Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

You don't fit in. You feel left behind and you can't play the social media game that other's tell you to play.... 

Well stranger it's true that the internet has changed. BUT not all is lost....

Yes, dead internet theory is alive and well, it feels like there are no humans on LinkedIn™ or any platform anymore doesn't it? 

BUT my dear rebel, you aren't alone. 

After marketing for over 10 years on social media, building over 250k followers across all my platforms and ghostwriting for some of the biggest personal brands in the world....

I quit social media last year. 

Let me explain...

I built my social media on my terms. Sharing the most unhinged content you will ever see. I streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and battled other influencers LIVE... 

It was a blast BUT..... I started trying too hard to optimize my "personal brand" and I lost my way. 

10 bans on this platform didn't help and I decided to disappear into the shadows and leave the social media game behind. I was tired of being the rebel that got punished for playing a different game.

So I spent 2025 focusing on biohacking and figuring out how to enjoy my life again after years of hustling and obsession with work... 

It was a great year but truth be told I missed the banter. So I started questioning my choice to disappear...

It was during this journey that I learned a ton about private AI, cybersecurity as well as alternative tools that felt cool to use again. I tapped into my driving force....

Being a rebel without a cause. 

I like building things my way, on my time and saying whatever the heck I want. That's my roots. 

That's the way of the rebel, it's playing a different game with different goalposts and embracing it 1000% without any shame. 

AI and big tech want to put us into a cage. 
But we can use them to build our own kingdoms. 
We CAN build our own freedom.

So if that resonated with you, and you want to learn the "Rebel's Guide to the Creator Economy" and find a lane that serves you best...

I hope you'll follow me in 2026.

Cheers and lets crush it!

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝘁𝗵𝗲 𝗿𝗲𝗯𝗲𝗹 𝘄𝗮𝘆? 

Follow me and subscribe to my email list. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Alright LinkedIn, let's be real for a second.

I know you're terrified... You see everyone else using AI and you either think:

A) "This is the end of human connection.... Soooo I'm going to write everything by hand in a candle-lit room!"

B) "I must prompt everything! I will become a GPT-powered content machine!"

Black and white thinking is just as lazy as the AI slop ur favorite influencer just posted. 

100% human get's u left behind.
100% AI get's u sounding like a robot.

The winning strategy is to be both human & AI. 

It's not that deep.

Use AI to handle the boring back end stuff.
Use your humanity to connect with your audience.

Easy peasy... 

Personally I've always enjoyed writing unhinged AND automating the back end like a nerd.

No need to pick a side.. 

Use AI AND be so human it stands out.

👊

𝗕𝗼𝗿𝗲𝗱 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗔𝗜 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝘀𝗹𝗼𝗽 𝗵𝗲𝗿𝗲?

Join me on Substack for daily unhinged writing + bi-weekly newsletters for rebels.. https://lnkd.in/eagxG_7k

I got 99 problems and a LinkedIn ain’t one.

The 2026 LinkedIn algorithm favors written content.

But NOT AI slop... You must write SO human it hurts..... 

These writing staples used to work:

-Short sentences like this.
-Ridiculous post hooks.
-The rule of three.
-[this] vs [that] + [philosophical power statement'
-Open loops.
-Listicles...

But AI is good enough that you can feed it the above principles and it will do a decent job writing words and FEEL LIKE CHATGPT WROTE IT AND YOU WILL GET NO CLIENTS.........

Sorry folks but you got to write for yourself.

Writing in 2026 still requires you to learn techniques. 

But now it demands a secondary layer to feel human.... 

You need to add these to your skillset: 

-Chunky paragraphs. 
-Written technical knowledge of your industry.
-Humorous and cultural pieces. 
-The art of writing to specific pain points.
-Spelling mistakes n choppy sentences..
-The courage to say what others wont with some spice...

You don't need hot selfies.

But look ur words can't be mid any longer....

PS Yes I made this infographic with AI. Did it trigger u?

(I'm all for creating media with AI just no words lol)

I don't write with AI. But I do create media.

With Artlist I get access to the leading models like Kling 2.6 Pro, Sora 2 and new models like Seedance 2.0....

I use an isolated work sandbox when accessing Artlist to create infographics, PDFs and elite videos. 

(to keep my data as secure as possible) 

Cheers to Artlist for sponsoring this post.

They keep adding great AI models to the Artlist all in one AI Toolkit and Seedance 2.0 is coming soon....

You'll get features like:

𝗧𝗼𝘁𝗮𝗹 𝗔𝘀𝘀𝗲𝘁 𝗖𝗼𝗺𝗺𝗮𝗻𝗱: Tag anything to build via 1 prompt.

𝗙𝗹𝗮𝘄𝗹𝗲𝘀𝘀 𝗙𝗹𝗼𝘄: Generate seamless, one-take sequences with perfect cinematic continuity.

𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗠𝗮𝘀𝗵𝘂𝗽: Combine up to 12 assets like text, images, video, and audio all at once.

𝗦𝗼𝘂𝗻𝗱 𝗧𝗵𝗮𝘁 𝗛𝗶𝘁𝘀: Auto-generate sound effects and music that sync perfectly to the on-screen action.

𝗣𝗿𝗼-𝗟𝗲𝘃𝗲𝗹 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Swap characters, delete clips, or extend your footage from any frame.

Learn more about Seedance 2.0 here..
↳ https://lnkd.in/d5V-_QmV

Wild what can be done now with AI as a solo creator...

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗿𝘁𝗹𝗶𝘀𝘁 𝗔𝗜 𝗧𝗼𝗼𝗹𝗸𝗶𝘁?

Sign up here: https://lnkd.in/eFgDmM6u

PS Is it just me or does anyone feel the struggle to keep up with AI right now..... lol

This video was made using Seedance 2.0, coming soon to Artlist.

Brand partnership • I got 99 problems and a LinkedIn ain’t one.

Vibe coding is great for shipping apps.

But shipping a product people want to buy is the hard part....  

(you need an audience to sell too)

Vibe coding used to be a grifters dream. 

Sell the hope of making a product easy and making money fast BUT that's not the reality. It takes time to build a product and a business. 

The good news is.... AI can now help make technical part easy.

Replit lets me build the tool I wish existed when I was cleaning up my own digital life.

The tool I used to clean my digital footprint was great for a deep clean. But there was no simple, free way to just 𝘴𝘦𝘦 how much of my data I was exposing. I wanted a tool that made people aware of what the current risk was for their social media accounts and let them start cleaning up slowly.

So I built Privacy Guard using Replit which helps make building a mobile app and getting into the App Stores simple.

The traditional barriers of mobile development are handled by the AI.

This is how easy it is:

1. Start with a prompt of your tool/app idea.
2. Describe how the mobile app works.
3. Wait for AI to build a version 1.0.
4. Test and refine with reprompts.
5. Publish to the app store.

Yes, yes this is indeed a sponsored post by Replit.

But I actually did build my own mobile app.

Check out version 1.0 of "Privacy Guard" a social media privacy audit to help you see exactly what sensitive information you're exposing publicly. 

The tool only analyzes publicly visible content.
It processes your data and discards it. 
Nothing is stored on servers. 

Want a free privacy audit of your social media accounts? 

Comment "𝗔𝗨𝗗𝗜𝗧" and I'll send you the link. 

--

Build your own mobile app on Replit here:
>> https://lnkd.in/dATV8HUV

I teach the art of raw writing & the science of private AI.

Today I resubscribed to ChatGPT Pro.

Sam Altman's brave vision for a greater future is worth aligning with... and lets be honest... you just have to pay attention to the greatest country on earth choosing OpenAI as it's AI tool of choice.

I can't wait to build more tools with Codex!!

So that's why....

........................................................

Well.... 

So the truth is.... 

I didn't resubscribe today. 

I deleted my ChatGPT a long time ago.

I don't use Claude or Google Gemini either..

All the companies steal your data, sell it to third parties and yes build mass surveillance networks. 

Tℎ𝑒 𝑜𝑛𝑙𝑦 𝑟𝑒𝑙𝑎𝑡𝑖𝑣𝑒𝑙𝑦 𝑠𝑎𝑓𝑒 𝑤𝑎𝑦 𝑡𝑜 𝑎𝑐𝑐𝑒𝑠𝑠 𝑡ℎ𝑒𝑠𝑒 𝑏𝑖𝑔 𝑓𝑟𝑜𝑛𝑡𝑖𝑒𝑟 𝑡𝑜𝑜𝑙𝑠 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑙𝑒𝑎𝑘𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑑𝑎𝑡𝑎 𝑖𝑠 𝑡𝑜 𝑏𝑒 𝑎 𝑚𝑎𝑠𝑠𝑖𝑣𝑒 𝑛𝑒𝑟𝑑 𝑎𝑛𝑑 𝑠𝑎𝑛𝑑𝑏𝑜𝑥 𝑦𝑜𝑢𝑟 𝑑𝑒𝑣𝑖𝑐𝑒𝑠 𝑎𝑛𝑑 𝑦𝑜𝑢𝑟 𝑤𝑜𝑟𝑘 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡..

Or....

Learn local AI. 

Think Open Claw without the poor security and AI bro hype...

Why local?

Local AI runs on ur device.
It is cheaper and more private. 

ORRRRR you know forget all that.. 

Just cancel ChatGPT... 
Virtue signal. 
Be a hero. 

Use Claude and keep handing over your data and trust that they'll keep it safe for you... 

(oops)

Controversial events are a gift.

Yes Karen, ur ChatGPT cartoon of bad bunny, cultural reform, matcha tea n Diary of a CEO motivational quote shared via poorly promoted AI written slop is a gift.

Now I don't have to see u in my feed.

The unfollow button is a gift peasants!

PS Repost this for Lady Gaga cz I think her last good song was in 2012.

Controversial events are a gift.

Yes Steven, ur ChatGPT cartoon of Kid Rock, bible verses, coors light beer n inspirational quote of Steve Jobs shared via a poorly prompted AI written slop is a gift.

Now I don't have to see u in my feed.

The unfollow button is a gift my diverse friends!

PS Repost this & spread the message of unity to all!

#badbunny #2posts1hour

Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

I have one strict rule for writing LinkedIn hooks.

(been ruthless with my clients on this in 2025 & '26)

My strict rule:

If your hook could be written by 10,000 other people, you are instantly a commodity.

So before you post, ask:

“Can anyone else write this?”

If yes, your hook is generic → rewrite it.

If no, your hook is specific → it stands out → it earns attention → it’s more likely to pull in new followers.

How to fix a “yes” hook (quick and easy):

Add one specific detail from Lived Experience.

- a moment (“Last week I…”)
- a result (“In January my client…”)
- a confession (“I used to…”)
- a quote (“A client asked me…”)
- a number (“I’ve coached 38…”)

That’s it. 

Literally the same idea but now it feels real and it stops blending in with AI-tinted advice posts.

e.g. 

In this post, I mention "I have this strict rule" and "ruthless with my clients". words like "I" and "my" force Lived Experience and that = more unique.

I can't see myself slowing down on this rule.

What do you think?

P.S. Want to write unique LinkedIn posts that grow your followers? You'll need a writing system for that. Here’s a 14 minute training I made for you: https://lnkd.in/d29V4rih

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. 3,675 people taught. Investor @ MagicPost. Follow for posts on Writing, Marketing and Business.

I've written on LinkedIn since early '22 and yes, the game has changed. For the better or worse? Depends how you look at it. But I used to:

- throw up any random carousel
- watch it get 1,000 likes + 100k impressions
- and 1,000+ new followers

That was pretty cool not gonna lie!

(carousels can still smash btw. client of mine just grew about 2k followers, got 700+ likes and 100k impressions from one with about 18k followers)

I don't do that anymore because:

1. i'm more bothered about working on my business
2. i'm more bothered about spending time with my wife
3. i'm more bothered about not being a content / growth addict

(here's how I'm writing posts that drive new followers these days: https://lnkd.in/d29V4rih)

I much prefer to:

- write what i want to write
- do it quickly, easily and in a fun way
- get on with other things in my life

That's just me and my approach.

But there is a big sentiment going around that growing followers on LinkedIn is impossible now. 

It's not impossible, but:

- posts don't seem to go big as much as they used to 
- there's overinflated expectations of how easy linkedin is
- as always, you still have to put in hard work

Combine that together and you get people moaning.

So where does that leave you, if you're just starting writing or already started and not sure if you should continue writing?

My advice to you:

1. Decide if you actually care about growing an audience
(hint: you definitely should)
2. If the answer is yes, think what platform is best for YOU
3. If it's LinkedIn, then yes invest your time in writing there

But please, prioritise making it enjoyable.

Take pride in the process, the writing.

Not the follower numbers and impression counts.

🤘

You’ll hate reading this. But last year, I:

- grew 54,000 followers
- ⁠generated 16M+ impressions
- ⁠⁠made $387k for my one man writing biz

All from writing on silly ol' LinkedIn.

But here’s the real silly thing:

There’s TONS of people smashing it on here.

- ⁠ ⁠Nick Broekema's clients did multi 6 figs w/ content design
- ⁠ ⁠Jacob Pegs​ drives $1.5k daily with passive income 
- ⁠ ⁠Louis Butterfield​ drove $2.4M pipeline for clients with video

I asked them to tell me how they do it. They agreed.

Here's a quick breakdown of exactly how me, Nick, Jacob & Louis personally use LinkedIn to get attention + make money:

(ya might wanna save this for later)

1.⁠ ⁠Matt Barker​ (me). Niche: Writing.

- ⁠Post on LI 7 x per wk (scheduled w magicpost.in)
- ⁠Educational posts to make LI writing fast, easy & fun
- ⁠⁠Stories from working with clients + my life
- ⁠⁠Add link to free resources in posts
- I get their email address (using Kit​)
- ⁠⁠Send automated email sequence
- ⁠⁠Pitch new subs to my Skool​ community
- ⁠⁠After, email 5 x per wk to keep in touch
- ⁠⁠Promote new offer monthly (community/cohorts/1-1)

2.⁠ ⁠Nick Broekema. Niche: Content Design.​

- Talks about Content Design (copy/design/sales)
- Shares 1-5x posts p/w on the fly (whenever he can)
- Content drives people to waitlists and full email list
- Writes 3 emails per week (stories, educational, promo)
- Clients buy through the DMs, waitlists, and email list
- Launches Content Design private group in early April 

3.⁠ ⁠Jacob Pegs. Niche: Offer Funnels.​

- Writes 7x LI posts/wk, 3 drive people to email list 
- ⁠Low ticket funnel to $9 micro “snack” solving 1 core problem 
- ⁠Triggers 4 emails ascending to bigger "snack"
- Leads become customers 
- ⁠Daily email alternating low + high ticket offers
- Turns leads → customers → clients 
- ⁠Runs low cost meta ads to supplement organic 
- ⁠1 long form vid/wk to nurture existing email list 
- ⁠Ascend lower tier clients → higher tiers of proximity on a quarterly basis

4.⁠ ⁠Louis Butterfield​. Niche: Video.

- Makes 1-2 videos per week + panel lives
- Short form to go niche viral, long form to stack trust
- Uses Claude to write scripts + posts (edits in his voice)
- Mix of unhinged zany beard energy and client results
- Simple 5-10 day campaigns monthly to create urgency
- Simple waitlist to capture demand
- Once on waitlist, nurture w emails + videos 2-3x/wk
- Run small cohorts + 1:1 to go deep
- Markets client results

We've all been posting for 2+ years.

What else do you want to know?

taplio

The Battle

Luke Matthews

Matt Barker

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Performance ScoreLuke Matthews's LinkedIn Performance

Performance ScoreMatt Barker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luke Matthews

Matt Barker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Matthews's LinkedIn Performance

Performance ScoreMatt Barker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Matthews's LinkedIn Performance