My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

This year I’ll be turning 28.

And for the next 12 months, I have only 4 priorities.

(I’ve learned that trying to balance 30 different ideas/goals is far too complicated for my brain)

Here’s where I’m focused for this year:

_

1/ Wedding

In September, I’ll be marrying my fiance. And I can’t wait. But I want us to start married life in the best way possible. To me, that means being financially comfortable, being present, and working towards our dream home.

(As well as trying to get everything sorted before September lol)

_

2/ Health

For years I've been hunched over a computer screen. Didn't do me much good. 2026 I'm getting back into shape: gym 6x a week, walking more, and taking care of the mental health too.

You're only as good as you're able to execute.

_

3/ Business

I help founders make more money with a model that attracts and keeps clients happy long-term. My goal: have the right 10-20 clients onboard at one time. People I’m excited about working with.

No huge empire or big office. Just a small corner of the world that sets me and my fiance up for life.

(Which is also SO much fun to run)

_

4/ Friends

Nothing is lonelier than being a solopreneur sometimes. But there are a ton of amazing people on here who have become great friends over the years. So I’mvputting more effort into those friendships, whilst making new ones.

We’re all on this journey together. Might as well make it more fun.

_

Every single day I’m contributing to at least one of these 4 things. Every day.

They're not there to set the world on fire. 

But it’s exactly the life I want to work towards.

My advice: Find what you want in 12 months, and go for it relentlessly. 

P.S - If you want to see the strategy behind the business + content and how they blend together, I wrote a playbook on it packed with useful insights. You can grab it (free) here: https://lnkd.in/eNBJy5Ky

Helped 50+ founders find & keep clients long-term with my Different Success model (so far). No plans to stop anytime soon.

I’m 27. Run a 1-person business. And in 8 months time, I’m marrying my fiance.

So I’ve got a plan.

The next 8 months = all-in on business to set us up for the best start to married life.

My plan is to help 100+ founders and solopreneurs build a stable business in 2026.

(Then invest as much money as I can into our future)

These are the steps I’m taking:

1/ Use content to attract + build trust with the people I can help
2/ Every post will have a CTA of some sort (to drive conversation)
3/ Spend more time creating videos + articles to share deeper thinking
4/ Share regular insights and behind-the-scenes to my newsletter (you can get it here: https://lnkd.in/eNBJy5Ky)
5/ Run regular lead magnets to give away help + show people how I can help them
6/ Invite people who’d like to go a step further into working with me privately

And these are the rules that I’m following to get there:

1/ Friday’s are planning days. I’ll be using them to review the week gone by and see how things have gone, rather than just working harder.
2/ Limit calls during the week. I’d rather have space to think and deep-dive than be back-to-back every day.
3/ Limit client spots. I only take a small number of clients on at a time so we can work closely instead of me being busy with lots of clients.
4/ Make time for health. I’ll be in the gym 6x per week and doing more walking. Helps the brain as well as the body.
5/ No working weekends or evenings. That’s time where I’m with my fiance, and that’s uninterrupted time.

It’s going to be a good year. I’m excited for it.

I’ll keep you posted how it goes.

P.S - I’m documenting a lot of the journey in my newsletter. If you want to see more unfiltered insights and lessons, check it out here (and get my playbook for free): https://lnkd.in/eNBJy5Ky

My favourite client wins often have nothing to do with revenue.

One of the BEST things about what I do:

Seeing people’s lives change.

At heart, I help people build stable businesses. That’s my whole mission.

We structure their content strategy to get clients and make sure the business is steady month on month. 

But it’s not just about helping them make more money.

It’s for the clients who have goals like these:

→ To be able to take their girlfriend on a fancy date every week
→ To go and play golf on Wednesdays guilt free
→ To log off at 2pm to be with their husband
→ To be free to explore the world, not be stuck behind a desk
→ To raise their newborn (and work around them)

(All things clients have said/done in 2025)

There’s nothing wrong with wanting to make more money. It’s essential if you want to live well. And we all do.

But chase it for the doors it unlocks.

I’m just grateful to be able to help others unlock them.

I spent the last few months of 2025 getting everything ready to hit January running.

And then spent all of last week in bed with the flu.

(What a great way to start 2026)

Instead of a great first week to the year, I got this:

→ Slept about 16 hours a day
→ Worked maybe 30 minutes max per day
→ Could barely look at my laptop

Still though:

→ 7 new calls booked with leads
→ Clients were still taken care of
→ Business didn't fall to pieces

A year ago, last week would've sent me into a panic where I freak out about the business.

"What if leads go cold?"
“What if clients think I've ghosted them?"
"What if I lose momentum and fall behind?"

But that's the point of building a business that doesn't rely on you being “on" 24/7.

→ Content can be created easily when you have the right system
→ Systems that run without me needing to be there
→ Clients who trust the process (and tell you to rest)

I'm not saying this to brag.

I'm saying it because if your business falls apart the moment you take a sick day, that's not a business. That's a trap.

Build something that gives you room to breathe.

Even when you can barely breathe.

P.S - If you want to see the sick-proof structure I used to build my business, it's all in my playbook here: https://lnkd.in/eNBJy5Ky

I’m seeing 2 types of people entering 2026:

Take person A:

→ Constantly checking the metrics
→ Chasing the next best trend to stand out
→ Desperate to keep the numbers in the green
→ Looking at what everyone else is doing
→ Buying every analytics/AI tool they can find

And person B:

→ Accepts that the reach game has changed
→ Focuses on resonating with the right people
→ Writes from their own experiences (not trends)
→ Stays true to what they say, even if it doesn’t “perform”
→ Laser focused on reaching 1,000 people who they can help

There’s no right or wrong way to build a brand.

But if I had to bet on one person winning, it would be person B.

(By “winning” I mean growing business, not burning out, enjoying the process, still around 12+ months later)

Because they’re the person who’s going to resonate.

And that’s what 2026 should be about.
Resonating with the right people.

Remember, you don’t need 100s of leads every single month to build a successful business.

Just the right people who see where you’re taking them, and like you as a person.

Focus on them = everything becomes easier.

P.S - I wrote a playbook that covers my Narrator’s Truth content strategy. It shows you how to become person B with your content (free): https://lnkd.in/eNBJy5Ky

2026 is the year to go deep.

(Read this if you want to win this year)

One of my clients and I started working together in December.

Since then:

→ 4 clients onboarded
→ All good-fit clients (aligned with values)
→ Found their confidence with their business again
→ Felt happier than ever working in their business
→ Found their voice and enjoying creating content again

All because they stopped worrying about the reach game and went all-in on resonating with the right people.

I’m telling you.

Resonance is the word of 2026.

Proof in 1 simple message:

“I didn't have to convince her of anything. She already knew what I did, what she needed help with and so it was like an onboarding call.”

THAT is the magic of resonating with the right people.

Make 2026 the year you go deep for those that count.

It'll be worth it. 

P.S - Next week I’m launching a 30-min training to show you how to do this. The full model, end-to-end. Stay tuned.

1,092 hours. 45.5 days. 6.5 weeks.

That's roughly how much time I've spent on LinkedIn in my life so far.

Some people would argue that time could have been better spent.

I disagree.

Sure, I could've spent that time on long walks or out with friends. Maybe even more fun.

But that time has turned into:

→ 1,000,000s of people seeing my content
→ Meeting some incredible entrepreneurs
→ Working with 40+ 1:1 clients

And building a business that I used to dream of having, but never knew how.

Most founders think short-term with their content.

They think in weeks, not months. 

But if you’re prepared to play the long-term game, you can open some serious doors.

I wrote a playbook that breaks down the system I use now to build my brand and sign clients from content.

It’s built from everything I’ve learned across those 1,092 hours.

If you want to grab it, it's free: https://lnkd.in/eNBJy5Ky

“I hate the idea of being salesy. It puts me off conversations with people”.

That was a conversation I had with someone last week.

Yet 3 hours after our call, she had her first lead.

Here's what happened:

We jumped on a call. Talked through how she could structure her business so conversations feel natural, not forced.

3 hours later, she messages me:

"Just had a call with someone. I followed the approach you gave me."

→ She listened to what he was struggling with
→ She shared her solution to the problem
→ He asked about her services
→ She told him

Then he said he wasn't ready for someone to take over his posts.

(For context, she’s a ghostwriter)

Instead of pushing, she offered a tiny next step:

"Send me 1 post tomorrow. I'll optimise it for LinkedIn. Let me show you what a difference structure makes".

He agreed.

And now she gets to show him how good her work actually is.
(Without feeling awkward or weird)

Which is how it should be in my opinion. 

Your posts are there to build trust with the right people.
↓
You're just having conversations with people who want what you offer.
↓
You get to work with some of the best aligned-clients you’ll ever find.

That's the goal.

P.S - I wrote the process into my playbook here. Check it out for free: https://lnkd.in/eNBJy5Ky

One of my newest clients made me smile on our first call together.

Because they’re not chasing:

→ $100k/year
→ 100,000 followers
→ Endless approval from strangers

The first call I have with any new client is to fully understand where they want to be, so we can create their brand/business around that.

And on this call, they said they’re looking for these:

→ To be able to finish at 2pm every day to spend time with her husband
→ To be comfortable with money, not stressing every month
→ To have fun in their business and with clients

We reverse engineered that, and turns out she only needs a 5-7 good-fit clients onboard at any one time.

So we made a plan to find them, and then we’re making sure they’re never short for new ones if they naturally leave in the future.

(P.S - We used the same structure for their business that I wrote about in my playbook. Get it free here: https://lnkd.in/eNBJy5Ky)

The best bit:

It’s built around their values and the things they’re passionate about.

It’s rewarding getting client results.

It’s even more rewarding when you know it goes deeper than just nice numbers on a page, and you see the impact it has for people.

I love this.

Chances are, at some point in 2026, you’ll mess up.

And it’ll likely be a good thing.

(Because that’s how you improve)

It’s been 2 years since my biggest mess-up:

It was December, and I had too many post ideas flowing to keep track of.

My genius solution → Schedule them all for next year and worry about them then.

Except in my infinite wisdom I scheduled them all for Jan 1st (and accidentally clicked “schedule” rather than “draft”).

And then forgot they were there.

→ Ideas chucked in as notes
→ Unfinished sentences
→ Reminders to myself

And they all went live at 08:00 on New Years day.

Then I woke up at 10:30 to a ton of notifications and panic.

The year started with me thinking I’d ruined my brand on day 1.

But what actually happened:

→ Some people actually liked some of the ideas
→ People laughed about it
→ Nobody really remembers it now
→ Jan 2nd I overhauled my content strategy (no more live scheduling)

And that mistake never happened again. Nor will it ever happen for any of my clients. Because now they get my fool-proof strategy to prevent anything like that happening for them.

That’s one of the best things you can offer clients in 2026.

They don’t want perfection.

They want to learn from your experiences, because you’ve walked the path already.

That’s what people buy into.

Information is everywhere.
But people with experience are rare.

So write about the stuff you’ve seen, things you’ve done, and show how your readers how you can help them from that.
You’ll stand out well.

P.S - If you remember that happening please don’t remind me lol

In 2023, I got laid off with 0 warning. And thought my world was crumbling.

Didn’t know how we’d pay the bills. Scared it would all fall apart.

Turns out, it's not usually the end of the road. 

2 years of going all-in on my little business on here and these moments happened:

1/ Took Sian to New York → It was our bucket list trip and something that we always talked about doing “when we were doing OK”. Well in 2025, we finally were.

2/ Bought my dream motorbike → Something I never thought would happen because I was in survival mode for too long, became real.

3/ Paid all the wedding deposits → Since 2023 it was a bit of a “how will we afford this?”. Now we can.

4/ Stopped working Fridays → Always dreamed of having time in the week for errands, the gym, just life as a whole. And now it’s possible.

Plenty more I could share here.

But the moral to this story is, whatever happens in life: It’s not always the end of the road.

It feels like it at the time. You might not see the next step.

But surround yourself with loved ones who want you to succeed.

And go for it.

P.S - Next WEEK I'm launching a 30-minute training on the exact model that I've used. It'll show you the content strategy, the funnel, and everything you need to see to make this possible. Check the comments for more details.

Trust is the most important thing to build in 2026.

(If you want to build a business on here)

But it’s harder than ever.

So in December, I rebuilt my whole business around building trust with the right people through my content + funnel.

And then recorded a 30-minute video breaking down the exact model I’ll be using.

Inside I’ve covered:

→ What doesn’t work in 2026 anymore (and what does instead)
→ The A → B Model I teach clients
→ The behind-the-scenes structure for building trust
→ The funnel that I’m using for 2026
→ The Timeless Content strategy that I use for all content

It’s the deepest dive I’ve ever done.

And I’m making it available for you for free.

Get it here: https://lnkd.in/eMjQtTzW

1,000,000s of impressions. 26,000 followers. And a profile pic wearing sunglasses.

Yet the truth is:

I never write “professionally”.
Nearly every post has a pic of me NOT working.
I don’t chase trends or copy things that "perform well".

And yet, it’s working.

It’s how I’ve been able to build a business from my content.
It’s how I’ve had brands reach out for partnerships.
It’s how I’ve found some of the best clients.

And the reason is simple:

People buy into you long before they buy into what you sell.

Sell yourself + your expertise → Make it easy to move closer → Your offer last.

That order will make you more (and better) money.

I recorded an entire 30-minute breakdown of the model I’m using for 2026 that leans into me + my thinking.

Grab it here: https://lnkd.in/eMjQtTzW

Jyoti Motwani

Founder of JM Marketing Services | Driving 7+ Daily Sales & Brand Recognition with High-ROI Marketing Strategies | B2C Marketing Consultant and Strategist

Your LinkedIn Profile Is Your 24/7 Sales Machine, If You Use It Right
Most CEOs & Coaches waste time on LinkedIn with boring profiles, weak content, and zero strategy.

That’s why they struggle to attract high-ticket clients and stay invisible instead of influential.

Here’s How I Fix That:
🔥 Turn your LinkedIn into a 24/7 client magnet, so leads come to you.
🔥Position you as the go-to authority in your industry.
🔥 Create content that drives engagement & inbound leads.
🔥Optimize your profile so LinkedIn works for you, on autopilot.

Who I Work With
✅ CEOs scaling to 6 & 7 figures who need LinkedIn to drive revenue.
✅ Coaches who want premium clients effortlessly.
✅ Founders who want to dominate their niche & become thought leaders.

Why Work With Me?
I don’t do cookie-cutter strategies that waste time.
I build custom LinkedIn systems that turn your profile into a revenue-generating asset.

And guess what? It works. Here’s proof:

💬 Client Wins:
✨ “Jyoti flipped my entire LinkedIn game 180°. From content to sales strategies, she helped me unlock my full potential!”
✨ “In 15 years of running my business, I’ve never worked with someone who makes things so seamless. The results were outstanding.”

The Real Question:
How many opportunities are you leaving on the table while you wait?

Not sure which package is right for you? DM me ‘GROWTH’ & I’ll guide you

OR

Book a 15-minute call from my Featured Section
Let’s turn LinkedIn into your most powerful business tool.

Marketing Expert

As a Marketing Specialist and Content Creator, I craft compelling campaigns that captivate audiences and drive tangible results. I believe in the power of creative storytelling to engage, inspire, and convert prospects into loyal customers.

With a wealth of experience in the industry, I have successfully supported numerous clients in achieving their growth objectives. I am dedicated to staying ahead of the curve by continuously adapting to the evolving marketing landscape and leveraging the latest tools and techniques.

If you're looking for a strategic partner to take your marketing efforts to the next level, I'm here to help. Let's connect and explore how we can collaborate to achieve remarkable success for your business.

I've quit "safe" 4 times in last 7years.
Still not dead.


Data science degree → Marketing job → Quit.

Stable marketing job in Dubai → Solo entrepreneur → Quit.

"Build a stable business" → Travel while working → Quit the idea of stability entirely.


Every time, people said the same thing:


"That's risky."
"What's your backup plan?"
"Are you sure about this?"


And every time, I thought: What's riskier?


Jumping into something new?
Or 
Staying somewhere I'm dying of boredom but calling it "responsible"?


What nobody tells you about reinventing yourself:
It's not a one-time thing.
You don't figure it out once and coast forever.


You reinvent. Again. And again. And again.


Because what excites you at 22 bores you at 25.
What worked in 2020 feels outdated in 2024.


So I took a full rollercoaster ride.

→ Left data science, got into marketing. Learned how to sell without feeling sleazy.

→ Left my job, started consulting. Had to figure out how to get clients from ZERO network.

→ That's when I turned to LinkedIn.


Because I had no network in Dubai. No referrals. No "let me introduce you" connections.

Just a profile and a decision to figure it out.

But we've been taught to see it as failure.


Most of us wait for CLARITY before they make a move.

"I'll quit when I'm 100% sure."
"I'll start when I have the full plan."
"I'll reinvent myself when I know exactly what's next."


But as Mel Robbins says
Clarity doesn't come from thinking.
It comes from DOING.

You don't need to know everything.
You just need to know that where you are right now isn't where you want to stay.
That's enough.


P.S. - The scariest jump I ever made?
Leaving my stable job in Dubai with no clients lined up.
I had just 8kAED in savings. That's it.

Few months later, I'd made $10K/month from LinkedIn.
The net appears after you jump. Not before 🤍

The LinkedIn Expert Behind 6 & 7-Figure CEOs & Coaches | Turn LinkedIn into a 24/7 Lead Magnet | $10K+ Client Growth Strategies

Everyone's giving you the same LinkedIn advice.
Post consistently. Be authentic. Engage more.
Ask them to STFU!!


Cool. You're still at 15 likes.

Here are 10 things I've NEVER seen a "LinkedIn expert" tell you, but every person pulling 50+ leads a month is doing:

1. Stop writing for everyone. Write for the one person who can write you a check. Everyone else is just an add-on.


2. Your profile headline is NOT a job title. It's a results promise. 
"I help X get Y without Z" beats "Founder | Speaker | Consultant" every time.


3. The first 3 words of your post matter more than the entire post. 
If it doesn't stop the scroll, nothing else matters.


4. Comments on other posts get you more visibility than your own posts. Spend 60% of your time there.


5. People don't engage with perfection. They engage with specificity. "I lost $12K on a bad hire" beats "hiring is hard" every single time.


6. Your "About" section should read like a sales page, not a resume. 
Lead with their problem, not your credentials.


7. Tag people strategically, not desperately. 
One relevant tag in a post where you genuinely reference their work = gold. Five random tags = spam.


8. If your post doesn't make someone feel something in 10 seconds (anger, curiosity, recognition, hope), you've already LOST.


9. The LinkedIn algorithm rewards conversation; it doesn't matter how many times the algorithm changes, this remains constant. 

One comment thread with 8 replies beats 20 standalone comments.


10. Stop asking "does this resonate?" at the end of posts. It screams insecurity. 
End with a statement, a question that makes them think, or nothing at all.


Most LinkedIn advice is designed to keep you busy to be very real!!

This? This is designed to get you SEEN!
Big difference.


P.S. Spent my weekend replying to DMs. The most common question? "How do I break out of LinkedIn jail when nothing's working?" 
This list is that jailbreak.

We need to retire this ONE bad LinkedIn habit.



Posting your content and vanishing like a ghost. 💀


I see it every single day.
Someone drops a post.
Gets 5 comments.
And… nothing.

No replies.
No engagement back.
Just radio silence.


Then they DM me 3 weeks later asking, "Why isn't LinkedIn working for me?"


Bro???


You're treating LinkedIn like a billboard when it's actually a networking event.


You wouldn't walk into a room, shout your opinion, and leave without talking to anyone, WOULD YOU?


Yet that's EXACTLY what 90% of people do here.

What I learned after managing my own profile + 45+ clients' profiles over 2 years

The post isn't the product.
The CONVERSATION is.


I tested this with a client last month.
She was posting 4x a week.
Good content.
10/10 hooks.
But ZERO replies to her comments.


Her engagement- Flatlined at 20-30 likes max.


I told her: "For the next 2 weeks, let's reply to EVERY single comment within the first hour. Not with 'thanks', with real responses that ask questions or add value."


Week 1: Her engagement jumped to 80+ likes per post.
Week 2: She booked 3 warm calls.
Week 3: Closed her first $4Kclient from LinkedIn.


LinkedIn rewards conversations, not broadcasts.


When you reply thoughtfully, you're doing 3 things
→ Signaling to the algorithm that your post is worth pushing (more reach)

→ Building real relationships with people who might become clients, referrals, or collaborators

→ Showing up as someone who actually CARES, not just someone chasing vanity metrics


And the crazy part?

Most of your competitors won't do this.
They're too busy "staying consistent" with posting.


Which means if YOU show up in the comments like you mean it?
You win by default.



So tell me💁‍♀️
What's the longest you've gone without replying to your own comments? 
(And no, "I was busy" doesn't count 😏)


♻ Repost this if someone on your feed needs to hear it.

The most powerful LinkedIn hack nobody's talking about


Stop trying to go viral.
Start trying to be remembered.

I know. Boring advice, right?
But hear me out.

I've tested every "hack" the gurus sell.

Post at 8:47 AM for maximum reach.
Use exactly 3 hashtags.
Comment within the first hour.
Hook with a question.

All of it.
And you know what I learned?

None of that shit matters if people forget you 10 seconds after scrolling past your post.

Here are the ACTUAL hacks I discovered after 2 years of making $10k/month from LinkedIn

HACK #1: Have ONE opinion people associate with you
HACK #2: Your best content is in your DMs
HACK #3: Engage BEFORE you post
HACK #4: Your headline is doing 80% of the work
HACK #5: Write for ONE person, not everyone
HACK #6: Don't post when you "feel inspired"
HACK #7: Stop editing yourself into boring
HACK #8: Save your best stuff for LinkedIn
HACK #9: Track what brings you MONEY, not engagement
HACK #10: Comment like you're writing micro-posts


Every "hack" in the world won't save you if your positioning is weak.

If your profile is boring, hacks won't fix it.

If your content has no point of view, hacks won't fix it.

If you're trying to appeal to everyone, hacks won't fix it.

Hacks amplify what's already working.
They don't create something from nothing.

So fix the foundation first
Then use these hacks to 10x the results.
That's the move.


P.S.- The biggest "hack" I ever discovered?
Being honest when everyone else is polishing their feed.
Turns out, people trust you more when you sound like a human.
Who knew. 😏

Somewhere on LinkedIn right now:
A post is being copied.
An emoji is being changed.
And someone is calling it “repurposing.” 😭
Consistency is different when it’s accidental.

LinkedIn in 2026(already) is basically:

10% actual value
20% humble brags disguised as "lessons"
30% "agree?" posts from people who don't actually want your opinion
40% screenshots of obvious tweets
And 100% people pretending they work 4 hours a week from a beach
The math doesn't add up.

Neither does half the advice here. 😂

P.S.- If you're reading this, you're part of the 10%. Or you're just procrastinating. Either way, welcome. ☕

Stop celebrating 20 likes like you went viral.


Stop ignoring DMs from potential clients because "you'll reply later."

Stop writing captions that sound like a corporate press release.

Stop posting once a month and wondering why LinkedIn isn't working.

Stop optimizing your profile "when you have time."

Stop saying your industry is "too niche" for LinkedIn.

Stop treating LinkedIn like Facebook, it's not your photo dump.

Stop ghosting on engagement and expecting people to engage with you.

Stop using your job title as your headline when you could be selling results.

Stop waiting for the "perfect post" and missing 100 good ones.

Stop blaming the algorithm when you haven't posted consistently for 90 days.

Stop thinking visibility will just "happen" while you stay silent.

START treating LinkedIn like the business tool it actually is.‼️
And a lead generation + personal brand machine you're leaving on airplane mode.

Things I'd rather do than read another "lessons from 2025" post


→ Sit in Dubai traffic for 3 hours with no AC
→ Watch paint dry while someone explains NFTs to me
→ Read all 47 pages of LinkedIn's terms and conditions
→ Listen to my client's 2-hour Zoom call with their mic on mute
→ Eat a salad. A full salad. With no dressing.
→ Manually update my resume. In Comic Sans.
→ Attend a 6 AM "motivational webinar" about synergy
→ Count to 10,000. Out loud. In public.
→ Get stuck in an elevator with someone pitching me their MLM
→ Reply to every "let's connect!" DM I've ever ignored

Look.
I get it.

New year energy. Fresh starts. Reflection time.

And 99% of them end with some vague lesson like "believe in yourself" or "trust the process."

Bro.

That's not a lesson. That's a fortune cookie.
If you're going to reflect, at least make it USEFUL.


Tell me
What you tried that failed
What you changed that worked
What you'd do differently if you started over


Give me specifics. Give me numbers. Give me something I can actually USE.

"I posted 4 times a week and got zero clients" → Cool, what did you change?
"I hired 3 coaches and wasted $2K" → Okay, what would you do instead now?
"I almost quit but didn't" → Great, but WHY didn't you quit? What kept you going?

Reflection posts aren't bad. Generic reflection posts are.

If your "lessons learned" post could apply to literally anyone in any industry doing anything...

It's not a lesson. It's filler content.

So if you're planning to post your 2025 lessons (and honestly, please don't unless you have something real to say)...

Make it specific. Make it honest. Make it something people can learn from.
Otherwise, I'll stick to watching paint dry.

At least that has a clear outcome.

What's the most generic "lesson learned" post you've seen on LinkedIn? 👇
(Drop a screenshot if you're feeling brave.😂)

You want clients from LinkedIn?
Fix these 5 things first.


Because I'm tired of watching people post for months with zero DMs, zero calls, and a whole lot of confusion about "why LinkedIn doesn't work."

LinkedIn works.
Your strategy doesn't.
Let's fix it.


1. 
Nobody's reading your job history on your profile.
Nobody cares about your MBA.

They're asking ONE question: "Can this person solve my problem?"
Your headline should answer that in 5 seconds.

Example: One client had "Marketing Manager | Passionate about growth" in his headline.

Changed it to: "I help SaaS founders generate 30+ qualified leads/month."

Booked 6 calls within a month.


2. 
You're posting LITERALLY anything and calling it content
"5 tips to grow your business" 🥱
"Lessons from my entrepreneurial journey" 🥱
"Here's what I learned this week" 🥱

Bro. Where's the action step?

People want: 
"I did THIS. Got THAT result. Here's how you can too."
Give them a roadmap, as simple as that.


3. 
You're commenting on the wrong people's posts
You're dropping thoughtful comments on other coaches' posts.

Cool. But can they afford you?

Here's who you SHOULD be engaging with:
CEOs. Founders. Decision-makers in your niche.

People who have the BUDGET and the PAIN POINT you solve.

My $4K client, I found him in a comment section.
He was complaining about LinkedIn not working.

I replied with one insight. He DM'd me: "Can we talk?"
Signed 2 days later.
That's strategic engagement.


4.  
Someone views your profile.
You DM them: "Hey! I help businesses scale on LinkedIn. Let's connect!"
Congratulations. You just got ignored.

"Hey [name], I saw you checked out my profile. What's going on with your Business right now?"
That's it.

I get responses 8 out of 10 times with this.

5. 
You have no idea what's actually working
You post. Get some likes. Feel good. Move on.

But do you know which post brought you profile views?
Which one led to DMs?

Which topics make your target clients actually engage?
I track EVERYTHING.

Post type. Hook used. Engagement. Profile views. DMs received.
After 30 days, I know EXACTLY what brings money.
And I do more of that.


Because the difference between someone making $0 and someone making $10K from LinkedIn?
They stopped doing random shit and started doing strategic shit.
That's it.

So which one of these are you guilty of? 
(I've done all 5. So no judgment. Just fix it.)

I figured out LinkedIn completely alone.
Nobody noticed for 7 months.


No mentor telling me what to do.
Just me, posting into the void, watching my content get 30 likes from my college friends.


I tried 10 different content styles before anything worked.
I rewrote my profile 6 times.

I spent nights reading posts from people who were "crushing it" and thinking, "What am I missing?"


The first 7 months were absolutely brutal.
Nobody cared about my posts.
Nobody slid into my DMs with opportunities.
Nobody even noticed I was there.


But I kept going.
Because I had no other option.

I moved to Dubai. Had zero network. Zero clients. Zero backup plan.
LinkedIn was it.


So I tested. Every single day.


THINGS I TRIED THAT FLOPPED: 🚩

→ Motivational quotes with sunset photos 
(got 2 likes, both from my mom)
→ "5 tips for growth" carousels 
(boring, everyone scrolled past)
→ Long-form storytelling posts 
(nobody had the patience)
→ "Here's what I learned this week" threads 
(cool story, zero engagement)


THINGS THAT ACTUALLY WORKED: ♻️

→ Calling out bad advice in my industry
→ Sharing real client results with specific numbers
→ Writing posts that made people uncomfortable (the truth usually does)
→ Answering questions people were too scared to ask publicly
→ Being brutally honest about what doesn't work


7 months dot & then someone DM'd me asking if I could help them with engagement.

First client: $400
I almost cried.🥹

Because for 7 months, I thought I was doing everything WRONG!

Turns out, I was just building in silence.
And that's the part nobody talks about.

I've made $10K/month+ from LinkedIn.

Worked with 45+ clients who've built real businesses here.

Helped people go from 0 calls to booked-out weeks.


But I still remember Month 3.
Sitting in a Dubai café at midnight, staring at a post with 200 views, wondering if I was delusional.


I wasn't.
I was just early.


How long have you been trying to figure out LinkedIn? 👇
(And are you still going, or did you give up?)

You've been posting for 6 months. Getting 15-20 likes. A few comments.
But when someone asks, "Who's the go-to expert in your field?"
Your name doesn't come up.

That's the part that stings, isn't it?

The lack of recognition.

You see people with half your experience getting quoted, getting tagged, getting opportunities handed to them.

And you're here wondering what you're missing.

What I've learned working with 70+ experts:

Authority isn't built in posts. It's built in patterns.

The way you show up. The topics you own. 
The conversations people associate with your name.

Most people are posting content.
The top 1% are creating ASSOCIATIONS.

When someone sees a problem, they think of you. 

When someone needs a solution, your face pops up. 

When someone's in a conversation, they tag you in.

That's engineered visibility.
And if you don't have it yet? You're simply missing the system.

P.S. Had 4 calls in the last 2 months that started with "someone mentioned you in a meeting." 
My clients hear the same thing now. 
That's what real visibility does: Your reputation moves faster than your posts.✨

You didn't just choose entrepreneurship.
You chose being your own WORST employee.

The one who works weekends. Never clocks out. 
And stresses about everything.

You chose
1. Thinking about your business at 3 AM when everyone else is sleeping peacefully.

2. Making big decisions with half the data you wish you had. Then dealing with it.

3. Being the bottleneck. 
Your bad day becomes everyone's bad day. Your energy runs the show.

4. Zero guarantees. No steady paycheck. No safety net. 
Just bets you hope pay off.

5. Rejection as a daily vitamin. Ghosted DMs. Lost deals. Ideas that crash. 
All part of it.

6. Carrying stress nobody else carries. Your team goes home and forgets. 
You don't.

7. Being misunderstood constantly. Friends think you're free all day. Family thinks you're crazy.

8. Becoming someone different. The person you were 2 years ago wouldn't recognize your life now.

9. No off days. Vacations still have your laptop. Sundays still have strategy calls in your head.

10. Choosing yourself repeatedly. Even when it's isolating. Even when it feels impossible.


That's the part nobody mentions between their Canva success posts.
The messy, exhausting, relentless part.

But YOU KNOW WHAT else you chose?

//Last year I crossed six figures for the first time.

//Traveled to places I used to screenshot and save for "someday."

//Built a skill where clients tell me: "You just get it. This sounds exactly like me."

That creative high when you nail someone's voice so perfectly they can't believe it came from outside their head.🤭

That doesn't happen in a 9-to-5.

Yeah, I GAVE UP the safe paycheck.
The predictable routine. The stability everyone swore I needed.

But in return I got to design my mornings.
Work from cafés in cities I'm still exploring.
Build something that's completely mine.

The bottleneck thing is still real.

But I'm also the entire engine now.🙌

Pre-business me was thinking small. 
Not from lack of belief, I always knew something BIG was coming.
I was just waiting for permission that was never going to arrive.

Some days it's heavy as hell.
But most days I look around and realize I'm living a life I designed.
And that hits different.

P.S. What would you do if failure wasn't even an option?

6–7 years ago, life looked VERY different for me.


I wasn’t in Dubai running LinkedIn strategies for CEOs and coaches.

I was actually fighting with my family just to move out.


I was sitting in exams I didn’t even care about, being told by a professor that with maths I could “only ever be a teacher.”

And I knew deep inside… I was not made for boring routines.


Fast-forward to moving to Dubai → I had no money, no network, no confidence (Literally nothing)

Everyone around me felt 10 steps ahead
Successful, Polished, Thriving.


And here I was, second-guessing myself, working on projects where I didn’t feel valuable, constantly wondering if I’d ever figure it out.


It was messy. Overwhelming. 
And honestly more then that it was Lonely.


The turning point was when I realized Marketing is my cup of tea.


I stumbled into marketing. 
I learned. I failed. I tested.
I rebuilt MYSELF.


And slowly, 
I turned LinkedIn into the one place where I could show up, grow, and build something real.


Today, LinkedIn is juts not "an app” for me.
It’s the place I built my career & business.


It’s the tool I use to help CEOs & coaches sign $10K+ clients.


And it’s proof that you don’t need to come from money, a degree, or a perfect plan to create something powerful.


Few lessons that stuck with me

⚡ 1. The lows shape you just as much as the highs.
 ⚡ 2. Back yourself, even when no one else understands what you’re doing.
 ⚡ 3. Don’t let people who “don’t get it” define your path.
 ⚡ 4. LinkedIn is the long game, consistency beats perfection.
 ⚡ 5. Most growth comes from trial, error, and lessons you’ll only learn by doing.


If you told the confused, broke version of me 7 years ago that one day she’d be running LinkedIn campaigns for global brands… she wouldn’t have believed it.

But here we are.🤍


And if there’s anything I’ve learnt → 
You don’t need to fit into anyone’s box to build a career that actually works for you.


And if you’re at that stage right now, trying to figure out LinkedIn, build your brand, get leads, and stop feeling stuck…


📌I am offering a free 15-minute intro call where I’ll show you exactly how to turn LinkedIn into your client magnet.


That’s how my clients went from 15 likes to 100+ likes, 10x impressions, and signing clients every single week.


The link’s in my Featured section, book your slot and let’s make LinkedIn work for your business (AGAIN)

You're getting 40 likes per post and ZERO leads.
Congratulations. You're LinkedIn's favorite entertainer.


You post 3-4 times a week. You share "valuable insights." You engage in the comments. People LOVEEEEE your content.

And your bank account? Still waiting.

You've built an audience that enjoys you.
Not one that needs you.

There's a massive DIFFERENCE between people who:
Double-tap your post at 9 AM with their coffee
Actually have a problem you can solve right now
And have a budget to fix it

You're collecting fans.
The people making $10k+ a month from LinkedIn?
They're collecting buyers.

They're not posting "tips." They're demonstrating outcomes.
They're not "adding value." They're creating urgency.
They're not building a "personal brand." They're engineering demand.

And the craziest part is
It takes the same amount of effort.
You're just aiming at the wrong target.


STOP writing posts that make people nod.
START writing posts that make your ideal client think: "Wait... do I have this problem?"

That's it. That's the entire game.

Make them see the gap between where they are and where they need to be. Then position yourself as the bridge.

P.S.- If someone told you "just provide value, and the leads will come," they lied to you. Value without positioning is just free consulting. And free doesn't pay bills.

Your hook lines are shit.
Here are 5 that actually work.


I've analyzed 500+ posts that blew up.
And 90% of you are writing hooks that put people to sleep.

"Here are 5 tips..." Scroll.
"I want to share something..." Scroll.
"Let me tell you about..." Scroll.


Nobody cares.


But these 5 formulas?
They STOP people.


FORMULA #1: THE SHOCKING STAT

📍YOUR TEMPLATE: 
"I [achieved X result] in [timeframe]. Here's how."
"My client went from [bad metric] to [good metric] in [timeframe]."

Numbers create curiosity. Use them.


FORMULA #2: THE UNCOMFORTABLE TRUTH

📍YOUR TEMPLATE: 
"Your [thing] looks [positive]. Your [reality] says otherwise." "Most [people in your industry] have never [done the thing they teach]."

Make them feel seen. Even if it stings.


FORMULA #3: THE CONFESSION

📍YOUR TEMPLATE: 
"I [did something controversial]. [Your emotional response]."
 "I [struggled with X] for [timeframe]. Nobody noticed."

Vulnerability builds trust faster than your wins.


FORMULA #4: THE CONTRAST

📍YOUR TEMPLATE: 
"Everyone's [doing X]. I'm [doing Y instead]." 
"[Thing] isn't broken. Your [approach] is."

Show them what's wrong vs what's right.


FORMULA #5: THE BOLD PREDICTION

📍YOUR TEMPLATE: 
"In [timeframe], [X%] of [your audience] will [negative outcome]. Here's why." "Your [metric] will [drop/rise] if you keep [doing X]."

Make them curious about the future.


Break their expectation. Make them pay attention.

I guarantee your engagement will jump.
Because the hook is 80% of the battle.🙌


P.S.- My most viral hook ever was this¬
"I made $5K+ from LinkedIn. Here's what nobody tells you about making money from LinkedIn."

Shocking stat + promise. That's the combo.
Got me 5+ DMs, 2 calls booked
All from one hook. 🙌

If you're struggling to find motivation to fix your LinkedIn...
Read this.


To be honest.
Stay struggling.

Because motivation is for people who haven't felt the sting yet.


You know what actually moves the needle?
ANGER


ANGER at watching someone half as good as you get the opportunities.

ANGER at being the best-kept secret in your industry.

ANGER at knowing you're one strong profile away from changing everything and still doing nothing about it.

You scroll LinkedIn every morning watching others blow up.

You see their posts. Their engagement. Their "fully booked" stories.

And you think: "I could do that."
Then you close the app and do nothing.


What nobody's telling you
The people winning on LinkedIn right now?
Half of them aren't even that good.
They're just visible.


They showed up when you were "waiting for the right time."

They posted when you were "perfecting your strategy."

They built authority while you were building excuses.

And now they're booked. And you're still hoping.

I build personal brands for CEOs and founders.
And you know what I see every single time?

The expertise is already there.
The experience. The results. The credibility.

What's missing is the willingness to be seen.
They wait for the "perfect moment" to start posting.


They overthink their headline for weeks.
They draft posts and delete them because "it doesn't sound right."


Meanwhile, someone with half their track record is out there owning the conversation.


You think the gap between you and them is skill.
It's consistency.


You think it's about having the perfect content plan.
It's about posting the damn thing even when it feels uncomfortable.


So yeah, if you're waiting for motivation to strike like lightning...

Keep waiting.
Or
Get angry enough to finally move.

Your call!!!

LinkedIn storytelling is wild.
The post starts with childhood trauma.
Ends with:
“Consistency is key.”
Okay? 💀

P.S. - Storytelling on LinkedIn is powerful when it's relevant. But if I have to scroll through your childhood, your struggles, and your awakening just to find out what you're actually offering... I'm already gone.

November: 2 likes, 2k impressions
December: 370 likes, 30K+ impressions on a single post
+So many inbound calls, we PAUSED doing outreach completely.


What changed?
Not the founder(ofc haha). Not the company. Not the quality of work.


Just one thing: We stopped letting his LinkedIn lie about who he actually is.


Your LinkedIn is probably underselling you by 10x.
This founder was closing enterprise deals. Big budgets. Real impact.

But his LinkedIn spoke "I help startups grow."

So guess who was sliding into his DMs?
Startups with $2K budgets asking for discounts.

Meanwhile, enterprise clients who NEEDED him were scrolling past, thinking, "Not for us."


First call with him, I asked: "Who's your dream client?"
He said, "Enterprise companies with XYZ problem."


I looked at his profile: "Your LinkedIn content shouts that you work with startups."


We fixed it in Week 1.
Headline: Changed to position him for enterprise.

About section: Rewrote to speak directly to CTOs and VPs, not startup founders.

Case studies: Same client work. But written to position them as an expert for enterprises.

Problem. Solution. Proof. Done.

Just: This was broken. We fixed it. Here's the result.

Week 2, first new post: 15K impressions.
He texted me: "I like how we are moving."

Week 3, second post: 22K impressions.
13 enterprise founders DM'd him.

Week 4: We slowed down on outreach because he needed to hire one more BD person.

Now it's consistent.
220+ likes per post. 30K+ impressions. Inbound calls every week.

People spend MONTHS posting content.
Writing. Editing. Scheduling. Engaging.

But they never fix the ONE thing that matters most:
Who your LinkedIn says you are.

You can have the best content strategy in the world.
But if your profile says "I help everyone," nobody thinks you're for them.

If your case studies read like reports, nobody cares.

If your positioning doesn't match your reality, you're invisible to the people who actually have money.


So before you post again, ask yourself:

Does my LinkedIn position me for the clients I actually want?
Or am I attracting the wrong people because I'm too vague, too generic, or too scared to niche down?

P.S. If you're reading this and thinking, "I need help with my content strategy and positioning," well... we should probably talk.☺️
Book your introductory call from my Featured section before you lose your next client :)

LinkedIn is a MESS right now.
And somehow, it's still the best platform to build a business on.


Let me explain.
2025 was CHAOTIC on LinkedIn.
Profiles are being restricted without notice.


And that too without warning, just: "Your account has been restricted."
People logging in from different cities are being flagged as hackers.

Sending 30 connection requests and getting slapped with "suspicious activity."


Using automation tools? Account gone. Permanently. Bye-bye.
Even changing your profile too many times in a week? Restricted.

LinkedIn basically became a platform that punishes you for TRYING.
And you know what? Part of me gets it.


LinkedIn cracked down on fake profiles. AI-generated pictures. 
Spam bots are sending "let's connect" 500 times a day.


They're cleaning house.
And cleaning house is messy.


But here's the thing.
Everyone on Instagram was CRYING about algorithm changes in 2025.
Everyone on Twitter was CRYING about reach dying.
Everyone on TikTok was WORRIED about bans.

But LinkedIn
Despite all the chaos, despite the restrictions, despite the "LinkedIn jail" everyone was screaming about?

It quietly became the MOST powerful platform to make money online.


📍Instagram is oversaturated with influencers nobody trusts.
📍Twitter is a war zone of opinions nobody cares about.
📍TikTok is entertaining, but nobody's buying anything there.

LinkedIn?
People come here with their WALLETS open.
CEOs. Founders. Decision-makers.


People who actually have budgets and problems they need solved.
No other platform gives you access to that kind of audience for FREE.


My clients closed deals worth $$$. Booked calls every week. 
Built authority in their industries.


And in 2026
LinkedIn is finally cleaning up the playground🤍


Which means if you build your personal brand here NOW?
You're getting in at the best possible time.


And the people who figure that out first?
They're the ones who'll be making money while everyone else is still crying about Instagram algorithms.


So if you're still treating LinkedIn like a secondary platform...
WAKE UP!


2026 is LinkedIn's year.
And if you're not building here, you're leaving serious money on the table.


P.S. - My 2 clients' accounts got restricted twice in 2025.
Both times felt like someone unplugged my business.

Both times I fixed it, came back, and made more money than before.
Because LinkedIn is messy. But it's MY mess.
And I'm not going anywhere. 🤍

taplio

The Battle

Luke Redhead

Jyoti Motwani

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Performance ScoreLuke Redhead's LinkedIn Performance

Performance ScoreJyoti Motwani's LinkedIn Performance

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taplio

The Battle

Luke Redhead

Jyoti Motwani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

Performance ScoreJyoti Motwani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Redhead's LinkedIn Performance