Web Designer

Lockheed Martin

- Wrote MATLAB scripts to automate test equipment to speed up the process of testing from weeks to days
- Wrote sanitization procedures which increased security measures for the program
- Contributed to the writing of test procedures for government requirement testing, which resulted in continued funding for the program

Systems Engineer

Work on Mission Planner Ballistic Missile Defense on the Integration and Test team.

Website Strategist | Helping your ideal customers see you as the only choice

Story matters.

Hundreds of websites in the exact same industry. Attention spans at an all time low. AI content dominating.

Clearly conveying your story with clarity and uniqueness is a challenge. One that requires a human approach.

Applying the subtle nuances that make your design and message connect with your audience. Connect with them in a way that makes them feel seen, heard, and known.

And ultimately has them bought into you.

That’s what I do. If you’re on board, let’s get started.

- Luke Netti

Luke Netti

Doug George

Invited

• Leading adult tennis programming for Hasentree Country Club.

Head Professional, Racquet Sports Operations

Assistant to the Director of Racquet Sports - overseeing facilities operations, budgeting, programming and revenue operations for Hasentree Country Club; part of Invited Clubs.

Racquet Sports Professional

Athletic Move LLC

Athletic Move LLC provides private tennis instruction, coaching and hosts private events to high & ultra high net worth individuals across the Hamptons & LA markets. 

Supporting fewer clients with higher-quality training, and more robust client experience — focused on individual training, and group coaching using tech, & AI-enabled solutions, as well as organizing private estate parties, corporate meetings, events, mixers, and home-based charity events. 

Scaled, and expand into LA market, while simultaneously building AI / SaaS startup, Klothed. 

Clients from: Apollo Global Management • Conti Group • Goldman Sachs • J.P. Morgan • Morgan Stanley • Henry Schein • Tao Group Hospitality • MSG Entertainment Group • KLM Equities • Yale, Super Models and others of Celebrity-status.

Notable Achievements: 

• $0 -> 6-figures within first 12 months
• 100% organic, referral-based growth
• Zero customer acquisition costs  
• CNBC “Make It” Interviewee  
• Interviewed by Wharton Professor of Management, Matthew Bidwell for new book (release 2025) around startups and entrepreneurial pathways

Owner

Bold Metrics Inc.

Advisory Board Member

Life365

Life365 is a leading B2B SaaS remote patient care management solutions provider. Patients with various conditions, can access remote-care monitoring & self-care management, that results in more efficient outcomes. 

Responsibilities included supporting Life365’s business development, marketing and fundraising initiatives; supporting Life365’s Series A round and strategic partnerships. 
• Reported to Ryan Changcoco, VP of Government, Investor Relations & Stakeholder Engagement.

Strategic Advisor

Klothed

Developed by a UC Berkeley Professor of Computer Science, Klothed is a patent-pending SaaS platform enabling virtual clothing try-ons for consumers, using generative AI and machine learning. Shoppers could make informed decisions prior to purchasing, helping eliminate friction, improving conversion, while reducing emissions and textile waste. 

Following a $1,800,000 pre-seed raise, my responsibility was overseeing all business operations, GTM (go-to-market) strategy and strategic initiatives. 

Highlights: Developed our brand strategy, content, launched our closed beta, managed six-figure budgets, landed two strategic partnerships, and crafted investor decks that secured $1,200,000 in LOIs before our co-founders decided to exit.

Director, Business Development & Strategic Initiatives

HamptonsFit

HamptonsFit began as a B2C SaaS platform for on-demand sports & fitness training. Think: Uber for sports training in the Hamptons market. 

I wore several hats as a partner in a high-growth startup, including, supporting existing clients, sales development initiatives, driving account upsells, and operations initiatives.
• Increased revenue through business development initiatives, strategically entering the B2B market to support private clubs with amenity-based offerings
• Became one of the most recognizable mobile sports training startups after expanding across NYC, The Hamptons, and Greenwich markets; achieving a low 7-figure valuation. I exited April 2022 to launch my startup, Athletic Move.

Partner | Head of Business Development

HamptonsFit is a SaaS-enabled platform for in-person, private sports & fitness training. We help clients across the Hamptons, NY, save time through contactless, on-demand bookings, back-office management and physical sports training. 

• Reporting to the Founder & CEO, first full-time hire overseeing sales, BD & customer experience.

Business Development Manager

Estero Country Club

• Oversaw 40+ player Junior tennis program, with 2 part-time assistants. 
• Directed sales & revenue-generating activities through mixers, social programming, events and player sourcing. 
• Managed adult tennis programming & operations, league schedules for 16 teams across 6 leagues. 
• Oversaw clay court operations & facilities maintenance.

Head Tennis Professional

• Developed & operated 2nd largest junior program in SWFL. I revitalized the program from 4 kids to 42+ year-round kids across red, orange and yellow ball. 
• Developed 4 players who went on to compete in NCAA D-I, D-II and NAIA. 
• Facilitated weekly clinics for ladies, men’s and mixed doubles competitive teams 
• Conducted 52+ hrs of private instruction per week

Assistant Tennis Professional

Victoria's Secret

• Directed asset protection, operations & compliance across NYC, Brooklyn, Queens and Long Island stores - managing 15+ 
• Instituted directives that coincided with district sales leadership, mitigating $200,000+ in operational losses.

Regional Manager, Asset Protection & Operations

Head of Asset Protection operations for Victoria’s Secret Global Flagship in Herald Square, NYC.

• 8 direct reports protecting company assets of the Global Flagship, comprised of 600+ employees, 30k daily visitors and $100M+ in annual revenue. 
• Mitigated external theft by 18% year over year during my tenure, increased internal theft investigations & successful closures by 26%

District Manager, Asset Protection & Investigations

Nordstrom

• Initiated complex investigations for 16 Nordstrom Full Line & Rack stores across the Northeast, stemming from internal theft, fraud, dishonesty, organized retail crime and supply chain losses. 
• Conducted 200+ investigations, closed 130 successful cases worth $260,000+, recovering $192,000 in losses & merchandise through restitution, and recognized as a top 5 investigator nationwide (of 84).

Corporate Investigator 

We Help Brands Attract the Right Customers | Partner & Head of Growth @ Verbatim | Marketing & Branding | Follow me as I talk about my real life journey across sales, development and business |

Thanks for stopping by! 



I’m Doug 👋

💥 A ‘traditional’ path ended after college. With many interests, I traveled different roads; realized the likes, dislikes, challenged myself to accomplish anything, and gained lifelong skills along the way, knowing I was never handed anything. 

💥 Building genuine relationships, learning new things, being challenged, connecting around business, real estate, investing, SaaS / tech, and  cool startups — all things that get me going professionally. 

💥 Tennis, book shops, local coffee shops, walking trails, perusing quaint towns & enjoying time with my partner and cat is sacred - watching movies and trying to emulate “Chopped” in the kitchen are a close second. 

👉🏼 Previous 5 years ⤵️ 


⭕️ 1000s of clients, multi-six figures in revenue for my own businesses 

⭕️ Partner, Head of Ops/BD in a Sports-tech startup (Think: Booxi or MindBody) in the Hamptons, reaching 7-figures (Exit) 

⭕️ Owner, Consultant & Director of Client Services for Athletic Move LLC - Built entirely through word-of-mouth and referrals, to six-figures 

⭕️ President / Director of Business Development & Operations for a SaaS startup focused on Generative AI, raised $1.8M, raised another ~$1M in LOIs before exiting. 

Currently ⤵️ 

✅ Head Professional, Racquet Sports Operations at Invited Clubs - The Hasentree Club 

What’s next ⤵️ 

👉🏼 I’m open to an AE, Account Manager, Customer Success role in a Pre-seed to Series B org, where I can lean into strengths of building successful relationships early and be part of the growth story. 

“When you put yourself out there, do the right thing, and work hard, good things happen.” 
    
New York-born ❤️ 
Florida-raised 🏄🏻‍♂️

Manager, Sales & Business Development

Oversee all aspects of B2B Wellness and Account Management services, B2C sales and expansion revenue. 

• 
• Lead generation, closing and nurturing new & existing accounts (generalist)

taplio

The Battle

Luke Netti

Doug George

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