Luke Tobin

Founder of Unusualgroup.com | Follow for posts on Business, Marketing, Investing & AI

Commercial and speaking: sponsorship@luketobin.com

3 exits, different industries, each one bigger than the last. Turned a £100 investment, into an eight-figure agency exit in 5 years. 

I help founders turn self-doubt into leverage, and leverage into exits.

My last business started with £100 and a lot of imposter syndrome. No funding. No safety net. Just a laptop, a tiny runway and lots of grit. Five years later, we sold for eight figures. It was one of the fastest growth-to-exit stories in the UK at that level.

That was exit number three. Before that, I built and sold a hospitality business and an e-commerce brand. Different industries, same scale-to-exit playbook. Build lean. Price for profit. Systemise delivery. Think like a buyer long before you ever meet one.

Now I back other founders and work on fixing what is broken in the agency world.

Current work:

Unusual Group (Founder)
We take minority stakes in agencies and plug them into the capital, infrastructure and operator support they need to grow margins and become exit-ready.

Tobin Capital (Owner) 
I invest in more than 25 brands, including SpaceX, Atom Bank, and Honest Mobile. When I invest, you do not just get capital. You get an operator in your corner on pricing, operations, hiring and exits.

A-Frame Venture Studio (Partner)
We build consumer brands from scratch. Our first brand, Mirth Water, is now live in the United States at drinkmirth.com.

The Success Method Newsletter
Every week, more than 100,000 founders get my breakdown of how to turn self-doubt into an advantage in their business. I share how I structure deals and exits, the pricing moves and margin levers that work in practice.

Book (Q2 2026)
My first book, on how founders can turn doubt into an asset rather than a drag on growth, is coming in Q2 2026 from a major publisher.

In total, I have started seven businesses. Two failed. Three exited. Two, I am still building. The failures taught me more than the exits. Self-doubt never went away. I learned how to use it as a filter to make better decisions in hiring, pricing, partners, and exits. That is what I teach and invest around now.

Today, I share what actually works with more than 800,000 founders across my channels. The playbooks, the red flags, the live deals and the parts of the mental game most people never talk about.

If you are an agency owner or founder who wants to raise, exit or fix your margins in the next 12 to 36 months, send me a DM.

Newsletter (100K plus subscribers): www.luketobin.com/newsletter

DM me about: investments, agency exits, speaking

Investor

The next‑generation personalization AI for e‑commerce.

Big goals = big discomfort.

Small goals = silent regret.

When you're around people chasing massive goals,
something shifts.

You start to believe bigger is possible.
You become more.

Do this to design your environment for maximum growth:

1. Audit your circle
↳ Who do you spend the most time with? Are they pushing limits or settling?
↳ Surround yourself with fire-starters who make you uncomfortable (in the best way).

2. Join high-aspiration spaces
↳ Masterminds, growth communities, where big thinkers gather, energy rises.
↳ Proximity breeds possibility.

3. Seek mentors with 10x vision
↳ Learn from those who’ve already gone where you want to go.
↳ Borrow their belief until you build your own.

4. Cut energy drainers
↳ Limit time with people who complain more than they create.
↳ You can’t soar while dragging anchors.

5. Normalise big conversations
↳ Make goal-setting, risk-taking, and growth the default in your daily dialogues.
↳ Big dreams feel more achievable when they’re spoken often.

Big goals aren’t just built, they’re caught.

And the right people make them contagious.

Remember:
The right room changes everything.

♻️Repost to help someone in your network.
🔔Follow Luke Tobin for more professional growth strategies.

cc Colby Kultgen (shout out for the image and powerful reminder!)

3x Exited Founder | Follow me for posts on Business, Marketing, Investing & Success Psychology

Every time you wait for "the perfect moment," someone with half your talent but twice your audacity is moving ahead of you.

The world doesn't always reward the most skilled or the most prepared. 

It rewards the people who show up, speak up, and take the risk of being told "no."

Let's address this..
Missed opportunities hurt more than rejections. 
A rejection is a data point; a missed opportunity is a "what if" that haunts you. 

If you’re waiting for permission to dream big or bet on yourself, this is it.

How to stop hesitating and start acting:

1. The 5-Second Rule: 
If you have an impulse to act on a goal, move physically within 5 seconds or your brain will kill the idea.

2. Audit Your "What-Ifs": Ask yourself: 
“What is the actual cost of a ‘No’?” Usually, it’s just a bruised ego. The cost of a "Never Tried" is a stalled career.

3. Lower the Stakes: 
Stop trying to make your first move a "grand slam." Just aim to get on base. Send the DM, post the rough draft, or book the meeting.

4. Embrace "Good Enough": 
Perfectionism is just procrastination in a fancy suit. Done is better than perfect when "perfect" never leaves your hard drive.

Stop letting your talent stay a secret. 

The gap between where you are and where you want to be is usually just a few moments of audacity.

What’s one thing you’ve been overthinking lately? 
Let’s commit to doing it this week.

♻️Repost to inspire others in your network.
🔔Follow Luke Tobin for more mindset and growth tips.

cc Dora Vanourek (shout out for the image and message)

We are our own worst critics.

I spent years thinking I wasn't doing enough. 

I compared my "behind-the-scenes" to everyone else’s "highlight reel."

But here is the truth: 

While you’re worrying about your mistakes... 
Others are inspired by your progress.

While you’re doubting your worth... 
Others are studying your work ethic.

The "mess" you see in your head? 
To someone else, that looks like a masterclass in resilience.

If you’re stuck in a cycle of overthinking, here are 5 ways to get out of your head and back into the game:

1. Audit your evidence, not your emotions. 
- Your brain will tell you that you’re failing because you feel tired. 
- Feelings aren't facts. Look at your "Done" list for the week. 
- The data usually proves your anxiety wrong.

2. Focus on "B-" work to start. 
- Perfectionism is just procrastination in a suit. 
- Aim for "good enough" to get the momentum moving. 
- You can’t steer a parked car, but you can optimise a moving one.

3. Stop comparing your "Input" to their "Output." 
- You see the 4:00 AM struggles, the deleted drafts, and the coffee-stained notes. 
- You only see their polished final product. 
- It’s an unfair comparison.

4. Change your "Who." 
- Instead of asking "Who am I to do this?", ask "Who am I helping by doing this?" 
- Shifting the focus from your ego to your impact kills imposter syndrome instantly.

5. Embrace the "Spotlight Effect." 
- We think everyone is judging our mistakes. 
- Truth? Everyone is too busy worrying about their own mistakes to notice yours. 
- You have more freedom than you think.

The bottom line: 
While you’re wondering if you’re "good enough," someone else is looking at you for inspiration.

Don't let them down by quitting.

♻️Found this helpful? Share it with your network.
🔔Follow Luke Tobin for more mindset tips.

cc Justin Welsh (shout out for the inspirational message and image)

A hard truth:

Regret = The price of comfort

You don't need more time.

You need more courage.

Most people don’t fail from trying. 
They fail from waiting too long.

Here’s how to build the courage to jump.
(Even when it’s scary):

1. Make the fear visible
↳ Write it down. Name it. You can’t fight what you won’t face.

2. Shrink the leap
↳ Break it into one bold step. You don’t need a plan, just a start.

3. Take action within 24 hours
↳ Delay kills momentum. Movement builds belief.

4. Surround yourself with risk-takers
↳ Bravery is contagious. So is settling.

5. Track your jumps
↳ Keep a “courage log.” Let your past bravery fuel the next one.

6. Rehearse your bold move
↳ Visualise the conversation. Confidence builds in repetition.

7. Limit input, increase output
↳ Too much advice leads to paralysis. Make a move then adjust.

8. Set a “no turning back” trigger
↳ Commit with a consequence.

9. Anchor to your future self
↳ Ask: “What would the future me thank me for doing today?”

10. Celebrate courage, not outcomes
↳ Reward the jump, not just the landing. That rewires your risk muscle.

Reminder:
Courage isn’t loud.
It’s quiet decisions made in uncomfortable moments,
that change your life.

You don’t need to be ready. 
You just need to go.

If you wait for certainty,
you’ll miss everything worth having.

♻️Repost to help someone take a leap of faith.
🔔Follow Luke Tobin for more personal growth tips.

cc Eric Partaker (shout out for the image and powerful message)

The way you speak to yourself in private sets the ceiling on your results.

Not motivation.
Not discipline.

But your internal narrative.

Your brain doesn’t argue with your self-talk.
It goes looking for proof that it's true.

Do this to rewire your mindset architecture:

1. Tune your filter (RAS)
- Your brain searches for evidence to proof what you already believe. Feed it better signals.

2. Swap “I can’t” for “How can I?”
- Statements close doors. Questions open search mode in your brain.

3. Add “yet”
- Most limits aren’t permanent. They’re unfinished.

4. Use identity-based language
- You act in line with who you think you are. Choose the identity that serves the outcome you want.

5. Audit your inner critic
- If you wouldn’t say it to a friend, it doesn’t belong in your head.

6. Use the observer technique
- Create distance from the thought. Regain objectivity and reduce the emotional spike.

7. Remove “should”
- Replace shame with agency. “Choose” is a different operating system.

8. Reframe anxiety as excitement
- Same body signal, but a different story. You get to decide the label.

9. Let confidence compound
- Small daily narrative shifts build self-trust over time. Track your proof.

10. Protect your mental environment
- Your inputs become your inner voice. Curate what you consume and who you listen to.

This isn’t self-help.
It’s mindset architecture.

Rewrite the script and the behaviour follows.

Which one do you need most right now?

♻️Found this helpful? Share it with your network.
🔔Follow Luke Tobin for more mindset tips.

Your self-talk sets the ceiling for your growth 

"Service businesses are dead. Why invest in them?"

Three months ago, everyone said I was crazy.

Today, we're proving them wrong.

We launched Unusual Group in October with a clear mission: 

Build the ecosystem of support, founders need to scale-to-sale successfully. 

The industry has been struggling and it's no surprise. 

Traditional rollup groups and network agency models are broken.

So we built something different. 

An industry first membership model that gives founders and their teams the strength and resources of a business 10x their size. 

Support with;

- Strategy
- Operations 
- Sales & Marketing
- Productisation & IP
- Finance, Legal, HR & IT
- AI & Technology
- Exit Planning & Positioning 
- Optional Capital Investment 

After three months, here's how its going;

• 100+ applications received 
• 7 agency partners onboarded (5% acceptance rate) 
• Group valuation approaching £10m 
• 90 pieces of press coverage 
• £400k ARR 

An ecosystem that supports founders in ways the market has never seen.

This isn't about rolling up agencies or stripping identity.

It's about creating the infrastructure that lets great founders do what they do best, without the ceiling that comes with going it alone.

If you're running an agency and you've been watching from the sidelines, 
now's the time to get involved. 

Our next cohort goes live in February.

Apply via our waitlist: https://lnkd.in/exReKAKu

Follow me, Luke Tobin for more building in public content.

3x Exited Founder | Follow me for posts on Business, Marketing, M&A & Success Psychology

Transform Your Business with Cutting-Edge Computer Vision and Edge AI Solutions | AI Specialist & Innovator

I’ve built AI/ML products for years, and the pattern was always the same: content chaos kills pipeline.

Ryza Content is the system I created to fix that codified voice, governed inputs, and consistent output without the guesswork.

If you’re serious about consistent, on-brand content, DM me and I’ll show you how Ryza works.

https://calendly.com/ryzacontent-app/30min

With over 9 years of expertise in Artificial Intelligence and Machine Learning, I have a proven track record of building impactful products and driving effective strategies that deliver tangible results. My work focuses on leveraging AI and ML to develop groundbreaking solutions, integrating coding in C#, Python, and other languages to meet diverse business needs.

► Driving Results: My success is rooted in my ability to collaborate with C-level leaders and stakeholders, assessing the suitability of AI to achieve their objectives with a keen focus on ROI. I consistently align AI initiatives with measurable business value.

► Thought Leadership: As a subject matter expert, I share insights through informational sessions, blog posts, and webinars. I recently led a global webinar with more than 150 attendees on the principles and applications of AI, highlighting its transformative impact across industries.

► Technical Excellence: My technical background spans Azure, TensorFlow, Nvidia Jetson, and multimodal AI systems. I specialize in edge AI, automation, and building solutions that integrate image, video, and sensor data for real-world performance and efficiency.

Whether leading teams, advising executives, or developing innovative AI-driven products, I bring a passion for technology and a commitment to excellence in everything I do.

Timothy Goebel

Why does it feel hardest right before it works?  

The pressure always spikes right before a real shift.  
That’s not the universe trolling you.  
That’s your system testing what you actually believe.

When we were building Ryza Content, the stress felt personal.  
Inbox full. Edge cases everywhere.  
Every decision looked like a referendum on competence and risk.  

Here is the pattern I see with founders and marketing leaders:

1) The “signal to self” problem  
Right before progress, your feedback loops get noisy.  
Customer asks for one more feature.  
Stakeholder adds late approvals.  
You start to question the product, not the noise.  
Insight: Treat the tension as a system alarm, not a character verdict.  
Action: Write a one-page “belief doc” that states what does not change for the next 90 days. Use it to filter every new request.

2) The invisible cost of half-pivots  
In the tension zone, teams try to please everyone.  
You water down your brand and roadmap inch by inch.  
You keep “options open” and pay with momentum.  
Insight: Progress is usually blocked by indecision, not bad ideas.  
Action: Define a “no-go” list each quarter: customer types, features, and channels you will not chase, even if they shout.

3) Compression creates clarity, if you let it  
When the pressure peaks, weak narratives crack.  
The product story stops making sense even to your own team.  
That isn’t failure. That is your content system asking for an upgrade.  
Insight: A clear story is an operational asset, not a slide.  
Action: Force a simple spine: who we serve, what we change, why it matters now. Every landing page and outbound line snaps to this.

4) Emotional risk is still business risk  
Founders ignore it, but it drives decisions.  
When pressure feels personal, you over-index on safety.  
You over-approve, over-edit, and under-ship.  
Insight: Shipping cadence is a leading indicator of future revenue.  
Action: Commit to a “minimum shipping rhythm” for marketing: for example, one meaningful content artifact per week, approved upfront by guardrails, not by ad hoc opinions.

The tension right before progress is not a sign to stop.  
It is the system asking, “Are you serious about this direction?”  
Answer with structure, not drama.

﻿#ProductMarketing, #B2BStrategy, #RefreshWithRyza, #FounderLife, #DigitalMarketing

P.S.: If you want help turning that tension into a cleaner content and approvals system, contact sales to explore a structured working session.

Founder & CEO, Ryza Content | AI Solutions Architect | Computer Vision, GenAI & Edge AI Innovator

What did your hardest season quietly build?

The seasons that shape you never feel “strategic” in real time.  
They feel messy. Slow. Sometimes pointless.

Every long night building a content system feels like a cost.  
Time, energy, uncertainty.  
But none of it is wasted if you treat it as preparation, not punishment.

Here is the trade-off that matters:  
You either pay in confusion later, or in deliberate practice now.

Four concrete levers to turn that season into an asset:

1) Turn pain into process  
Do not just grind. Instrument the work.  
Document how content moves from idea to live: inputs, tools, decisions, approvals, risks.  
If you cannot sketch the flow on one page, you are not learning from the nights. You are just repeating them.

2) Build reuse into every piece  
Every asset should plug into the system.  
Ask before you ship:  
Where else can this live? Which audience, which step in the journey, which channel?  
Reuse is how you convert effort into compounding value instead of one-off wins.

3) Design constraints that protect the brand  
The hardest seasons often expose brand risk: off-message content, slow approvals, legal surprises.  
Respond with clear guardrails: tone rules, no-go claims, required checks before publish.  
Constraints feel heavy at first. Later, they become speed.

4) Measure learning, not only performance  
Early on, your metrics are mostly noisy.  
So track learning per cycle: what changed in your system, not just in your numbers.  
Did you reduce handoffs? Clarify ownership? Shorten review? That is strategic progress.

Core takeaway:  
The season that shapes you is the season that forces you to think in systems, not tasks.

#ContentStrategy, #DigitalMarketing, #ContentOperations, #RefreshWithRyza, #B2BMarketing

What no one tells you about building something from scratch

What if starting was the easy part?

Everyone glamorizes launch day.  
Logos, websites, first LinkedIn post.

The real test hits 6 to 18 months later.  
When your content feels invisible.  
Pipeline is lumpy.  
And every metric suggests, very politely, that you might be wrong.

When I started Ryza Content, I thought the risk was in starting.  
Turns out, the real risk was in misreading the “nothing is working” phase.

Here is what no one tells you:

1) Early “silence” is a data problem, not a verdict  
Most founders look at low engagement and assume failure.  
Better lens:  
• Who is quietly viewing but not reacting?  
• What patterns show up in replies, not likes?  
Shift from “viral” to “signal”.  
You are building a listening system, not a spotlight.

2) You must pre-commit your quit criteria  
Decide before you start what “not working” really means.  
Examples:  
• Time based: “I’ll ship weekly content for 6 months before I pivot.”  
• Evidence based: “I’ll change direction only if my ideal buyers consistently ignore this problem.”  
This protects you from emotional, mid‑storm decisions.

3) Make one variable move at a time  
When nothing seems to land, panic says “change everything”.  
Instead, treat it like product:  
• Keep the audience constant.  
• Adjust only the angle, format, or offer.  
Then re-measure.  
This turns chaos into a controlled experiment.

4) Build an approvals cadence that doesn’t kill momentum  
The more your brand grows, the more approvals creep in.  
If every post is a committee sport, you will go quiet.  
Create a tiered system:  
• “Safe” content with pre‑approved themes you can ship fast.  
• “High‑stakes” content that goes through deeper review.  
You protect brand risk without blocking the engine.

Core takeaway:  
The hardest part is not starting.  
It is staying in the game long enough for your system to learn.

#ContentStrategy, #FounderJourney, #B2BMarketing, #BrandBuilding, #RefreshWithRyza

P.S.: If you want help designing a content survives the “nothing is working” phase, reach out to book a short working session.

Are you misreading a season as failure?

Growth is not a straight line.
It is a system of seasons.

Ryza Content Creator hit a wall.
Traffic flat.
Pipeline quiet.
Team tired.

The risk in that moment was not the slowdown.
It was the story I almost told myself:
“This is the verdict on the brand.”
Not:
“This is a phase in the system.”

Here is how to treat a stuck season like data, not doom:

1) Separate signal from seasonality  
Before you “pivot the whole strategy,” zoom out 12 to 24 months.  
Identify:
- What always dips in this quarter  
- What only dropped this year  
Then adjust the content and channel mix into what is actually controllable. You protect the brand from emotional, off‑cycle decisions.

2) Change the unit of progress  
In plateau seasons, swap “revenue this week” for leading indicators:  
- Response quality, not just volume  
- Time to approval on new content  
- % of assets actually used by sales  
You keep the system moving when top‑line growth pauses.

3) Rewrite the internal narrative  
Executives set the story that teams work inside.  
Name it clearly:
“We are in a stabilizing season, not a closing chapter.”  
That unlocks better questions:
What do we prune?
What do we standardize?
What do we double down on before the next spike?

The core shift:
Treat every plateau as a designed part of the growth system, not a verdict on your brand.

#GrowthStrategy, #B2BMarketing, #BrandLeadership, #ContentStrategy, #BusinessResilience

Is your quarterly content plan actually negotiable?

Your theme map looked perfect in QBR.  
Then sales shifts focus. Product moves a launch. A risk lands in your inbox.

Most teams react by bolting on “one more” theme.  
That is how content turns into noise and approvals into chaos.

Better move: treat the theme map as a living system, not a sacred artifact.

Four levers to adjust mid‑quarter without blowing up your pipeline:

1) Re-rank themes by revenue, not opinion  
Take your current map and add one column: impact on in-quarter revenue.  
Score each theme against active deals, churn risk, and strategic bets.  
If a theme does not touch pipeline or key accounts, it moves down.  
The map shifts from “nice topics” into a business filter.

2) Lock a minimum viable spine  
Pick 1-2 non-negotiable themes that define your brand this quarter.  
They anchor your narrative so every new request routes into them.  
Example: instead of adding a new theme for each use case, tag it to the core spine.  
You stay flexible on angles, firm on story.

3) Cap unplanned pivots per month  
Set a hard limit for how many "priority change" you accept.  
Every new request must replace, not just add.  
This forces trade-off conversations with stakeholders instead of quiet overload on your team.

4) Build an approval lane for fast pivots  
Create a lightweight path for time-sensitive posts that fit the updated themes.  
Pre-approved guardrails, messaging blocks, and risk rules.  
You cut review time without cutting compliance.

The core idea:  
Adjust the ranking of themes, not your entire identity.

#ContentStrategy, #B2BMarketing, #RefreshWithRyza, #MarketingOperations, #BrandNarrative Ryza Content Creator

What if brand guidelines actually enforced themselves?

Most teams treat brand guidelines like a PDF museum.  
Beautiful to look at.  
Zero impact on the content pipeline.

The real shift is moving from "guidelines" to "style systems"  
A living set of enforceable rules that every post, script and slide passes through before it hits publish.

Not more rules.  
Better rules.  
Embedded into your content system so humans create, tools assist and approvals get faster, not slower.

Here is how that looks in practice:

1) Translate principles into checkable rules  
"Be clear" is not a rule.  
"Max sentence length, no acronyms without first mention, banned phrases list" are rules.  
If a tool or editor cannot check it, it is not yet part of your style system.

2) Separate non-negotiables from flex  
Lock down compliance, claims and risk-sensitive language as hard constraints.  
Keep voice, examples and narrative choices as guided but flexible.  
This keeps marketing creative while keeping legal out of fire drills.

3) Push rules into the workflow, not after it  
Rules that live in a PDF create rework.  
Rules that live inside templates, prompt libraries, content briefs and review checklists prevent rework.  
The closer to the first draft you enforce them, the cheaper each fix becomes.

4) Make approvals about judgment, not policing  
If the system auto-checks tone, disclaimers and key brand lines, approvers can focus on nuance and context.  
That shortens review loops and reduces "copy-paste edits" that drain teams.

The core idea:  
Your brand is not what you say.  
It is what your content system allows through.

P.S.: If you want to explore turning static brand guidelines into enforceable content rules across your pipeline, Check out Ryza Content Creator.

#BrandGovernance, #ContentOperations, #ComplianceByDesign, #DigitalMarketingStrategy, #ContentRiskManagement

What if your quiet work is the real moat?

Everyone loves the launch moment.  
Almost no one loves the 9 months before it.

Most strong content systems are built in that quiet gap.  
No likes. No traction.  
Just deliberate reps that look invisible from the outside.

Here is the tension:  
If you only ship when the market claps, your brand becomes reactive.  
If you ship when nobody’s watching, your brand becomes inevitable.

Four practical levers to build without applause:

1) Design a minimum viable cadence, not a viral moment.  
Choose one lane: a weekly teardown, a founder memo, a product pattern.  
Lock the schedule in like a release train.  
The win is “went out on time”, not “went big”.

2) Separate creation from reaction.  
Create content in blocks, react to comments later.  
This protects the system from mood and metrics.  
Ops rule: if performance dictates whether you publish, it’s not a system, it’s a slot machine.

3) Measure depth, not just reach.  
Track replies that reference your thinking in detail, not only impressions.  
Save every “we used this in our meeting” message.  
That is early proof of narrative pull, long before scale.

4) Build an approvals path that doesn’t kill momentum.  
Pre-agree “safe” themes, guardrails, and phrases.  
Then empower someone to hit publish without waiting a week.  
Slow approvals quietly destroy more content than bad ideas ever will.

Core takeaway:  
Consistency without applause is not romantic.  
It is how you compound trust before anyone is keeping score.

#RefreshWithRyza, #B2BMarketing, #BrandBuilding, #MarketingOps, #GrowthLeadership

P.S.: If you want help turning silent, inconsistent content into a simple weekly system checkout Ryza Content Creator page.

What if nobody cares about your content?

That is not the risk.  
That is the advantage.

On social, attention resets every 48 hours.  
Your “embarrassing” post is forgotten before your next meeting.  

So the real risk is not being cringe.  
It is never shipping enough to discover what actually works.

Here is a simple content system you can run without overthinking:

1) Start from a theme, not a template  
Before every post, answer three things in one sentence:
• Goal: What change do I want for this audience?  
• Audience: Who is this really for, in plain words?  
• Proof: Story, example, or insight I will use.

That sentence is your theme.  
Everything else is editing.

2) Stay inside your expertise boundary  
If the topic is outside your depth, you cannot safely edit AI output.  
That is where hallucinations become brand risk.  
Use AI to stretch your phrasing, not to fake your field.

Practical rule:  
If you cannot tell whether a paragraph is wrong, cut it.

3) Use “forgettable” as your playground  
Most posts will vanish. Good.  
Treat each one as an experiment:
• Change one variable: audience, angle, or format  
• Note what pulled real questions or messages  
• Learn, then adjust the next input into the system

That is the Ryza Content Creator way who's with me.

You are not trying to be perfect.  
You are training a repeatable content system that sounds like you.

#ContentStrategy, #PersonalBranding, #DigitalMarketing, #ThoughtLeadership, #AIContent, #RefreshWithRyza

Are you measuring content speed or content waste?

Most teams say they want to create content 10X faster.  
Very few ask the harder question:  
"How much of what we post is actually useful?"

Speed without intent just floods your system.  
You get more content, not more results.  
That is the tension.

On January 15 at 3:00 PM CST, Dr. Kruti and I are hosting a LinkedIn Live:  
“How to Create Social Media Posts 10X Faster?”  

We will walk through the principles behind Ryza Content Creator.  
You will be able to apply the same methods with your own tools and process.

Here are four levers we will unpack:

1) Build a reusable decision pipeline  
Most delays are not writing delays.  
They are "Who approves this?" and "Is this on brand?" delays.  
Map your idea into a simple pipeline: input, draft, review, approve, publish.  
Define owners and rules at each step so the work moves without constant Slack pings.

2) Turn scattered ideas into structured prompts  
Your team has raw ideas, not ready content.  
Translate those ideas into repeatable prompt templates: audience, intent, angle, proof, CTA.  
This reduces thinking time per post and keeps quality consistent across creators and tools.

3) Standardize approvals to reduce risk  
Fast content often dies in legal or brand review.  
Instead of reviewing every post from scratch, agree guardrails once: no-go claims, required disclaimers, voice rules.  
Use checklists so approvers evaluate exceptions, not rewrite everything.

4) Review what works before you create more  
Block 30 minutes weekly to audit last week’s posts.  
Tag what actually moved conversations or pipeline, not just what “performed”.  
Feed only those winning patterns back into your next briefs and prompts.

The core idea:  
Go faster by removing decision friction, not by pushing people harder.

P.S.: Want to see this system live and adapt it to your team? Join our LinkedIn Live on January 15 at 3:00 PM CST and bring a post you want to improve.

#ContentStrategy, #SocialMediaWorkflow, #B2BMarketing, #MarketingOps, #RefreshWithRyza

What if quitting is just bad timing?

You are building something real.
The idea was strong.
The team was hopeful.
Now the numbers look flat, the risk feels high, and your energy is thin.

Here is the tension:
You cannot tell if this season is a signal to stop  
or a test of whether your system can hold.

Instead of a dramatic decision, run a controlled one.

1) Shorten the time horizon  
Stop thinking in “Is this worth 3 more years?”  
Start thinking in “What is the next 30-day experiment?”  
Define one clear, testable bet: a new segment, a sharper message, or one focused channel.  
If it works, you earn data and momentum.  
If it fails, you get insight before you burn more runway.

2) Tighten the decision system  
Write down your “quit criteria” and your “continue criteria”.  
Examples: specific revenue signs, pipeline health, or user engagement trends.  
Get approvals before you change those rules.  
This protects you from emotional swings and panic moves during a hard month.

3) Reduce hidden load, not just cost  
Often it is not the work that breaks you.  
It is context switching, unclear ownership, and slow approvals.  
Remove one whole category of tasks this week.  
Free your attention for the one lever that actually moves the brand forward.

You do not need blind faith.
You need one more deliberate step, grounded in evidence.

#LeadershipDecisions, #StartupReality, #StrategicFocus, #DigitalGrowth, #RefreshWithRyza

What if consistency is your real unfair advantage?

Most teams still chase “inspiration” like a resource problem.  
New tools. New formats. New ideas.  

Then they wonder why the content system stalls after 6 weeks.

The uncomfortable truth:  
Your brand grows when you keep publishing after the fun fades.  
Not when someone has a bright idea in a meeting.

Here is the real tension.  
Inspiration feels great.  
Consistency feels boring.  
But only one of them compounds.

Four practical levers to shift from mood to system:

1) Convert motivation into minimum standards  
Define a “non‑negotiable” weekly output: format, owner, deadline.  
Tiny rule: volume can flex, cadence cannot.  
That single constraint reduces risk of stop‑start content and painful reboots.

2) Separate ideas from approvals  
Batch ideation once a week.  
Batch approvals before production.  
When you enter execution, there is no debate, just delivery.  
This protects your team from emotional decision-making and keeps the pipeline moving.

3) Build “bad day” safeguards  
Pre-build a bench of evergreen posts for low‑energy weeks.  
Keep them simple, clear, on-brand.  
This turns your worst days into “still showed up” days, which is where trust is built.

4) Measure consistency, not just performance  
Track: “Did we ship on time?” before “Did it win?”  
Performance improves over time, but only if the system keeps sending content into market.

The brands that win are not the most inspired.  
They are the ones that stay in the game when it’s uncomfortable.

#ContentStrategy, #RefreshWithRyza, #BrandBuilding, #DigitalMarketingOps, #MarketingLeadership

View newsletter: Post It Statistics by Dr.K

Open article: When Einstein Fails Business... by Dr. Kruti Lehenbauer • 5 min read

Is your content system helping or hurting trust?  

Most teams think their content problem is “ideas.”  
It is not.  

The real problem is this:  
Your content looks like many people.  
Your brand feels like no one.  

Here is the tension.  
AI makes content output easy.  
Brand alignment, risk, and trust stay hard.  

You need a system. Not just inspiration.  

Three practical levers:  

1) Decide what you want to be known for  
Not a tagline. A filter.  
If a topic does not reinforce that one thing, it needs extra scrutiny or it stays out.  
This reduces idea anxiety and approval friction, because everyone knows the point of the content.  

2) Build a reusable, on-brand content library  
Store proven posts, visual formats, slide templates, and phrasing that performed well and cleared risk.  
Tag them by: problem, audience, format, and funnel stage.  
Now GPT works inside your system, not outside your guardrails.  
You get speed without random, off-brand takes.  

3) Design simple guardrails for every piece  
Before anything goes live, it should pass three checks:  
• Brand: Does this sound like us, across platforms and formats?  
• Risk: Could this confuse, overclaim, or undercut trust later?  
• Thread: Would a stranger see a clear through-line in our past content?  

The goal is not more content.  
The goal is consistent, recognizable signals of competence and character.  

#ContentStrategy, #BrandBuilding, #DigitalMarketing, #AIContent, #ThoughtLeadership, #RefreshWithRyza

P.S.: If you want to turn scattered posts into a reusable, on-brand content give Ryza Content Creator a try.

What if you could get consistent tips on creating content?
(Yes, totally shameless plug today for my product page!)

Ryza Content Creator LinkedIn page is designed for just that.
Of course, it showcases my product, but more importantly
We use it as a platform to share ideas about the principles of a good content system.

Ryza was built for one thing: turning chaotic posting into an efficient, repeatable, on-voice content system.

As a small business owner, my own ability to reach a wider audience
Depends heavily on my current network showing support for my work!

I know that many of you already have a great content system that works for you.
And the posting consistency that so many of you have, has been very inspiring to me.

But perhaps there are people in your network who don't have a clear vision on posts.
And those are the very people who can use some clarity in how they approach posting.

A simple act of supporting my page can help support some creator's vision somewhere!

Speed vs credibility is usually the constant trade-off for creators and leaders.
You either move fast and go off-brand, or slow down and miss the moment.

If social media content creation is what is stopping you from amplifying your voice,
Follow Ryza Content Creator page to get tips, steps, ideas, and insights.

We also share posts, playbooks, breakdowns, and behind-the-scenes product updates.

Whether you use our tool, or another tool... we want to help you!

P.S.: So, what are you waiting for? Follow Ryza Content Creator today!
https://lnkd.in/giyXRMcd

#RefreshWithRyza, #ContentStrategy, #SocialMedia

Open article: Ryza Content Creator | LinkedIn by linkedin.com

Is your “viral juice” just empty slush?
Everyone wants viral. Few ask, “At what cost?”  
Viral juice feels sweet, but most of it is slush.  
Attention spikes, then melts. Brand trust pays the long bill.  

Treat reach as a test lab, not a trophy.  
Design content as a system: one core story, many angles.  
Measure what stays in people’s heads, not just in their feeds.  

If the algorithm vanished tomorrow, would your narrative still travel?

#brandstrategy, #contentdesign, #digitalmarketingtips, #growthsystem, #RefreshWithContent

Today come join us as we dive in how to create social media post 10x Faster.

If you want to create content 10X Faster,
You can't afford to miss this event today. 

Learn how to create a system that helps.
Yes, our app does all of these for you.
But that's not what this presentation is about. 

No pitch, no sales, full transparency. 

Use your own tool (ChatGPT, CoPilot, etc.) 
Understand how a content system works.
Create Content 10X Faster!

Today, January 15th at 3PM CST LinkedIn Live
Link:

taplio

The Battle

Luke Tobin

Timothy Goebel

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Performance ScoreLuke Tobin's LinkedIn Performance

Performance ScoreTimothy Goebel's LinkedIn Performance

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taplio

The Battle

Luke Tobin

Timothy Goebel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Tobin's LinkedIn Performance

Performance ScoreTimothy Goebel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Tobin's LinkedIn Performance