My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

Your obsession with perfection is what's killing your business. 

Let me show you how: 

Meet Rewrite Rebecca.

(Who I’ve conveniently made up but hear me out)

Who in the past 14 days, has:

→ Designed 4 new banners for her profile
→ Rewritten her about section 5 times
→ Seen 14 posts go viral and questioned her own positioning 14 times

The past 14 days have been filled with work for Rebecca.
But precisely 0 of them have been actually productive.

Rebecca is every founder I've ever met at some point.

(Me included)

It’s so easy to get so caught up in the perfect positioning, the perfect hook, the perfect about section that we forget 1 point:

Nobody cares about anything you do as much as you.
They care about whether you can help them or not.

That's it.

(Btw - Want to see my strategy to simplify your whole business into 1 easy approach? It’s in my playbook here: https://lnkd.in/eNBJy5Ky)

Fast forward 2 weeks. Rebecca stopped tweaking everything. 

Instead, she stuck with 1 angle of positioning (clear for her ICP) and decided to leave it alone for 30 days minimum.

And then just wrote posts around that. 

Then this happened:

→ She started writing from an honest place (and enjoyed the process)
→ No second-guessing whether it "fit her positioning"
→ No more comparing herself to every post post she sees
→ No scrolling endlessly to check what went viral yesterday

Just writing what she knew would help her people, and enjoying the process as much as she can.

The result:

→ Content became FUN to write again
→ Posts took 20 minutes instead of 2 hours
→ Her real personality started showing through
→ DMs started coming in (the right kind)
→ Potential clients started taking notice
→ Opportunities opened up she never had before

All because she stopped overediting, and started creating what felt true to her.
Here's what I tell every founder who gets caught overthinking:

Your content doesn’t need to be perfect.
Your positioning doesn't need to be perfect.
And you, as a person, don’t need to be perfect.

It needs to be clear enough that your reader understands it.

Once you've got that, the rest is just showing up and helping people.

Don't be Rewrite Rebecca.

Be Done-is-better-than-perfect Rebecca.

Your business will thank you for it.

P.S - Still stuck on positioning? My rule: If you can explain what you do to your parents in one sentence, it's good enough. Start there and refine as you go.

Helped 50+ founders find & keep clients long-term with my Different Success model (so far). No plans to stop anytime soon.

10 months from now, my fiance and I will be getting married.

(And I’m so excited you wouldn’t BELIEVE)

Which means I've got the next 10 months to get the business right.

Most founders would double down on growth hacks right now. Or slow down.

I’m more thinking about how I can use the next 10 months and set us up for the best start to married life.

Here’s my focus:

→ Focus on 1 type of client (clarity on positioning)
→ Building recurring revenue that runs with little input
→ Creating systems that'll work for 10+ years (not months)
→ Focusing on clients who stay 6+ months (deeper transformation)
→ Invest profit so we’re set for the future (sets us up for the long-term)

And then saying no to anything that gets in the way of that.

That’s it.

Not just chasing more clients. Or scaling without any real plans.

10+ year thinking.

Which is why I’m rarely worried about things that fall outside of that:

I rarely talk about trends (even if they are popular)
I don't chase algorithm changes (even when reach drops)
I ignore what competitors are doing (even if it's working for them)
I’m not fussed about shiny objects (even if they do look exciting sometimes)

Just 1 goal matters at this point. Set us up. And I’m all in on it.

Ultimate vision → We won't have to worry.

There’s a lot of noise on here folks.

Find what matters to you → Keep focused on the goals you have.

You’ll be glad you did.

In my experience, I’ve found that most business advice online looks good.

Until you try it.

(Sorry to be that guy)

It’s on all our feeds:

→ 100 leads in 100 days
→ Viral within 7 days
→ $100k next month

When it doesn’t happen → it hurts.

The worst bit is most of us are so used to seeing these promises of huge results in fast timeframes, that it’s almost become normal.

Let me say that, chances are, that big promise won't happen.

(Yes, some do work well. But not all)

1% get lucky. But the other 99% have to work HARD for it.

Instead of looking for an overnight fix, here's what actually works:

1/ Write about real client problems
2/ Share what's working for you (and what isn't)
3/ Build genuine relationships (not just collect followers)

Then...

4/ Reach out to people and see what they're stuck with
5/ If it's something you can help with, tell them
6/ Make it an easy next step to work together

And when they sign up...

7/ Go above and beyond every time
8/ Be proactive (don't wait for them to ask)
9/ Get them where they want to go, and make it fun

Yes, it might take a bit longer than the overnight promises.

But stick with it, and you'll see results happen slowly but surely. 

And a LOT more sustainably. 

Instead of chasing overnight results, expect that each day:

→ You’ll start to see it working
→ You may find your next client or two
→ You might get lucky with one or two posts

Just don’t expect your world to change overnight.

P.S - Want the complete system? I break it down step-by-step in my playbook: https://lnkd.in/eNBJy5Ky

The worst thing about running a solo business happened to me last week.

I got ill.

Couldn't work for 2 days straight.

(Blooming cold or flu or whatever it was)

But here's the best bit: Nothing fell apart.

12 months ago it would have:

→ I'd have pushed through (making myself worse)
→ Stressed about emails piling up
→ Apologised to clients 47 times
→ Worked from bed feeling guilty
→ Made myself ill for weeks

Not sustainable (or fun).

But this time:

→ Told my clients I was ill (they said "get better soon")
→ My systems kept running while I was asleep
→ Recurring revenue kept flowing
→ Slept for 2 days, guilt-free (felt like heaven)
→ Came back feeling better instead of just exhausted

And a few days later we’re back in business.

A few of the ways I fixed it from 12 months ago:

→ Switched to 1 clear model with clients (work 1:1 together includes XYZ)
→ Built client success paths (they know exactly what to do between our calls)
→ Set up check-ins (Loom videos + voice notes instead of constant meetings)
→ Automate any manual admin tasks (invoicing etc)
→ Create a content system that makes writing easy (no posts got missed)

Meant every part of my business stayed alive when I felt like death.

Win.

I’m not telling you how to run your biz. If you love the 14+ hour day grind, go for it.

But build something that you can take time off IF you need it.

Call it → The Sickness Test

If you suddenly had to stop working for a week, will it all fall apart?

Because one day, you might need to fall back on that.

And when that happens, you'll wish you'd built something that keeps running.

P.S - I built my business around the same model I teach to clients. It's how the business didn't fall apart. You can learn how it works here: https://lnkd.in/eNBJy5Ky

I reckon that in the next 12 months, there will be 2 core “feeds” on here.

(OK not literally but hear me out here)

The Great LinkedIn Split.

Where you’ll have feed 1, where people are:

→ Using AI to churn out 5+ posts per day
→ Writing whatever worked for someone else
→ Racing to post first about trending topics
→ Chasing impressions over resonance
→ Building "personal brands" (that aren't even THAT personal)

(This is the ‘quantity > quality’ camp)

And feed 2 (where I’ll spend my time), where people are:

→ Writing content that genuinely matters, not just for numbers
→ Focusing on moving 1 person every single day
→ Just being human in this digital world
→ Building proper relationships, not just follower counts
→ Sharing actual experiences, not rehashed stories from others

(This is the ‘quality > quantity’ camp)

(If you want my content strategy, it's in my playbook here. It's helped me write 1,000+ posts that attracted clients and built my business: https://lnkd.in/eNBJy5Ky)

Neither group is wrong per se. I’ve seen both work.

Some will sit somewhere in the middle. Some will make their own approach that's neither of them. 

Whatever happens, it'll be interesting to see how it plays out. 

Because humans are different.

And I think that people are going to naturally gravitate and resonate towards one approach or the other.

Trying to do both is where it’ll be complicated.

There’s no right or wrong when it comes to content, as long as it gets you results.

I just know I’d rather have 100 people who genuinely care than 10,000 who scroll past, and not be pulling my hair out every day for post ideas. 

I've got a business to run and clients I want to help. 

So before you write your next post, ask yourself:

Am I writing this because it matters to me and my ICP?
Or because I saw it work for someone else?

Your answer tells you everything about which feed you're building.

"Make sure you aim for £10k months" they said.

I've never done that.

Honestly, I prefer not to set revenue goals.

(At least don’t set them as the ONLY goal)

Let me show you why:

I worked with a founder a few months ago. In 3 months, JM signed 3 clients worth $1,000s each.

And we never set a revenue goal. Ever.

Instead we just focused on implementing a strategy that he enjoyed running.

And it worked.

Most founders focus on a number first. Then wonder why they're miserable hitting them.

Because they don’t realise that when you only chase revenue, you:

→ Take on nightmare clients, just because they who pay well
→ Change strategy every time someone else hits £50k
→ Work yourself into the ground for a number
→ Build a business you'll hate in 12 months
→ Sacrifice everything that matters for the Stripe screenshot

On paper, the numbers look great. But it makes founders burn out faster than a cheap candle.

So here's what JM and I focused on instead (I do this with all clients):

→ Making sure he was excited to sell his offer
→ Making it easy to talk to potential new clients

And then...

→ Client retention rate (his clients can stay for 12+ months)
→ Hours worked per week (down to around 15)
→ How much he & his clients enjoyed working together (a lot)
→ Time spent on sales calls (almost zero now)
→ Days off without checking messages (every weekend)

We never set a revenue goal. But we often talked about “comfort numbers”.

Safe to say we hit those.

But more importantly: He loves his business again.

Because now he’s got time to be with his newborn daughter, and reliable money coming in, doing work he genuinely gets excited about.

Revenue is a byproduct of doing good work for the right people.

Not a target to hit at any cost.

Focus on the inputs. The outputs take care of themselves.

P.S - Want to build like JM? I documented the process into my playbook here (for free): https://lnkd.in/eNBJy5Ky

A founder client of mine was spending 3-4 hours a DAY scrolling LinkedIn for inspiration.

A. DAY.

Less than 10 minutes later, she had her first post drafted, ready to write.

With 0 external inspiration needed.

Here’s how:

Susan and I spoke last week. She booked a Make it Make Sense session because she wanted to get off the content hamster wheel, and focus more on growing her business. 

Before we spoke, she was:

→ Constantly trying to think of post ideas 24/7
→ Feeling guilty if she couldn’t think of any
→ Spending 3-4 hours a DAY scrolling for inspo

And, as a result, she was struggling to even think of 1 post idea.

Not because she didn’t have them.
Because her brain was redlining 24 hours a day.

Disaster.

On the call she was even overthinking her best post ideas before they even happened.

Not on my watch.

Here’s what we did:

1/ Took 1 pillar of my Timeless Content (we picked ‘Mission’)
2/ Got her to explain it out loud (took 30 seconds)
3/ Saw how that post could influence her ICP
4/ Took a simple structure to draft that post
5/ Tied that back to a point her ICP needs
6/ Added a hook that’ll grab their attention
7/ Gave her the confidence that she CAN write

5 mins later → great post drafted.

Simple. Almost TOO simple.

Yet it works.

But best bit is it’s not just a “post” to tick the box and it’s done.

It’s a post that her ICP will read and go “I like the sounds of that”.

Every follow → Someone wanting to learn more.
Every profile view → Someone curious about her.
Every DM from that → Someone who might be a good fit.

1 post. Less than 10 minutes.

And hours of overthinking removed from every day going forwards.

I’d call that a win :-)

P.S - A fast way to get writing quickly → change your environment. This is where some of my best posts (and some amazing ideas) came to life.

P.P.S - My content strategy helped me write 1,000+ posts. It's written here inside my playbook (for free): https://lnkd.in/eNBJy5Ky

It’s just under 10 months before we get married. 

Which means I have 10 months to get my business positioned so we start married life with a head start (not having money worries, etc). 

Here's exactly how I plan to do it:

—

1/ Write every day

Not for “consistency”. And definitely no chasing trends.

Just sharing thoughts and things happening in my world that the right people will find interesting (to build an audience of my ICP who get it).

—

2/ Focus on relationships > numbers

I’ve been guilty of letting the numbers cloud my vision before. Happens to us all.

But around 80% of my clients come out of nowhere. No likes, no comments. Just DMs/next steps after reading that 1 post that made them move. 

So I’m focusing on writing to build trust and relationships over what “works”.

—

3/ Invite people every day

I’ve never liked the idea of “selling”. I do like talking to founders who I can help. I'll be doing more freebies/mini offers to find them without the awkward sales tactics. 

Inviting them to take the next step > hard sales tactics any day.

—

4/ Share my newsletter more

Every week I write about stuff going on in my business, thoughts I’ve got, observations, and stories, and share it via email. I do it to help founders grow their business and show them my way of doing it.

But there’s no point if I’m not sharing it online.
(P.S - Shameless plug, you can get access here: https://lnkd.in/eNBJy5Ky)

—

5/ Sit at my laptop less

“Work” isn’t the amount of time you sit at a desk. It’s the outputs.
At least 90% of my best ideas come in the gym, or when I’m walking. So strategically getting out to think more = better work done when I do sit down.

—

6/ Structuring the business around life

I’ve tried the 12+ hour work days. Didn’t work for me. (See above)
So I'm changing the systems and model to work around living life first. Which includes cutting about 60% of workload out that didn't do much (other than feel good).

—

7/ Focus 60% effort on keeping clients happy

Most founders don’t realise that happy clients stay 12+ months. New clients can leave after 6 weeks.
Focus on keeping clients happy = better results for them and longer-term stay.

—

That's the system I’m using. They all tie together nicely. 

The end result: 

I can run my business working 20 hours a week. Clients stay 12+ months. And I'm not glued to my screen all day hoping for likes.

In 10 months time, I'll either get it right or I'll have a lot of work to do. 

Most founders don't even realise they have the choice. 

Build for the life you want.

I opened 5 spots in my calendar for founders last week.

Some really cool people booked in:

(And the problems we're solving were brilliant)

1/ Social media agency owner drowning in client work
(but wanted to scale)

2/ Systems consultant losing clients after 2-3 months 
(but had more to help)

3/ VA building her entire business on LinkedIn posts
(and worried if LI ever stopped working for her)

Here’s what’s happening for those 3 founders:

Agency owner:

We restructured their day-to-day operations so client work is less intensive for them personally, and made it easier for them to work ON the business (rather than spending 12+ hours a day in it).

Consultant:

Looked at all the bespoke projects they were offering, and aligned it to 1 core offer they could sell on repeat for future clients (and set a long-term vision for clients to invest in, not just one-off outcomes).

VA:

Changing their content funnel to drive leads from multiple platforms and start collecting them into a newsletter (safer for long-term of the business), as well as started sending emails to nurture those leads.

Each session took under 90 minutes. That's it.

But those 90 minutes will change their entire 2026 now.

Everyone's already thinking about "2026 goals" and "new year planning".
Some are winding down already and calling it “next year’s problem”.

But there's still 7 weeks left in 2025.
7 weeks to fix that one thing that's been holding you back all year.

Most founders will coast until January. Then panic. Then struggle through January trying to catch up.

Don't be most founders.

Find what’s holding you back NOW:
↓
Is it your offer? Your retention? Your leads?
↓
Spend time this week to understand it + create a plan to fix it
↓
Enter 2026 with a plan (and ahead of most)

Because the founders who win next year aren't waiting to start in January.

They're fixing things now.

P.S - If you're stuck, start here: https://lnkd.in/eNBJy5Ky

My whole business is stupidly simple:

Help founders build a business with a handful of high-ticket clients + low-ticket sales so they never panic about content or clients again.

(Told you it was simple)

I’m not worrying about virality anymore.
I’m not chasing hype in every post.

I used to, until I learned that it isn’t as fulfilling as it looks.

Just building a business so I can live a life that I’ll be proud to tell the grandkids about one day.

One where:

→ I get to leave work at 2pm without needing a reason
→ I can travel the world with my fiance ANYTIME we want
→ I wake up happy every morning with who I’m working with

Stories > Numbers is my mantra right now.

And the whole goal is to help others do the same for their biz too.

That’s the entire mission this all ties back to.

Every post → Ties back to this goal
Every offer → Ties back to this goal
Every DM → You guessed where this leads

1 simple mission and a ton of energy going into it.

It’s hard to go wrong when you keep it simple.

Lesson for you: What’s YOUR mission? If you can’t write it in 1 sentence, keep refining until you can.

Your audience invest a lot quicker when it’s easy to understand what they're investing in. 

P.S - I've written 40,000 words on this business model. I think you'll enjoy it (especially section 2, Different Success): https://lnkd.in/eNBJy5Ky

In 10 months time, my fiance and I will be getting married.

And I won’t lie. I’m NOT in good shape.

(Despite the fact the pictures I post on here make it look like I walk 6 marathons a day)

So I signed up for 12 months at the gym to sort it out.

My plan:

→ 3-4x weights per week
→ 1-2x cardio per week
→ Eat better (not weekends)
→ Do ‘fun’ sports more often (squash, swim, etc)
→ And the key one, avoid giving up 4 weeks in (again)

3 weeks in and we’re sore. But enjoying it.

But one really cool (and unexpected) thing that I’ve experienced:

→ Most of my best content ideas are coming whilst I’m on the treadmill
→ Breakthrough concepts are coming when I’m swimming
→ Things I’ve been stuck on for months are clearer now

It’s annoying having to stop working out just to jot ideas down.

But it’s nice to know that most of those problems I’ve been battling with are solvable.

So much so, that now I’ve decided to allocate “thinking” time away from my laptop. 

Every day = some sort of movement now. 

10 months. Let's get it. 

Will keep you posted how it goes.

P.S - Anybody else use movement as part of their workday? Curious to hear how you find it.

Most founders are working 60-hour weeks chasing “more”.

And they think it’ll solve the problem they’re facing.

Sorry. But no.

Let’s say you’re at £5k months with 5 clients.

Common sense tells you that you need 20 clients to hit £20k months.

So you do more.

And your entire focus goes on finding the next 15 clients.

Every post = a push for clients.
Every DM = a push for clients.
Everything = a push for clients.

More posts for more visibility.
More DMs for more opportunity.
More anything surely makes more results.

Yet 3 months later you’re constantly firefighting, working 12+ hours a day, clients keep churning, and now your content performs way worse than before.

“More” isn’t the right playbook for most founders.

(Btw, if you want a better playbook, I wrote one for you. 40,000+ words on my Different Success process showing you how I do it for me + clients: https://lnkd.in/eNBJy5Ky)

A firm belief of mine: It’s not often that the answer is more.

If your content isn’t working, you don’t need “more”.
If your offers aren’t converting, you don’t need “more”.
If your clients aren’t sticking around, you don’t need “more”.

You need to solve the foundations of why it’s not working as good as it can be first.

Yes, more clients can = more money. But sometimes, less works out better:

→ 8 clients at £1,500/month for 12 months = £144k in a year
→ 30 clients at £1,000/month for 6 weeks = £45k in a year

Pretty much same effort to land the client. Yet completely different outcomes.
All because you’ve got space to really help them (so they want to stick around).
Same goes with your content:

→ 21 posts/week that costs you 25 hours a week + 4 hours in the DMs.
→ 4 posts/week that costs you 1 hour per week + 4 hours in the DMs.

One gives you freedom to work 20/hr weeks and still get clients. The other keeps you chained to your desk 12+ hours a day.

I’m all for more, but only when the foundations first work.

4 years ago, I started a business.

(as a 23-year old for the first time)

But 3 years ago, I thought I’d have to quit.

Because I tried to grow it by:

→ Working 12 hours per day (burned out fast)
→ Building complicated funnels (spent all my time fixing them)
→ Posting 7x per week (exhausting at best)
→ Sending 100 cold DMs daily (felt like a spam bot)
→ Chasing every trend on LinkedIn (algorithm changed, I panicked)
→ Offering 'free value' to everyone (attracted freebie-seekers)
→ Running discovery calls with everyone (90% were time-wasters)

Others told me it would work. Yet none of those seemed to work for me.

What DID work was far more simple.

So I built my own approach. 

Creating 1 path to take dream-fit clients from A (where they are), to B (where they want to be), and everything they need to know to get there. 

I called it The A → B Method.

Everything in my business (and my clients) is rooted in the A → B.

It goes like this:

A: Figure out exactly who you’re trying to help, and what stage they’re at
B: Understanding where they want to be (in their work and in their life)
→: Creating the path to get there, YOUR way

Which simplifies everything.

Here's how: 

All of your content is focused on reaching A, showing them to get to B.
All of your offers are focused on A, helping them get to B.
And your work is just you helping them get there.

Real example:

A founder at A: drowning in client work, can't scale.
B: Wants consistent £10k months working 20-30 hours.
→: We structured their offer so 8 clients stay 12+ months.

That’s all they needed. So that’s all they’re focused on now.

Way easier.

It’s incredibly easy to get caught up with tactics and hacks.

I much prefer to keep it simple and focused.
It’s worked for me. It’s worked for 50+ founders I’ve worked with.

I reckon it’ll work for you too.

Find your path. Focus on it relentlessly. Say no to everything else.

Your future self will thank you.

P.S - Want to see exactly how I restructured everything? I documented the entire process in my playbook (free). 100+ founders have downloaded it and used it to streamline their business: https://lnkd.in/eNBJy5Ky

Most founders know exactly what to do.

They just don't have a system to do it consistently.

(Sorry to be that guy)

When you strip everything you need to do right down to the basics, it looks a bit like this:

Post for your ICP (bonus points for personal stories)
↓
Build trust with them as much as you can
↓
Make them an offer
↓
Sign new client

(Yes this is very simplified but you get the idea)

That approach works, because it’s fundamental business.

Please don’t try and reinvent the wheel.

But the problem is most founders get stuck between the steps, or they wing it without realising what’s actually working for them vs what isn’t.

Fix those middle bits = build a stable business.

Here’s the 3 tools I use for each arrow (top to bottom):

--

↓ #1/ Timeless Content

Instead of creating anything that “worked well for someone else” or scrolling endlessly for inspiration, create content that stands the test of time. This includes your opinions, experiences that happen.

Tip: Ask yourself “if someone read this post in 6 months, would it still help my business?”

--

↓ #2/ Multi-Level Brand

Most founders write posts and hope they work. Instead of writing with intention + a goal. My goal is to get attention on here → Guide it into my newsletter, where I share deeper stuff that resonates with the right kind of people.

The idea is the right person who reads one email and “gets it” is way more powerful than 100 surface-level posts.

(I talk about this bit quite a lot in my playbook. If you haven’t read it, you can get it (free) here: https://lnkd.in/eNBJy5Ky)

--

↓ #3/ Invitation Letters

Forget the awkward sales pitch. I write to people like they're already friends. No fake urgency of “1 space left!” or awkward cold pitches to strangers. I’d rather show them what working together looks like to those who get it, and invite them to join.

E.g - "Hey dude, I think this could help you. Here's how we could work together if you're interested."

Remember: People prefer to be invited to a party than forced to go.

--

The difference:

Most founders → Post, panic when it doesn’t work, then spam DMs
For me → Create value, build multiple touch points, invite the right people in

One feels desperate and uncomfortable. The other feels natural.

And guess which one gets clients who stick around for 12+ months.

Stop following the exact same playbook everyone else is using, and hoping you’ll stand out.

Most founders are putting 100% of their effort into new sales.

Yet it’s not as profitable as they might think. 

(Let me show you why)

I see it everywhere.

Constant DMing. New lead magnets. More discovery calls. Another launch.

Yet any new clients slip away after 6-8 weeks.

And founders are wondering why they’re as tired as if they’re running a marathon every single day.

In my opinion: You can't build a real business on a revolving door of strangers.

I don’t believe that builds a successful business.

Because I tried it.

Spent my first year chasing every lead with a pulse. Signed anybody I could.
Lost most of them within 2 months.

Revenue was all over the place. Some months great. Next month bad.

Constantly starting from scratch.

It wasn’t fun.

The old way: 100% effort on new sales
The new way: 60% on keeping clients happy + 40% for everything else.

This is what I found happens:

→ Clients stay 6-12+ months (not 6 weeks)
→ They refer others without being asked
→ Revenue becomes predictable
→ You stop chasing strangers on LinkedIn
→ Work becomes enjoyable again

I’ve had clients stick around for 2+ years, because we work so well together.

And it’s not because I'm doing anything special. I just stopped overthinking sales all the time, and started focusing on people I actually want to help 
succeed.

When you put clients first:

→ You can charge more (because you deliver more value)
→ You need fewer clients (8 good ones beats 30 random ones)
→ Your calendar opens up (no constant "discovery calls")
→ You have so many better things to post about (and find new clients)
→ You build real relationships (not just invoices)

Most founders won't do this. And it’s not their fault.

They're addicted to chasing. They love the "new client signed!" dopamine hit. 

Because that’s what they've been told is successful.

Don't be most founders.

Stop putting 100% into finding new people.
Start putting 80% into keeping the right ones happy.

Your bank balance (and sanity) will thank you.

P.S - Ready to go from chasing to keeping? I break down the exact model I use for my (and my clients) business in my playbook (it’s free): https://lnkd.in/eNBJy5Ky

1,696 days of building a business without following the “rules”.

Which means:

→ No sending 100 cold DMs a day
→ No awkward networking events every week
→ And (my favourite) no working every weekend

And I’ve still managed to replace my old salary and build something I’m pretty happy with.

(P.S - The entire system is in my playbook here. It'll show you how to write, attract, and convert clients: https://lnkd.in/eNBJy5Ky)

I’ve tried nearly every approach. Made a TON of mistakes along the way.

All that helped me figure out this confusing game we call business. 

Here’s some approaches that made that possible (and I’ll be using forever):

Different Success rules

Jyoti Motwani

The JM Marketing Services

As a Marketing Specialist and Content Creator, I craft compelling campaigns that captivate audiences and drive tangible results. I believe in the power of creative storytelling to engage, inspire, and convert prospects into loyal customers.

With a wealth of experience in the industry, I have successfully supported numerous clients in achieving their growth objectives. I am dedicated to staying ahead of the curve by continuously adapting to the evolving marketing landscape and leveraging the latest tools and techniques.

If you're looking for a strategic partner to take your marketing efforts to the next level, I'm here to help. Let's connect and explore how we can collaborate to achieve remarkable success for your business.

Head of Marketing 

McKinsey Academy

Forward Program Participant

Global Biz Digital Media

Understanding Clients advertising objectives to define digital communication strategies.

Closely Coordinating with Creative Team, Development Team, SEM, SEO & SMO teams for project execution.

Conceptualizing & Defining Creative & Content briefs with delivery timelines for Websites, Microsites, Blogs, Posts, Articles & Press Releases.

Attended Review meetings for existing clients campaigns.

Team Management

Manage a wide range of projects, including organic optimization, paid search marketing, social media optimization, and business listing on Google Network.

Resolving Clients issues related to products, post-sale services, etc.

Market Analysis to identify market potential for new opportunities.

Digital Marketing Manager

Branding Pioneers

- Cultivating solid relationships with clients through the provision of exceptional after-sales service.
- Digital Marketing Project Management
- Maintaining long-term relationships with new and existing projects through open communication.
- Making strategic recommendations for additional services to enhance the program to meet project goals.
- Digital Marketing  comprising of SEO, SMO, Paid Campaigns, Website, and Analytics.

Digital Marketing - Client Servicing

Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
 Managing the team of client servicing executives, content writers, ad executives, Graphic designers.
 Solely responsible for generating relevant business and leads for the client through digital platform.
 Continuous training and implementation of new trends in digital marketing.
 Responsible for clearing the outstanding amount of yours and your pool’s clients on 
monthly basis.
 Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
 Setting up and optimizing company pages within each platform to increase the visibility of company’s social content
 Moderating all user-generated content in line with the moderation policy for each community
 Creating editorial calendars and syndication schedules
Continuously improving by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
 Collaborating with other departments (customer relations, sales etc.) to manage reputation, identifying key players and coordinate actions.

Digital Client Servicing Team Lead

Younity.in

Community member

-Business Development Associate for Younity. 
- Responsible for handling business development related tasks.
- Handling key domains such as Educational Counseling and direct sales.

Business Development Associate

- Handled 100+ campus ambassadors interns of different colleges of India.
- Worked on the sales funnel of the company.
- Generated Revenue for the company.

Team Leader

Campus Ambassador

Urbantract India Pvt. Ltd.

- Handled Instagram, Facebook & Linkedin of different firms from Handmade bag company to a law firm.
- Created Digital Creatives for different platforms.
- Tracked & Reported on key metrics of different platforms to increase sales.
- Handled 10+ Social Media Interns.

Social Media Manager

Taj Mahotsav

Hosted Agra's biggest fest Taj Mahotsav in 2018

Host

Founder of JM Marketing Services | Driving 7+ Daily Sales & Brand Recognition with High-ROI Marketing Strategies | B2C Marketing Consultant and Strategist

Your LinkedIn Profile Is Your 24/7 Sales Machine, If You Use It Right
Most CEOs & Coaches waste time on LinkedIn with boring profiles, weak content, and zero strategy.

That’s why they struggle to attract high-ticket clients and stay invisible instead of influential.

Here’s How I Fix That:
🔥 Turn your LinkedIn into a 24/7 client magnet, so leads come to you.
🔥Position you as the go-to authority in your industry.
🔥 Create content that drives engagement & inbound leads.
🔥Optimize your profile so LinkedIn works for you, on autopilot.

Who I Work With
✅ CEOs scaling to 6 & 7 figures who need LinkedIn to drive revenue.
✅ Coaches who want premium clients effortlessly.
✅ Founders who want to dominate their niche & become thought leaders.

Why Work With Me?
I don’t do cookie-cutter strategies that waste time.
I build custom LinkedIn systems that turn your profile into a revenue-generating asset.

And guess what? It works. Here’s proof:

💬 Client Wins:
✨ “Jyoti flipped my entire LinkedIn game 180°. From content to sales strategies, she helped me unlock my full potential!”
✨ “In 15 years of running my business, I’ve never worked with someone who makes things so seamless. The results were outstanding.”

The Real Question:
How many opportunities are you leaving on the table while you wait?

Not sure which package is right for you? DM me ‘GROWTH’ & I’ll guide you

OR

Book a 15-minute call from my Featured Section
Let’s turn LinkedIn into your most powerful business tool.

Marketing Expert

I’ve never had an overnight win.


People love the “before and after.”
The viral post.
The “we grew 10x in 30 days” stories.


But what they don’t show you is the middle.
The unsexy, in-between part that actually builds everything.


When I started out in marketing, I wasn’t this calm or confident.

I was juggling client work, learning ads from YouTube, rewriting copy till 2AM, and sending 50+ cold pitches just to get one reply.

No mentor. No magic formula. No Guidance! TRULY!!
Just pure trial, error, and obsession with figuring it out.

And even when I started getting results, it was NOT “instant.”

I’ve worked with clients for 6+ months before seeing the compounding effect, where suddenly, everything clicks.


Their content starts pulling leads, their personal brand becomes recognizable, and DMs turn into deals.

It looks overnight to the world.
But behind it is *YEARS* of groundwork.

And that’s what most people miss.
Marketing is a foundation.


It’s the trust you build when no one’s watching.
The systems you refine when it feels like nothing’s moving.
The quiet consistency that eventually turns into momentum.

Now, when clients tell me, “We want fast results,”
I tell them, we’ll get visible fast,
but *credibility* takes time.

The kind of brand that gets remembered…
It is NOT built overnight.

It’s built when you keep showing up, even when the algorithm doesn’t clap for you.

Because the world always notices the ones who stay when others stop.
Keep showing up. You’re building legacy, not likes.

P.S. - My father says, if the results come effortlessly without hard work, you will stop being GRATEFUL for the wins and I now understand it.

The LinkedIn Expert Behind 6 & 7-Figure CEOs & Coaches | Turn LinkedIn into a 24/7 Lead Magnet | $10K+ Client Growth Strategies

Living out of a suitcase taught me more than any business book.🫠



For the past 7 years, my life has basically been
Dubai → Oman → Bali → Delhi→ Abu Dhabi → Dubai again.


One suitcase. One laptop. 
And somehow… a whole career built in between airport coffees.


And honestly

These months of being EVERYWHERE and NOWHERE taught me more about work, growth, and discipline than any marketing book ever could.



Because when you’re living out of a suitcase
→ You learn to work with clarity and try to avoid clutter.


When everything you own fits in 23kg, your mind becomes lighter too.


My best strategies, my sharpest content ideas, my cleanest systems…
all came from hotel desks and Airbnb floors.


→ You learn how to create stability inside yourself.

Constant flights teach you how to stay grounded without needing “perfect routines.”

Clients don’t pause because you’re jet-lagged (LOL)

so you learn to deliver regardless.


→ You learn what really matters in your work.
It’s the skill.

It’s the eye for detail.

It’s understanding humans, markets, positioning. even when your WiFi is… questionable. 😭


→ You learn how to run a brand that works anywhere.

Most people don’t realise this, but the LinkedIn systems I build?

They were designed because of this lifestyle.
Everything is structured, lean, predictable,

so my clients get results whether I’m in Dubai or at some random airport charging point.


And that is what living out of a suitcase teaches you

Freedom feels earned when your work is strong enough to follow you anywhere.


I wouldn’t trade it.



🔥BTW…
If you’re building a personal brand or business and want the kind of visibility that works even when life gets but  you don't want your business to get impacted.

Here’s a quick 15-min LinkedIn Introductory call link 
https://lnkd.in/dHWCyNUm

Tap it if you want direction for your LinkedIn Success
Ignore it if you're still figuring things out.
Either way, I’ll be here sharing the playbook. 🤍

No alternative text description for this image

You know what's funny?
Everyone's out here posting "3 tips to grow on LinkedIn."
And I'm about to do the same thing, except 
I'm not going to lie to you and pretend these are "tips."


These are the 3 content types that have made me money. 
Real money. Not just engagement. Not just likes.


Actual DMs that turned into calls that turned into contracts.
So if you're tired of posting into the void, here we go.


Content Type #1: The Confession Post
Not the "I woke up at 5 AM and crushed it" confession.
The "I absolutely screwed this up" confession.


Last month I posted about losing a client because I overpromised.
Know what happened?

Two new clients DM'd me saying they respected the honesty.
People are BORED of your highlight part of your life & business.

They want to see the bloopers because that's where trust gets built.
Post your L's. 
You'll be surprised who shows up.



Content Type #2: The "Wait, What?" Post

This is where you say something that makes people stop scrolling and go "hold on."

Like: "Posting every day is actually killing your engagement."
Or: "Your 10K followers are worthless if none of them have money."

Controversial + TRUTH

These posts get shared because people either violently agree or violently disagree.

Either way, your name is spreading.



Content Type #3: The Receipts Post

Show the proof.
Screenshots of client results. Before/after metrics. 
The actual DM where someone said yes.

Not "my client made 6 figures" (boring, vague, sounds fake).
More like "my client went from 20 likes per post to 150+ and closed a $15K deal in Week 3."


Specifics sell. Generics don't.


But, sorry to break this to you AGAIN!!!
None of these work if your profile is a mess.

Because the post gets attention.
But your profile closes the deal.


So you can write the best content in the world, but if someone clicks your profile and can't figure out what you do in 5 seconds?

You just lost them.

Fix the profile first. 
Then worry about going viral.



P.S.-  If you're done guessing what works and ready to build content that actually converts, book it.
Link's hanging out in my Featured section. One spot. 
First come, First served. 😏

LinkedIn on Fridays is basically everyone pretending to work while secretly hoping no one books a meeting.
Be honest, you felt that. 😭

I'm sick of seeing your morning routine posts.


I don't care that you woke up at 5 AM.
I don't care about your lemon water.


I don't care about your 10-minute meditation, your gratitude journal, or the fact that you "crushed a workout" before your first meeting.


COOL STORY!!


But did you make money today?

Did you close a client?

Did you have a single conversation that moved your business forward?

Or did you just take a selfie with your green smoothie and call it "personal branding"?



I've been doing this for 2 years now.

I've worked with 45+ founders, coaches, and CEOs.

And you know what the ones making 6 figures from LinkedIn have in common?


They don't post about their f***ing morning routine.


They post about

→ The client they just closed
→ The mistake they made that cost them $10K
→ The exact strategy they used to go from 0 leads to 15 calls a month
→ The uncomfortable truth their audience needs to hear


They talk about RESULTS.
Not rituals.


Let me be brutally honest with you!!

Your ideal client doesn't care how you start your day.

They CARE if you can solve their problem.
They CARE if you've done it before.
They CARE if you understand what keeps them up at night.


Your 5 AM wake-up call? Irrelevant.
Your business results at 5 PM? That's what sells.
I tested this myself.



Are you BUILDING a brand or a lifestyle blog?

Are you POSITIONING yourself as an expert or an influencer?

Are you here to INSPIRE people or get them to pay you?

Because inspiration is free.
Transformation costs money.


And if you want people to PAY YOU, you better start talking about the transformation you deliver, not the transformation you're going through.


Wake up at 5 AM if you want.
But post about what happened at 5 PM.


That's what converts.


📌 P.S. - If you're done posting ANYTHING and ready to turn your LinkedIn into a revenue machine, let's have a real conversation.
15-min intro call. Link in Featured.

THIS took me years of building, testing, and rewriting for clients 😅
But once I cracked it,
LinkedIn became the biggest inbound channel.



If you run a high-ticket service business, your content can’t just look good.

It needs to build belief, trust, and curiosity, without shouting “buy from me.”


Here are 5 post formats that do exactly that 

1/ The Story Proof Post
Real results + real context. 
Not “we hit X leads,” but “how we got there.”
We use this to show process, and it builds INSANE credibility fast.


2/ The Founder POV Post
Raw take. Opinion-led. YOU being YOU.
The kind where people stop scrolling and go, “finally, someone said it.”


3/ The ‘Behind The Work’ Breakdown
Show your thinking. 
The research, the decisions, the systems.
Clients love this because it reveals your brain, not just your product.


4/ The Conversation Starter
Ask something only your target audience gets.
That’s how you filter the right people into your comment section.


5/ The Silent Flex
Results post, but written like a story, not a sales pitch.

You’re not bragging. 
You’re showing what’s possible.


These are the exact formats we rotate for our high-ticket clients, and they consistently bring profile visits, DMs, and booked calls every single week.


📌If you’re building a service brand that deserves to be seen that way & gets you inbound clients every week,
you’ll love what’s in my Featured section.💫

We need to retire this ONE bad LinkedIn habit.



Posting your content and vanishing like a ghost. 💀


I see it every single day.
Someone drops a post.
Gets 5 comments.
And… nothing.

No replies.
No engagement back.
Just radio silence.


Then they DM me 3 weeks later asking, "Why isn't LinkedIn working for me?"


Bro???


You're treating LinkedIn like a billboard when it's actually a networking event.


You wouldn't walk into a room, shout your opinion, and leave without talking to anyone, WOULD YOU?


Yet that's EXACTLY what 90% of people do here.

What I learned after managing my own profile + 45+ clients' profiles over 2 years

The post isn't the product.
The CONVERSATION is.


I tested this with a client last month.
She was posting 4x a week.
Good content.
10/10 hooks.
But ZERO replies to her comments.


Her engagement- Flatlined at 20-30 likes max.


I told her: "For the next 2 weeks, let's reply to EVERY single comment within the first hour. Not with 'thanks', with real responses that ask questions or add value."


Week 1: Her engagement jumped to 80+ likes per post.
Week 2: She booked 3 warm calls.
Week 3: Closed her first $4Kclient from LinkedIn.


LinkedIn rewards conversations, not broadcasts.


When you reply thoughtfully, you're doing 3 things
→ Signaling to the algorithm that your post is worth pushing (more reach)

→ Building real relationships with people who might become clients, referrals, or collaborators

→ Showing up as someone who actually CARES, not just someone chasing vanity metrics


And the crazy part?

Most of your competitors won't do this.
They're too busy "staying consistent" with posting.


Which means if YOU show up in the comments like you mean it?
You win by default.



So tell me💁‍♀️
What's the longest you've gone without replying to your own comments? 
(And no, "I was busy" doesn't count 😏)


♻ Repost this if someone on your feed needs to hear it.

If I could tell my 20-year-old self one thing…
It would be this



Nothing is permanent.
Not the people.
Not the wins.
Not the “perfect” plan you thought would last forever.


When you’re younger, you hold on to everything
The clients
The money
The momentum,

Even the version of you that once worked.


But as you grow, you realise letting go is part of growing up.
You lose the past personalities
You lose a few clients.
You change directions.
You outgrow people.


You rebuild
Again and Again.


And every time you think “this is the end,” life quietly proves it’s just a redirection.


If I look back, every phase I once feared losing became the reason for the next, better one.


Either it was moving to Dubai
Or leaving my data science career and getting into Marketing.

Or saying an absolute NO to being average and letting anyone decide my future.


_________________________________________________

If you’re a coach, founder, or consultant who’s done with chasing cold leads and actually want to turn DMs into business,
maybe it’s time we had a quick intro call. 👀


Link’s waiting in the Featured section.
(And yeah, that’s where the good stuff happens 😏)

You know what’s funny?

Most people think high engagement = high demand.

But nah… likes don’t pay bills.
Engagement is visibility.
Demand is credibility.


And those two are built in completely different ways.

You can go viral for a meme, but that won’t make people trust you with $10K.

 Because demand doesn’t come from views, it comes from BELIEF.

When people start believing ,
 → you understand their world
 → you’ve solved problems like theirs before
 → and you consistently show up with proof & perspective


That’s when they stop “engaging” and start buying.

Belief is built when your content hits three layers:
 → Clarity →people instantly know what you stand for.
 → Relevance → they see themselves in your stories.
 → Proof → they trust you can actually deliver.


Most creators STOP at engagement.
They optimize for reactions, not relationships.

 But brands that convert focus on reputation.

That’s why my best-performing posts were never the viral ones ✨

 They were the ones that made one founder DM me saying,
 “Hey, this is exactly what we’re struggling with. Can we talk?”

That’s demand.💫


So if you’re at that stage where people see you, but you want them to choose you,
let’s fix that.
I’ve dropped a link in my Featured section to book a quick strategy call.
Just clarity on what actually moves people from likes → leads.

One of the BIGGEST traps people fall into on LinkedIn?


They treat it like this loop.
Post → wait for likes → refresh → post again.


When you’re building a brand, not just a feed, these are the metrics that actually matter:


→ Comments that turn into conversations 
When people take the time to reply thoughtfully, you’ve built trust.


→ Profile views from your target audience
 That means your content made them curious enough to check who you are.


→ Inbound DMs
 People reaching out because they see you as someone who gets it. That’s demand, not just attention.


→ Reposts & tags
 Your name spreading through other people’s networks. That’s influence.


→ Acceptance rate in DMs
 When your connect requests start getting accepted faster, that’s reputation building quietly.


And then the big one,
RECOGNITION.


When people start saying, 
“Oh yeah, I’ve seen your stuff before,” even if they’ve never liked a post.

That’s when you know the brand is kicking in.✨

📌If you’re ready to make that shift, from chasing engagement to building real demand 
Check my Featured section. There’s a link waiting for you there.  💫

If you ever feel like you’re flopping on LinkedIn, relax.
There are people with 100K followers, 2 likes, and the audacity to say “DM me for growth tips.”
You’re not losing. You’re just sane. 😌✨

I UNFOLLOWED 2,847 people last month.
No, I didn't have a breakdown.



I had a breakthrough.

Because my LinkedIn feed looked like a bad reality TV show mixed with a motivational poster factory.
You know what I'm talking about.


Coffee lover ☕" 💀
"Rise and grind 🔥" 💀
"10 habits of successful people 🧵" 💀
"Tag someone who needs to see this "💀
"CEO of ABC Corp | Helping businesses grow | Father | Fitness enthusiast | 💀


Bro. I don't care about your coffee.

So I went on a massive unfollow spree.

AND
My feed actually became... useful?


I started seeing posts from people who
→ Share real strategies, not recycled quotes
→ Talk about their failures, not just their wins
→ Post once a week with substance instead of daily fluff
→ Actually run businesses instead of just talking about running businesses

My engagement went UP.
My content got BETTER.


Because I was consuming quality, not quantity.

And the best part was- 
My clients started noticing the same pattern.

The more they curated their feed, the sharper their own content became.

Because garbage in = garbage out. HAHA


So here's my new rule 🫠

//-If I scroll past your post 5 times in a row without stopping, you're gone.
//-If your headline is longer than my attention span, you're gone.
//-If I can't tell what you actually DO after visiting your profile, you're gone.


Harsh? MAYBE!

But my feed is prime real estate.

And I'm not letting random motivational quote accounts squat there rent-free.


So, What's the most annoying type of LinkedIn post you wish would just... disappear? 👇
(I'll start: "Agree? 🤔" posts with zero actual content)😂😂😂

A few months back, I was offered around 6,000–7,000 AED a month for a project.


The brief was
 “Just get us leads for our webinars, LinkedIn, Instagram, whatever. We want results in the first month.”

No brand presence.
No positioning.
No content system.


Just expectations that screamed panic project.
And honestly,
It was tempting. The money was good. 
The challenge sounded exciting.


But I said NO.🙂

Because the thing is
When a brand has no story, no visibility, and still expects conversions in 30 days…

 You’re not being hired to build a strategy.
 You’re being hired to take the BLAME.

Early in my career, I’d have said YES.

I’d have convinced myself I’ll figure it out, or that I “need the experience.”


But now,
I’ve seen what saying YES to the WRONG project can cost
 Your peace, Your time, and Your reputation.


Not every paycheck is worth the pressure.
Not every client is worth the chaos.


Sometimes, saying no is the most strategic thing you can do for your brand.

Because every “no” to the wrong fit protects space for the projects that actually grow you, not drain you.

So yeah, I passed on 7,000 AED that month.
But what I gained back in sanity and self-respect?
Priceless. 🫶

P.S. If you’re stuck guessing what to post or why your DMs are dry, let’s change that. November slots for 1:1 LinkedIn personal branding calls are open.
📌https://lnkd.in/dtuefvdn

There are weeks when I feel like my brain is empty ( TOTALLY)🥲
And that’s scary when *your entire job is to CREATE*. 💀


To come up with angles, campaigns, captions, stories- NONSTOP!

I used to guilt myself for it.

“Come on Jyoti, you *should* be more creative.”

Until I realized, creativity is NOT a trap!
It’s more like the ocean.

You can’t force the waves, you just learn when to surf them 🌊

What I started doing when burnout hits (and trust me, it hits hard in this line of work):


→ I stop trying to produce
Instead, I consume.
I scroll intentionally, studying tone, visuals, hooks, not to copy, but to refill my creative tank.


→ I change the setting.
I’ll take my laptop to a café or just walk without music. 9/10 my best ideas hit mid-espresso or mid-walk.


→ I let things breathe.
I used to overpush campaigns till I’d hate them.
Now I walk away for a day, and somehow, the next morning, it clicks.

→ I talk it out.
Half my creative blocks get solved just by ranting to a teammate.

Not brainstorming, *RANTING*. The rawness helps.


Burnout doesn’t mean you’ve LOST your spark.
It usually means your brain’s just begging for quiet.


What’s your go-to move when burnout hits? (asking for future me 😅)

I ran my entire business from a beach in Bali for 4 weeks.
And honestly, it was EVERYTHING I dreamed of.
But also nothing like what Instagram makes it look like.



I'd been in Dubai for almost 5 years. Got comfortable. 
Maybe too comfortable.


One day I woke up and thought, "When did I stop moving?"

Bali had been sitting on my vision board for months. 
So I just booked the ticket. Packed my laptop. And went.

The freedom part was absolutely incredible.🫠


But what most creators won't tell you when they post their Bali beach pics.


I worked 60-70% of that trip.
The other 30-40%, That's when I actually traveled.


Because here's the thing about running a business from ANYWHERE in the world.

Location freedom is real. But accountability doesn't take a vacation.


I still had client calls to show up for. 
Strategy sessions to deliver. DMs to reply to.


The quality of my work couldn't drop just because I was in a different timezone.

So yes, I ran my business from Bali. And it worked beautifully.


But only because I built systems on LinkedIn that let me work from anywhere without dropping the ball.


My content was running 24/7. My profile was selling while I was offline. My clients knew what to expect.


That's the part people don't show you.

The 6 AM calls because of timezone differences. 
The hostel co-working spaces. The days where you choose work over the beach because a client needs you.


But you know what? I'd do it again in a heartbeat.

Because freedom isn't about escaping your work. It's about designing work that doesn't TRAP YOU!.


And in 2026, I'm already planning my next move.
Because that's what LinkedIn gave me. A career that moves when I do.



P.S. -  I'm opening ONE slot for a 1:1 consultation this December.
If you want to build your LinkedIn the right way so it actually works for you (whether you're in an office or on a beach), ping me.

Link's in my Featured section. Only one spot. Move fast.

Here's the exact post structure that gets me paid.
And gets my clients paid too.


I've written over 695+ posts in 2 years.
Tested every hook style, every format, every "viral framework" the gurus sell.

Most of them - USELESS! aghh!!

But this one structure, It's brought me clients every single week for the past 18 months.


THE FORMULA

1. Hook (1-2 lines) Bold statement or a stat that stops the scroll.
Not "Here's what I learned about LinkedIn."
More like "I made $50K from one LinkedIn post."


2. The Setup (3-4 lines) Paint the problem or the "before" state.
Make them feel seen. Make them think, "Wait, that's literally me."


3. The Story (5-8 lines) Your experience or a client's transformation.
This is where you build trust. Show them you've been there or you've solved this exact problem before.
Keep it real. Skip the corporate speak.


4. The Lesson (4-6 lines) What you learned. What changed. 
The shift that made everything click.
This is the "aha moment" you're giving them for free.


5. The Proof (2-3 lines) Numbers. Results. Specifics.
"Client went from 15 likes to 120+ and closed a $10K deal in Week 2."
This is what turns skeptics into believers.


6. The CTA (2-3 lines) Not "link in bio." Not "DM me for more info."
Ask a question that gets them thinking. 
Or give them one clear next step.


"What's stopping you from posting consistently?"
Or 
"If you're ready to fix this, link's in my Featured section."


THAT'S IT


I've used this exact formula to

→ Close $5K retainers from people who read one post
→ Book 3-4 calls every week without cold outreach
→ Help a client land a $30K speaking deal from his LinkedIn presence

And my clients are doing the same.

And when your post follows this flow? People don't just engage.
They DM. They book. They buy.


📌 P.S. - If you're done posting ANYTHING and ready to turn your LinkedIn into a revenue machine, let's have a real conversation.
15-min intro call. Link in Featured.

I haven't worked a 'normal' job in 7 years.
And honestly?I don't miss the stability.
I miss the free coffee though. That was nice.



My last job was as a digital marketing manager in Dubai. Good company. Great culture. 
Stable paycheck hitting my account on the 1st of every month like clockwork.


But I felt like I was living someone else's life.
Not because the job sucked. It didn't.

But I grew up watching my father and uncles build businesses. 
Real ones. Messy ones. 

The kind where you're solving problems at 2 AM because no one else will.

And somewhere in my bones, I knew I had to do that too.
So I left.


When I was 16, I had an app idea, zero funding, and literally two figures in my bank account.
(Yes, two. Not even three. Let that sink in.)

I didn't ask my father for money because this wasn't about the app.
so yeah, from childhood I knew I wanted to build something of my own!! 


And while building my marketing business was also to prove myself I could build something without a safety net.

Plot twist: I've had months where I made $0.

Months where my friends were buying cars and I was refreshing my bank app hoping a payment would clear.

There were nights I thought, "Maybe I should just get a job again."
But I couldn't.

Not because I can't. I absolutely can.
But because the idea of going back felt like giving up on myself.


Fast forward to now.
I work with lending businesses. Real estate firms. Recruitment companies. Investors. Fitness experts. CEOs building empires.

I help them turn their LinkedIn profiles into revenue machines.

And I do it from wherever I want. Dubai. Bali. Oman. 
My parents' house in India.
Because LinkedIn gave me what a job never could.

CONTROL.


You trade certainty for possibility.
You trade weekends off for working at 11 PM because inspiration hit.
You trade "safe" for "I built this myself."
And some days it's terrifying.
But most days? It's worth it.

Because I'm not building someone else's dream anymore.
I'm building mine.


And if you're sitting in a job right now thinking, "There has to be more than this"…
You're probably right.


But don't quit tomorrow. That's not what I'm saying.
Build first. Then leave.


Use LinkedIn to build your name, your network, your options.
So when you're ready to walk, you're not walking into uncertainty.

You're walking into something you already started building.
That's the move.


P.S. If you're ready to use LinkedIn as your safety net while you figure out your next move, book the call.
It's sitting in my Featured section. One spot. Don't sleep on it. 😏

I hit 45K impressions on a comment.
Didn't write a single post that day.


Just one comment that brought me 100+ likes, 15+ connection requests, and 3 DMs from people I'd never spoken to before.


Most people are grinding out posts daily while completely ignoring the goldmine sitting in other people's comment sections.


Yesterday, I saw a post from a founder talking about LinkedIn strategy.
I didn't drop a "great post 👍" or "thanks for sharing."


I ADDED a perspective.


Something I've tested with clients.

Something that disagreed (respectfully) with part of what they said.


45 seconds to write.
45K impressions by end of day.


That ONE comment did more for my visibility than my last 3 posts combined.😂


Comments aren't just engagement.

They're free real estate on someone else's audience.



When you drop a valuable comment on a post with momentum, you're putting your name in front of thousands of people who've ALREADY shown interest in that topic.


That's warm traffic.
That's YOUR ideal client scrolling and seeing your name attached to smart insights.

And if your comment hits?
They'll click your profile.
They'll connect.
They'll DM.


→ I turn on bell notifications for 10-15 high-value accounts in my niche

→ I comment within the first 30 minutes of their post going live (visibility is everything)

→ I don't agree blindly, I add a fresh angle or a counterpoint

→ I keep it under 4 lines (short, punchy, memorable)

→ I treat every comment like micro-content that positions me as the expert



That's the power of showing up in the RIGHT comment sections with the RIGHT energy.



📌 If you want to build a personal brand that attracts leads without burning out on content, let's talk.

Here's a 15-min intro call link 
https://lnkd.in/dHWCyNUm

And yeah, that's where all the good stuff happens. 😏

The LinkedIn algorithm changed AGAIN.
But I don’t care, and neither should you.


You know what's hilarious?
Every time LinkedIn sneezes, the whole platform panics like their reach just got repossessed.


“OMG the algorithm changed!! My content is doomed!!”
 Relax.

 Your content wasn’t doing great before either.

The algorithm didn’t kill your content.
Your content killed your content.


Let me explain before you throw your tea!

Reason #1: You’re Optimizing for Views, Not Value
People keep asking me:
 “Jyoti, how do I get more impressions?”
Wrong question.

 Try:
 “How do I get people to stop scrolling and actually care?”
The algorithm follows humans. Not the other way around.


Reason #2: Your Post Has No Spine
Most posts on here read like
A diary entry
A school essay
 Pick a lane. 
And preferably one that doesn't bore people into another tab.


If your content doesn’t make someone think, laugh, react, DM you, save it, or stalk your profile…
Congratulations.
You just fed the algorithm a salad with no dressing.


Reason #3: Your Profile Is the Real Algorithm
I’ll say this again slowly
Your profile decides whether you get clients.
Your content just gets you seen.


So if your views dropped by 30%, but the right 10 people clicked your profile?
You still WON.


And if 10,000 people saw your post but none of them knew what you did?
You still LOST!!



SO, I don’t care.
 I don't adjust.
 I don't “crack the system.”

 I just do three things consistently
// Say something worth stopping for
// Back it with proof
// Make it stupidly easy for people to work with me

The algorithm can shape-shift every week.
Your results don’t.


P.S. It's time to say HIII to Dubai again this DECEMBER!!! 🔥🤍

We onboarded a client on 20th October
On 29th October, she texted something that made me feel super PROUD!🫠


“We got leads from LinkedIn,” 
I smiled because I knew it would happen. 😌



When she first reached out in October,

She’d been posting for 6 months straight with some ChatGPT LinkedIn framework 🥱


Good content. Great consistency.

Zero leads.


She’d completely bought into the myth that LinkedIn = followers.

That became his NORMAL on LinkedIn!


3 weeks into our system, he booked his first 2 calls.

By month 2, his calendar started filling up faster than he expected!!

And his words still make me laugh,

“Wait… people actually book calls from this?” 😭


Another founder went from crickets to 
“Can we slow down lead flow till we hire?”


That’s when it clicks, 
LinkedIn is just NOT about posting.

It’s about positioning, perception, and proof.



The reason most founders don’t get results,
They POST for reach, not for readiness.

And readiness is what turns visibility into demand.


That’s the shift we build for every client.
→ From visibility to credibility.
→ From “nice post” to “can we talk?”.
→ From followers to inbound pipeline.


No ADS!


When your message is sharp, your proof is visible,
and your voice feels real,
you don’t chase attention.


You attract trust.
That’s the real FLEX!!


But watching a founder realize that their content now sells WITHOUT selling.

And that’s when I smile again,
like a proud marketer. 🫶🥺


If you’re done posting for reach,
Go to my Featured section and book a strategy call.

📌Let’s make your LinkedIn presence your strongest sales engine. 💫

taplio

The Battle

Luke Redhead

Jyoti Motwani

Followers

Posts

Engagements

Likes

Performance ScoreLuke Redhead's LinkedIn Performance

Performance ScoreJyoti Motwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luke Redhead

Jyoti Motwani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

Performance ScoreJyoti Motwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Redhead's LinkedIn Performance