Web Designer

Lockheed Martin

- Wrote MATLAB scripts to automate test equipment to speed up the process of testing from weeks to days
- Wrote sanitization procedures which increased security measures for the program
- Contributed to the writing of test procedures for government requirement testing, which resulted in continued funding for the program

Systems Engineer

Work on Mission Planner Ballistic Missile Defense on the Integration and Test team.

Website Strategist | Helping your ideal customers see you as the only choice

Story matters.

Hundreds of websites in the exact same industry. Attention spans at an all time low. AI content dominating.

Clearly conveying your story with clarity and uniqueness is a challenge. One that requires a human approach.

Applying the subtle nuances that make your design and message connect with your audience. Connect with them in a way that makes them feel seen, heard, and known.

And ultimately has them bought into you.

That’s what I do. If you’re on board, let’s get started.

- Luke Netti

Luke Netti

Smashed

We are a creative first performance marketing agency based in Ahmedabad. We create and run conversion focused ads for Ecom/DTC brands

Our clients spend INR 50L - 5 Cr+ monthly on ads. Some of them include Frido, Canva India, Oziva, Wintwealth, Phool, Ambrane, Dhan, Ajmal Perfumes and more.

What We Do:

Paid Social & Search: We create an omni-channel strategy for your ads on Meta and Google which we optimise and scale.

Performance ad creatives: We produce direct-response UGC & static ad creatives. Everything is scripted, produced and edited by our team.

Let us take care of your ads and you focus on scaling your brand.

Chief Creative Officer

Revvcontent

- Secured diverse clientele, spanning online coaching, info products, and real estate agencies, generating INR 20 lakhs in revenue within 1.5 years, maintaining a robust 40%+ profit margin
- Established and optimised departmental SOPs resulting in a decrease in delivery speed from 14 days to 6 days. 
- Crafted over 200+ pieces of video content for clients’ social media platforms, bringing over 2M+ views organically and yielding $500,000+ in deals within 6 months

Founder

Poduslo Group

- Developed and executed a social media strategy, yielding 2k+ Instagram followers in 3 months and 30% increase in inbound leads.
- Launched successful lead magnets using Convertkit, resulting in a 25% increase in inquiries and a 20% growth in sales conversions.
- Utilized Google Keyword Planner and SEMrush to optimize social media captions, driving 20% organic growth

Content Specialist

Coding Ninjas

- Significantly expanded social media presence, driving increased followership and visibility, particularly on Instagram and YouTube.
- Employed data-driven tactics to boost YouTube engagement and secure 50-100 new subscribers weekly
- Successfully reduced Cost per Acquisition through Meta ads, generating higher quality inbound course leads

Adani Green Energy Ltd.

Digital Marketing Intern

Bitbaza.io

- Worked directly with the founders to set up the content pipeline of the company and produce content for social media platforms.
- Developing original subjects, captions, and descriptions for social media posts to increase traffic on the site.

Video Specialist

MarkitUp

- Edited diverse long-form video content, boosting viewer retention by 25% and enhancing client brand recognition.
- Collaborated with content strategists to deliver tailored video solutions, contributing to a 15% increase in client satisfaction and retention

Freelance Video Editor

Scaling D2C brands by creating scroll-stopping direct-response creatives | Get ads that lower your CAC and increase ROAS | If you're an E-commerce business spending Rs 1L/-3L/month on paid socials let's have a chat

I help brands turn content into cash.

For the past 3 years, I've been obsessed with one question: 
"What makes people stop scrolling and actually buy?"

That obsession led me to specialize in two high-leverage content formats:

📺 PERFORMANCE AD CREATIVES FOR DTC BRANDS
We've helped ecommerce brands generate $10M+ in revenue through video ads that convert. Our process: test, analyze, scale. Over $2M+ in ad spend managed, thousands of creative variations tested.

🎙️ PODCAST-TO-PIPELINE SYSTEMS FOR SAAS/DTC
We apply the same performance marketing principles to podcast content - turning episodes into client acquisition machines. Think: performance lead thinking, strategic distribution, setting lead generation systems

THE COMMON THREAD?
We treat every piece of content like a media buyer treats an ad campaign. Hypothesis-driven, data-backed, ROI-focused.

BY THE NUMBERS:
• $10M+ in revenue generated 
• 150+ winning ad creatives produced
• 15x average view increase for podcast clients
• 40+ qualified leads/month generated from content

If you're creating content but not seeing business results, let's talk.

taplio

The Battle

Luke Netti

Sanskar Saxena

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