Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.

One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.

The other is by building a system that creates steady conversations, even when client work gets busy.

Our clients choose the second.

→ Joya Dass (Founder, Women’s Leadership Lab)

The problem:

- She spent hours in the DMs to book a few calls.
- Content happened on weekends.
- When delivery picked up, sales stopped.

Some months were strong. Others were quiet.

Even in good months, there was stress about where the next client would come from.

What we did:

We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.

We shifted her content from generic how to posts to insight driven thinking.

That changed the conversations. People in her network showed up aligned and ready to buy.

We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.

Results:

- Revenue grew from $150k to $300k.
- Sales became predictable.
- The pressure eased.

→ Jonathan Crowder (Founder, Founders Ally)

The problem:

- No time for content.
- Unpredictable sales calls.
- Leads with no budget.
- No sales background. A 10 percent close rate.

What we did:

We removed Jonathan as the bottleneck. 

We built a content system using AI supported by his real thinking. It sounded like him, not software.

Trust was built before the call. Outbound went from 10% to 40% response rates.

We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.

We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.

Results:

- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.
- A visible pipeline. Increase to a 25 percent close rate.
- $300k in pipeline in 60 days.
- $30k in new revenue closed.

→ Brian Dukes (COO, Exit Wise)

The problem

- Ovelry dependent on referrals.
- No LinkedIn playbook.
- No time to write.

What we did

- We clarified positioning.
- Simplified the offer.
- Built a content engine.

Then we added outbound from the founder profile.

Everything was owned and run internally.

Results:

- Consistent posting machine.
- 500 to 6500 ICP followers.
- $740,000 in LinkedIn-driven revenue over two years.

We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.

If this feels familiar, we should talk.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

2022: I wanted 100,000 LinkedIn followers.

2026: Now I want 10 people who trust me enough to wire me $100,000.

This shift didn’t happen because I stopped wanting influence.

It happened because after 4 years on LinkedIn, I learned one simple truth.

It’s the difference between creators with under 5,000 followers making 7 figures a year from agencies or coaching…

And creators with 100,000 followers who struggle to break $100k.

I call it being "Known Well".

On LinkedIn, there are two paths.

First, the "Well Known" crowd.

Think Justin Welsh.
Broad content.
Viral posts.
Big complex funnels.

Courses for everyone.

Nothing wrong with that.

They are playing their game.

But that game only works with massive distribution.
Most creators chase this path.

They chase 100,000 followers.
They think it will change everything.

It won’t.

The real leverage is being "Known Well" by the right people.

You become niche-famous.

A small group knows you for one thing.
They trust you deeply.
Even 10-30 people like that will pay you well.

That’s how small accounts make $100k a month on LinkedIn.

They play the Known Well Game.

And it’s simpler than you think:


1) Comments

They build a list of the right accounts... people they want to be known well to (ICPs, influencers with their buyers).

They show up every day, pay attention to posting times, and leave insightful comments.

These look like mini-posts, because their aim is to make impact and become known to the right people.

2) They have an indoctrination content ladder

They don’t create for mass appeal.

They understand what’s required to take their specific ICP from skeptic to ready-to-buy ... and they focus on that ruthlessly.

These posts might get less than 10 likes… but the DMs are on fire.

3) They have an outbound motion that feels like inbound

They may not get the turbo reach of big accounts, but dialled-in content lets LinkedIn bring the right people to them.

They leverage profile views, engagement, and followers to start conversations with members of their small but mighty Known Well audience.

Using AI tools, they automate the top of this conversation and only jump in when people are interested and responding.

That’s how you get 10 people to wire you $100k.

That’s the game I want to play.

Build deep trust with people you can truly help.

Everything else on LinkedIn is noise.

Remember that.

I share weekly strategies on how to become known well in your niche and get clients from LinkedIn for your agency. Go read it here: https://lnkd.in/ezZpkchD

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​ 30 mins/day I $125M+ pipeline generated for 100+ clients

There’s a new breed of agency founder emerging in 2026.

They don’t chase likes.
They don’t live in the DMs.
They don’t grind comments.

They’re called Leveraged Operators.

I’ve spent the last 4 years building LinkedIn sales systems for 100+ lean founders, and the pattern is clear: most are stuck in the activity trap.

AI didn’t just “help.”
It rewired the entire game.

That same ChatGPT agent everyone’s playing with can now map a full demand gen strategy in minutes. 

Meanwhile, founders still hope referrals and a “good name in the space” will carry them.

It won’t.

LinkedIn reach is down ~70%.
Referrals are lumpy.
Cold outbound without trust feels pointless and never leads to clients.

The symptoms are familiar:

- No time to sell
- Prospects treat you like a vendor
- Pipeline dies when you stop posting

I’ve lived it. It’s exhausting.

The founders pulling ahead are doing something different.

Leveraged Operators use AI, assets, and workflows so effort compounds.
They build 80–90% margin consulting layers on top of services using:

- Founder-led demand gen on LinkedIn
- AI agents that create and distribute content
- Content-led outbound that feels like inbound

Two years ago, I hit $60k in revenue in a month.

Profit? $4k.

More revenue. Less freedom.

Thats what building your business the old way gets you. 
Bigger numbers and little take home.

I burned that model down.

In 2025:

$250k profit
21,000 new LinkedIn followers
30–50 leads a month with AI doing the heavy lifting

Founder results mirrored it:

- Joya (Women’s Leadership Lab) doubled ARR to $350k and generates ~$540k in pipeline monthly.

- Jonathan (Founders Ally) went from 5–6 meetings a month to one a day in 60 days.

- Brian (M&A firm) closed $750k in pipeline with inbound-driven positioning.
That’s the Leveraged Operator model.

Not more content.
Not more DMs.
Not more headcount.

System > activity.

Want the exact strategy I’m using in 2026 to add 5–10 deals a month from LinkedIn in under 30 minutes a day?

DM me “Leverage.”

(Or you know you could spend another year on the struggle bus and watch your competitors apply the above model and eat your lunch...)

P.S I took these photos on my 4th holiday of last year with my Colombiana. It was the 3rd time I went to the Carribean. And it was only made possible by having a agency with the right systems to replace me as the bottle neck. You can do it too.

Yesterday I had a call with two guys who’ve built outbound DM workflows for some of the biggest 7-figure agencies and 7-figure creators.

What they said to me made my blood go cold about client acquisition on LinkedIn.

Here’s what happened:

Me: “What have your other clients been seeing on LinkedIn? I’ve seen a drop-off in inbound leads. If we didn’t do warm outbound, we would be broke tomorrow.”

Consultant: “We’ve definitely seen clients getting less engagement across the board, and that’s meant less intent to contact from posts.”

Me: “**** I know it feels tough out there right now. We’re booking calls, but it really feels like the bar has gone way up… In your opinion, do you think it’s all going to ZERO?!”

Consultant: “Not at all. We’ve seen teams equipped with the right processes and systems booking 1–2 meetings every day.”

He paused for a moment and followed up with:

“The bar is set so low on how to progress prospect conversations, it’s never been easier to stand out.”

Here’s what I took from that convo:

There is one hell of an opportunity right now on LinkedIn for agencies who approach and invest real time and focus into their LinkedIn warm outbound.

If you’re willing to figure it out yourself or leverage an expert backed by the right technology, you can gain an insane advantage.

Because here’s the truth…

Your competition still thinks a no-context “pitch slap” message on connect is lead gen.

My advice?

Go deep on creating your founder-led brand with actual insight that’s unique to you. 

Don’t rip your posts straight from AI. 

Use it to scale your ideas and edit the output. Don’t lose the human.

The inevitable outcome of becoming an actual creator is that it’s going to bring you niche authority over time so the algorithm puts your content in front of buyers.

Truly understand the talk tracks that lead to buyers responding, answering, and moving to calls from your LinkedIn profile.

Have a human element responding in your DMs. Founder preferred, but once the process is dialled, a setter can handle it.

You just ned to have meaningful conversations with your customers.

PS… This is your competition... the bar is LOW.

Founder at Atticus | Predictable LinkedIn pipeline using a founder-led sales system I 100+ clients scaled | Be the next 👉 atticusagency.com

I'm a passionate design strategist & digital marketer. 

I help entrepreneurs grow their audience, engage their market and build their brand. 

I love working on projects where technology, design, content marketing and engaging UI/UX come together.

My strengths come most alive at the intersection of entrepreneurship, design and education. 

In the past I led:
• 1x startup from $0 - $5M in the fintech space 
• 1x startup from $0 - $1.2M in the metaverse space

Then I burned out. I realized I was working for too many hours for others to benefit. 

So, I pushed it all to the side and decided to learn web design, development and SEO. I then mastered the art of writing and business marketing. 

I founded Mojo Design, in 2019 as a solopreneur and have since scaled it to $100K ARR. 

We've worked with clients like NIKE, ADIDAS, and more. 

My mission is to help 1M people make money doing what they love. 

Some say that all heroes look super fine. I've been told that converting your creativity into paying clients - is a power of mine. 

Want to write your way to freedom? 🧙‍♂️🪄 

Get a FREE consultation: 

https://mojodesign.io/get-a-free-consultation/

Jacob Pegs

Web Developer

1 offer. 1 post. 1 email. daily → 1x $20k/m lifestyle business. served: 254+ clients. 2k+ customers. $1m+ made. $4.1m+ in client sales. learn how: jacobpegs.xyz

I walked away from a $500k ARR agency.

4 team members.
Big-name clients.
The whole “7-figure dream.”

And still - something felt off.

I could say all the right things. But none of them sounded like me.

At some point, I stopped asking,“How do I scale this?”

And started asking:

Does this still feel like me?

The answer: No.

I knew how to sell. I knew how to deliver.
But I didn’t sound like myself anymore.

The version of me that built that business was built on borrowed language, not my own voice. And I wasn’t willing to sacrifice authenticity for status games.

So I walked away.

From half a million. From the “security” of sounding like everyone else. Some people said I left money on the table.
I reclaimed something more important: my voice.

Because I chose truth over generic strategy…

I scaled Modern Maker to $1.2m. 
Served 304+ clients. One-person business. 
No hustle. No sales calls. 3-4 day work weeks.

All of that - because I stopped performing and started expressing.

What I do now:

I help people let their writing do the selling.

Not through copywriting tactics. Through finding their actual voice. And build business with soul.

Because the best offer in the world won’t sell if your writing sounds generic.

So I teach voice first. Then leverage. Then offers+ systems.

In that order.

The philosophy is simple:

It’s not time to build. It’s time to be.

AI can build your infrastructure in a weekend.
What AI can’t do? Sound like you.

That’s where the real work lives.

Finding your voice.
Writing with truth.
Letting your words do the selling.

I’m not scaling complexity anymore. I’m scaling clarity.
One-person business. Rooted in presence. Fueled by writing that sounds like me.

Where I get to be a present father, a loving husband, and myself - fully expressed.

If your current path feels like it’s pulling you away from yourself…

It’s not quitting. It’s remembering.

The moment you stop building a business that impresses, you can finally build one that expresses who you really are.

Let’s build what’s true. Not just what works.

Click “tickle my brain” above in my featured section and we can create your gameplan so you can experience writing that sounds like you, and does the selling.

Namaste 🙏 

Founder & CEO

Full-service digital agency. 🦄 Web Design. Websites. Branding. We help brands & businesses accelerate growth, achieve their goals, and win clients through the power of web design and branding.

Is this the new LinkedIn DM playbook?

I don’t know who Tom is.
I don’t do sales calls.
You don’t give a rats ass about how I’ve been.

(And I’m 99% sure you wear crocs)

Don’t lie.

😭

Writing with leverage✨2,800+ customers. 354+ clients served. Install the 1 Post A Day setup → jacobpegs.co

No alternative text description for this image

One of the hardest things I’ve ever had to commit to:

Running a marathon.

As i type these words out standing by the starting line, i legit cant believe it.

4 months of training like an absolute mad man.

No phone. No plan. No idea if I’d make it.

A million lessons. And realizations. Lots of tears. Self doubts. Fear of failure. But here we are.

It’s 6:30am, and I’ve deliberately scheduled it for 9:00am Cyprus time. 

So I am DEEP into it by now, freezing my soul off. (And my butt).

See you on the other side.

- - -

YES. I’m wearing pink as I’ve decided to run in support of all the amazing women that empower us to be who we are.

Daughters. Sisters. Mothers. Grandmothers. Aunts. Friends. Entrepreneurs. Thank you for blessing us with your energy. 

The only way is THROUGH.

This one is all yours ❤️

- - -

PS. Join 6,200+ legends who are sending help and watching my 15 min training on running a 1 Post A Day system: https://swipemymojo.com

I’m 32. Married. Have a baby daughter. Run a solo marketing consultancy. Have 250+ clients. And….

I will NEVER: 

- take sales calls
- send outbound DMs 
- wear crocs

I’ll die on that hill.

Modern Maker. Designing digital leverage. 2,800+ customers. 354+ clients served. Install your launchpad for $9: jacobpegs.co

Alex Hormozi built a ‘cult-like’ following by getting & sharing his success through pain.

I get it. And lots of people resonate.

I’m at a point in my journey where what drives me is no longer pain. But it’s architecting ease, flow, simplicity & leverage.

I am driven by gratitude.

I want to share, grow, and genuinely help people from a place of giving, gratitude and joy.

Does it have to be painful?

Can’t it be easy & fun?

I’ll be leading from a pace of making & creating more art.

Art that’s 100% human.

My way, the Modern Maker way.

Low ticket offer wizard 🧙‍♂️ Scale your high-ticket offer with micro snacks. 2,800+ customers. 354+ clients served. Install yours for $9 → jacobpegs.co

I make $1,000-ish/day by writing posts directly from my offer.

The reason why many people don’t make sales, is because they write content and then sell occasionally. But when they sell the offer has no context directly from their posts. Then they blame the algo or whatever else comes to mind.

This one reframe has made me $100,000s from content alone. Once you see it, you can’t unsee it.

Let’s break it down with an example.

When you write backwards from your offer.

You create this equation:

Content + Context = Sales.

In my world, my offer has 3 core components which I install with clients:

1) Google Doc Offer (green)
2) A low ticket funnel (yellow)
3) Writing to get traffic (pink)

My goal every week is to write SHOW content to show what I'm doing in this offer. I do this 5x a week. And 2x/week, I write SHARE content (blue) to share my hobbies & interests. 

Whenever I SHOW posts, I write about the 3 core components FROM my offer. This builds context on repeat.

To context stack, I use 3Ps: Problem. Philosophy. Proof.

So far so good?

If I broke down the first component in green, the Google Doc, I could write a post to show:

1) A problem people face when they take sales calls and how we can solve that by selling without them in a Google Doc 

2) A philosophy about my belief surrounding Google Docs and how it gives me leverage to play music, to run, to spend time with my daughter as clients sign themselves into my programs without me 

3) Some proof from my own results or my clients' results of how they use Google Docs to sign clients 

By the time someone inquires my services, they've gotten so much context about the 3 components of my offer that when they see the offer it's a simple yes or no decision.

TLDR:

Market FROM your offer not TO your offer. 

That way content + context = sales. 

This is a pillar of my 1 Post A Day system inside Modern Maker.

Now you can use this to get yourself some clients.

Make sense?

Writing with leverage✨2,800+ customers. 354+ clients served. Install the 1 Post A Day setup → jacobpegs.xyz

I have to tell you this.

For furks sake.

When you summarize a LinkedIn post in the comments and you don't even read what you've summarized, you look like an absolute idiot. 

Spending three milliseconds to read what AI has generated will save humanity. 

I promise you.

Thoughts?

One of my favorite unlocks for 2026 (just had my fourth $7k day in a row):

Sell someone a $9 “snack”, aka a tool or gameplan session.

That gives them the high level strategy answering the question of:

“What do I need to do?”

Optional: Upsell them a bigger snack ($100-$400) answering:

“How do I do it?”

And then offer them to do it together, answering:

“Can I get there faster?”

TLDR: Here’s the plan. Want help doing it?

SIMPLE AF. And effective. 

(I'm doing a workshop on it today, more details here: https://oojp.lovable.app/ )

- - - 

PS. I recorded a 15-minute free training showing you the one post a day system. Click "visit my website" to join 6,200 legends who've seen it.

This week, I had someone copy my product.

Like FULL ON. Word for word.

And then, ask me for a recommendation. 🥲 

Let me loop you in.

I've got a post purchase email to encourage people to take action once they buy my entry level offer.

The incentive goes something like this:

If they install their low ticket offer in 7 days, I legit buy it off them.

I think I've bought about 40-ish people's offers since launch. And people have thanked me loads for being that stick up their bum that helps them take action. You know, like that mad aunt who runs after you in villages with a broom. But for 7 days straight. A win win.

But this person asked me to leave a recommendation, without purchasing.

Odd, I thought? Who doesn't want me to swipe my credit card...and be their first customer.

Upon actually going to swipe, to surprise them.

I saw my own product. Same name. Same exact templated upsell.

The only thing that differed was the color. 

This stuff used to bother me. But I took a deep breath and thought:

If you're someone who's sole biz model is to copy someone else...

Then who truly are you? 

Food for thought, you do the dishes.

Now off to clean some diapers.

Want to know my productivity hack?

I have a baby who naps for 2 hours.
That’s my window.

No bullshit.
No distractions.
Simply focused creation.

Constraints don’t limit you.
They liberate you from pretending to be busy.

So next time you’re going to hell and back overthinking it…just post the damn thing.

🤍

PS. Watermelon is the best fruit on planet earth. I dont take no for an answer. Fight me.

A big shout out to all the people on LinkedIn who:

- Don’t know everything 
- Don’t have a 10 year game plan 
- Don’t fear messing up daily

Yet they show up regardless.
And they don’t sugar coat the truth.
Plus they document the good & the bad.

These are my kinda people.

When I started I had:

- no plan on where to go 
- no f*cking clue what I’d be doing 
- no results for a good few years

Yet I kept showing up & learning.

Looking back, I laugh at my old stuff.

And I fully admit my mistakes.
(I screw up all the time)

By showing up, you’re ahead of many.

Make offers. 
Talk to people. 
Iterate obsessively.

Eventually it clicks ❤️‍🔥

My biggest takeaway?

Build a low ticket product from the wisdom you have asap. It’s the #1 thing I’d do earlier.

And show up as YOU.

Ps. What’s your biggest flop on the platform?

The thing that does my head in every time I log into LinkedIn?

The rocket emoji Ai bots in the comments.

Why tf would you do that to yourself.

You look dumb af.
You make no sense summarizing my post.
You are destroying all your hard work.

Also, we’re tired of your polished crap.

We want more humans.

What do you say? I affirm:

I write 7 LinkedIn posts in 1 hour every Friday morning.

(No I do NOT use ai, because it’s not fun)

I make sure they “show” what I’m doing with clients by using a simple content framework I designed.

That way clients inquire weekly even if I don’t have a CTA. Because they can see what I do.

Here’s the process I go through for 5 of them:

👉 1. Write my offer in a Google Doc (once)

When it’s written in a doc, I don’t need to do sales calls. But I also get to highlight the 3 components I take my clients through in red, green or blue. That way I’m aware of the phases of the journey I need to write about.

Example of my 3 components 

a) Write core offer in a G-Doc
b) Install a Micro Snack Funnel
c) Write posts to fuel the funnel 

👉 2. Breakdown each component in 3 angles 

For each component of my offer, I write about it in 3 different ways so the theme is the same, but the angle is different. I break it into Philosophy (the why), Proof (the result), Problem (the pain). This gives it variety of context.

👉 3. Use my calendar as content ammo 

During the week I save one liner ideas on Google Keep. I flick through my calendar to remember client calls. I find 3-4 incidents that happened. And I simply “collect” the process, that way I don’t need to create content. I ask myself which component & angle it fits in and color code it to keep me organized (mentally).

These are what I call “SHOW” posts. They demonstrate what I do.

And they cover 5 out of 7 posts.

The process builds context for my offer. That way when people inquire they already know what I’m selling.

The final 2 posts are “SHARE” posts.

I find 2 fun things I do every week, on the life side of business. Things like, hobbies, interests & opinions. Something unique to me. And I write 3-5 lines about it. I usually keep these short.

Example:

- I ran a marathon this month 
- I love watermelon wholeheartedly 
- I’m witnessing my daughter’s first steps 

That keeps readers engaged, fills my email list & inbox with inquiries, and it’s super fun.

Maybe there’s something here for you.

If you wanna get clients…
Collect, don’t create content.

ps. What’s your content process like?

Last week I had a really wholesome marathon day.

From preparing, to committing, to pushing through it.

Such an amazing experience.

Fun fact: only 1% of the entire world has done a marathon. 

Nuts.

Ps. Read the full story (didn’t hold back):

https://lnkd.in/dDESRJqm

I “sell drugs” according to my aunt.

So I might as well live up to it. 

Last year I called my low ticket funnel method:

“The Micro Snack Cartel”.

After binge watching Narcos on Netflix with my wife.

You know the whole:

“Give someone taste of a small snack, then they’ll buy the big snack”.

…and join your cartel.

I believe my product has been selling better than Pablo Escobar ever sold his.

(I won’t take no for an answer)

Low to high ticket ascension is an art.

I’ve been in “build mode” showing my Modern Maker clients how we’re going to do things in 2026.

And there’s mentions of:

- Micro Snacks 
- Gameplans 
- Ecosystems

So I’ll ask you the same question I asked my aunt on the dinner table this Christmas.

Want some product?

Watch this free training: https://lnkd.in/dyiHRg4Z

I promise, you’ll be hooked.

🫶

ps. I might change my bio to Low Ticket Offer Wizard 🧙‍♂️ to pursue my aunt’s legacy. 

Yes or no?

Most people chase leads and turn them into clients. 

Endless cycles hustling in the DMs, hamsterwheeling content, and losing high quality leads that are not ready to become clients yet.

Giving these high quality leads a “home”, or what I call a Living Room… allows them to get a taste of your universe before they access the Master Bedroom.

That’s how your writing does the selling for you, with full leverage at EVERY touch point.

I recorded a 5 min video explaining this concept. 

👉 Watch it here: https://lnkd.in/d4Suz87k

About a month ago, I realized this 1 thing that changed my perception on business. It actually took a while to see it. Once I spotted it, I stopped "hustling" to get work.

I was told I needed to do everything from:

- Attracting 
- Converting
- Delivering 

And the pre-attraction layer beforehand.

I noticed I was good at conversion.

In fact it lit my soul on fire when I wrote words that did the selling for myself and my clients.

- Writing that built leverage.
- Writing that got results.
- Writing that gave us freedom.

So I decided to do a lot more of that.

Conversion as a chapter has a lot more depth to it.

You look at:

- Customer offers
- Client offers
- Funnel set up 
- Campaign set up 
- Waitlists + sales pages 

And all the components that make someone fetch their wallet.

When I left the attract + deliver piece to partners, or the market…

My nervous system, wallet, and life got better,

Ask yourself:

What sets my soul on fire?
What doesn’t set my soul on fire?

Do more of what serves you. 
And less of what doesn’t.

It as simple as that.

Stick to your lane and let the market take care of the rest.

🤍

Last month, I copy pasted all my posts from the past.

(With the exception of 3 that I wrote on the fly for fun)

Because it was Christmas.
Because it was New Years.
Because I was stuffing myself with food + family.

(And crying bc it's not watermelon season)

In short:

1) Went to my analytics
2) Backtracked "best" performers 90 days
3) Did micro-edits & scheduled them in

Kudos to Matt Barker for the idea on one of his posts.

So basically I got these results:

- 230,004 impressions
- 300 new email subs
- 69% inc. in family time (made this up, but it's true) 😅
- Approx. $5k in digital product sales

(Sales because anyone who opts into my list gets shown a digital product on their way in)

Feels ILLEGAL for the amount of effort it took.

It felt like playing The Greatest Hits album on repeat.

Remember LinkedIn is a tool. 
And it’s here to serve us not take over our lives. 

So, when living - repurpose your purpose.

This month I did a lot of simplifying. I realized it gets to be this easy to turn leads into customers and clients.

( PS. I recorded my process here: https://jacobpegs.co ) 

Let’s break it down 👇

1. Figure out your unique method of doing something

You’re already running your clients through some kind of process. Taking them from Point A to Point B. Write out what that is.

2. Record a mini video showing your unique method & why it slaps

It doesn’t have to be complex. Just a 10 minute loom. Share where you used to be and what you didn’t like, versus where you are now because of this unique method. Break it down in a simple graphic. (I use markers and posted notes)

3. Sell a low ticket Tool that creates custom plans

That could be a prompt, a survey, a series of questions in a PDF or a custom GPT. People are in need of direction now more than ever. Get them to implement something not consume stuff. This now creates customers (not leads) that have bought a “small snack” and have tasted your universe.

4. Trigger a 4-10 day sequence that shows them your main offer

If you’ve got an email provider, you can put together a few emails with some results or a process breakdown. Show them how your main offer helps them get their desired outcome.

5. Have them reply to the email with a keyword

This could be automated but I prefer to have a layer of intimacy. People crave speaking to real humans. By this time they’ve seen your unique method and your offer so it’s a quick yes/no from here. About 10% will buy the “bigger snack”.

Congrats, you now have a Client Machine powered by some kind of… 

Micro Snack Cartel. 😅 cool ey.

TLDR:

1. Give someone a gameplan.
2. Ask them if they wanna go faster

It gets to be this simple.

Namaste 🙏

A few years ago, I started noticing something odd.

The people who quit weren’t the least skilled.

And the people who lasted weren’t always the most talented. The difference was subtler than that.

It showed up after the first wins.

After the first real money.
After validation.
After momentum.

That’s when things started unraveling for a lot of people.

Not externally.
Internally.

Old insecurities resurfaced.
Comparison got louder.
Pressure to “live up to it” crept in.

And almost always, it started with one sentence:

“They’re better than me.”

I hear it constantly.

About competitors.
About offers.
About copy.

At first it sounds harmless.

But what most people don’t realize:

Your brain never stops at that sentence.

It immediately continues with:

“They’re better than me because…”

And the list that follows is brutal.

More experienced.
More confident.
More established.
More something you think you’ll never be.

That single thought quietly locks people in place.

So now, whenever I hear it, I interrupt and change one word.

Not the idea.

Just the framing.

Better → Ahead.

“They’re ahead of me.”
“Their offer is ahead of mine.”
“Their messaging is ahead of mine.”

That shift matters more than it looks.

“Ahead” means time is involved.

Movement is possible.
Distance can be closed.

“Better” means hierarchy.

Finality.

A ceiling you don’t get to pass.

One of the reasons I’ve been able to stay in the game this long is simple:

I’ve never believed anyone was fundamentally better than me. Only earlier on a timeline. And timelines aren’t intimidating.

They’re measurable.
They’re chaseable.
They’re beatable.

So if you catch yourself thinking “they’re better than me,”

pause.

Swap the word.

And watch how much lighter the path forward suddenly feels.

I did something I don't usually do. It felt like throwing $5k in the garbage. Kind of. Sort of. And yeah, there's lessons learned.

Last quarter I got my butt handed to me.

Some GoHighLevel ad bro sweet talked me into needing another funnel. One that would work without me needing to spend hours doing organic. That allowed me to be with my daughter. That last line got me. Tbh, I have no idea why I got it.

Long story short, the funnel was garbage.

I have no idea why I said yes in the first place. The good ol, funnel I have in my bio works just fine. I even tested ads to prove the ad bro wrong and it works even better. But, persuasion at its finest ey.

That wasn’t the best part.

When I signed up to GHL they called me 4x a day to try to onboard me. And emailed me 2x. I reported them and sent them to spam.

THEN…

It took me 9 whole minutes to find how the heck to unsubscribe from my GHL monthly subscription. And then they asked me if I was “sure I wanted to cancel” 7 bloody times! 

Yes 7.

I’ve never seen or felt a hostage situation until this moment.

TLDR: 

1. Don’t shiny object syndrome into stuff
2. Don’t believe the sweet talk 
3. Don’t EVER use GHL

For ducks sake.

🦆

Is it just me?

PS. I'm on team Kit & ThriveCart ftw. 🤘

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The Battle

Luke Shalom

Jacob Pegs

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The Battle

Luke Shalom

Jacob Pegs

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Shalom's LinkedIn Performance

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