My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

This year I’ll be turning 28.

And for the next 12 months, I have only 4 priorities.

(I’ve learned that trying to balance 30 different ideas/goals is far too complicated for my brain)

Here’s where I’m focused for this year:

_

1/ Wedding

In September, I’ll be marrying my fiance. And I can’t wait. But I want us to start married life in the best way possible. To me, that means being financially comfortable, being present, and working towards our dream home.

(As well as trying to get everything sorted before September lol)

_

2/ Health

For years I've been hunched over a computer screen. Didn't do me much good. 2026 I'm getting back into shape: gym 6x a week, walking more, and taking care of the mental health too.

You're only as good as you're able to execute.

_

3/ Business

I help founders make more money with a model that attracts and keeps clients happy long-term. My goal: have the right 10-20 clients onboard at one time. People I’m excited about working with.

No huge empire or big office. Just a small corner of the world that sets me and my fiance up for life.

(Which is also SO much fun to run)

_

4/ Friends

Nothing is lonelier than being a solopreneur sometimes. But there are a ton of amazing people on here who have become great friends over the years. So I’mvputting more effort into those friendships, whilst making new ones.

We’re all on this journey together. Might as well make it more fun.

_

Every single day I’m contributing to at least one of these 4 things. Every day.

They're not there to set the world on fire. 

But it’s exactly the life I want to work towards.

My advice: Find what you want in 12 months, and go for it relentlessly. 

P.S - If you want to see the strategy behind the business + content and how they blend together, I wrote a playbook on it packed with useful insights. You can grab it (free) here: https://lnkd.in/eNBJy5Ky

Helped 50+ founders find & keep clients long-term with my Different Success model (so far). No plans to stop anytime soon.

I’m 27. Run a 1-person business. And in 8 months time, I’m marrying my fiance.

So I’ve got a plan.

The next 8 months = all-in on business to set us up for the best start to married life.

My plan is to help 100+ founders and solopreneurs build a stable business in 2026.

(Then invest as much money as I can into our future)

These are the steps I’m taking:

1/ Use content to attract + build trust with the people I can help
2/ Every post will have a CTA of some sort (to drive conversation)
3/ Spend more time creating videos + articles to share deeper thinking
4/ Share regular insights and behind-the-scenes to my newsletter (you can get it here: https://lnkd.in/eNBJy5Ky)
5/ Run regular lead magnets to give away help + show people how I can help them
6/ Invite people who’d like to go a step further into working with me privately

And these are the rules that I’m following to get there:

1/ Friday’s are planning days. I’ll be using them to review the week gone by and see how things have gone, rather than just working harder.
2/ Limit calls during the week. I’d rather have space to think and deep-dive than be back-to-back every day.
3/ Limit client spots. I only take a small number of clients on at a time so we can work closely instead of me being busy with lots of clients.
4/ Make time for health. I’ll be in the gym 6x per week and doing more walking. Helps the brain as well as the body.
5/ No working weekends or evenings. That’s time where I’m with my fiance, and that’s uninterrupted time.

It’s going to be a good year. I’m excited for it.

I’ll keep you posted how it goes.

P.S - I’m documenting a lot of the journey in my newsletter. If you want to see more unfiltered insights and lessons, check it out here (and get my playbook for free): https://lnkd.in/eNBJy5Ky

I spent the last few months of 2025 getting everything ready to hit January running.

And then spent all of last week in bed with the flu.

(What a great way to start 2026)

Instead of a great first week to the year, I got this:

→ Slept about 16 hours a day
→ Worked maybe 30 minutes max per day
→ Could barely look at my laptop

Still though:

→ 7 new calls booked with leads
→ Clients were still taken care of
→ Business didn't fall to pieces

A year ago, last week would've sent me into a panic where I freak out about the business.

"What if leads go cold?"
“What if clients think I've ghosted them?"
"What if I lose momentum and fall behind?"

But that's the point of building a business that doesn't rely on you being “on" 24/7.

→ Content can be created easily when you have the right system
→ Systems that run without me needing to be there
→ Clients who trust the process (and tell you to rest)

I'm not saying this to brag.

I'm saying it because if your business falls apart the moment you take a sick day, that's not a business. That's a trap.

Build something that gives you room to breathe.

Even when you can barely breathe.

P.S - If you want to see the sick-proof structure I used to build my business, it's all in my playbook here: https://lnkd.in/eNBJy5Ky

My favourite client wins often have nothing to do with revenue.

One of the BEST things about what I do:

Seeing people’s lives change.

At heart, I help people build stable businesses. That’s my whole mission.

We structure their content strategy to get clients and make sure the business is steady month on month. 

But it’s not just about helping them make more money.

It’s for the clients who have goals like these:

→ To be able to take their girlfriend on a fancy date every week
→ To go and play golf on Wednesdays guilt free
→ To log off at 2pm to be with their husband
→ To be free to explore the world, not be stuck behind a desk
→ To raise their newborn (and work around them)

(All things clients have said/done in 2025)

There’s nothing wrong with wanting to make more money. It’s essential if you want to live well. And we all do.

But chase it for the doors it unlocks.

I’m just grateful to be able to help others unlock them.

I’m seeing 2 types of people entering 2026:

Take person A:

→ Constantly checking the metrics
→ Chasing the next best trend to stand out
→ Desperate to keep the numbers in the green
→ Looking at what everyone else is doing
→ Buying every analytics/AI tool they can find

And person B:

→ Accepts that the reach game has changed
→ Focuses on resonating with the right people
→ Writes from their own experiences (not trends)
→ Stays true to what they say, even if it doesn’t “perform”
→ Laser focused on reaching 1,000 people who they can help

There’s no right or wrong way to build a brand.

But if I had to bet on one person winning, it would be person B.

(By “winning” I mean growing business, not burning out, enjoying the process, still around 12+ months later)

Because they’re the person who’s going to resonate.

And that’s what 2026 should be about.
Resonating with the right people.

Remember, you don’t need 100s of leads every single month to build a successful business.

Just the right people who see where you’re taking them, and like you as a person.

Focus on them = everything becomes easier.

P.S - I wrote a playbook that covers my Narrator’s Truth content strategy. It shows you how to become person B with your content (free): https://lnkd.in/eNBJy5Ky

2026 is the year to go deep.

(Read this if you want to win this year)

One of my clients and I started working together in December.

Since then:

→ 4 clients onboarded
→ All good-fit clients (aligned with values)
→ Found their confidence with their business again
→ Felt happier than ever working in their business
→ Found their voice and enjoying creating content again

All because they stopped worrying about the reach game and went all-in on resonating with the right people.

I’m telling you.

Resonance is the word of 2026.

Proof in 1 simple message:

“I didn't have to convince her of anything. She already knew what I did, what she needed help with and so it was like an onboarding call.”

THAT is the magic of resonating with the right people.

Make 2026 the year you go deep for those that count.

It'll be worth it. 

P.S - Next week I’m launching a 30-min training to show you how to do this. The full model, end-to-end. Stay tuned.

1,092 hours. 45.5 days. 6.5 weeks.

That's roughly how much time I've spent on LinkedIn in my life so far.

Some people would argue that time could have been better spent.

I disagree.

Sure, I could've spent that time on long walks or out with friends. Maybe even more fun.

But that time has turned into:

→ 1,000,000s of people seeing my content
→ Meeting some incredible entrepreneurs
→ Working with 40+ 1:1 clients

And building a business that I used to dream of having, but never knew how.

Most founders think short-term with their content.

They think in weeks, not months. 

But if you’re prepared to play the long-term game, you can open some serious doors.

I wrote a playbook that breaks down the system I use now to build my brand and sign clients from content.

It’s built from everything I’ve learned across those 1,092 hours.

If you want to grab it, it's free: https://lnkd.in/eNBJy5Ky

“I hate the idea of being salesy. It puts me off conversations with people”.

That was a conversation I had with someone last week.

Yet 3 hours after our call, she had her first lead.

Here's what happened:

We jumped on a call. Talked through how she could structure her business so conversations feel natural, not forced.

3 hours later, she messages me:

"Just had a call with someone. I followed the approach you gave me."

→ She listened to what he was struggling with
→ She shared her solution to the problem
→ He asked about her services
→ She told him

Then he said he wasn't ready for someone to take over his posts.

(For context, she’s a ghostwriter)

Instead of pushing, she offered a tiny next step:

"Send me 1 post tomorrow. I'll optimise it for LinkedIn. Let me show you what a difference structure makes".

He agreed.

And now she gets to show him how good her work actually is.
(Without feeling awkward or weird)

Which is how it should be in my opinion. 

Your posts are there to build trust with the right people.
↓
You're just having conversations with people who want what you offer.
↓
You get to work with some of the best aligned-clients you’ll ever find.

That's the goal.

P.S - I wrote the process into my playbook here. Check it out for free: https://lnkd.in/eNBJy5Ky

One of my newest clients made me smile on our first call together.

Because they’re not chasing:

→ $100k/year
→ 100,000 followers
→ Endless approval from strangers

The first call I have with any new client is to fully understand where they want to be, so we can create their brand/business around that.

And on this call, they said they’re looking for these:

→ To be able to finish at 2pm every day to spend time with her husband
→ To be comfortable with money, not stressing every month
→ To have fun in their business and with clients

We reverse engineered that, and turns out she only needs a 5-7 good-fit clients onboard at any one time.

So we made a plan to find them, and then we’re making sure they’re never short for new ones if they naturally leave in the future.

(P.S - We used the same structure for their business that I wrote about in my playbook. Get it free here: https://lnkd.in/eNBJy5Ky)

The best bit:

It’s built around their values and the things they’re passionate about.

It’s rewarding getting client results.

It’s even more rewarding when you know it goes deeper than just nice numbers on a page, and you see the impact it has for people.

I love this.

Chances are, at some point in 2026, you’ll mess up.

And it’ll likely be a good thing.

(Because that’s how you improve)

It’s been 2 years since my biggest mess-up:

It was December, and I had too many post ideas flowing to keep track of.

My genius solution → Schedule them all for next year and worry about them then.

Except in my infinite wisdom I scheduled them all for Jan 1st (and accidentally clicked “schedule” rather than “draft”).

And then forgot they were there.

→ Ideas chucked in as notes
→ Unfinished sentences
→ Reminders to myself

And they all went live at 08:00 on New Years day.

Then I woke up at 10:30 to a ton of notifications and panic.

The year started with me thinking I’d ruined my brand on day 1.

But what actually happened:

→ Some people actually liked some of the ideas
→ People laughed about it
→ Nobody really remembers it now
→ Jan 2nd I overhauled my content strategy (no more live scheduling)

And that mistake never happened again. Nor will it ever happen for any of my clients. Because now they get my fool-proof strategy to prevent anything like that happening for them.

That’s one of the best things you can offer clients in 2026.

They don’t want perfection.

They want to learn from your experiences, because you’ve walked the path already.

That’s what people buy into.

Information is everywhere.
But people with experience are rare.

So write about the stuff you’ve seen, things you’ve done, and show how your readers how you can help them from that.
You’ll stand out well.

P.S - If you remember that happening please don’t remind me lol

In 2023, I got laid off with 0 warning. And thought my world was crumbling.

Didn’t know how we’d pay the bills. Scared it would all fall apart.

Turns out, it's not usually the end of the road. 

2 years of going all-in on my little business on here and these moments happened:

1/ Took Sian to New York → It was our bucket list trip and something that we always talked about doing “when we were doing OK”. Well in 2025, we finally were.

2/ Bought my dream motorbike → Something I never thought would happen because I was in survival mode for too long, became real.

3/ Paid all the wedding deposits → Since 2023 it was a bit of a “how will we afford this?”. Now we can.

4/ Stopped working Fridays → Always dreamed of having time in the week for errands, the gym, just life as a whole. And now it’s possible.

Plenty more I could share here.

But the moral to this story is, whatever happens in life: It’s not always the end of the road.

It feels like it at the time. You might not see the next step.

But surround yourself with loved ones who want you to succeed.

And go for it.

P.S - Next WEEK I'm launching a 30-minute training on the exact model that I've used. It'll show you the content strategy, the funnel, and everything you need to see to make this possible. Check the comments for more details.

Helping high performing founders, coaches, consultants and SMBs win premium B2B/B2C clients with buyer-led selling, high trust closing and AI | Top 100 Sales DemandBase | Social Selling for Teams

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

Charlotte Lloyd

I am the opposite of what success is 𝘴𝘶𝘱𝘱𝘰𝘴𝘦𝘥 to look like in my industry.
 
I didn’t start young. I started at 43.
 
I didn’t go to Oxford or Cambridge. (Leeds uni in fact)
I don’t have an MBA.  
I didn’t follow a neat, linear path.
 
And I still built an internationally recognised business.
People were generous with their advice:
 
“You’re too late for this.”  
“This industry doesn’t work online.”
I even tried to do it the “right” way.
 
I tried building a fashion business on Instagram.  
It failed. (Yes you can laugh!)
I've rebuilt it now though. (after growing here)
 
I didn't lack effort or want of trying.
The platform rewarded aesthetics over substance.
 
It pushed me to perform instead of think.  
To simplify instead of explain.  
To sell a vibe instead of value.
 
So I stopped forcing it and moved to LinkedIn instead.
With zero expectations on how it would go.
That’s where things changed.
 
Nope, I didn't crack the algorithm 
My experience finally counted for something.
 
I stopped borrowing other people’s narratives and wrote my own.
 
I used age as leverage, not a liability.  
I trusted lived experience over credentials.  

I built in public where clarity mattered more than charisma.  

I modernised an industry that preferred tradition over progress.

Most limits aren’t real. They’re inherited.
 
You can wait for people to buy into your vision.
 
Or you can build it so clearly that opting out feels irrational.
 
I chose the second.
 
What’s the rule you’ve been following that no longer deserves your loyalty?

PS. If you want to follow me on instagram for more behind the scenes, here you go
https://lnkd.in/eBpBrsBG

📸 From the IG days pre LinkedIn.

I’m deliberately making my business harder to run this year.

More spend. (Less tax though!)
More payroll. (Hurts but worth it)
More decisions that don’t come with certainty. (Risk)

And no it's not recklessness. It’s leadership.

I’m launching TWO new offers:

• one is a 2.0 evolution of what already works
• one moves me into a completely different tier 
  
And I’ve already hired two people . 
We’re now a team of four.

That means commitment before comfort. 
Responsibility before guarantees.

Don’t avoid the part most people avoid.

If your business only grows when everything feels safe, 
It’s already capped.

Doubling doesn’t come from optimisation.
It comes from capacity.

So I’m funding the version of:

• The business I want to be running next year.
• Not protecting the one that got me here.

Same results require protection. 

Different results require backing yourself earlier than feels reasonable.

If that makes you uneasy, good. That’s usually the edge.

♻️Share if you’re making uncomfortable moves this year.

Most people get commitment wrong.

They think the options are: 
• never quit 
• or never really commit

Both lose.
On one end, you drift. You dabble. 
You keep options open so nothing ever really moves.

On the other, you cling. 
You keep going long after the signal has changed. 
You confuse persistence with wisdom.

The goal isn’t blind commitment. 
Nor quitting early.
It’s knowing when to deepen and when to walk away.

That’s the part most advice skips.
Real progress lives in the middle: 

When you commit long enough to get real data, 
But stay flexible enough to change course when the evidence is clear.

Not every setback is a sign to quit. 
Not every struggle is proof you should “push harder.”

Some things need patience. 
Some things need pruning. 
Some things need to be let go so better ones can grow.

The strongest leaders aren’t the ones who never quit. 
They’re the ones who adjust without ego.
They don’t ask: “Can I tough this out?”

They ask: 
“Is this still the right thing to be committed to?”
That’s not weakness. That’s judgment.

Judgment is what increases your odds of success.

Post inspo + image from Adam Grant.

Grab my insights into building a business + selling: 
https://lnkd.in/e_Tkkq4E

The “safe path” only feels safe until you realise who controls your time.
 
Someone took a risk.  
Built something.  
And now pays other people to protect it.
 
That’s the trade most people never question.
 
You either:
 
• take responsibility for uncertainty
• or get paid to absorb someone else’s risk
 
Both cost you something.
 
Risk is uncomfortable.  
So is waking up years later realising your life ran on someone else’s calendar.
 
You don’t need to leap.  
You don’t need to quit tomorrow.
 
But you do need to start choosing 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 over comfort.
 
The biggest risk isn’t failing.
It’s staying put and calling it stability.

taplio

The Battle

Luke Redhead

Charlotte Lloyd

Followers

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Performance ScoreLuke Redhead's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

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taplio

The Battle

Luke Redhead

Charlotte Lloyd

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Redhead's LinkedIn Performance