customer service was maintained at all times

•	Ensured that all areas were stocked to be ready for the following day

•	Strictly followed OHS guidelines

•	Customer aggression management

Gaming & Club Attendant

E-Commerce Store

•	Conversion rate optimisation multiple landing pages

•	Executed upon Multi-channel marketing channels including Facebook ads, Google Shopping ads, SEO marketing, and Instagram marketing

•	Implementation of highly tailored product descriptions and landing pages for multiple products

•	Complete eCommerce website building, customisation, and maintenance with Shopify

•	Publication of digital content across Facebook and Instagram

•	Dealt with customer eCommerce issues relating to queries on products and orders

•	Analysis of Facebook ads and Google ads & Google Analytics to optimize paid traffic campaigns

•	Achieved an 8% conversion rate implementing Google Shopping Ad strategies

•	Reduced website load time from 15+ seconds to 3.3 seconds (Based off of GTMetrix)

•	Achieved Instagram account growth of 300+ followers utilizing follow/unfollow method to 
        relevant followers, post engaging content, and hashtag research to find the most relevant 
        hashtags

Digital Marketing Manager

IAmProductive

• Built a cross-platform mobile app that helps users maximise their time and become the most productive version of themselves

• Ranked 6th for highly competitive keywords, "Productivity" & ranked 1st for 6+ months with long tail keywords such as, "Improve productivity" & "Productivity app"

• Achieved a 4.3 star rating out of 5, with great customer reviews "Best time tracker of appstore. I've been looking for something like for years and today I've found it!"

• Reached over 1000 downloads

• Generated revenue via,  in-app purchases with features that allow users to add unlimited tasks and remove ads

• Generated revenue via in-app ads

• Wrote app descriptions to help maximise exposure on both the Google Play Store and the App store

Mobile Application Marketer

Canterbury City Council

•	Travelled between job sites to rectify IT related issues on job sites

•	Tagged equipment with labels to easily keep track of items

•	Data entry

•	Setting up of new systems and removal of old systems

Information Technology Staff

I help eCommerce businesses to become more profitable with Facebook ads and regular consulting. Generated well over $50,000,000 in revenue

I predominantly help eCommerce businesses to generate more profit, reduce customer acquisition costs, increase average order value and generate a higher return on ad spend (ROAS) through custom tailored Facebook ad strategies and regular business consulting.

Working with me, you can expect that I'll be delivering new ideas on a regular basis to help generate more profit for your eCommerce business. My services include and are not limited to the following:


🔎 Facebook ads media buying & strategy / creative strategy

🔎 E-Commerce business consulting where I advise you in other areas of your business such as email marketing, landing page recommendations, influencer marketing recommendations, customer service, and much more

🔎 Market & customer research, building buyer personas

🔎 Offer testing to increase average order value (AOV)

🔎 Price testing to increase margins and revenue


Here are some results that my clients have achieved working with me:

💡  3.76X ROAS from $0-$18,000 in revenue generated in 1.5 months

💡  Increased ROAS from 2x to 4.4x in worst performing season through offer testing

💡  Increased average order value (AOV) by 55% in less than 30 days through offer testing

💡  Reduced customer acquisition cost by 21% with landing page optimizations

💡  Increased average order value by 39% in 16 days


If you need a pointer in the right direction, send me a message and I'd be happy to give you a free audit on your eCommerce business.

taplio

The Battle

Luke Netti

Darko Veselinovic

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