Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.

One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.

The other is by building a system that creates steady conversations, even when client work gets busy.

Our clients choose the second.

→ Joya Dass (Founder, Women’s Leadership Lab)

The problem:

- She spent hours in the DMs to book a few calls.
- Content happened on weekends.
- When delivery picked up, sales stopped.

Some months were strong. Others were quiet.

Even in good months, there was stress about where the next client would come from.

What we did:

We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.

We shifted her content from generic how to posts to insight driven thinking.

That changed the conversations. People in her network showed up aligned and ready to buy.

We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.

Results:

- Revenue grew from $150k to $300k.
- Sales became predictable.
- The pressure eased.

→ Jonathan Crowder (Founder, Founders Ally)

The problem:

- No time for content.
- Unpredictable sales calls.
- Leads with no budget.
- No sales background. A 10 percent close rate.

What we did:

We removed Jonathan as the bottleneck. 

We built a content system using AI supported by his real thinking. It sounded like him, not software.

Trust was built before the call. Outbound went from 10% to 40% response rates.

We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.

We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.

Results:

- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.
- A visible pipeline. Increase to a 25 percent close rate.
- $300k in pipeline in 60 days.
- $30k in new revenue closed.

→ Brian Dukes (COO, Exit Wise)

The problem

- Ovelry dependent on referrals.
- No LinkedIn playbook.
- No time to write.

What we did

- We clarified positioning.
- Simplified the offer.
- Built a content engine.

Then we added outbound from the founder profile.

Everything was owned and run internally.

Results:

- Consistent posting machine.
- 500 to 6500 ICP followers.
- $740,000 in LinkedIn-driven revenue over two years.

We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.

If this feels familiar, we should talk.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

2022: I wanted 100,000 LinkedIn followers.

2026: Now I want 10 people who trust me enough to wire me $100,000.

This shift didn’t happen because I stopped wanting influence.

It happened because after 4 years on LinkedIn, I learned one simple truth.

It’s the difference between creators with under 5,000 followers making 7 figures a year from agencies or coaching…

And creators with 100,000 followers who struggle to break $100k.

I call it being "Known Well".

On LinkedIn, there are two paths.

First, the "Well Known" crowd.

Think Justin Welsh.
Broad content.
Viral posts.
Big complex funnels.

Courses for everyone.

Nothing wrong with that.

They are playing their game.

But that game only works with massive distribution.
Most creators chase this path.

They chase 100,000 followers.
They think it will change everything.

It won’t.

The real leverage is being "Known Well" by the right people.

You become niche-famous.

A small group knows you for one thing.
They trust you deeply.
Even 10-30 people like that will pay you well.

That’s how small accounts make $100k a month on LinkedIn.

They play the Known Well Game.

And it’s simpler than you think:


1) Comments

They build a list of the right accounts... people they want to be known well to (ICPs, influencers with their buyers).

They show up every day, pay attention to posting times, and leave insightful comments.

These look like mini-posts, because their aim is to make impact and become known to the right people.

2) They have an indoctrination content ladder

They don’t create for mass appeal.

They understand what’s required to take their specific ICP from skeptic to ready-to-buy ... and they focus on that ruthlessly.

These posts might get less than 10 likes… but the DMs are on fire.

3) They have an outbound motion that feels like inbound

They may not get the turbo reach of big accounts, but dialled-in content lets LinkedIn bring the right people to them.

They leverage profile views, engagement, and followers to start conversations with members of their small but mighty Known Well audience.

Using AI tools, they automate the top of this conversation and only jump in when people are interested and responding.

That’s how you get 10 people to wire you $100k.

That’s the game I want to play.

Build deep trust with people you can truly help.

Everything else on LinkedIn is noise.

Remember that.

I share weekly strategies on how to become known well in your niche and get clients from LinkedIn for your agency. Go read it here: https://lnkd.in/ezZpkchD

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​ 30 mins/day I $125M+ pipeline generated for 100+ clients

There’s a new breed of agency founder emerging in 2026.

They don’t chase likes.
They don’t live in the DMs.
They don’t grind comments.

They’re called Leveraged Operators.

I’ve spent the last 4 years building LinkedIn sales systems for 100+ lean founders, and the pattern is clear: most are stuck in the activity trap.

AI didn’t just “help.”
It rewired the entire game.

That same ChatGPT agent everyone’s playing with can now map a full demand gen strategy in minutes. 

Meanwhile, founders still hope referrals and a “good name in the space” will carry them.

It won’t.

LinkedIn reach is down ~70%.
Referrals are lumpy.
Cold outbound without trust feels pointless and never leads to clients.

The symptoms are familiar:

- No time to sell
- Prospects treat you like a vendor
- Pipeline dies when you stop posting

I’ve lived it. It’s exhausting.

The founders pulling ahead are doing something different.

Leveraged Operators use AI, assets, and workflows so effort compounds.
They build 80–90% margin consulting layers on top of services using:

- Founder-led demand gen on LinkedIn
- AI agents that create and distribute content
- Content-led outbound that feels like inbound

Two years ago, I hit $60k in revenue in a month.

Profit? $4k.

More revenue. Less freedom.

Thats what building your business the old way gets you. 
Bigger numbers and little take home.

I burned that model down.

In 2025:

$250k profit
21,000 new LinkedIn followers
30–50 leads a month with AI doing the heavy lifting

Founder results mirrored it:

- Joya (Women’s Leadership Lab) doubled ARR to $350k and generates ~$540k in pipeline monthly.

- Jonathan (Founders Ally) went from 5–6 meetings a month to one a day in 60 days.

- Brian (M&A firm) closed $750k in pipeline with inbound-driven positioning.
That’s the Leveraged Operator model.

Not more content.
Not more DMs.
Not more headcount.

System > activity.

Want the exact strategy I’m using in 2026 to add 5–10 deals a month from LinkedIn in under 30 minutes a day?

DM me “Leverage.”

(Or you know you could spend another year on the struggle bus and watch your competitors apply the above model and eat your lunch...)

P.S I took these photos on my 4th holiday of last year with my Colombiana. It was the 3rd time I went to the Carribean. And it was only made possible by having a agency with the right systems to replace me as the bottle neck. You can do it too.

Yesterday I had a call with two guys who’ve built outbound DM workflows for some of the biggest 7-figure agencies and 7-figure creators.

What they said to me made my blood go cold about client acquisition on LinkedIn.

Here’s what happened:

Me: “What have your other clients been seeing on LinkedIn? I’ve seen a drop-off in inbound leads. If we didn’t do warm outbound, we would be broke tomorrow.”

Consultant: “We’ve definitely seen clients getting less engagement across the board, and that’s meant less intent to contact from posts.”

Me: “**** I know it feels tough out there right now. We’re booking calls, but it really feels like the bar has gone way up… In your opinion, do you think it’s all going to ZERO?!”

Consultant: “Not at all. We’ve seen teams equipped with the right processes and systems booking 1–2 meetings every day.”

He paused for a moment and followed up with:

“The bar is set so low on how to progress prospect conversations, it’s never been easier to stand out.”

Here’s what I took from that convo:

There is one hell of an opportunity right now on LinkedIn for agencies who approach and invest real time and focus into their LinkedIn warm outbound.

If you’re willing to figure it out yourself or leverage an expert backed by the right technology, you can gain an insane advantage.

Because here’s the truth…

Your competition still thinks a no-context “pitch slap” message on connect is lead gen.

My advice?

Go deep on creating your founder-led brand with actual insight that’s unique to you. 

Don’t rip your posts straight from AI. 

Use it to scale your ideas and edit the output. Don’t lose the human.

The inevitable outcome of becoming an actual creator is that it’s going to bring you niche authority over time so the algorithm puts your content in front of buyers.

Truly understand the talk tracks that lead to buyers responding, answering, and moving to calls from your LinkedIn profile.

Have a human element responding in your DMs. Founder preferred, but once the process is dialled, a setter can handle it.

You just ned to have meaningful conversations with your customers.

PS… This is your competition... the bar is LOW.

Founder at Atticus | Predictable LinkedIn pipeline using a founder-led sales system I 100+ clients scaled | Be the next 👉 atticusagency.com

My client Joya Dass fired us after we doubled her business.

Then rehired us to build her in-house Atticus Predictable LinkedIn Sales system.

Phase 1 - October 2024 - August 2025

When we started with Joya Dass, Women’s Leadership Lab sat at 5 sales calls a week.

We took her to 10-20 qualified calls a week.

All from people who had already seen or engaged with her content.

Over that year:

→ Her rates went up by $10,000 from better fit prospects
→ She closed $130,000 from the Atticus Done-for-you system
→ ROI was 4.5x on what she paid us

We did not flood her calendar.

We filtered hard so she only spoke with senior women leaders from places like Harvard, Berkeley, high level firms.

Then we paused the done-for-you work after we sunsetted the done for you SDR service.

I counted that as fired.

Phase 2 - September 2025 - December 2025)

On a later call, I was about to refer her to another vendor.

Then I walked her through our new Atticus Predictable LinkedIn Sales system.

How she could bring all her client acquisition in-house in under 30 minutes a day...

We started again.

Different model. 

First 10 days:

→ Built a content bank in her exact voice with our content engineer 
→ Structured posts to shift beliefs and drive demand
→ Trained an agent in ChatGPT so she could write expert content herself
→ Mapped a 6 month content calendar tied to real sales conversations

Next 20 days, we built outbound:

→ Deep GTM research on her ideal client
→ Lead list playbook so she could find the right people on demand
→ AI sales rep trained on her offer, her tone, her dos and donts
→ Workflows triggered by real intent signals like job changes and thought leadership pushes
→ A/B tests on talk tracks until we hit message market fit (what she needed to send to get responses)
→ Plugged in and trained a setter once the machine booked meetings on repeat

Result in the last 2 months of the year:

→ $70,000 closed
→ Women’s Leadership Lab went from $150,000 to $300,000
→ Agency spend dropped from $4,000 a month to $400 a month
→ Her LinkedIn system now drives $510,000 in qualified pipeline every month

What you do not see:

We blew up campaigns that stopped working.
We rebuilt whole flows from scratch.
We had dead weeks where nothing landed.

Joya did not blame the system.
She co-created the result.

That is what my best clients understand.

You are not buying magic.

You are building a machine together. 

I recorded a step by step video on Joya’s whole strategy that doubled her business using LinkedIn, showing:

→ Why we did not fix her problem with content or outbound first
→ Why her content never generated inbound before, but did in 10 days with the new system
→ How we took her from 2–6 hours in the DMs a day to 30 minutes then to zero
→ Why she now only talks to people who already like, know and trust her

Comment "System" below and DM me “System” if you want the video.

P.S Proud of you Joya Dass and can't wait to see your growth this year.

The Mindful Creator | I talk about mindset, creativity, & content writing | Building The Mindful Creation Blueprint

I wasn’t supposed to be here.

Five and a half years ago, my life was going the other way...

I was: 

🔹Drinking every day
🔹Running from myself

And one night alcohol took my right eye in a freak accident

That was my wake-up call.

I had two choices: 

1. Keep spiraling downwards (and potentially die) 
2. Rebuild myself

I chose to rebuild.

I got sober. 

Which forced me to face the sides of myself I’d been running from. 

And in the process, I discovered something most people never realize...

Your identity shapes your whole reality. 

Who you believe you are determines what you're capable of creating. 

That lesson became the foundation of everything I do now.

When I started my consulting business...

I was in college studying audio engineering.

Just a normal guy who had to figure it out from scratch.

Since then... 

I built my consulting business to six figures organically on LinkedIn.

And I've watched my clients break through the same walls I had broken through in my own life.

Today, my mission is simple:

To help established leaders and creatives get to $20K/m by doing the inner work combined with the business work.

Because I know what it feels like to lose everything.

And I also know what it takes to build yourself back stronger.

Darion Rae

Delusional self belief...

That's where it all started for me.

Not everyone is going to support you.

Not everyone is going to believe you can do it.

(Some people might secretly want you to fail).

One of the few things you can control though...

Is betting on yourself.

(Huge shoutout to Kelsey Schaefer for having me on Inspired Idiots. If you haven't seen what she's up to... check her out)

Helping you master → yourself, value creation, & productizing your knowledge

If what you're working on doesn't:

🔹Fire you up
🔹Get you obsessed
🔹Excite you when you wake up

You're headed in the wrong direction. 

You can think it's idealistic for me to say it.

You can even disagree...

But I know one thing for certain:

Life is too short to spend your time doing sh*t you don't care about.

--

🔷 If you love self-mastery, value creation, and productizing your knowledge, follow me Darion Rae

I don’t want an easy life.

I want a meaningful one.

Easy now gets harder as you go.

A meaningful life is the exact opposite.

It’s hard now, but gets easier later. 

That’s the trade most people never consciously choose.

If you’re even thinking about this…

You’re already playing a different game than most people.

People who feel unfulfilled usually aren’t lazy…

They’re misaligned.

They never chased excellence in what they’re meant to do.

(Their life’s task)

So they stay stuck going through the motions.

Working on things they don’t enjoy and aren’t passionate about. 

This is why I’m so committed to chasing mastery in what I love. 

And why I believe we all need to be. 

When you remove distractions and commit to one path long enough…

Meaning and fulfillment come naturally. 

Yes, being a polymath is important.

Yes, having multiple skills is important.

But you need to go deep into 1 or 2 things.

Mastery requires it.

--

🔷 I recently ran a workshop teaching my 6-figure content system & strategy.

If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

Catch the free recording here:

https://lnkd.in/eUqPr7vK

I never mastered my early passions as a kid.

I got above average…

Then moved onto the next thing that excited me.

Every time.

Now that I’m older, I see why.

Magic, breakdancing, basketball, rapping…

They were my training wheels.

Looking back at all those passions I was able to see similarities. 

They were all rooted in:

🔹Self-expression
🔹Technical skill
🔹Performance

And best of all they were permissionless. 

They all led me here to creating value online and productizing my knowledge. 

And now I’m chasing mastery for the first time in my life, and it feels damn good. 

So this is my reminder to you…

Yes, go wide in a bunch of things, follow your curiosity and interests.

They’ll help you realize what you need to go deep in.

--

🔷 If you love self-mastery, value creation, and productizing your knowledge, follow me Darion Rae

In the digital age, nothing is more important than mastering:

🔹 Yourself 
🔹 Value creation
🔹 Productizing your knowledge

Yourself because there's never been more distractions.

Value creation because the internet allows everyone to build their own business. 

Productizing your knowledge because to reach as many people as possible... you need scale.

Tactics don't mean sh*t if you don't become the personal capable of getting the outcome you want.

--

🔷 I recently ran a workshop teaching my 6-figure content system & strategy.

If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

Catch the free recording here:

https://lnkd.in/eUqPr7vK

Ever since I was a kid I was chasing mastery without even knowing it.

My first passion was magic. 

I wanted to be a magician so badly after my uncle did some magic tricks for me and my friends at one of my birthday parties. 

I would practice in front of the mirror for hours every single day after school.

Just me working on my slight of hand and all the angles. 

I even pretended my reflection was the person I was performing for. 

Then I found breakdancing when I was 10. 

It opened a whole new perspective for me on self-expression.

It was creative, technical, and performance based (just like magic).

There was always another move to learn, or another way to do a move that I’d never seen anyone else do. 

It kept me hooked. 

Then a couple years later I found my greatest love…

Basketball.

It consumed me.

And when I say consumed me… I mean I was absolutely obsessed. 

I woke up at 5 AM before school to practice.

I slept with my ball.

I trained at lunch between classes, after school…

Pretty much anytime I wasn’t eating or in class,

I was practicing. 

This has been a trend my whole life.

After basketball it was rapping…

Then 3.5 years ago, I found online entrepreneurship and never looked back. 

Here’s why I’m telling you all this…

---

🔷You can read the full post on my blog here: https://lnkd.in/ewa_Aq4m

Last year something felt off in my business.

Which is strange because the year before in 2024 I:

🔹Hit 6 figures
🔹Thought I was building my dream biz
🔹Helped a lot of people get clients on LinkedIn

So I couldn’t quite put my finger on what didn’t feel right…

All I knew was I wasn’t inspired to write content anymore.

I didn’t get fired up to start work in the morning like I did the year before. 

My obsessiveness over my craft pretty much disappeared. 

And my business took the hit. 

After a lot of self reflection and brutal honesty with myself,

I realized what happened...

🔷You can read the full post called 'Most People Never Discover What They're Meant To Do (How to find your heart's task)' here:

https://lnkd.in/eiATk8Km

Abby struggled with her writing business for 3 years before we started working together.

Before we met she:

🔹Had no strategy or repeatable systems
🔹Offered every type of copy you can think of
🔹Only signed a couple one off ‘project’ clients
🔹Didn’t feel like a business owner who ran an actual business
🔹Was ready to give up because she thought maybe it wasn’t for her

Now in less than 10 months she:

🔹Feels like a real business owner
🔹Is working with 6 clients she’s aligned with
🔹Has a specialized offer built for recurring revenue
🔹Has a system and strategy she can wake up and execute on without guessing
🔹LOVES what she does

So if you’re a leader or creative who wants mastery over 3 key areas:

💎 Yourself
💎 Value creation
💎 Productizing your knowledge

I show you exactly how inside my community here → https://lnkd.in/gnn6TGAe

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The Battle

Luke Shalom

Darion Rae

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The Battle

Luke Shalom

Darion Rae

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Engagements

Likes

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