Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

You feel it. The "Dead Internet" is real. So much content on LinkedIn is an empty AI echo chamber. 

The gurus post get rich quick schemes, the influencers post "look-at-me" selfies and the AI bros tell you how to fire your team and make 500k MRR in seaconds... 

You can rage against all this chaos and fight the machine OR u can learn to command it.

I teach rebels a two-part strategy:

1.  𝗪𝗿𝗶𝘁𝗲 𝗥𝗮𝘄: Use your unfiltered human voice to build an audience that converts.

2.  𝗕𝘂𝗶𝗹𝗱 𝗣𝗿𝗶𝘃𝗮𝘁𝗲: Use Agentic AI workflows to scale your marketing ops (as securely as possible).

Humanity is your product. 
Privacy is your shield. 
AI is your weapon.

AI isn't your enemy. The gurus and corporate overlords are...Learn to command AI and connect with your target audience and follow an OG who's been doing content marketing since the dawn of time (2016)....

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗼 𝗱𝗲𝗲𝗽𝗲𝗿?

Follow me and subscribe to my email list. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

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A𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Alright LinkedIn, let's be real for a second.

I know you're terrified... You see everyone else using AI and you either think:

A) "This is the end of human connection.... Soooo I'm going to write everything by hand in a candle-lit room!"

B) "I must prompt everything! I will become a GPT-powered content machine!"

Black and white thinking is just as lazy as the AI slop ur favorite influencer just posted. 

100% human get's u left behind.
100% AI get's u sounding like a robot.

The winning strategy is to be both human & AI. 

It's not that deep.

Use AI to handle the boring back end stuff.
Use your humanity to connect with your audience.

Easy peasy... 

Personally I've always enjoyed writing unhinged AND automating the back end like a nerd.

No need to pick a side.. 

Use AI AND be so human it stands out.

👊

𝗕𝗼𝗿𝗲𝗱 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗔𝗜 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝘀𝗹𝗼𝗽 𝗵𝗲𝗿𝗲?

Join me on Substack for daily unhinged writing + bi-weekly newsletters for rebels.. https://lnkd.in/eagxG_7k

I got 99 problems and a LinkedIn ain’t one.

The 2026 LinkedIn algorithm favors written content.

But NOT AI slop... You must write SO human it hurts..... 

These writing staples used to work:

-Short sentences like this.
-Ridiculous post hooks.
-The rule of three.
-[this] vs [that] + [philosophical power statement'
-Open loops.
-Listicles...

But AI is good enough that you can feed it the above principles and it will do a decent job writing words and FEEL LIKE CHATGPT WROTE IT AND YOU WILL GET NO CLIENTS.........

Sorry folks but you got to write for yourself.

Writing in 2026 still requires you to learn techniques. 

But now it demands a secondary layer to feel human.... 

You need to add these to your skillset: 

-Chunky paragraphs. 
-Written technical knowledge of your industry.
-Humorous and cultural pieces. 
-The art of writing to specific pain points.
-Spelling mistakes n choppy sentences..
-The courage to say what others wont with some spice...

You don't need hot selfies.

But look ur words can't be mid any longer....

PS Yes I made this infographic with AI. Did it trigger u?

(I'm all for creating media with AI just no words lol)

How to create an elite infographic with AI.

Step 1: Turn the ON Switch on in your brain...

(yes you still need your wits to create with AI)

Step 2: Use the Artlist All-in-One AI Toolkit.
Step 3: Select Nano-Banana 2 (now on Artlist)
Step 4: Use my prompt.... 

Comment ELITE to get it and you can stop reading.

OR....

Read on and follow my actual 4-step framework for commanding the AI to work some magic because you know that AI s an illiterate artist that struggles with detail UNLESS you tell it exactly what to do and use the right model. 

That's why Nano Banana 2 is elite.

I used it to create this infographic within my work sandbox.

It's an elite text-to-image and image-to-image model where outputs are more accurate, detailed, and repeatable across generations. It keeps the speed the Nano Banana family is known for but improves the quality. Ideal for ad variations, social content, and video frames at scale. 

I mostly use it for infographics and ads. 

Anywhoodles....... here's the real 4 step guide: 

𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗶𝗿𝗲𝗰𝘁 𝘁𝗵𝗲 𝗦𝘁𝘆𝗹𝗲.

Don’t say “make an infographic.” Say “make a professional infographic in a clean, magazine editorial style with a warm cream paper background and a sage green color palette.” Define the entire visual language from the start.

𝗦𝘁𝗲𝗽 𝟮: 𝗖𝗼𝗺𝗺𝗮𝗻𝗱 𝘁𝗵𝗲 𝗟𝗮𝘆𝗼𝘂𝘁.

Don’t let the AI guess the structure. Tell it exactly what you want. “Create a 4:5 aspect ratio image with a main title at the top, two cards in the middle, and a four-column feature section below.” You are the architect.

𝗦𝘁𝗲𝗽 𝟯: 𝗗𝗶𝗰𝘁𝗮𝘁𝗲 𝘁𝗵𝗲 𝗧𝗲𝘅𝘁.

Never let the AI write your copy. It’s an image generator, not a copywriter. Put every single word you want it to render in quotes. Titles. Body text. Labels. Everything.

𝗦𝘁𝗲𝗽 𝟰: 𝗟𝗼𝗰𝗸 𝘁𝗵𝗲 𝗗𝗲𝘁𝗮𝗶𝗹𝘀.

Be ruthlessly specific. Specify the fonts. List the exact color hex codes. Describe the icon style (“simple, hand-drawn doodle line art”). The more details you lock in, the fewer mistakes the AI can make.

Once again if you want my prompt comment ELITE but don't just copy me. 

Study it. See how it works.
Then, make it your own.

PS Who read the whole post? Your the best if you did.

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗿𝘁𝗹𝗶𝘀𝘁 𝗔𝗜 𝗧𝗼𝗼𝗹𝗸𝗶𝘁?

Sign up here: https://lnkd.in/ejKNGHgQ

The gurus took over LinkedIn. 

If you detest “how to get rich” posts.
If you detest “I made 50k MRR” posts..
If you detest “I have 500k followers” posts…

Do what I do...

Be ruthless. Mute, unfollow & block these grifting gurus.

And go where you are treated best...

I've been banned over 10x and have found battling the AI slop, endless grifting and platform indifference tiring..

So I post 1 or 2x a week and run ads.

I speak my mind on Substack and find my tribe of rebels there.

LinkedIn may be 69% dead... 

But the thinkers, builders & genuine souls are still building and fighting for their corner of the internet...

It's just not here.

🤷

3 years ago I booked a one way ticket to Canada.

I’d never been, didn’t speak Canadian, didn’t know anyone……………..

Blah blah blah..... BLAH!

Every story like this now follows the same script. 

<Insert hero’s journey back story here>

<Insert relatable sob story struggles here>

<Insert comeback arc here>

<Insert generic encouragement here>

<Insert call to action to my program to teach u too>

Marketers and influencers somehow have ruined good storytelling too and the modern internet really is unbearable.....

But also... I... did... actually do this. 

I eat $500 steak for breakfast.

It changed EVERYTHING SO BUY MY COURSE OK......

<insert pattern interrupt here>

Ha ha ha ha....

I just can’t follow the script… 

Aight im done.

PS Who misses stories with no sell at the end?

--

So.. This is the perfect time to sell!!!

<insert not so surprising double plot twist here>

Yes. You've been had and I know you aren't mad about it.

So look.. Join my free community of rebels over on Substack. I rant about the creator economy and share daily icebreaker questions to help you meet humans....

Join us here: https://lnkd.in/dB96mKfP

I don't write with AI. But I do create media.

With Artlist I get access to the leading models like Kling 2.6 Pro, Sora 2 and new models like Seedance 2.0....

I use an isolated work sandbox when accessing Artlist to create infographics, PDFs and elite videos. 

(to keep my data as secure as possible) 

Cheers to Artlist for sponsoring this post.

They keep adding great AI models to the Artlist all in one AI Toolkit and Seedance 2.0 is coming soon....

You'll get features like:

𝗧𝗼𝘁𝗮𝗹 𝗔𝘀𝘀𝗲𝘁 𝗖𝗼𝗺𝗺𝗮𝗻𝗱: Tag anything to build via 1 prompt.

𝗙𝗹𝗮𝘄𝗹𝗲𝘀𝘀 𝗙𝗹𝗼𝘄: Generate seamless, one-take sequences with perfect cinematic continuity.

𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗠𝗮𝘀𝗵𝘂𝗽: Combine up to 12 assets like text, images, video, and audio all at once.

𝗦𝗼𝘂𝗻𝗱 𝗧𝗵𝗮𝘁 𝗛𝗶𝘁𝘀: Auto-generate sound effects and music that sync perfectly to the on-screen action.

𝗣𝗿𝗼-𝗟𝗲𝘃𝗲𝗹 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Swap characters, delete clips, or extend your footage from any frame.

Learn more about Seedance 2.0 here..
↳ https://lnkd.in/d5V-_QmV

Wild what can be done now with AI as a solo creator...

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𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗿𝘁𝗹𝗶𝘀𝘁 𝗔𝗜 𝗧𝗼𝗼𝗹𝗸𝗶𝘁?

Sign up here: https://lnkd.in/eFgDmM6u

PS Is it just me or does anyone feel the struggle to keep up with AI right now..... lol

This video was made using Seedance 2.0, coming soon to Artlist.

Brand partnership • I got 99 problems and a LinkedIn ain’t one.

I am tired of greedy SaaS tools. 

So I use AI to build and exit the subscription economy....

I was fueled (as always) by hate. 

HATRED of these 7 things SaaS tools do.....

1. Requires my payment info for a free trial. 
2. Charges via token based subscriptions. 
3. Sells my data to third-party tools.
4. Has NO option to delete the account in dashboard.
5. Has NO option to request data deletion in dashboard. 
6. Has NO sign of a support email anywhere.
7. The chat support AI is awful & poorly programmed. 

Last summer I cut my $500 tool stack down to $25 and left Google, Meta, OpenAI and quit a billion AI tool subscriptions. 

Data privacy was my driver. 
AI innovation means I can build any tool myself.
Being a nerd makes it all a bit easier.

The process though?

Time consuming, annoying and frustrating. 

Anyone else HATE the data collection, surveillance state we have to deal with?

PS I write about this on Substack.

Join me if you like rants, local AI and data privacy.

Sub here: https://lnkd.in/eagxG_7k

I'm a Canadian who grew up playing hockey and I couldn't be more pleased that team USA won the gold........

Hockey players are the toughest of all sports. 

Hockey players fight, throw big hits and take pucks to the teeth, get up keep playing and score the game winning goal like Jack Hughes...

Aaaaand then go celly with the prez & handle the media with class....

But you know behind closed doors they are laughing.

#goats

PS What's your favorite sport? 

Oh and yes... I left Canada ages ago. No regrets... :)

Building in public is cooked. 
Building your personal brand don't matter.
Sorry but nobody cares (here's how to fix that)

The old formula on LinkedIn is dead.

The guru who peaked in 2022 is still selling:

1. Overshare your hero story. 
2. Build fake likability by commenting all day.
3. Share everything for free in ur niche....
4. Monetize "your community" like them. 

But it is NOT working for you. 

So your content gets more desperate. 

Clickbait, hot selfies, "fake kindness posts"... 

And deep down u feel like a loser.

Well the truth is that the old model is for losers because it just simply don't work anymore and it shows u are still listening to an influencer who's so detached from reality they don't realized it....

Time to grow up.

Here's the new way for 2026.

No hero story > Replace w bold takes on ur industry
No safe AI comments > Comment unhinged
No sharing all for free > Gate your best content
Comment all day > Run thought leader ad$ instead

It's pay to play on LinkedIn now folks.

So don't waste all day here.

Sincerely a guy who used to spend 8+ hours a day "building community" and sharing his story.

If it's dead for me and my 189k followers?

It's certainly dead for you.

--

𝗦𝘁𝘂𝗰𝗸 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝗮𝗹𝗹 𝗱𝗮𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘄𝗶𝘁𝗵 𝟬 𝗿𝗲𝘀𝘂𝗹𝘁𝘀?

Comment...... 

Lol I ain't doin that. 

But you can sub to my newsletter and find a way out of your digital rat race here: https://lnkd.in/eagxG_7k

Vibe coding is great for shipping apps.

But shipping a product people want to buy is the hard part....  

(you need an audience to sell too)

Vibe coding used to be a grifters dream. 

Sell the hope of making a product easy and making money fast BUT that's not the reality. It takes time to build a product and a business. 

The good news is.... AI can now help make technical part easy.

Replit lets me build the tool I wish existed when I was cleaning up my own digital life.

The tool I used to clean my digital footprint was great for a deep clean. But there was no simple, free way to just 𝘴𝘦𝘦 how much of my data I was exposing. I wanted a tool that made people aware of what the current risk was for their social media accounts and let them start cleaning up slowly.

So I built Privacy Guard using Replit which helps make building a mobile app and getting into the App Stores simple.

The traditional barriers of mobile development are handled by the AI.

This is how easy it is:

1. Start with a prompt of your tool/app idea.
2. Describe how the mobile app works.
3. Wait for AI to build a version 1.0.
4. Test and refine with reprompts.
5. Publish to the app store.

Yes, yes this is indeed a sponsored post by Replit.

But I actually did build my own mobile app.

Check out version 1.0 of "Privacy Guard" a social media privacy audit to help you see exactly what sensitive information you're exposing publicly. 

The tool only analyzes publicly visible content.
It processes your data and discards it. 
Nothing is stored on servers. 

Want a free privacy audit of your social media accounts? 

Comment "𝗔𝗨𝗗𝗜𝗧" and I'll send you the link. 

--

Build your own mobile app on Replit here:
>> https://lnkd.in/dATV8HUV

Unhinged comments > value driven posts.

This is the sad reality of LinkedIn in 2026...... 

I regularly get 20k+ impressions on my comments and I struggle to reach 20k impressions on my posts. 

Why is it so easy to get reach on comments?

1. Everyone uses AI bots or virtual assistants. 
2. As a result the comments are safe and boring. 
3. I risk being offensive with my comments. 
4. Most of you don't have any nuts. 

So why is it so hard to get reach on value driven posts?

1. The average user's brain is dead. 
2. LinkedIn wants you to pay for thought leader ads.
3. People consume fear (c)orn.  
4. The demographic of the average user has changed since 2021....

I could go on but I'd risk too much truth telling.

My current blueprint?

Comment unhinged.
Post for my niche. 
Run thought leader ads. 

There's no point obsessing over content any more. Just run ads and comment your actual thoughts.

Agree?

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𝗦𝘁𝘂𝗰𝗸 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝗰𝗿𝗶𝗰𝗸𝗲𝘁𝘀?

Join my newsletter and stay ahead of the game... Insights into which AI to use, how to sell and win in the current creator economy.

Sub here: https://lnkd.in/eagxG_7k

This weekend I was building a home server.....

But I lost power, my AC unit broke and my neighbor partied until the sun didn't shine...

So I had to bail on my plans... 

I'm switching my windows pc... a GMKtec Evo X2 into a Linux distro to self host my own local AI, a calendar booking system, a book/music library and well I'd go on but I lost all of you. 

I nerd out on local AI and value privacy.

If u made it this far this post has no lesson. No leadership tip.

Just simply a weekend spent sweating my nuts off...

(and laughing at my choice of country)  

I did however decide on a Linux distro and created a step-by-step plan to follow. 

So cheers eh.....

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𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗻𝗲𝗿𝗱𝘆 𝘁𝗵𝗶𝗻𝗴𝘀 𝗹𝗶𝗸𝗲 𝘀𝗲𝗿𝘃𝗲𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝘀? 

Join me on Substack for nerdy posts about AI, funny rants + bi-weekly newsletters for rebels..

Join here: https://lnkd.in/eagxG_7k

Social media is dying cz u get offended too easily.

The smart marketing play is rage bait OR.... 

Writing vanilla niche content about your business. 

I struggle to simply do this. 

But on LinkedIn?

No big account like mine gets away with real thoughts on trending topics.... You'd have to go to X to speak freely. Soooo that is why LinkedIn is run by robots, virtual assistants and paid ads. 

Sometimes I get sloppy and leak a rant and remember why I got banned 10+ times on this platform.

People love to shoot the messenger here. 

So long live soulless vanilla AI slop!!

Is social media cooked chat?

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𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗿𝗮𝗻𝘁𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀? 

Join me on Substack where we can all rant freely and laugh at AI slop....

Join here: https://lnkd.in/eagxG_7k

I teach the art of raw writing & the science of private AI.

Today I resubscribed to ChatGPT Pro.

Sam Altman's brave vision for a greater future is worth aligning with... and lets be honest... you just have to pay attention to the greatest country on earth choosing OpenAI as it's AI tool of choice.

I can't wait to build more tools with Codex!!

So that's why....

........................................................

Well.... 

So the truth is.... 

I didn't resubscribe today. 

I deleted my ChatGPT a long time ago.

I don't use Claude or Google Gemini either..

All the companies steal your data, sell it to third parties and yes build mass surveillance networks. 

Tℎ𝑒 𝑜𝑛𝑙𝑦 𝑟𝑒𝑙𝑎𝑡𝑖𝑣𝑒𝑙𝑦 𝑠𝑎𝑓𝑒 𝑤𝑎𝑦 𝑡𝑜 𝑎𝑐𝑐𝑒𝑠𝑠 𝑡ℎ𝑒𝑠𝑒 𝑏𝑖𝑔 𝑓𝑟𝑜𝑛𝑡𝑖𝑒𝑟 𝑡𝑜𝑜𝑙𝑠 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑙𝑒𝑎𝑘𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑑𝑎𝑡𝑎 𝑖𝑠 𝑡𝑜 𝑏𝑒 𝑎 𝑚𝑎𝑠𝑠𝑖𝑣𝑒 𝑛𝑒𝑟𝑑 𝑎𝑛𝑑 𝑠𝑎𝑛𝑑𝑏𝑜𝑥 𝑦𝑜𝑢𝑟 𝑑𝑒𝑣𝑖𝑐𝑒𝑠 𝑎𝑛𝑑 𝑦𝑜𝑢𝑟 𝑤𝑜𝑟𝑘 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡..

Or....

Learn local AI. 

Think Open Claw without the poor security and AI bro hype...

Why local?

Local AI runs on ur device.
It is cheaper and more private. 

ORRRRR you know forget all that.. 

Just cancel ChatGPT... 
Virtue signal. 
Be a hero. 

Use Claude and keep handing over your data and trust that they'll keep it safe for you... 

(oops)

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

My husband had a heart attack and died in December. Today I got a $6000 hospital bill. 


He went into cardiac arrest at home and wasn’t able to be revived by paramedics.  Upon arrival at the hospital they spent about 20 minutes before they stopped treatments. 

20 minutes and $6000. This doesn’t even include the ambulance bill we haven’t received yet.

Joe had good insurance which will pay some of this, but the fact that this is what gets charged is disgusting.

He is now a list of codes and bills to insurance companies. 

I’ve spent my career in healthcare tech and I hope to find a way to make a bigger difference 

AI won’t solve this, because any savings in admin costs will never be passed down to patients. Let’s be real. 

Providers do more with less and don’t get paid enough. 

Patients go into debt just to live. 

Healthcare is so very broken and while I don’t have answers, as a high utilizer for my husband and my diabetic son, I have a voice. 

Patients deserve better. And so do their families 

Be a good human

And for those who have criticized why friends started a GoFundMe for our family….  One of many reasons of broken systems we don’t ask for 

This gofundme and Venmo was the answer to help us  ⬇️ 

https://lnkd.in/e3AD5Hd2

Venmo: Sherri-Carpineto 
Zelle: sheer.carpineto1@gmail.com 

But it’s not about that, we need to demand better and reforms!!!!

The answer to finding a job after a layoff is NOT start your own business 

And Stop working for someone else

And Stop making someone else’s dream grow

For some it is…. Absolutely 

And people should take risks where they can and challenge themselves 

But for some it’s not an option.

I am now a solo mom, not by choice by circumstance. 

If I am laid off tomorrow I cannot just give up benefits and a steady paycheck to work for myself 

I don’t have the financial means to survive without a salary 

And I don’t have the same 24 hours in a day that others do because I have kids who rely on me and only me now.

I don’t feel badly for myself. I don’t make excuses.  I live in reality 

So if someone does a vulnerable open to work post with specific jobs they are looking for…

Offer to help them 

Offer connections 

Offer an ear or a strategy 

Don’t offer your opinions on the only way to be successful when it’s not a one size fits all situation 

End rant. 

Now back to regularly scheduled 4 people who will see this post 

Be a good human

December 2025 my husband died of a heart attack. 

October 2023 my dad died of Glioblastoma 

June 2015 my son was diagnosed with type 1 diabetes 

April 2012 my son was diagnosed with celiac

July 2012 my husband found out he had spinal stenosis after years of back issues 

April 2011 my mom died of lung cancer 

April 2011 I had my 2nd miscarriage 

Not to mention many health issues my husband had including numerous surgeries 

I’ve spent my entire career in healthcare tech and healthcare 

Healthcare is personal to me. I’ve seen the effects of good and bad care, insurance and systems and tools.

I didn’t choose a career in healthcare, it just happened. 

But just a quick look at this list shows why I’ve stayed. 

Sometimes passion for industries isn’t a decision but a result of life experience. 

Be a good human 

PS: a reminder too that life is HARD and we are built for hard things

Birthday job and random act of kindness 




Today is random act of kindness day.  I would like to buy birthday gifts for two kids whose parents have been laid off. 

I received an Amazon gift card from a survey I did and while I could always use things for my kids, the world is so heavy right now and I’d like to gift it to others. 

My husband LOVED giving gifts.. so think of it as carrying on his legacy. 

I can spend up to $75 each. 

Please comment below or DM me and I’ll choose two at random and get details from you by end of the week.

I started a campaign a few weeks ago to help buy gifts, which wasn’t successful, so I’ll pop that here if you’d like to help more kids. 

https://lnkd.in/eammYrDa

Or Venmo. 

Sherri-Carpineto 

Happy to provide receipts for anyone who helps so you know the money is spent properly 

But in the meantime looking for two kids who deserve some birthday magic 

Be a good human

I have been debating if posting on LinkedIn is worth it anymore. 

I have posted on LinkedIn every single day since April of 2020 except when my husband died in December I took a break. 

I comment daily because I want to, not because I have to. 

I’ve seen the intro of the green banner.  The people who love and hate it.

I’ve seen AI comments be introduced, and contributions to AI articles that have weird badges given. 

I’ve gotten two jobs and 5 job offers as a result of my posts on LinkedIn. 

I’ve raised $6500 for holiday presents for kids whose parents have been laid off with the help of this amazing community.

I’ve started a coaching business for career and life coaching and thus far have had 10 amazing clients and re-launching soon. 

I have given away over 30 coffees, 100+ hours of free coaching, and contributed over $1000 of my own money to help people 

And in return LinkedIn has been a place for me to grow, learn, connect, network and share my passion for writing and building a community. 

But like anything in life there comes a time when you wonder if the efforts are worth the output and if you can use your (for me even more limited) time now in other ways.

This isn’t a goodbye post - as I’ve always said LinkedIn isn’t an airport you don’t need to announce your arrivals and departures 

But it is me talking out loud wondering what other platforms people use to connect, build and share thoughts.

My purpose on LinkedIn has always been numerous - to help, to share my own life experiences at work and life, to support working moms and to cheer on good humans.

Those goals don’t change, but maybe the platform does - on or offline.

What are your thoughts? 


Be a good human

PS: The LinkedIn community has also been so generous to help my boys and I try to find a way to stay in our home 💕

8 weeks ago my husband died suddenly leaving me as the solo parent to our two boys.

I miss him every second of every day. 

I don’t want to do it all alone, but I have been given no other choice. 

And that’s just it…  we don’t always get to make the choice, choose our path, decide the twists and turns in life…

But we DO get to decide how we show up, deal with things, rise up, and be kind to ourselves and others. 

Life without Joe will never be the same for my boys and I.  But life keeps going… whether we want it to pause or not. 

So how we show up matters, and how we make the time we have count matters!!!! 

Do your best every day..  but take time to reflect on the good, too. And the bad. 

But more so the good. 

It’s out there. Even in the darkest times.

My hope for every person going through job or life struggles right now is that you can find the slivers of light.

And be the light for others if you can

Be a good human 

If you’d like to help our family….

https://lnkd.in/e3AD5Hd2

Venmo: Sherri-Carpineto 

Also… re-launching my coaching again in March. Because one of the last things Joe said to me was how proud he was of the difference I make for others… and I can still do that 💕

No alternative text description for this image

I am newly widowed, now a solo mom and the best hire you’ll ever make.



When my husband died suddenly in December I started thinking about the future. First and foremost was the future I was robbed of with him. 

The future my kids were robbed of with their dad who won’t see them go to prom, graduate HS and get married 

That will forever break my heart. 

 But I started thinking about my professional future, too. 

Sure I am 49, but that’s only old if you let it be. I will be working at least another 20 years. 

 I am happily employed now… 

But…

I am the best hire anyone ever makes if I end up on the job market again.

Why? 

Because my why has never been stronger. I have two amazing boys who count only on me now for their safety and security. 

Joe told me just days before he died that I should do more with my life and pursue my goals  (he was referring to coaching but it applies to all). 

I halted plans in the past because of family health issues and tragedy. Family will always be first, but as my kids get older dynamics change. 

I have resilience, grit, determination and the legacy of my husband to carry on that you’ll never see on any resume.

That can’t be taught. 

Along with my skills, years of experience AND desire to learn more - it’s not something you get in a job application.

I am your hype woman, the kind of leader who gets it, who can motivate teams, improve operational efficiencies, and build culture for success. I’ve done it before. 

Because my life of tragedy AND triumph shows I never give up. 

Sure, I have more restrictions now. Remote only, as I have been for 20 years now, is the easiest for our family. 

Travel is more problematic now, with kids who have no childcare, a dog who doesn’t like others, and anxieties about leaving which are understandable 

But in life it sometimes takes a mindset shift to realize those can be overcome. 

I can travel, I can go into an office just not often or maybe not now.

Tragedy and hard times will break our hearts forever but also make us stronger and more determined to forge ahead.

It has for me. For Joe’s legacy. For my kids future. 

My life, my tragedies, my experience and skills make me the best hire you’ll ever make.

So if I get to a point that I need to (or forced to) look for a new job someday, I will bring all of me and my life experiences - something that will benefit any company.

Something that benefits me in my current job, too.

It all starts with us believing it and then showing the world. 

Let the hard times motivate you to keep running, not knock you out of the race. 

Be a good human

My post today: 700 impressions.

My comment on someone’s post today:  6323 impressions. 

Posting your own content isn’t always the best way to build.

No different than any community, supporting others introduces you to new people, too 

Be a good human

My coaching client called me today to say she got offered her dream job at 25% more pay!!! 

This isn’t common these days. 

This isn’t the norm. 

These aren’t results I guarantee or promise any clients I work with.

But they ARE possible.  And that’s what I hope those who are going through rough patches in life and job realize. 

Hope isn’t a job search strategy or a way to manifest a better life..

But it sure is part of strategy to keep you motivated and believing in yourself 

Be a good human

If you’re a CEO you SHOULDN’T expect your employees to be working as much as you.  

Period. 



The CEO at a former company I worked at, used to tell me he was frustrated no one worked as hard as him. 

He complained that he worked every weekend (and he sent us all emails all weekend too).

He worked late at night (and called often when I was at 8pm baseball games, in mom mode).

He talked about how he started work at 5am every day (and often made his leaders get on calls at 6:30am).

He couldn’t understand why “these younger generations” didn’t have the same work ethic.

What he failed to realize is “younger people” aren’t lazy. 

They aren’t less dedicated. 

They aren’t different than any generation before them. 

They simply know what’s important to them, as every generation does. 

He is the leader of the company and likely makes far more money than anyone else. 

You can’t expect someone in an entry level role to have the same responsibilities and work hours as someone making 350k+.

We all should take personal pride in our work 

We should give it our best, whatever that is day to day. 

We should work hard, there’s no substitution for it 

But how you choose to work as an executive should NOT be how you expect your team to work. 

Hustle away, just don’t create hustle culture for others. 

Be a good human. Lead well.

Be honest and realistic about your job search. 

I’m open to doing anything isn’t going to work in this job market. 

It may be true. You may be a jill of all trades. You may be interested in doing anything and everything. 

But there are thousands of ridiculously qualified people looking for roles right now.

Companies can be picky and they can be resolute in what they want. 

So you need to be, too.

It’s scary to narrow and niche down too much.  I was afraid I would miss out on opportunties. 

But the truth is, you have skills and jobs you’ve done. You have a skill set for a specific group of jobs 

That’s where the focus should be. 

And in time you can grow that as the job market changes and seek out new roles.

I’ll do anything isn’t the answer. 🤷‍♀️

Strong personal statement. Confidence. And skills to back it up 

Be a good human

So few leaders know what leadership is and what it takes to keep employees engaged.


It doesn’t take much to recognize employees

It doesn’t take long for a manager to as thank you 

I see you 

I know the work you’re doing 

Not during a formal review, or yearly talks 

But every day, every week. 

Yes, most of us would like to have more money, bonuses, raises 

But big promotions and raises aren’t always possible 

But acknowledgment, recognition, a thank you costs nothing. 

In a world where people are holding on to jobs tightly and worried if they’re next 

A simple good job can motivate people more than you know 

Sad that corporate America just doesn’t see this 

Be a good human

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The Battle

Luke Matthews

Sherri Carpineto

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taplio

The Battle

Luke Matthews

Sherri Carpineto

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Matthews's LinkedIn Performance

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