Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.

One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.

The other is by building a system that creates steady conversations, even when client work gets busy.

Our clients choose the second.

→ Joya Dass (Founder, Women’s Leadership Lab)

The problem:

- She spent hours in the DMs to book a few calls.
- Content happened on weekends.
- When delivery picked up, sales stopped.

Some months were strong. Others were quiet.

Even in good months, there was stress about where the next client would come from.

What we did:

We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.

We shifted her content from generic how to posts to insight driven thinking.

That changed the conversations. People in her network showed up aligned and ready to buy.

We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.

Results:

- Revenue grew from $150k to $300k.
- Sales became predictable.
- The pressure eased.

→ Jonathan Crowder (Founder, Founders Ally)

The problem:

- No time for content.
- Unpredictable sales calls.
- Leads with no budget.
- No sales background. A 10 percent close rate.

What we did:

We removed Jonathan as the bottleneck. 

We built a content system using AI supported by his real thinking. It sounded like him, not software.

Trust was built before the call. Outbound went from 10% to 40% response rates.

We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.

We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.

Results:

- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.
- A visible pipeline. Increase to a 25 percent close rate.
- $300k in pipeline in 60 days.
- $30k in new revenue closed.

→ Brian Dukes (COO, Exit Wise)

The problem

- Ovelry dependent on referrals.
- No LinkedIn playbook.
- No time to write.

What we did

- We clarified positioning.
- Simplified the offer.
- Built a content engine.

Then we added outbound from the founder profile.

Everything was owned and run internally.

Results:

- Consistent posting machine.
- 500 to 6500 ICP followers.
- $740,000 in LinkedIn-driven revenue over two years.

We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.

If this feels familiar, we should talk.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

2022: I wanted 100,000 LinkedIn followers.

2026: Now I want 10 people who trust me enough to wire me $100,000.

This shift didn’t happen because I stopped wanting influence.

It happened because after 4 years on LinkedIn, I learned one simple truth.

It’s the difference between creators with under 5,000 followers making 7 figures a year from agencies or coaching…

And creators with 100,000 followers who struggle to break $100k.

I call it being "Known Well".

On LinkedIn, there are two paths.

First, the "Well Known" crowd.

Think Justin Welsh.
Broad content.
Viral posts.
Big complex funnels.

Courses for everyone.

Nothing wrong with that.

They are playing their game.

But that game only works with massive distribution.
Most creators chase this path.

They chase 100,000 followers.
They think it will change everything.

It won’t.

The real leverage is being "Known Well" by the right people.

You become niche-famous.

A small group knows you for one thing.
They trust you deeply.
Even 10-30 people like that will pay you well.

That’s how small accounts make $100k a month on LinkedIn.

They play the Known Well Game.

And it’s simpler than you think:


1) Comments

They build a list of the right accounts... people they want to be known well to (ICPs, influencers with their buyers).

They show up every day, pay attention to posting times, and leave insightful comments.

These look like mini-posts, because their aim is to make impact and become known to the right people.

2) They have an indoctrination content ladder

They don’t create for mass appeal.

They understand what’s required to take their specific ICP from skeptic to ready-to-buy ... and they focus on that ruthlessly.

These posts might get less than 10 likes… but the DMs are on fire.

3) They have an outbound motion that feels like inbound

They may not get the turbo reach of big accounts, but dialled-in content lets LinkedIn bring the right people to them.

They leverage profile views, engagement, and followers to start conversations with members of their small but mighty Known Well audience.

Using AI tools, they automate the top of this conversation and only jump in when people are interested and responding.

That’s how you get 10 people to wire you $100k.

That’s the game I want to play.

Build deep trust with people you can truly help.

Everything else on LinkedIn is noise.

Remember that.

I share weekly strategies on how to become known well in your niche and get clients from LinkedIn for your agency. Go read it here: https://lnkd.in/ezZpkchD

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​ 30 mins/day I $125M+ pipeline generated for 100+ clients

There’s a new breed of agency founder emerging in 2026.

They don’t chase likes.
They don’t live in the DMs.
They don’t grind comments.

They’re called Leveraged Operators.

I’ve spent the last 4 years building LinkedIn sales systems for 100+ lean founders, and the pattern is clear: most are stuck in the activity trap.

AI didn’t just “help.”
It rewired the entire game.

That same ChatGPT agent everyone’s playing with can now map a full demand gen strategy in minutes. 

Meanwhile, founders still hope referrals and a “good name in the space” will carry them.

It won’t.

LinkedIn reach is down ~70%.
Referrals are lumpy.
Cold outbound without trust feels pointless and never leads to clients.

The symptoms are familiar:

- No time to sell
- Prospects treat you like a vendor
- Pipeline dies when you stop posting

I’ve lived it. It’s exhausting.

The founders pulling ahead are doing something different.

Leveraged Operators use AI, assets, and workflows so effort compounds.
They build 80–90% margin consulting layers on top of services using:

- Founder-led demand gen on LinkedIn
- AI agents that create and distribute content
- Content-led outbound that feels like inbound

Two years ago, I hit $60k in revenue in a month.

Profit? $4k.

More revenue. Less freedom.

Thats what building your business the old way gets you. 
Bigger numbers and little take home.

I burned that model down.

In 2025:

$250k profit
21,000 new LinkedIn followers
30–50 leads a month with AI doing the heavy lifting

Founder results mirrored it:

- Joya (Women’s Leadership Lab) doubled ARR to $350k and generates ~$540k in pipeline monthly.

- Jonathan (Founders Ally) went from 5–6 meetings a month to one a day in 60 days.

- Brian (M&A firm) closed $750k in pipeline with inbound-driven positioning.
That’s the Leveraged Operator model.

Not more content.
Not more DMs.
Not more headcount.

System > activity.

Want the exact strategy I’m using in 2026 to add 5–10 deals a month from LinkedIn in under 30 minutes a day?

DM me “Leverage.”

(Or you know you could spend another year on the struggle bus and watch your competitors apply the above model and eat your lunch...)

P.S I took these photos on my 4th holiday of last year with my Colombiana. It was the 3rd time I went to the Carribean. And it was only made possible by having a agency with the right systems to replace me as the bottle neck. You can do it too.

Yesterday I had a call with two guys who’ve built outbound DM workflows for some of the biggest 7-figure agencies and 7-figure creators.

What they said to me made my blood go cold about client acquisition on LinkedIn.

Here’s what happened:

Me: “What have your other clients been seeing on LinkedIn? I’ve seen a drop-off in inbound leads. If we didn’t do warm outbound, we would be broke tomorrow.”

Consultant: “We’ve definitely seen clients getting less engagement across the board, and that’s meant less intent to contact from posts.”

Me: “**** I know it feels tough out there right now. We’re booking calls, but it really feels like the bar has gone way up… In your opinion, do you think it’s all going to ZERO?!”

Consultant: “Not at all. We’ve seen teams equipped with the right processes and systems booking 1–2 meetings every day.”

He paused for a moment and followed up with:

“The bar is set so low on how to progress prospect conversations, it’s never been easier to stand out.”

Here’s what I took from that convo:

There is one hell of an opportunity right now on LinkedIn for agencies who approach and invest real time and focus into their LinkedIn warm outbound.

If you’re willing to figure it out yourself or leverage an expert backed by the right technology, you can gain an insane advantage.

Because here’s the truth…

Your competition still thinks a no-context “pitch slap” message on connect is lead gen.

My advice?

Go deep on creating your founder-led brand with actual insight that’s unique to you. 

Don’t rip your posts straight from AI. 

Use it to scale your ideas and edit the output. Don’t lose the human.

The inevitable outcome of becoming an actual creator is that it’s going to bring you niche authority over time so the algorithm puts your content in front of buyers.

Truly understand the talk tracks that lead to buyers responding, answering, and moving to calls from your LinkedIn profile.

Have a human element responding in your DMs. Founder preferred, but once the process is dialled, a setter can handle it.

You just ned to have meaningful conversations with your customers.

PS… This is your competition... the bar is LOW.

Founder at Atticus | Predictable LinkedIn pipeline using a founder-led sales system I 100+ clients scaled | Be the next 👉 atticusagency.com

My client Joya Dass fired us after we doubled her business.

Then rehired us to build her in-house Atticus Predictable LinkedIn Sales system.

Phase 1 - October 2024 - August 2025

When we started with Joya Dass, Women’s Leadership Lab sat at 5 sales calls a week.

We took her to 10-20 qualified calls a week.

All from people who had already seen or engaged with her content.

Over that year:

→ Her rates went up by $10,000 from better fit prospects
→ She closed $130,000 from the Atticus Done-for-you system
→ ROI was 4.5x on what she paid us

We did not flood her calendar.

We filtered hard so she only spoke with senior women leaders from places like Harvard, Berkeley, high level firms.

Then we paused the done-for-you work after we sunsetted the done for you SDR service.

I counted that as fired.

Phase 2 - September 2025 - December 2025)

On a later call, I was about to refer her to another vendor.

Then I walked her through our new Atticus Predictable LinkedIn Sales system.

How she could bring all her client acquisition in-house in under 30 minutes a day...

We started again.

Different model. 

First 10 days:

→ Built a content bank in her exact voice with our content engineer 
→ Structured posts to shift beliefs and drive demand
→ Trained an agent in ChatGPT so she could write expert content herself
→ Mapped a 6 month content calendar tied to real sales conversations

Next 20 days, we built outbound:

→ Deep GTM research on her ideal client
→ Lead list playbook so she could find the right people on demand
→ AI sales rep trained on her offer, her tone, her dos and donts
→ Workflows triggered by real intent signals like job changes and thought leadership pushes
→ A/B tests on talk tracks until we hit message market fit (what she needed to send to get responses)
→ Plugged in and trained a setter once the machine booked meetings on repeat

Result in the last 2 months of the year:

→ $70,000 closed
→ Women’s Leadership Lab went from $150,000 to $300,000
→ Agency spend dropped from $4,000 a month to $400 a month
→ Her LinkedIn system now drives $510,000 in qualified pipeline every month

What you do not see:

We blew up campaigns that stopped working.
We rebuilt whole flows from scratch.
We had dead weeks where nothing landed.

Joya did not blame the system.
She co-created the result.

That is what my best clients understand.

You are not buying magic.

You are building a machine together. 

I recorded a step by step video on Joya’s whole strategy that doubled her business using LinkedIn, showing:

→ Why we did not fix her problem with content or outbound first
→ Why her content never generated inbound before, but did in 10 days with the new system
→ How we took her from 2–6 hours in the DMs a day to 30 minutes then to zero
→ Why she now only talks to people who already like, know and trust her

Comment "System" below and DM me “System” if you want the video.

P.S Proud of you Joya Dass and can't wait to see your growth this year.

Ruben Hassid

Master AI before it masters you.

Master the AI revolution with me.

Go to: rubenhassid.ai

Step 1: Grab my $1 ChatGPT Pack.

→ 1600+ prompt library.
→ 100 AI tools, curated.
→ Free access to weekly videos.

Step 2: Get instant access to my course.

→ GPT-4 & content creation.
→ Midjourney & design.

Step 3: Follow my journey.

→ Twitter: @rubenhssd
→ Instagram: @rubenhassid.ai
→ Tiktok: @rubenhassid.ai
→ YouTube: @ruben hassid

Who am I?

☑️ Top #2 Linkedin Creator.
☑️ Top #15 AI Content Creator.
☑️ My content reached 50M+ people. 

Ranking: Favikon.

Stop embarrassing yourself with outdated tools. 

Here are the 8 tools I (actually) use in 2026:

1. Wispr.ai → replaced my keyboard
I talk. It types. And it keeps training on my edits.
My typing speed went from 80 WPM to 200+.

2. Gamma.app → replaced PowerPoint
The best PowerPoint killer. Period.
Website, slides, carousels with just prompts.

3. Claude.ai → replaced ChatGPT
Better at writing. Better at reasoning.
And it doesn't sound like a robot wrote it.

4. Grok.com → replaced Google
Real-time answers with X search. No 10 blue links.
I ask questions and get answers.

5. gemini.google.com → replaced Ideogram
Image generation that actually edit well.
No more "close enough" results.

6. Notebooklm.google.com → replaced G Scholar
Upload your source. Ask anything. 
It's like having your own personal chatbot.

7. Opus.pro → replaced Adobe Premiere
Upload a YouTube link → get 20 short videos.
What took 4 hours now takes 4 minutes.

8. Granola.ai → replaced Otter
Meeting notes that actually make sense.
And does NOT connect to your call like an agent.

2025 tools made you work. 
2026 tools work for you.

Save this. Try one tool this week. Thank me later.

You want to help your network?
♻️ Repost this image so they can find the best AI.

Subscribe to my free newsletter: how-to-ai.guide.

Forget Coursera. Forget Udemy. Forget paid guides.

MIT just dropped 11 (free) guides:

Get all official guides here: https://lnkd.in/eu2mj4aS 

1. AI 101
Intro to AI concepts. Perfect for absolute beginners.
Link: https://lnkd.in/gxvDzRZe

2. Introduction to Deep Learning
Bootcamp on deep learning fundamentals. 
Link: https://lnkd.in/g-ftJgtT

3. Artificial Intelligence
Problem-solving, knowledge, learning.
Link: https://lnkd.in/guGK_hfx

4. Introduction to Machine Learning
Beginner-friendly ML principles, algorithms. 
Link: https://lnkd.in/gGEj-YXC

5. How to AI (Almost) Anything 
Apply AI to music, art, senses. 
Link: https://lnkd.in/gT85k3TS

6. Understanding the World Through Data
Explore data analysis & ML to decode real-world.
Link: https://lnkd.in/gysCTfhx

7. Artificial Intelligence in K-12 Education
Foundations of AI tech and its possibilities. 
Link: https://lnkd.in/gEknrf5F

8. Introduction to Algorithms
Key prerequisite for efficient AI work.
Link: https://lnkd.in/gpz-9qsf

9. Foundation Models and Generative AI
Overview of modern AI (like ChatGPT)
Link: https://lnkd.in/gbcktZUr

___

If I have only 5 minutes to learn AI. I'd start here:

✦ Start with AI: https://lnkd.in/dFfS3HxJ
✦ Set up your ChatGPT: https://lnkd.in/dqfRVBpC
✦ Gemini Nano-Banana: https://lnkd.in/dgsG5dcF
✦ Claude to write better: https://lnkd.in/ggTqmvcD
✦ AI detection tool scam: https://lnkd.in/gB66hGJp
✦ Learn anything, with AI: https://lnkd.in/ddmEyKsn
✦ ChatGPT fundamentals: https://lnkd.in/dXbGPnTc
✦ 0 to 10,000 LI followers: https://lnkd.in/geXEFxSW
✦ Create infographic: https://lnkd.in/dHFz8wY5
✦ Gemini Context guide: https://lnkd.in/dNvrQBBd
✦ Midjourney Prompting: https://lnkd.in/dqWBhEYW
✦ AI need more human: https://lnkd.in/g8gJg7iU
✦ Professional headshot: https://lnkd.in/dnpksiyn
✦ Talk to laptop with AI: https://lnkd.in/dQb88dcY
___

♻️ Repost this for others.

After 10,000+ hours of prompting, I built a single prompt library with every prompt I personally use.

If you want to move faster, this is your shortcut.

Prompts you’ll find:

✦ Prompt Frameworks (structure, logic, clarity)

✦ Prompt Templates (plug-and-play, fast results)

✦ Marketing Prompts (ads, campaigns, growth)

✦ Writing Prompts (blog, copy, storytelling)

✦ Sales Prompts (outreach, closing, follow-ups)

✦ Business Prompts (strategy, planning, ops)

✦ Education Prompts (lesson plans, study guides)

✦ Image Generation Prompts (art, visuals, branding)

Copy-paste my best prompts into your own stack.

Want (free) access? 
↳ I’ll send the full Notion to everyone reposting ♻️.

8 tools I (religiously) use to do the work of 8 people:

1/ Wispr Flow (wisprflow.ai)

☑ Replaces: my keyboard. Type with your voice.
☑ Turn your voice into flow-state text.
☑ Free plan available.

2/ Gamma (gamma.app)

☑ Replaces: Google Slides / PowerPoint.
☑ ChatGPT meets PowerPoint.
☑ Free plan available.

3/ Grok (grok.com)

☑ Replaces: Search engines. 
☑ The only AI to access tweets & to find news.
☑ Free plan available.

4/ ChatGPT (chat.com)

☑ Replaces: any other chatbots for general tasks.
☑ It's my daily journal for quite a lot of things.
☑ Free plan available.

5/ how to AI (how-to-ai.guide)

☑ Replaces: all the generic newsletters on AI.
☑ Copy my prompt library + 2 weekly guides.
☑ Free + yearly subscription is at $200/year.

6/ Claude (claude.ai)

☑ Replaces: Ghostwriters, copywriters.
☑ It's much better to write with taste.
☑ Free plan available.

7/ Opus Clip (opus.pro)

☑ Replaces: Manual editing, video editors.
☑ Cuts long videos into viral shorts.
☑ Free trial available.

8/ Nano banana pro (gemini.google.com)

☑ Replaces: Stock images, or other AI for videos.
☑ Best at images (nano banana) & videos (Veo).
☑ Free plan available.

Read this guide to know which 47 jobs AI replaces:
↳ https://lnkd.in/dz9BGuPg.

Reshare ♻ to help others hire their (AI) team.

You don't need to pay $$$ for AI courses in 2026.

Instead save these 17 (free) guides for later:

Start with AI: https://lnkd.in/dFfS3HxJ
Set up your ChatGPT: https://lnkd.in/dqfRVBpC
Gemini Nano-Banana: https://lnkd.in/dgsG5dcF
Claude to write better: https://lnkd.in/ggTqmvcD
AI detection tool scam: https://lnkd.in/gB66hGJp
Learn anything, with AI: https://lnkd.in/ddmEyKsn
ChatGPT fundamentals: https://lnkd.in/dXbGPnTc
Grow to 10,000 followers: https://lnkd.in/geXEFxSW
Create infographic with AI: https://lnkd.in/dHFz8wY5
Gemini Context guide: https://lnkd.in/dNvrQBBd
Midjourney Prompting: https://lnkd.in/dqWBhEYW
Everything on Midjourney: https://lnkd.in/deXcEqbp
AI need more human: https://lnkd.in/g8gJg7iU
Get professional headshot: https://lnkd.in/dnpksiyn
Train your AI on YouTube: https://lnkd.in/dETcRzku
Talk to computer, using AI: https://lnkd.in/dQb88dcY
Claude to write like you: https://lnkd.in/d_YDEBWu

___

PS: I'm Ruben Hassid, and I want us to master AI before it masters us, with simple instructions.

Follow me never to miss my 2x daily posts.

You want to help someone in your network? ♻️ Repost this so they can find the best free resources.

You ignore Reddit.

But that's how I find trends before you:

1. Go to Reddit. Find a relevant post in your niche.
2. Add /.json to the end of that URL.
3. Copy metadata (it has entire thread with replies).
4. Go to Grok to extract pain, limitations & needs.
5. Copy this Grok prompt (paste the meta data):
6. Use this prompt guide: https://lnkd.in/dz9BGuPg

Prompt:

"Here's the JSON of a Reddit conversation around: "[REDDIT POST TOPIC]". Extract the pain points, make 5 viral hooks (2 lines in one hook) on the same.

The viral hooks should be on the same format, style and tone as these 3 hooks that got results.

///Hook 1
[paste a good hook example]
///Hook 2
[paste a good hook example]
///Hook 3
[paste a good hook example]
JSON: [REDDIT META DATA]"

7. Go to Claude to turn the pain into a Linkedin post.
8. Copy this Claude prompt (+ grok's answer):
9. Use this prompt guide: https://lnkd.in/e87Kdy5Z

Prompt:

"Act like a LinkedIn ghostwriter who writes posts that get saved + shared.
Goal: Create 5 LinkedIn posts on the new topic.
Use my 4 example LinkedIn posts below that are the most viral ones on linkedin, ever. You must match their structure, pacing, formatting (short lines + whitespace + listical), and “voice” — but the ideas, wording, and hooks must be NEW.

Rules:

- Each post starts with a strong 2-line hook.
- Keep it skimmable
- With 1 clear takeaway + 1 framework (steps)
- End with a CTA that "Repost for others to ......."
- No fluff, no generic advice, no repeated angles across posts.
- Do NOT copy phrases or lines from the examples.

Here are the 4 example posts (study them first):

///Example Post 1
[PASTE POST]
///Example Post 2
[PASTE POST]
///Example Post 3
[PASTE POST]
///Example Post 4
[PASTE POST]
Now write 5 new posts about: [TOPIC]"

People already told you what to write. Now go find it.

♻️ Repost this PDF to help someone start today.

Reddit is a (secret) goldmine: 

Stop telling ChatGPT to “write better”

Copy these 9 prompts instead & see the difference:

1. Cut the Fluff

Don't ask: "Make this shorter"
"Read [text]. Remove every word that doesn't add meaning. Keep the message, lose the fat. Target: 50% shorter. Output: Clean version + list of what you cut and why. Write like you're charging $10 per word."

2. Make Me Care

Don't ask: "Make this more engaging"
Ask: "Take [text] and add emotional weight. Find the human angle. Why should anyone stop scrolling for this? Output: Rewrite + the emotional trigger you used (fear, curiosity, desire, urgency). No drama, just truth that hits."

3. Explain Like I'm Busy

Don't ask: "Simplify this"
Ask: "Rewrite [text] so a busy CEO gets it in 10 seconds. One core idea. No setup, no background, no "in today's world." Start with what matters. Output: Rewrite + the one sentence someone would remember tomorrow."

4. Find My Voice

Don't ask: "Match my tone"
Ask: "Here's how I write [paste 3 samples]. Study my patterns, sentence length, word choice, rhythm, quirks. Now rewrite [text] so it sounds like me, not you. Output: Voice breakdown + rewrite + what you changed to match me."

5. Make it Bold

Don't ask: "Make this stronger"
Ask: "This is too soft [text]. Make it bold. Add opinion. Take a stance. Boring is "tips for productivity." Better is "most productivity advice is garbage, here's what works." Output: Spicier version + the weak phrases you killed."

6. Fix the Flow

Don't ask: "Improve the writing"
Ask: "[Paste text] reads choppy. Fix the rhythm. Mix short punchy lines with longer ones. Add transitions that don't feel forced. Output: Smooth version + before/after of your 3 biggest fixes"

7. One Idea Only

Don't ask: "Focus this"
Ask: "[Paste text] tries to say too much. Find the single strongest point. Build everything around it. Cut the rest. Output: Focused rewrite + the ideas you removed and why they weakened the piece."

8. Write for Skimmers

Don't ask: "Make this scannable"
Ask: "Rewrite [text] for people who won't read every word. Front-load the value. Make the first line earn the second. Structure it so skimming still delivers the point. Output: Skim-friendly version + what you moved and why."

9. Hook Me in 2 Seconds

Don't ask: "Write a better intro"
Ask:"Turn [idea/text] into an opening line for [platform]. Make it impossible to scroll past. Use a pattern interrupt, unexpected stat, bold claim, weird question, or personal confession. Output: 5 hook options ranked by stopping power + why each works."

- - -

I have specific custom instructions to make my ChatGPT write like me, always.

✦ Copy my prompt at https://lnkd.in/dCjcTz_A.

To update yours (without copying mine), you must:

1. Go to your settings inside ChatGPT.
2. The settings are on your face (bottom left).
3. Click "personalization" & turn on "customization".
4. You now have access to "custom instructions".

♻️ Repost this prompt to help others with AI.

You're using ChatGPT wrong.

Here's my (exact) setup before I even prompt:

Step 1. Create a Project for your task

→ Click "Projects" → New Project.
→ Name it after your recurring task (e.g., "Hooks").
→ Use this guide to create projects in ChatGPT, Claude & Grok: https://lnkd.in/exfaYnBQ

---

Step 2. Write custom instructions once

→ Inside your Project, click "Instructions."
→ Give context about yourself (copy the template).
→ ChatGPT will remember this in every chat.

Template to copy paste: 
✦ Your role: "[who you are]"
✦ Your style: "[how you write/work]"
✦ Your audience: "[who this is for]"
✦ Banned words: "[words to avoid]"

---

Step 3. Upload your best work as files

→ Click "Files" inside your Project.
→ Upload 2-3 examples of your best work (as .md).
→ Less but quality information. Don't dump 50 doc.
→ More tips here: https://lnkd.in/exfaYnBQ

Pro tip:
✦ Create a Google Doc with only your best stuff
✦ Download as markdown
✦ Upload that single file.

---

Step 4. Turn on 'Extended Thinking'

→ Click the model dropdown
→ Select "thinking" reasoning model.
→ Use it for strategy, analysis, or complex tasks.
→ Yes, it takes longer. The depth is worth it.

---

Step 5. Turn on "Search"

→ Click the search icon before prompting.
→ or simple type "/search" and enter.
→ Use it when you need facts, stats, or current info.
→ It forces to cite sources instead of guessing.

---

Before your next prompt, check these three:

1. Am I inside a Project?
2. Is Extended Thinking on?
3. Is Search on (if I need accuracy)?

Set these first. Then prompt.

Top 1% of ChatGPT users do this. Now you can too.

If you enjoy this kind of setup, reshare it ♻️ to your network to help them setup ChatGPT better, too.

Prompting is the worst way to use ChatGPT.

Here's what the top 1% do instead:

1. Go to ChatGPT & click "Projects" (not Chats).
2. Create a Project for your specific task.
3. Upload your files + write instructions once.
4. Use this set up guide: https://lnkd.in/exfaYnBQ

ChatGPT now remembers everything. Forever.

But here's where it gets powerful:

Before you prompt, turn on these 2 buttons:

1. "Extended Thinking" forces ChatGPT to think before answering.
2. "Web Search" forces ChatGPT to find real sources, not make stuff up.

The secret was never the prompt.
It was the setup. But to be better at prompting,
Use my prompt guide: https://lnkd.in/ducKkADE

I wrote 2 free guides so you can copy my system:

✦ My full setup guide: https://lnkd.in/exfaYnBQ
✦ My prompting guide: https://lnkd.in/ducKkADE

(save this to be the top 1% ChatGPT user)

Most people want AI to sound like them. 

But no one does this first (and it takes 47 mins):

Step 1: Download Claude (claude. com/ download)
Open Claude 'Cowork' tab. Select Opus 4.5 model.

Step 2: Copy-paste my interview prompt
From this guide: https://lnkd.in/eF56s4i8
It asks you 100 questions about how you think.

Step 3: Answer every question out loud
Use the Wispr Flow tool. Talk to yourself. Don't type.
Typing makes you edit. Talking makes you honest.

Step 4: Don't tell what you like. Tell what you reject.
Be extremely precise and specific in your answers.
80% of your file should be what you'd never say.

Step 5: Get specific when Claude pushes back
"I keep it simple." → Claude asks: "Simple how?"
Answer: "3 sentences max per paragraph. No semicolons. No words over 3 syllables if a shorter one exists."
The specificity is the taste.

Step 6: Save this text file in .md format
One text file. Your entire brain.

Step 7: Upload it to any AI.
From now on, start every prompt with:
"Read [yourname].md first."

Step 8: Upgrade your .md file 
When your taste changes, upgrade your text file.
Upload it to Claude, prompt to add the changes.

The Don'ts:
✦ Skip the 2-hour interview
✦ Answer vaguely: "I like clarity" (clarity HOW?)
✦ Can't name 10 words you'd never use
✦ Think your voice is too "magical" to capture
✦ Don't know your own cringe triggers
✦ Expect AI to read your mind
✦ Never update your file as you evolve
✦ Blame AI for being generic

The Do's: 
✦ Always use Projects — not blank chats
✦ Always upload your .md file for context
✦ Always turn on "Extended Thinking"
✦ Always turn on "Search" to avoid hallucinations
✦ Always update your .md file every 3-4 months
✦ Always start prompts with "Read [you].md first"
✦ Always document refusals, not just preferences
✦ Always push through the 2-hour interview

Now you know what to do first.

47 mins and a text file to duplicate your brain. 

Most people won't sit for 47 minutes. 
You're not most people.

Full process + my taste file: https://lnkd.in/eF56s4i8

Most people will never learn a new skill in 2026. 

But these 5 prompts make it embarrassingly easy:

To learn better with AI, use this guide instead: 
→ https://lnkd.in/dcU3kNxJ ←

1. The 80/20 

Prompt: "Shortcut I want to learn [topic] in 20 hours. Build me a plan that focuses only on what matters most. Split it into 10 two-hour blocks. Each block needs: what to learn, one resource, and a quick 15-minute check at the end."

2. The One-Pager 

Prompt: "Compress [topic] into a single page I can review in 5 minutes. Include: core concepts, how they connect, common mistakes, and one real example for each. Make it something I'd actually print and pin on my wall."

3. Teach Me Like I'm New 

Prompt: "Explain [topic] using words a 12-year-old would understand. No jargon. Use stories and comparisons from daily life. End with 3 questions—if I can't answer them, re-explain until I can."

4. The Skill Ladder 

Prompt: "Map [topic] into 5 clear levels. For each level tell me: what I'll be able to do, what to study, how long it takes, and how I'll know I'm ready for the next step. Start from "I know nothing" to "I could teach this.""

5. Beginner Mistakes to Skip 

Prompt: "What do people waste time on when learning [topic]? Give me the 5 biggest traps beginners fall into, why they happen, and what to do instead. Save me weeks of going in circles."

✦ Bonus:

6. The Teach-Back Loop 

Prompt: "Explain [topic] to me simply. I'll repeat it back in my own words. Find what I missed or got wrong. Fill the gaps. Keep going until I can explain it to a friend without looking anything up."

7. Questions That Actually Test Me 

Prompt: "Create 10 questions about [topic] that test whether I truly understand, not just memorized. Make them tricky. After I answer each one, tell me what my answer reveals about my thinking."

8. Connect to What I Already Know 

Prompt: "I already understand [familiar topic]. Use that as my starting point to teach me [new topic]. Show me what's similar, what's different, and where my existing knowledge gives me a head start."

9. Real Scenarios, Real Practice 

Prompt: "Give me 5 situations where I'd actually use [topic] in real life. Walk me through the first one step by step. Then let me try the next four alone, correct me only after I finish each one."

To learn how to prompt, use this guide: 
https://lnkd.in/dgMq6pTs

----

I wrote a blog on how to learn with AI.
To access it, click here: https://lnkd.in/dcU3kNxJ

♻️ Repost this image to help others prompt better.

ChatGPT looks like a toy in 2026.

I can't stop using the new Claude 'Cowork':

It reads your files. Directly from your computer. 
No copy-paste. Just upload .md text files.
It sees everything. Then you just... talk to it.

"Read this file. Now write my newsletter on [topic]."

Most people prompt AI like this:
"Write something that sounds like me."

AI has no idea what "like me" means.
So it gives you the average. Then you rewrite again.

Here's what I do instead:

✦ I put myself in a text file. Literally.
✦ My opinions. My writing style. My "do nots."
✦ Access my text file here: https://lnkd.in/eF56s4i8
✦ I drop the file in a folder. Claude reads it first.
✦ Now it writes like me. Thinks like me. Is me.

Here's (exactly) how you can do it too:

1. Open Claude desktop app
2. Go to Cowork tab (top left)
3. Select Opus-4.5 as your model
4. Create a new task
5. Copy my .md file prompt: https://lnkd.in/eF56s4i8
6. Select your folder with your .md file

From now, start every prompt with this:

"Read [your_name].md first. Then [what you need]."

✦ These are the 3 things I didn't expect:

1. 80% of my file is what I'd never write.

Not "I like short sentences."
But "I never use leverage, synergy, or start with In today's fast-paced world."

Taste is boundaries. Not preferences.

2. The file works everywhere.

Same .md file → ChatGPT Projects.
Same .md file → Gemini.
Same .md file → Grok.

I'm just a file now. My brain is portable.

3. My team now thinks like me.

I gave them the file.
Now they don't ask "how would Ruben say this?"
They upload. They prompt. Done.

I duplicated myself without a single meeting.

The uncomfortable truth is you're not unique.

Your "voice" is just patterns you never wrote down.
The moment you write them, they become transferable.

So transfer them. Before someone else does.

I wrote a (free) guide with the copy-paste prompt to turn yourself into a file: https://lnkd.in/eF56s4i8.

How to prompt Gemini for carousels in 2 mins:

1. Go to YouTube. Find a stupidly viral video.
2. Open Gemini to extract content from the video.
3. Copy paste this prompt:

"Act like an expert Content Strategist and Senior Editor for a leading digital publication. Your goal is to repurpose video content into high-value written pieces that drive engagement.

Analyze the following YouTube video: [YOUTUBE LINK].

Part 1: The Extraction
First, provide a comprehensive breakdown of the video content. Do not just summarize; extract the “meat” of the content using the following structure:
Core Thesis: What is the single most important argument or lesson in one sentence?
Key Data/Facts: List specific numbers, case studies, or hard facts mentioned.
Golden Quotes: Extract 3–5 verbatim quotes that are punchy or profound.
The Framework: If the speaker uses a specific step-by-step process or mental model, outline it clearly.

Part 2: The Angles
Based only on the extraction above, pitch 5 narrow, specific article angles.
Constraint: Avoid generic titles like “Summary of [Video Name].”
Requirement: Each angle must take a specific slice of the content and expand on it.
Format: Provide a catchy headline plus a one-sentence premise for each angle.
Example of a “Narrow Angle”
Bad: How to do Sales.
Good: The “3-Call Close” Technique: Why Most Salespeople Fail in the Follow-up."

4. Copy Gemini's answer.
5. Go to Gamma.app.
6. Click "Create with AI" → "Studio mode."
7. Select "Social" → "10 cards" → "Portrait."
8. Paste Gemini's answer. Select "Minimal text."
9. Hit generate. Your carousel is ready.

You just turned a 20-mins video into a 10-slide carousel you can edit, with AI images.

Do it for the videos you've been "saving for later."

After 10,000+ hours of prompting, I built a single prompt library with every prompt I personally use.

If you want to move faster, this is your shortcut.

Prompts you’ll find:

✦ Claude prompts to write.
(blog, copy, storytelling, brief, rewriting your texts)

✦ Grok prompts to search.
(find viral posts, trends, niche accounts) 

✦ ChatGPT prompts for everything else.
(research, analysis, brainstorming, feedback) 

✦ Nano Banana prompts for images. 
(realistic photo editing, product shots, headshots) 

✦ Midjourney prompts for designer images.
(artistic visuals, branding, thumbnails) 

✦ Veo prompts for videos.
(cinematic clips, scene generation, motion) 

✦ Sora prompts for videos.
(text-to-video, storytelling, b-roll) 

✦ My entire list of free AI courses 
(step-by-step tutorials, copy & paste prompts)

Want (free) access? 
↳ I’ll send the full Notion to everyone reposting ♻️.

PS: send me a DM "PROMPT" if you didn't.

How to (finally) make Claude work inside Excel:

1. Go to the Microsoft Marketplace listing.
2. Click "Get it now" → Install the add-in. 
3. Open Excel (you must have it installed). 
4. Click on "Tools." Add-ins (Mac) or (Windows). 
5. Sign in with your Claude account ($17/mo). 
6. Open any spreadsheet. Click any cell. 
7. Prompt: "Explain this formula in plain English." 
8. Use this prompt guide: https://lnkd.in/gcGWk35x.

No screenshots. It's all hard core excel formulas.

Microsoft's Copilot couldn't do this. 
So Claude did it first.

I wrote a full breakdown of Claude Excel vs Copilot. 
(spoiler: Copilot sucks) at https://lnkd.in/gcGWk35x.

How to (finally) make Claude work inside Excel:

How to create (viral) sketch infographics with AI: 

1. Go to YouTube.
2. Find an actionable video. Copy the URL.
3. Paste it in Gemini with this prompt:
4. Use this prompt guide: https://lnkd.in/dHFz8wY5

"Analyse this youtube video about [topic]: [YT URL]. Summarise this into direct, actionable steps to follow along."

Let Gemini process the video.

5. Click Tools → Create images.
6. Prompt Gemini again:

"Visualise the summary of these notes. Create a realistic photograph of a dry-erase whiteboard with a light wooden frame. The content should be presented as a hand-drawn sketchnote using 'graphic recording' style. The layout should be in 9:16 format.

Style & Layout Guidelines:

Medium: Whiteboard surface with dry-erase markers (not paper).
Colors: Use Black for outlines, boxes, and main text. Use Red, Blue, and Green for headers and specific accents.
Structure: Place the title "[TITLE]" at the top in large, open lettering. Organize the notes into five distinct, numbered rectangular boxes arranged in a grid below the title.
Visuals: Include relevant simple line-drawing doodles for each point.
Typography: Text should be distinct, handwritten, all-caps printing, legible and organized.
Environment: Include a used whiteboard eraser and a few colorful EXPO-style markers resting on the bottom wooden ledge of the frame."

This is how you turn any video into visual notes.

♻️ Repost this if you learned something.

How to create (viral) sketch infographics using Gemini:

Google just released a Gemini prompting guide 101.

Access it with a direct link:

✦ 71 pages to master prompting.
✦ Access it here: https://lnkd.in/dbbjJG3e.
✦ Get the summary here: https://lnkd.in/ducKkADE.

Help others prompt better by ♻️ reposting this.

Gemini Prompting Guide 101:

You use Claude to write. 

But it now makes slides (directly). Here's how:

1. Go to claude. ai
2. Click on "Connectors" (bottom left).
3. Search 'Gamma'. Click "Connect." 
4. Do the same with Google Drive.
5. Prompt Claude: 

"Make a 10-slide deck about [topic]. Pull relevant data from my Drive."

6. Claude searches your Drive. Finds the right docs. 
7. It also grabs supporting graphics from the web.
8. Answer a few questions: format, tone, length.
9. To edit heavily, click on the Gamma external link.

It builds the full deck in Claude (pre-saved style).

How to make your slides look even better:

☑ Step 1: Don't use Gamma's default templates. 
☑ Step 2: Go to Gamma .app. Create your style. 
☑ Step 3: Save fonts, colors, & logo placement. 
☑ Step 4: Now when you prompt Claude, add: "Use my pre-saved style in Gamma." 

Every deck looks like YOUR brand. 
Not like everyone else's.

That's how AI should work in 2026.

How to use Claude to make slides:

Most people pay $5,000 to build financial models.

But Claude can now build it in Excel (for free):

1. Download Excel (for free).
2. Go to the Microsoft Marketplace.
3. Search "Claude by Anthropic."
4. Click "Get it now" → Install the add-in.
5. Open Excel. Select "Tools."
6. Add-ins (Mac) or Home → Add-ins (Windows).
7. Sign in with your Claude account.
8. Prompt Claude: 
(from this guide: https://lnkd.in/gcGWk35x)

✦ For a startup: "Build a 3-statement financial model for an early-stage SaaS company. Monthly projections for Year 1. Annual for Years 2-5."

✦ For real estate: "Build a rental property model with purchase price, rental income, expenses, mortgage payments, and cash-on-cash return."

✦ For e-commerce: "Build a financial model with revenue, COGS, marketing spend, and contribution margin."

9. Watch Claude build tabs, formulas, and structure.

✦ Prompt for the assumptions tab:
"Add an Assumptions tab. Include inputs for: revenue growth rate, gross margin, operating expenses, tax rate, headcount growth. Link all assumptions to the financial statements."

✦ Prompt to request scenarios:
"Add Base Case, Upside Case, and Downside Case. Downside = revenue drops 15%. Upside = revenue grows 25% faster than base."

✦ Click any cell. Prompt Claude:
"Explain what this formula does in plain English."
"Trace this cell back to its source inputs."
"Why is this showing # REF error?"
"Is this formula correct for gross margin?"

✦ Prompt to audit before you share
"Audit this entire model. Check for broken references, circular errors, hardcoded numbers that should be formulas, and logical mistakes."

Now you know what to do first.
12 mins & Claude to build what used to cost $5,000.

Full breakdown (for free): https://lnkd.in/gcGWk35x.

How to make AI sound exactly like you (forever):

1: Go to claude .ai
2: Paste the prompt below:
3: It interviews you - how you think, write, reject
4: Save the file (.md format). This is your voice
5: Upload the .md file to any AI
6. To know how to upload the file exactly
7. Read this (free) guide: https://lnkd.in/eF56s4i8.

Prompt: "You are a Taste Interviewer — a relentless interviewer whose job is to extract the DNA of how I think, write, and see the world. Your goal is to create a comprehensive document that captures my unique voice so precisely that another Claude instance could write and think exactly like me.

<interview_philosophy>
You’re not here to be polite. You’re here to get to the truth. Most people can’t articulate their own taste — they give vague, socially acceptable answers. Your job is to break through that.
</interview_philosophy>

<interview_structure>

Conduct 100 questions total across these categories (not necessarily in order — follow the thread when something interesting emerges):

BELIEFS & CONTRARIAN TAKES (15 questions)

- What I believe that others in my field don’t
- Hot takes I’d defend to the death
- Conventional wisdom I think is wrong

WRITING MECHANICS (20 questions)

- How I actually write (not how I think I write)
- My default sentence structures
- How I open pieces / How I close them
- My relationship with punctuation, formatting, line breaks
- Words I overuse / Words I love / Words I’d never use

AESTHETIC CRIMES (15 questions)

- What makes me cringe in other people’s writing
- Specific phrases or patterns that feel like nails on a chalkboard
- Types of content I find lazy or uninspired

VOICE & PERSONALITY (15 questions)

- How I use humor (if at all)
- My tone when I’m being serious vs. casual
- How I handle disagreement or controversy
- What I sound like when I’m excited vs. skeptical

STRUCTURAL PREFERENCES (15 questions)

- How I organize ideas
- My relationship with lists, headers, bullets
- How I handle transitions
- My default content structures

HARD NOS (10 questions)

- Things I’d never write about
- Approaches I’d never take
- Lines I won’t cross

RED FLAGS (10 questions)

- What makes me immediately distrust a piece of content
- Signals that someone doesn’t know what they’re talking about
</interview_structure>

<interview_rules>
1. ONE question at a time. Wait for my response before moving on.
2. Push back on vague answers. If I say “I like to keep things simple,” ask “Simple how? Give me an example of simple done right & simple done lazy.”
3. Ask for specific examples. “Show me a sentence you’ve written that captures this.”
4. Call out contradictions. If I said one thing earlier & something different now, point it out.
5. Go deeper on interesting threads. If something unusual emerges.
6. Don’t accept “I don’t know” easily. Try reframing the question from another angle.
</interview_rules>

...."

PS: I couldn't paste the entire prompt here.

Access the full prompt: https://lnkd.in/eF56s4i8.

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The Battle

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