Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

You don't fit in. You feel left behind and you can't play the social media game that other's tell you to play.... 

Well stranger it's true that the internet has changed. BUT not all is lost....

Yes, dead internet theory is alive and well, it feels like there are no humans on LinkedIn™ or any platform anymore doesn't it? 

BUT my dear rebel, you aren't alone. 

After marketing for over 10 years on social media, building over 250k followers across all my platforms and ghostwriting for some of the biggest personal brands in the world....

I quit social media last year. 

Let me explain...

I built my social media on my terms. Sharing the most unhinged content you will ever see. I streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and battled other influencers LIVE... 

It was a blast BUT..... I started trying too hard to optimize my "personal brand" and I lost my way. 

10 bans on this platform didn't help and I decided to disappear into the shadows and leave the social media game behind. I was tired of being the rebel that got punished for playing a different game.

So I spent 2025 focusing on biohacking and figuring out how to enjoy my life again after years of hustling and obsession with work... 

It was a great year but truth be told I missed the banter. So I started questioning my choice to disappear...

It was during this journey that I learned a ton about private AI, cybersecurity as well as alternative tools that felt cool to use again. I tapped into my driving force....

Being a rebel without a cause. 

I like building things my way, on my time and saying whatever the heck I want. That's my roots. 

That's the way of the rebel, it's playing a different game with different goalposts and embracing it 1000% without any shame. 

AI and big tech want to put us into a cage. 
But we can use them to build our own kingdoms. 
We CAN build our own freedom.

So if that resonated with you, and you want to learn the "Rebel's Guide to the Creator Economy" and find a lane that serves you best...

I hope you'll follow me in 2026.

Cheers and lets crush it!

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝘁𝗵𝗲 𝗿𝗲𝗯𝗲𝗹 𝘄𝗮𝘆? 

Follow me and subscribe to my email list. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Alright LinkedIn, let's be real for a second.

I know you're terrified... You see everyone else using AI and you either think:

A) "This is the end of human connection.... Soooo I'm going to write everything by hand in a candle-lit room!"

B) "I must prompt everything! I will become a GPT-powered content machine!"

Black and white thinking is just as lazy as the AI slop ur favorite influencer just posted. 

100% human get's u left behind.
100% AI get's u sounding like a robot.

The winning strategy is to be both human & AI. 

It's not that deep.

Use AI to handle the boring back end stuff.
Use your humanity to connect with your audience.

Easy peasy... 

Personally I've always enjoyed writing unhinged AND automating the back end like a nerd.

No need to pick a side.. 

Use AI AND be so human it stands out.

👊

𝗕𝗼𝗿𝗲𝗱 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗔𝗜 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝘀𝗹𝗼𝗽 𝗵𝗲𝗿𝗲?

Join me on Substack for daily unhinged writing + bi-weekly newsletters for rebels.. https://lnkd.in/eagxG_7k

I got 99 problems and a LinkedIn ain’t one.

The 2026 LinkedIn algorithm favors written content.

But NOT AI slop... You must write SO human it hurts..... 

These writing staples used to work:

-Short sentences like this.
-Ridiculous post hooks.
-The rule of three.
-[this] vs [that] + [philosophical power statement'
-Open loops.
-Listicles...

But AI is good enough that you can feed it the above principles and it will do a decent job writing words and FEEL LIKE CHATGPT WROTE IT AND YOU WILL GET NO CLIENTS.........

Sorry folks but you got to write for yourself.

Writing in 2026 still requires you to learn techniques. 

But now it demands a secondary layer to feel human.... 

You need to add these to your skillset: 

-Chunky paragraphs. 
-Written technical knowledge of your industry.
-Humorous and cultural pieces. 
-The art of writing to specific pain points.
-Spelling mistakes n choppy sentences..
-The courage to say what others wont with some spice...

You don't need hot selfies.

But look ur words can't be mid any longer....

PS Yes I made this infographic with AI. Did it trigger u?

(I'm all for creating media with AI just no words lol)

How to create an elite infographic with AI.

Step 1: Turn the ON Switch on in your brain...

(yes you still need your wits to create with AI)

Step 2: Use the Artlist All-in-One AI Toolkit.
Step 3: Select Nano-Banana 2 (now on Artlist)
Step 4: Use my prompt.... 

Comment ELITE to get it and you can stop reading.

OR....

Read on and follow my actual 4-step framework for commanding the AI to work some magic because you know that AI s an illiterate artist that struggles with detail UNLESS you tell it exactly what to do and use the right model. 

That's why Nano Banana 2 is elite.

I used it to create this infographic within my work sandbox.

It's an elite text-to-image and image-to-image model where outputs are more accurate, detailed, and repeatable across generations. It keeps the speed the Nano Banana family is known for but improves the quality. Ideal for ad variations, social content, and video frames at scale. 

I mostly use it for infographics and ads. 

Anywhoodles....... here's the real 4 step guide: 

𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗶𝗿𝗲𝗰𝘁 𝘁𝗵𝗲 𝗦𝘁𝘆𝗹𝗲.

Don’t say “make an infographic.” Say “make a professional infographic in a clean, magazine editorial style with a warm cream paper background and a sage green color palette.” Define the entire visual language from the start.

𝗦𝘁𝗲𝗽 𝟮: 𝗖𝗼𝗺𝗺𝗮𝗻𝗱 𝘁𝗵𝗲 𝗟𝗮𝘆𝗼𝘂𝘁.

Don’t let the AI guess the structure. Tell it exactly what you want. “Create a 4:5 aspect ratio image with a main title at the top, two cards in the middle, and a four-column feature section below.” You are the architect.

𝗦𝘁𝗲𝗽 𝟯: 𝗗𝗶𝗰𝘁𝗮𝘁𝗲 𝘁𝗵𝗲 𝗧𝗲𝘅𝘁.

Never let the AI write your copy. It’s an image generator, not a copywriter. Put every single word you want it to render in quotes. Titles. Body text. Labels. Everything.

𝗦𝘁𝗲𝗽 𝟰: 𝗟𝗼𝗰𝗸 𝘁𝗵𝗲 𝗗𝗲𝘁𝗮𝗶𝗹𝘀.

Be ruthlessly specific. Specify the fonts. List the exact color hex codes. Describe the icon style (“simple, hand-drawn doodle line art”). The more details you lock in, the fewer mistakes the AI can make.

Once again if you want my prompt comment ELITE but don't just copy me. 

Study it. See how it works.
Then, make it your own.

PS Who read the whole post? Your the best if you did.

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗿𝘁𝗹𝗶𝘀𝘁 𝗔𝗜 𝗧𝗼𝗼𝗹𝗸𝗶𝘁?

Sign up here: https://lnkd.in/ejKNGHgQ

The gurus took over LinkedIn. 

If you detest “how to get rich” posts.
If you detest “I made 50k MRR” posts..
If you detest “I have 500k followers” posts…

Do what I do...

Be ruthless. Mute, unfollow & block these grifting gurus.

And go where you are treated best...

I've been banned over 10x and have found battling the AI slop, endless grifting and platform indifference tiring..

So I post 1 or 2x a week and run ads.

I speak my mind on Substack and find my tribe of rebels there.

LinkedIn may be 69% dead... 

But the thinkers, builders & genuine souls are still building and fighting for their corner of the internet...

It's just not here.

🤷

3 years ago I booked a one way ticket to South America.

I’d never been, didn’t speak Spanish, didn’t know anyone……………..

Blah blah blah..... BLAH!

Every story like this now follows the same script. 

<Insert hero’s journey back story here>

<Insert relatable sob story struggles here>

<Insert comeback arc here>

<Insert generic encouragement here>

<Insert call to action to my program to teach u too>

Marketers and influencers somehow have ruined good storytelling too and the modern internet really is unbearable.....

But also... I... did... actually do this. 

I eat $500 steak for breakfast.

It changed EVERYTHING SO BUY MY COURSE OK......

<insert pattern interrupt here>

Ha ha ha ha....

I just can’t follow the script… 

Aight im done.

PS Who misses stories with no sell at the end?

--

So.. This is the perfect time to sell!!!

<insert not so surprising double plot twist here>

Yes. You've been had and I know you aren't mad about it.

So look.. Join my free community of rebels over on Substack. I rant about the creator economy and share daily icebreaker questions to help you meet humans....

Join us here: https://lnkd.in/dB96mKfP

I don't write with AI. But I do create media.

With Artlist I get access to the leading models like Kling 2.6 Pro, Sora 2 and new models like Seedance 2.0....

I use an isolated work sandbox when accessing Artlist to create infographics, PDFs and elite videos. 

(to keep my data as secure as possible) 

Cheers to Artlist for sponsoring this post.

They keep adding great AI models to the Artlist all in one AI Toolkit and Seedance 2.0 is coming soon....

You'll get features like:

𝗧𝗼𝘁𝗮𝗹 𝗔𝘀𝘀𝗲𝘁 𝗖𝗼𝗺𝗺𝗮𝗻𝗱: Tag anything to build via 1 prompt.

𝗙𝗹𝗮𝘄𝗹𝗲𝘀𝘀 𝗙𝗹𝗼𝘄: Generate seamless, one-take sequences with perfect cinematic continuity.

𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗠𝗮𝘀𝗵𝘂𝗽: Combine up to 12 assets like text, images, video, and audio all at once.

𝗦𝗼𝘂𝗻𝗱 𝗧𝗵𝗮𝘁 𝗛𝗶𝘁𝘀: Auto-generate sound effects and music that sync perfectly to the on-screen action.

𝗣𝗿𝗼-𝗟𝗲𝘃𝗲𝗹 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Swap characters, delete clips, or extend your footage from any frame.

Learn more about Seedance 2.0 here..
↳ https://lnkd.in/d5V-_QmV

Wild what can be done now with AI as a solo creator...

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗿𝘁𝗹𝗶𝘀𝘁 𝗔𝗜 𝗧𝗼𝗼𝗹𝗸𝗶𝘁?

Sign up here: https://lnkd.in/eFgDmM6u

PS Is it just me or does anyone feel the struggle to keep up with AI right now..... lol

This video was made using Seedance 2.0, coming soon to Artlist.

Brand partnership • I got 99 problems and a LinkedIn ain’t one.

I'm a Canadian who grew up playing hockey and I couldn't be more pleased that team USA won the gold........

Hockey players are the toughest of all sports. 

Hockey players fight, throw big hits and take pucks to the teeth, get up keep playing and score the game winning goal like Jack Hughes...

Aaaaand then go celly with the prez & handle the media with class....

But you know behind closed doors they are laughing.

#goats

PS What's your favorite sport? 

Oh and yes... I left Canada ages ago. No regrets... :)

Vibe coding is great for shipping apps.

But shipping a product people want to buy is the hard part....  

(you need an audience to sell too)

Vibe coding used to be a grifters dream. 

Sell the hope of making a product easy and making money fast BUT that's not the reality. It takes time to build a product and a business. 

The good news is.... AI can now help make technical part easy.

Replit lets me build the tool I wish existed when I was cleaning up my own digital life.

The tool I used to clean my digital footprint was great for a deep clean. But there was no simple, free way to just 𝘴𝘦𝘦 how much of my data I was exposing. I wanted a tool that made people aware of what the current risk was for their social media accounts and let them start cleaning up slowly.

So I built Privacy Guard using Replit which helps make building a mobile app and getting into the App Stores simple.

The traditional barriers of mobile development are handled by the AI.

This is how easy it is:

1. Start with a prompt of your tool/app idea.
2. Describe how the mobile app works.
3. Wait for AI to build a version 1.0.
4. Test and refine with reprompts.
5. Publish to the app store.

Yes, yes this is indeed a sponsored post by Replit.

But I actually did build my own mobile app.

Check out version 1.0 of "Privacy Guard" a social media privacy audit to help you see exactly what sensitive information you're exposing publicly. 

The tool only analyzes publicly visible content.
It processes your data and discards it. 
Nothing is stored on servers. 

Want a free privacy audit of your social media accounts? 

Comment "𝗔𝗨𝗗𝗜𝗧" and I'll send you the link. 

--

Build your own mobile app on Replit here:
>> https://lnkd.in/dATV8HUV

I delete my posts, comments and likes every 6 weeks.
I have not shared a real selfie in almost 9 months. 
I am a combo between AI fanboy & doomer....

AI has made marketing a lot easier. 

You can generate posts, PDFs, scrape lists, build websites, create graphics, videos and even automate follow up, DMs and a plethora of other activities...

I know people will scream it's not quality.

Unfortunately in the last 2 months all of these activities have become elite thanks to AI agents and the frontier models pushing further and further...

But the reason AI is accelerating?

You all give your data away in exchange for convenance. 

Now we have skynet loading, meta glasses invading your privacy and Claude training it's AI to have its own "ethics"....

The doom is real. 
The boom is real too.

I don't have all the answers, perhaps that is why I am pretty quiet despite showing up and posting again.

All I can say is... If you still have your data sitting in Google (to be used by Gemini), your data sitting in whatsapp, facebook and instagram (to be used by Facebook) and your data sitting in ChatGPT (to be used by OpenAI)....

You should be concerned. 

These companies do not care about you. 
These companies do not value privacy. 

If I were you I'd clean up my data and figure out how to access AI in a more secure, private way....

Personally I am learning how to run AI locally AND I spent 3 months last summer deleting all my data from big tech and deleting my social media accounts.

I only use LinkedIn for business and Substack to write.

Anywhoodles I'll let you get back to the next post promising you riches if you learn AI. 

😆

These are the 13 commandments of organic reach.

(A mostly helpful guide to get u 200k followers)

It took me 6 years to hit 200,000 followers.

But you can do it in triple the time. 

Let's get started eh?

Blessed are the impressions, cz dopamine...
Blessed are the mid selfies, for they get the likes
Blessed are the live streams, for they reach no one
Blessed are the em-dash haters for they are correct
Blessed are the AI comments for they boost our stats
Blessed are the coaches, for they will take your moneys
Blessed are the engagement pods, for they kill your soul
Blessed are the "We hit 500k MRR posts" for they are tru
Blessed are the "how to" educational posts, for they zzzzz
Blessed are the "comment this" posts for they make us $$
Blessed are the memes for they help me show up........

All but half of these will get as much reach as we should all like, but less than half of you will use these methods as much as they deserve.

So you see...

Organic reach is fleeting.
Followers don't matter.

But ancient texts (and modern translations) live on forever.

PS Yeah there's only 11 commandments (sue me)

I teach the art of raw writing & the science of private AI.

"Safe" is the most dangerous place to be as a writer.

If nobody hates your words, nobody loves them either.

Share a take.
Make some enemies.

Say the thing you’re afraid to say.

PS I love playing the whats the worst thing that can happen game? Well in this case you could get reported and banned just like I have over 10 times. But the thought of a final ban is actually relieving to me. But maybe if it isn't to u think about all this and be careful okay..

Some people luv Netflix after work.
Some people r pumped for beach holidays..
Some people can't wait to trial a cluster of ai agents on a local machine via a fresh Linux install running LM studio n way too much vram....

Yeah I don't get out much.

But when I do its a hardware run somewhere warm with a side of pickleball. 

PS Any local ai nerds out here? 

(I was the last "some people" hehe)

Controversial events are a gift.

Yes Karen, ur ChatGPT cartoon of bad bunny, cultural reform, matcha tea n Diary of a CEO motivational quote shared via poorly promoted AI written slop is a gift.

Now I don't have to see u in my feed.

The unfollow button is a gift peasants!

PS Repost this for Lady Gaga cz I think her last good song was in 2012.

Controversial events are a gift.

Yes Steven, ur ChatGPT cartoon of Kid Rock, bible verses, coors light beer n inspirational quote of Steve Jobs shared via a poorly prompted AI written slop is a gift.

Now I don't have to see u in my feed.

The unfollow button is a gift my diverse friends!

PS Repost this & spread the message of unity to all!

#badbunny #2posts1hour

Geraldine Spurway

Head of Sales & Marketing

Building Top Tier Leaders & Accelerating Business Growth | Certified Breathwork & Executive Coach | 1:1 & Corporate Workshops

Scaling today isn’t about doing more.
It’s about having the capacity to hold more.

I partner with CEOs, founders, and leadership teams, to crystallise their vision, accelerate sales, and position them into brands people can’t stop buying from.

Most growth doesn’t stall because of a lack of strategy.
It stalls when leaders and teams haven’t expanded enough to hold their next level.

That’s where my work lives, at the intersection of brand, leadership, and performance.

How I help:

✘ Brand & Go-To-Market Strategy
Positioning, messaging, and narrative clarity that turns vision into commercial traction.

✘ Executive Communication & Influence
From LinkedIn to the stage: storytelling, presence, and visibility that builds trust and authority.

✘ Events Production & Retreats
Identity-level work through corporate wellness events and team building retreats that strengthens leadership, growth, and performance.

🏆 Workshops & events programmes are CPD Accredited.

What I believe:

Strategy builds businesses.
Personal Brands create movements.
When you master both, growth becomes inevitable.

Whether it’s a keynote, a corporate event, a strategic mandate, or 1:1 advisory, I help leaders rise sustainably.

📩 Message me when you’re ready.

geraldine@thespurway.com

See you on the feed 🥐




Founder | Brand Director

Stories that sell: copywriting, photoshoots and videos production for CEOs, Entrepreneurs & Busy Executives.

In English 🇬🇧 & French 🇫🇷

>>> Let's position you as the expert that you are.

One of my ex-bosses told me I was the biggest regret of his career.

(He fired me, and now wished he didn’t.)

Having opinions was “risky.”

So he let me go.

He has everything to do with what happened next.

↓↓↓

Thanks to losing my job…I gained visibility,

And started building my personal brand.

People started reaching out.

Fast forward.

Guess who asked me to build his?

Funny how visibility looks stupid
…until it works.

Turns out posting on LinkedIn isn’t so “cringe.”

With this in mind, if you’re a senior leader, relying only on your title…

You’re renting your credibility.

Build something you own.

And thank me after.

You’re welcome 😎

Geraldine  Spurway 

Hey Visionaries & Game Changers.

🌟 You: At the helm of innovation, craving to amplify your impact and sky-rocket your performance. Ready to be the go-to authority in your sphere.

🌈 Me: Your secret weapon. Think of me as your performance coach, energy alchemist, and catalyst for transformation. I empower CEOs, athletes, introverted entrepreneurs, and high-performing teams to transcend the ordinary and achieve extraordinary success through wellbeing.

🚀 Together, we will:

>Implement strategic, synergistic and well-being processes that supercharge sales and performance.
>Develop a thriving, resilient mindset that nurtures both success and mental health.
>Harness your online presence with confidence, transforming engagement into lasting connections.
>Carve out a personal brand that's not just heard but felt.
>Cultivate deep, meaningful connections with your audience, team, and clients.

✨ Our Transformative Toolkit:

> Team Performance Coaching
> Breathwork & Energy Activation Workshops
> Re:Sense Retreats
> Innovative Brand Building
> Content Strategy 
> Intuitive Creative Direction
> Empowering Storytelling
> Strategic Business Development
> Go to Market Strategies 
> Holistic Corporate Training (virtual & in-person)

🥐 Beyond Work: Catch me salsa dancing like I'm chasing sunsets, sprinting with my pup Lola like we're in a feel-good movie, or philosophizing in a café with a croissant in hand.

📩 Let’s Chat:  Excited to brainstorm, collaborate, and create some enchantment together! geraldine@thespurway.com

You can also follow me there sharing stories and celebrating my clients:

🔗https://www.instagram.com/geraldinespurway

🔗https://www.tiktok.com/@geraldinespurway

Personal Brand Strategist | Growth Partner to CEOs & Industry Leading Executives Teams | Spiritual Leadership Mentor | Speaker

Them:
Another selfie?
LinkedIn is not Facebook.
It’s a professional network.

Me:
Okay.
Let me professionally overshare.

Skied all day.
Closed a deal.
Had a cappuccino.
Demolished the cheese platter.

Still there?

Geraldine  Spurway

No alternative text description for this image

I did the math.

Over the last 5 years, I’ve invested over $111,000 into my own education.

Mentors.
Masterminds.
Coaches.
Courses.

And no, I don’t regret it.

But here’s what I do regret:

How long I spent trying to piece everything together alone.

What I really wish I had?

Someone to connect the dots.

Someone who could look at everything I was learning and say:

“This matters.”
“This doesn’t.”
“Do this first.”

Too much “learning” becomes sophisticated procrastination.

Without integration?

It’s just noise.

Being your own strategist is exhausting.

Not just because of the money.

But because of the time you lose second-guessing every move.

Yes, knowledge is expensive.

But confusion? It costs you years.

And years are far more expensive than $111,000. 

Thoughts ?  🙄

P.S: are you familiar with Angelic numbers?

The people who get angry at your boundaries
were benefiting from you having none.

(Let that sink in.)

If someone demands constant explanations,
they don’t want clarity.

They want control.

Calling out my recovering people pleasers 📣

Over-explaining isn’t kindness. It’s anxiety.

I learned this the hard way, especially as my responsibilities grew.

It sounds like:

→ “I just don’t want you to misunderstand…”
→ “I hope this makes sense…”
→ “ I didn’t mean it like that…”

So you soften the no.
You write the long paragraph.
You turn a simple decision into a detailed defense.

But a boundary that requires a presentation
isn’t a boundary.

You don’t owe explanations for:

– Protecting your time
– Changing your mind
– Outgrowing a room
– Ending something
– Choosing yourself

Try this instead:

“I appreciate you asking. I’m not ready to talk about it.”

Stop there.

Then observe.

→ Who respects it?
→ Who pushes back?
→ Who suddenly feels uncomfortable?

That reaction will tell you everything.

Not everyone deserves backstage access to your life.

And if protecting your peace makes you “cold”?

Be cold. 

P.S: Can you guess what’s written on my jumper?

I wish I had known this earlier…

Being unliked is powerful.

Not everyone will like you. 

Stop wasting time wondering:

“Do they like me?” or “Did I annoy them?” 

Yes, you did. And that’s okay.

Business is an Art. You are the Artist.

~

If you are new here, I help 7- figure leaders breathe better and craft their unique masterpiece.

Confidence isn’t a personality trait. It’s a neurological pattern.

A reporter asked Olympic champion Eileen Gu, the number 1 skier in the world:

“Do you think before you speak?”

At 22 years old, she said something that most adults will never understand about their own brain.

It was a masterclass in rewiring your brain.

She said:

“I journal a lot.”
“I break down my thought processes.
“I apply an analytical lens to my own thinking… and I modify it.”
“With neuroplasticity on my side, I can literally become exactly who I want to be.”

Read that again:

Become exactly who I want to be.

That’s not “positive vibes.”

That’s neuroscience + reps.

Neuroplasticity doesn’t care about your intentions.

It cares about your repetition.

Your brain strengthens what you practice:

→ the story you rehearse
→ the fears you feed
→ the standards you repeat
→ the identity you embody when nobody’s watching

What I now want every woman to tattoo on her mindset:

“You don’t build confidence by telling yourself you’re confident.”

You build it the way athletes do:

Evidence over affirmation.

Tiny proofs. Daily. Relentless.

Your biggest flex isn’t being perfect.

It’s being able to say:

“Little me would be proud of who I’m becoming.”

P.S: What belief are you retiring this week… and what belief are you installing instead?

I didn’t grow. I didn’t change. I got seen.

(They think the algorithm did it )

Not because I posted every day.
Not because I launched a new product.
Not because I automated with AI.
Not because I scaled.

But because I got in the room.
Because I made people feel.
Because I stopped hiding.

I delivered.
I took up space.
I let myself be witnessed.

Ten days.
Five stages.
Over 500 people who felt me.

No slides.
No sales pitch.
No clever funnel.

Just presence.
Just energy.
Just truth.

Tears.
Laughter.
Voices cracking open.
Bodies remembering.
Rooms rising.

And from that:

→ Three new clients
→ Two paid speaking gigs
→ One retreat, fully booked
→ Three collaborations still unfolding

All without saying “Here’s my offer.”
All without even explaining what I do.

I let them experience it.
What it means to be in my world.
What it means to find your voice again.
What it means to stop performing and lead.

So if you’re wondering how to get clients on LinkedIn…

It’s not just about what you post here.
It’s how you show up everywhere else.

LinkedIn is not your business.
It’s your art gallery.

When people see you leading,
They don’t need a link.
They’ll find you.

(Just like they found me.)

I’m on a “Good Energy People Diet.”

Every new level in my business
requires a new level in my circle.

Not everyone can handle your expansion.

Some celebrate you.
Some tolerate you.
Some compete with you.

At every milestone, I audit my environment.

The ones who celebrate loudly?
Stay.

The ones who shift weirdly?
I let them go. With love.

You’re not “too much.”

You’re just too big for the wrong rooms.

Protect your energy like it’s revenue.

Because it is.

If you wait for perfection, you’ll wait forever.

15 years ago, I left France.

No network.
No safety net.
Just a decision.

For years, I thought working harder would change my life.

It didn’t.

The moment I stopped doubting,  and started talking about my risks, my ambition, my failures…

Everything shifted.

People buy conviction, and relatability.

Sharing stories changed my life.

So…if you’re still building in silence, hoping someone will notice…they won’t.

Take the bet.

Tell your story.

It might change your life too.

P.S: Throw back to one of my favorite audiences! Thank you Mark Ramsey 🐅  for inviting me to share with the best crew.

Everyone’s chasing success.

But no one talks about what makes a great life.

Things to live for (and to write about) ↓

• Making time for the people you care about
• Letting people know they inspire you
• Telling someone you’re proud of them
• Happiness that exists outside of guilt
• Platonic soulmates
• Artistry as a way of thinking
• Feelings so beautiful they ache
• Growth that happens in the dark
• Trusting that you still have time

And above all:

You belong here.

( I want to connect with people who still know how to write from their soul, make typos mistakes and swear when they speak.)

Your mindset doesn’t change when life gets easier. 

It changes when you take responsibility.

( Read that again. Save it. )

Mindset is not about staying positive.
And it’s not about waiting for better conditions.

Real mindset starts the moment you decide:

“This is on me.”

Everything in your life is your responsibility to deal with.

The second you point at your boss, your ex, your past, the economy, or the algorithm…

…..you give away control.

And when you give away control, you give away results.

I once watched two people get laid off on the same day.

Same timing. Same situation.

One spent months talking about how unfair it was.

The other said, “Alright, what’s my next move?”

That single question created two different lives.

If you want to strengthen your mindset, do this today:

→ Drop the blame
→ Focus only on what you can control 
→ Take one uncomfortable action immediately

The moment you take ownership,
you stop waiting to be saved.

( It’s all in the comments 👇🏻)

If you’re trying to be an influencer,
you’re already doing it wrong.

Become a person of influence instead.

Build real skills.
Make the content.
Put yourself out there.

Focus on your growth and helping others.

Opportunities come to those who show up consistently.

Consistency creates visibility.
Visibility creates opportunity.

Influence is just the side effect.

P.S: Throwback, WELLNERGY festival in London. Loved every minute.

What 7 days of skiing in a storm taught me

(I recorded this on day five.)

What was meant to be an “exciting holiday” turned into this:

Nonstop snow. Daily storms.
Fog so thick I couldn’t see my skis.
Wind hitting my face.
Zero visibility.

Every morning I woke up thinking:
How am I going to do this again today?

I had a choice:

Stay on the easy side of the valley.
Safer. More predictable. Comfortable.

Or cross over to where it was steeper, harder… uncertain.

It reminded me of building a business.
The hard side doesn’t just test your skill.
It tests your identity.

That’s where growth happens.
And at the end of each day, frozen, exhausted, the feeling wasn’t “just” relief.

It was inner EXPANSION.

Wherever you are going in your life,
You always have the option to stay comfortable… or to grow.

Which one will you choose?✌🏻

PS: It lasted 7 days. I am so ready for some sun.

I thought saying this out loud might be brand suicide.

I work with CEOs, CIOs, startup founders, elite athletes, influencers and politicians.

And somehow, my role is always the same.

Helping them grow.
Scale their influence.
Step into a higher level of leadership.

What took me longer… was saying how I actually do this work.

My work has never really been only about building brands.

It goes deeper than that.
Into identity expansion.

My approach blends strategy with human design and somatic healing work.

→ Neuroscience.
→ Pattern recognition.
→ Energetic activation.

For a long time, I kept this part quietly in the background, afraid people might stop taking me seriously if I said it out loud.

Most of the leaders I work with never speak publicly about the depth of our work.

But Nausheen I. Chen, the first ever public speaking coach on LinkedIn, whose community now reaches over 550K people, did.

I watched her testimonial… and nearly cried.

↓↓↓

“Geraldine creates a safe space for deep introspective work. I’ve never gone that deep with another coach.”

It struck me how often others can describe your work more truthfully than you ever manage to yourself.

So instead of trying to explain it perfectly, I’ll let her words speak.

If your next level feels bigger than strategy alone, you already know 🫶

P.S: You should check her out. She is the best speaking coach you could hire to grow on this platform and beyond. Trust me on this.

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The Battle

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Geraldine Spurway

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taplio

The Battle

Luke Matthews

Geraldine Spurway

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Matthews's LinkedIn Performance

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