Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

Building a business in public on LinkedIn™ is a challenge. 

The internet has changed. AI slop is everywhere and everyone is trying to figure out how much to share? 

Should you share selfies?
Do you need video?
How much of your personal life do u disclose?
Why do posts about pizza do better than talking about ur business?
Is AI safe to use? 

It's a lot to figure out.

You also have a real business and a reputation to uphold. 

You want to take advantage of more opportunities through visibility on social media, but you know there are privacy risks that come with that.... 

Most AI models take your data and sell it. 
Most social media platforms take your data and sell it.
Most marketers don't understand this, which can expose your company.

That's where I come in. 

I've been marketing for over 10 years on social media, built over 250k followers across all platforms, and I've ghostwritten for some of the biggest personal brands in the world. 

I've shared some of the most unhinged content you will ever see. Streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and roasted other influencers LIVE...

I've also been banned over 10 times on LinkedIn and experienced a lot of drama by sharing real opinions that not everyone enjoyed.

So you could say I've learned the hard way how to find the line for what to share and how much to share. 

Despite the wild journey, I do value privacy and staying hidden. 

It takes skill to build a personal brand that not only generates revenue for your company but also remains secure and private. 

But the truth is finding that line between private and public is hard. 

I help you find that line.
I help you use AI without giving away all your personal info.

So if that interests you give me a follow and subscribe to my free newsletter that dives deeper on how to use private AI, approach social media minimally and make it your slave and not vice versa. 

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗔𝗜 𝘀𝗮𝗳𝗲𝗹𝘆?

Follow me and subscribe to my email list to learn how to use AI tools safely and securely without exposing your data and private life to the world. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Hollywood is no longer relevant. 

We don't watch movies. We don't care about celebrities. 

And now.... We don't need the directors or big budgets either. 

Everyone focus on the doom and gloom of AI.

But AI gives the small creators a chance. 

This animated holiday short by Artlist was made by 3 people in 3 weeks. 

No Studio. No massive budget. 

Just AI tools on Artlist. 

Try it here: https://lnkd.in/ejKNGHgQ

In 2025 you can create almost anything with the right tool, a creative skillset and a determined mind. You don't need a big budget or famous movie stars (I guess u could make an hot AI avatar tho)..

Now with that being said...

I'm gonna go put on the Hobbit because for some reason I enjoy watching that trilogy over the holidays!!

PS What's your go to holiday Christmas movie?

Brand partnership • I got banned 10x so you don’t have to. Learn to separate your private and digital life by using AI tools securely (and discover how to build online without the drama).

I have been banned over 10x on LinkedIn. 

The brutal truth is the system ain’t fair…

In business and in life those willing to cater to the system (and exploit you) end up profiting from it. 

Social media has made this reality worse. 

It’s not about how skilled you are.
It’s about how skilled you can talk. 

(& it’s about who u know aka how good you are at kissing up to leaders and using errr befriending them on your climb to a seat at the table)

I decided this rat race wasn’t for me. 

So I’m playing a different game now. 

Rebuilding in the shadows. 
Learning new skills. 
Making new friends…

Friends that are hackers, rebels and the anonymous geniuses defending digital freedom…

Because look, complaining about broken systems accomplished nothing…

Action wins. 

PS Hi LinkedIn. Who’s still here?

2 posts in a week whoa 🤓

Luke M

Vibe coding has risks. But you can deploy securely.

4 ways to use replit safely (in an isolated work sandbox)

Let's be real. The idea of just telling an AI to build an app feels fast and loose. Because it is.

AI suggestions can be riddled with vulnerabilities. replit's own research says up to 40% of them can be insecure.

So, just blindly trusting an AI to write your code is like leaving your front door wide open.

You don't do that.

But you also don't have to code like it's 2005. The power of vibe coding is real, you just have to be smart about it.

It's about control. It's about isolation.

I run my digital life in sandboxes. replit is no different. It's a powerful tool, and I use it inside my secure workflow. Here's how I do it without exposing my data:

1. 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗮𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗱𝗲. 
  
This is non-negotiable. Hardcoding API keys is a rookie mistake. replit's built-in Secrets manager encrypts them and keeps them completely separate from your source code. I can even set them at the account level and reuse them without ever pasting them into a prompt. Simple.

2. 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗶𝘀𝗼𝗹𝗮𝘁𝗲𝗱. 
  
Just like I use different OS environments, replit runs every project in its own isolated container on GCP. This is a fundamental security principle. Your app isn't touching other apps. It's sandboxed by default.

3. 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘄𝗶𝘁𝗵 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗔𝗽𝗽𝘀. 
  
Not every idea needs to be public. For anything sensitive, I use replit's Private Apps feature. Only people I invite can access them. You decide who gets in. Not the entire internet.

4. 𝗧𝗵𝗲 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁. 
  
Replit builds full-stack apps by default, separating the front-end from the back-end. This means sensitive logic and data processing happen in a secure, hidden environment, not in the user's browser. It's the right way to build, and it's automatic.

The point isn't to avoid powerful tools. 
It's to use them without becoming the product.

You can move fast without sacrificing security. 

You just need the right environment and the right controls.

PS Do you vibe code? (How do u protect your data if so...)

Start here: https://lnkd.in/ecZX3z4S

I used to spend 8 hours a day engaging on LinkedIn. 

In 2025 I spent less than 30 minutes a day... 

So why change?

Well for starters I shut down a lot of things this year. I ghosted the platform for months, I shut down my old businesses and went into the shadows to consider a rebuild. 

But last year a lot changed on the platform.

Commenting alone is now far less effective for growth.

There are too many AI comments.
There are too many thought leader ads.
There are too many virtual assistants focused on ROI.

The odds of your comment alone being seen, considered and replied to simply went down a lot. 

So here's what I have been doing in Q4:

I comment for 15 minutes a day.
I make sure each comment is interesting.
I follow up the comment with a simple DM. 

(oh and yes I remove all my comments, posts and footprint 30-60 days after with a pretty cool AI tool.... DM if your curious why I do this!) 

No you wont get a ton of reach or follower growth this way!

But you will start conversations....

PS Have you changed your strategy in 2025?

I got banned 10x so you don’t have to. Learn to separate your private and digital life by using AI tools securely (and discover how to build online without the drama).

It's easy to get 1000 likes a post (like I used too)

Here's how to be a LinkedIn influencer: 

1. Talk about LinkedIn. 
2. Be good looking and post pictures.
3. Write short, broad content. 
4. Spend all day commenting. 
5. Do this for 90 days. 

OR 

69. Pay a team to do it all for you. 

But here's the truth about this blueprint. 

You missed the window when this was possible for anyone. It's too late now on LinkedIn to do this organically. The market has changed, agencies don't work as well, organic is dying and this actually isn't the best strategy unless you want to pretend the old system still works. 

The better way? 

Cut the dopamine. Pick a niche. Speak to that niche. 
Accept less reach. Accept slower growth. 

But reach a very targetd audience. 

In summary...

You need a real skill and a real niche to focus on.

The generic LinkedIn growth expert is playing an old game to take your hard earned money by fooling you with cheap dopamine. 

You will never become them. 

You don't need a personal brand.

You just need to be an expert with a real skill and a specific niche.

PS Who bought cool AI tools for Black Friday?

I changed my profile picture to a cartoon for 6 months. 

Here's what it did for my business....

1. I gained -1000 followers in 189 days.
2. I gained - 90% profile views in the last 90 days. 
3. I gained -500 subscribers in 2025. 
4. I have 0 comment on revenue :D

All jokes aside... 

Cartoon profile pictures are a challenge on LinkedIn. 

People like faces. It's the cost of doing business here.

During this 6 months I learned a lot.

I've cleaned up years of accounts and content. 
I've learned to separate public and personal data.

I have a work environment (with tools and an email).
I have a personal environment (on separate devices).

I have decided to use my name and face here for now.

Because the truth is....

Altho I scrubbed years my content, comments and likes I do not have the hacker skills as of yet to remove all the video clips, pictures and posts shared about me by other digital creators.

It seems I did too good a job at marketing myself lol.

PS How was your 2025 internet person?

I now separate work and my personal life.

But not for balance... I do it for privacy.

If you wanna work 16 hours a day and find joy in that then I see no reason at all to say that's unhealthy. 

So this post isn't about encouraging balance.

I mean, I'm the guy who posted 3x a day and spent 8 hours+ a day commenting and connecting on LinkedIn for years who now has a cartoon profile pic, posts 1x a week and barely comments...

I enjoy the unhinged and unbalanced life.

More fun. More purpose. More stories.

And yet I've worked hard to seperate personal and business in 2025.

That's meant shutting down a lot of social media accounts, AI tools, services, clients and ways that I show up on the internet. 

I use Linux for personal stuff.
But Windows for work. 

I use a rebuilt android OS for personal stuff.
And only use an IPhone hardened for work.

I still post on LinkedIn for work. 
But I removed all pics and stories connected to my life.

I could go on and on...

But for me, seperating work and my personal life hasn't been about balance. It's been about privacy and being more intentional with my time, my words and my efforts... 

I believe the internet is no longer a place for authenticity. 

It's simply a place to do commerce. 

So look, do you but if your password is the same for your bank and your LinkedIn account....

Maybe it's time for an audit of yourself eh peasant? 

🧙‍♂️

Do you share your live location with social media apps? 

I do not. Here's a quick why/why not list... 

✅ Positives to location sharing:

It's convenient (easy to meet up & connect)
It's social proof (events, hotspots, clout)
It gives you steak recommendations. 

✖️ Negatives to location sharing: 

It creates movement patterns for 1000s to study.
It allows your data to be harvested more easily.
It establishes a physical digital footprint.

I have always been careful to not share my live location.

I analyze every photo or post written and consider what kind of footprint I'm leaving behind. 

Am I paranoid? 

Perhaps... But this elder-millennial is gonna keep walking the line between using tech and disappearing into the shadows..

PS Sharing any photos adds to your risk. 

This photo has clues in it. 

Where do you think this photo was taken?

The gatekeepers are losing their grip.

For years, "world-class" meant big budgets, big teams, and exclusive tools. You had to be part of the club.

That era is over.

AI has kicked the door down. A new report from Artlist, based on insights from 6,500 creators, calls this "The third wave of democratization."

What does that mean?

It means anyone with a laptop can now produce studio-quality work. It means a couple of skilled individuals can take on companies in the hundreds. It means the playing field is wide open for anyone willing to learn.

Of course, when anyone can make anything look perfect, the game changes.

It's no longer just about technical skill. It's about taste. Vision. Strategic thinking.

As the report says, direction now matters more than ever. AI handles the production, but only you can choose the ideas that move people. Your choices are what set you apart.

This is why I find AI so appealing. It's not about replacing humans; it's about empowering the ones that choose to accept the new game. It is the great redistributing. An opportunity for anyone willing to learn, not just those with deep pockets.

The little guy has a chance. The rebel. The creator with a dream. The expert with a real skill.....

I think that's pretty cool.

PS if you want to read more about the state of AI check out the AI Trend Report 2026 from Artlist (who sponsored this post).

https://lnkd.in/gf7e8aXE

How to pay $0 with 9 private AI tools.

(I replaced my tech stack with these brands)

This summer I quit using most AI tools that required overpriced monthly subscriptions/credits and stored my data in their clouds. 

So I had to replace 99% of my tools. 

From $500 to less than $25 a month.

Here's my list:

Notion >Crypt(.)ee for note taking and ideas.
Airtable > AppFlowy for content management.
G-Suite > Proton for secure email and file hosting.
ChatGPT > Okara for private open source AI. 
Loom > Cap so I can record my screen with video.
Perplexity > DeepSeek with Ollama for research.
Canva > Penpot for self hosting creative assets.
Manus > Venice for AI research purposes.
Slack > Signal cz I don't need all the fluff.

So yeah this list is a lot longer.

But I know your attention span is short.

I'm still getting used to some of these new tools.

(and I paid for Proton Premium too btw)

The truth is, it's inconvenient. 
I was used to my tool stack. 

Learning new software and setups is a challenge.

But avoiding subscriptions the best I can and maintaining max control of my data is my decision maker.

PS Yes I left out the self-hosting tools and process...

(I gotta make you follow for more somehow right?)

I am a terrible community leader. 

So join my group chat for remote workers to kick off 2026...

5 years ago I ran a free Discord during lockdowns that featured:

Meme battles.
Free pizza. 
Daily chats. 
Live gaming sessions....

Yes. Yes it ended with me firing all my admins, unhinged topics/rants and a slow descent into madness that ruined a community of 1000+ remote workers...

So why do it again? 

Well since I ghosted LinkedIn for most of 2025 I'm curious if anyone will join and I'm curious how many of you work remote, feel like there's no community online anymore and just wanted a place to chat with some fellow nomads.

This time I'm hosting on telegram. 

It's free. Not sure about pizza. No growth tips or value given.

Just simply a remote workers hangout place during your work days.

If that sounds cool comment WOO and I'll send u the link.

PS How long will this chat last?

Merry Christmas to everyone scrolling the LinkedIn feed alone with a half eaten box of chocolate...

You are either a workaholic OR...

The holidays are a hard time for you. 

If that's you comment GRINCH and I'll share a link to my free telegram chat for remote workers. 

Come hang out while you finish that box of chocolate.

No grift. No growth tips. No value except a casual online chat.

Oh and maybe a meme battle lets see what happens.

Happy holidays!

PS I'm grilling a steak tonight how about you?

You’re building a thriving business and are amazing at what you do.

But social media doesn’t seem to work for you. 
You struggle to communicate your impact and value online and attract the right clients. 

Wasting time and effort creating content and chasing prospects to only hear crickets. 

If this sounds familiar, I can help.

Through storytelling and content, I managed to turn my consulting side hustle into full-time from LinkedIn after only 3 months after starting.

Combining my experience working in marketing and sales within Meta and Pinterest with my passion for storytelling and content creation, I grew a community of 30,000 on social media 100% organically, built a consulting business on my own from scratch, and built authority.

💰Now I teach others how to get similar results and monetize their audience with proven systems.
💰With an average of 700K-1.1M monthly views, I help brands and products get more exposure and traffic through sponsored posts ➡️ DM “Partner” if interested

Some clients highlights:
🔥a Freelancer client started to attract inbound opportunities (including a job offer) within the first week of working together on their profile and marketing strategy.
🔥 Agency Founder brought 2 high-ticket clients from LinkedIn within the first two strategic sessions. 
🔥Business Strategist reduced their time on LinkedIn from +4 hours to +35 min daily while getting more results out of it following my systems.
🔥Bestseller author and Founder got new speaking gigs from LinkedIn within 3 weeks of working together on their networking and engagement strategies. 

Other facts about me:
✅ Featured and ranked 2# on LinkedIn Sales Stars 2021
✅ Ranking on Favikon, Spring 2023:
- 37th on Marketing & Sales LinkedIn Worldwide
- 57th Female LI Content Creator Worldwide
- 22nd Personal Branding & Audience Building Worldwide 
✅ Grown a community of 30K on LinkedIn in <10 months of intentional work
✅ Reached 700K-1M monthly content views and 1% SSI. 
✅ Monetised my online presence in < 4 months of creating content intentionally. Left my 9-5 to go full in with business after 6 months. 

If you want to start building a brand intentionally and drive impact and attract the RIGHT opportunities inbound

DM "Inbound" to learn more.

PS. I am a digital nomad, not in London right now

Debora Prossomariti

Executive Director & CEO @ Personal Branding Atelier | Helping you move from unknown to visible and credible online.

If you are running a consulting business you know  how important being seen as credible and a trustworthy authority in your field is. 

The right messaging and positioning are not only a nice to have, but they are essential to stay relevant and in business. 

You want the right people: investors who believe in your vision, clients who pay your worth, and talent who can help you scale without burning out.

Then you’re in the right place. 

Through 1:1 consulting and Done For You agency work, we help founders, executives, and high-net-worth individuals turn their online presence into an inbound growth engine, positioning their brand so precisely that the right opportunities start finding them within weeks.

After years in marketing strategy and sales within Meta and Pinterest, I built my own boutique consultancy and grew it 100% inbound, without ads or cold outreach.

Some client results:
- UK multi-business owner & investor: inbound keynote gigs, investor interest, and stakeholder engagement within the first month
- Canadian business strategist: cut LinkedIn time from 4 hours to 35 minutes a day, increased engagement by 763%
- enterprise agency founder: two high-ticket clients closed after just two strategy sessions
- Bestselling author: multiple speaking engagements within three weeks of refining profile and networking strategy
- Founder of a digital agency: positioned as an industry thought leader, generating more relevant enterprise leads in just over a month

Along the way, I have grown my personal audience to 65K+ targeted followers across social and reached 700K–1.1M monthly views, proof that the strategies I teach work in the real world.

If you're ready to
- Build authority that commands premium opportunities
- Reduce time spent on social while increasing ROI
-Make your online presence your best-performing sales channel
Let’s talk.

📩 DM me “Strategy” to explore how we can work together, or visit my website

Other facts about me:
✅ Featured and ranked 2# on LinkedIn Sales Stars 2021
✅ Ranking on Favikon, Spring 2023:
- 37th on Marketing & Sales LinkedIn Worldwide
- 57th Female LI Content Creator Worldwide
- 22nd Personal Branding & Audience Building Worldwide 
- Top 1 for personal branding in Italy,  top 20 for LinkedIn  
✅ Monetised my online presence in < 4 months of creating content intentionally. Left my 9-5 to go full in with business after 6 months.

Personal Branding & Strategic Marketing Consultant | Content Creator | Influencer marketing

You don’t need to be a celebrity or an expert to build online.

Whether you’re a successful executive employed at a company or working for yourself establishing authority online and credibility will open up new doors and attract opportunities.

Having more options will give you more confidence and leverage, and with that, the freedom to choose and live the life on your own terms.

Get a more impactful personal brand. Here's why:
- You’ll attract your ideal clients inbound without chasing them
- You’ll save a ton of money on ads
- You’ll start getting life-changing opportunities coming directly to your Inbox
- You’ll stand out from the mass and get more credibility and authority
- You’ll stay top of mind and become the go-to person when they need the type of support you offer
- You’ll build leverage and with that you’ll have more options, more freedom and the possibility to charge more.

DM for strategic 1:1s or corporate training.

Debora Prossomariti, M.Sc.

Call me crazy but I don’t hire people because of their attitude. 

I don’t hire a hairstylist because they are positive if they are incompetent and are going to ruin my hair.

I don’t hire a designer because they are fun if their designs are awful. 

I hire them to get the job done.

The same goes for assistants, copywriters, web designers, video editors, consultants, coaches and more.

Having a positive, coachable attitude is part of it, of course. 

I wouldn’t work with a snob, a j3rk or a pick-me girl/boy. 
Or someone I simply dislike and whose values are not aligned with mine.

But the first criteria is being competent, having relevant experience or at least transferable skills to succeed. 

I’ll get cancelled to say this loud because we are on LinkedIn lol but it is what it is. 

Don’t make your business fail by following random advice from people who never built one.

Yes, you can train on some job-related tasks, but if they lack the foundations or are just incompetent even after all the good training and intentions, it will be a costly move. If you’re not running a charity, remember that business is business and the market doesn’t care if you’re a people pleaser.

I help you align your identity, your lifestyle, and your online presence using neuroscience driven personal branding. | Featured on Business Insider

No alternative text description for this image

Mhm, maybe I shouldn’t share this. It’s kinda obvious. 

I told myself the other day. 

I posted it anyway and it reached >50K views, followed by soo many messages about how helpful the advice was. 

I didn’t expect that response because it was so obvious for me.

- But then I remembered I had my first internship in marketing at 16. 

- I studied buyer psychology, marketing and business every single day since then. 

- I hold a Bachelor’s in Business Administration, control and corporate finance
 
- I have an international Master’s in management with a major in marketing. 

- I have worked for the most impactful companies worldwide. 

- I used to manage a client portfolio of ~1M in monthly ad spend. 

- I wrote thousands of posts. 

- I helped clients drive $ millions

- I tested my systems and strategies so many times. 

- I made countless mistakes and learned from them. 

- And bootstrapped something from scratch for myself by myself.

What’s obvious to me.. it’s not that obvious to someone else. 

Because it’s not you, with your skillset, and your life experiences. 

Remember this when you want to share an important lesson you learned that might feel obvious (after learning it). 

It’s not THAT obvious. 

- 
PS. I’m now opening a couple of slots for my 1:1 mentoring and coaching. 

If you’re an executive or entrepreneur who wants to build authority, grow your personal brand now and attract more clients/talent/investors inbound that’s for you.

Applications are now open. 
Fill in the form here if you want to be considered https://lnkd.in/dEitNzgQ

If you want to be fit, successful, wealthy, maybe even provide the best life for your family and become the best version of yourself listen up 

Here’s the cheat code: 
Become that person. 

Identify yourself as a fit, wealthy person with an abundant mindset. 

Make yourself believe you are that type of person. 

If you were a fit person, how would you think about yourself? 

What would you eat? 
Which choices would you make on a daily basis? 
Would you drink your water and get your morning workout or you would spend your free time watching TV on your sofa? 
Which actions would the fit version of you take? 

If you were a wealthy person with an abundant mindset, how would you spend your money? 

Which type of financial habits would you have? 
Would you invest in your growth taking courses and hiring people to upskill or you would make impulsive purchases that don’t add any value or ROI?
Would you build your brand and share your insights online confidently or would you avoid sharing your wisdom out of fear? 

That’s on you. Your thoughts define your reality. 

Science shows that if you believe you are THAT person, your actions and habits will start aligning.

And you’ll make it happen. 

Who are you become? How do YOU define yourself?

-

📸Debbie doing Debbie learning neuroscience at the pool

Having a lovely time at Palazzo Versace this weekend 


#supplied #success

Most people think they don’t know what to post and that they have a content issue. 

After running my own business for 3 years and talking with hundreds of founders who are getting started with their online presence, I discovered that what keeps most of them stuck is not the content creation process itself, but rather the foundations.

The strategy. The thinking. 
The actual Direction. 

Think about content as the output. 
If you don’t have clarity about the input or it’s bad / flawed, you cannot expect a strong, effective output.

Once you have:
- Clarity about who you are
- Clarity about how you want to show up to the world, 
- Alignment between your inward and outward self
- You have a clear value proposition
- A clear problem you can solve 
- A clear audience who can afford your service and feels the urgency of it and pain of not solving the problem
- A clear idea of what you want to stand for

Creating content becomes more straightforward and less overwhelming. 

How many of these boxes do you check? 

This might give you the answer you’re looking for. 
Have the foundations set up and THEN you can focus on the content itself.

You know you’re meant for more, but are you showing up as your highest self? Helping you align your identity and build a brand that reflects the real you | neuroscience driven frameworks | Featured on Business Insider

I read a statistic that blew my mind.

Your brain receives about 11 million bits of sensory input per second.
Your conscious mind can handle around 50.

That means over 99.999 percent of what you “experience” is filtered out before you’re even aware of it.

And here’s the part that matters for how you show up online:

Your brain doesn’t pass through raw reality.
It passes through whatever fits your internal model.

If you believe:
	•	“I’m not good enough.”
	•	“People won’t care about what I post.”
	•	“they will laugh at me 
	•	“I’m behind.”

Your brain filters your entire online presence through that lens highlighting every risk and
magnifying judgment that isn’t even there.

It’ll confirm your existing beliefs (confirmation bias)

Not because it’s true.
But because your brain will rely on old predictions (predictive processing)
Your cortex is always guessing what matters and ignoring the rest.

So basically you don’t show up online based on who you are.
But you show up based on what your brain expects you to be. 

What does it mean in practice? 

It means that we have more power than we think. 

When we change the expectations our brain relies on →  the predictions change → our behavior changes → and our external reality starts to shift with it.

I left my hometown when I was 19.
I moved abroad at 21.

That changed my life completely. 
Not only because of the new opportunities but because I discovered I could be so much more. 

I got new references.
I got in touch with new ways of thinking, of working, of approaching life. 

I discovered realities I didn’t know they existed before. 

So the biggest advice from the bottom of my heart: 
Travel. Explore the world. Meet new cultures. 

Don’t limit yourself ❤️

(I don’t have voice but I felt like shooting so bare with me and listen 🌸)

3 toxic behaviours to UNLEARN if you want to upgrade your identity and become your highest self: 

1. Negative self-talk.

Stop telling yourself you're not good enough or that you can't do something.

Neuroscience shows that negative self-talk activates the amygdala, triggering stress responses that literally rewire your brain for fear and anxiety.

2. Talking about other people and what they do

You shouldn’t care, unless you use others to get inspiration and motivate yourself (positive examples). 

Research shows that gossip and comparison activate the same brain regions as physical pain.

Focus on your own journey instead of wasting energy on behaviors that drain your mental resources.

3. Blaming the external environment.

The economy, your boss, your circumstances - sure, they matter.

But studies on neuroplasticity prove that taking ownership activates the prefrontal cortex, strengthening decision-making and problem-solving abilities.

Once I stopped doing these things, my whole mood and reality shifted so it’s worth a try (; 


Repost it to share it with your network.

I feel motivational today 🤓💅
LinkedIn has killed videos again apparently but I’m a rebellious so here you are

You want to build a strong personal brand online, don't you?
Most people who follow me want it but many don’t have what it takes to do it effectively. 

The average person jumps in expecting overnight success without putting in the work.
They post once or twice. Then quit when they don't go viral immediately.

That's not how this works.

If you want to go big and get the best outcomes you need to be willing to stick around when it’s tempting to quit.

Building a personal brand online intentionally requires you to show up over time. 

To test and find your voice.

And then evolve and adapt when you outgrow yourself. 

Do you have what it takes?

If you want to start 2026 in the best way possible read this. 

I challenge you to move from a problem oriented approach to a solution/opportunity driven mindset. 

I read a good quote saying “where attention goes energy flows”. 

So instead of: 
“I lost a client” -> I have more space for someone new and that appreciates and values me more 

“I failed the interview” -> I prepared myself for an even better opportunity. Now I know the questions I tend to struggle with and where I can do better 

Do this. Repeat. 

Whenever you find yourself ruminating about problems, think about this and do it again. 

Try this exercise below in the comments and read the other comments too for inspo 

Hope this helps 

Repost to get this post in front of more people and level up together ❤️

PS. If you’re new here, follow me to get more insights

Silence is leverage. Use it strategically

I used to underestimate the role of my environment in my growth and success. 
Wait before you think "great, another wanna be influencer talking about Dubai and how great it is" 
nope, I am not going there.

Follow me, for just a sec.

By environment I don’t mean only the city/town where you live. But also the room in your head you keep visiting. 

The conversations you have with yourself and others.
The thoughts and images you feed your mind daily
The content you consume.

I realized I was feeding my brain junk content and negative self-talk while expecting premium results.

Your mental environment shapes your reality more than your physical location ever will.

The beliefs you hold. The thoughts you repeat and reaffirm. 

They become your reality.

I didn't decide it. It's neuroscience. 

So stop thinking the universe is working against you, or this is exactly what will happen. 

Rewive your brain to see more opportunities. And suddenly they will show up.

Build a new identity for yourself if you don't like who you have become.

Start curating your mental diet intentionally.
Unfollow accounts that drain you.
Consume content that elevates your thinking.

Save this post and repost it so you can help your network too. 
What's currently occupying your mental space?

When you realise everything is content your personal brand journey becomes SO MUCH easier. 

That conversation with your client about their challenges? 
Content 

That tip you shared with that colleague?
Content 

That journaling prompt that gave you more clarity in business? 
Content 

That strong opinion you have about some industry practices you disagree with? 
Content 

Really. 
Don’t put yourself into a box. 

As long as you know who you are, have a clear direction, learn and improve EVERY DAY and stay true to yourself you will make progress. 

Share this with your network or someone who needs to hear this.

taplio

The Battle

Luke Matthews

Debora Prossomariti, M.Sc.

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taplio

The Battle

Luke Matthews

Debora Prossomariti, M.Sc.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Matthews's LinkedIn Performance

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