I’ve spent my career turning home-services teams into high-performing engines of growth. At Deljo Heating & Cooling, I helped lead the company through over 4x revenue expansion and a strategic acquisition—powered by a relentless focus on people, culture, and customer experience.

My leadership philosophy is simple: invest in your people, build operational excellence, and create clarity around expectations. When those three align, profitability follows.

Whether it’s developing new business lines, strengthening technician engagement, or building scalable systems, I’m committed to driving outcomes that last. Outside the day-to-day, I co-created an HVAC sales podcast to share lessons learned and elevate the industry.

Luke Weiden

I'm Scott Bishop, an e-commerce and marketing leader with over 15 years of experience driving revenue and profitability across Amazon 1P and 3P, DTC websites, omnichannel retail, and international marketplaces. 

I’ve led nine-figure portfolios for both Private Equity backed and public companies, with deep expertise in performance marketing, marketplace operations, and full P&L ownership. I’m passionate about blending data-driven marketing with operational discipline to scale brands and build high-performing teams.

Together, I have generated hundreds of millions of dollars in sales for these brands on these channels.

Recent achievements include spearheading a margin turnaround, driving a multi-million dollar affiliate marketing initiative, and unlocking millions in incremental revenue through strategic channel expansion beyond Amazon.

What sets me apart:
I'm not just a strategist...I’m a builder and an operator. I roll up my sleeves and can do the work, whether that’s optimizing ad campaigns, auditing digital shelves, or crafting go-to-market plans. I’ve led internal teams and agency relationships, but I’ve also launched business units from scratch. I’ve scaled Amazon, Shopify Plus, Target+, and more...and have generated hundreds of millions in revenue doing so.

I am deeply passionate about blending data-driven marketing with operational discipline to build high-performing teams and scalable brands. My hands-on approach as a builder and doer...rather than solely an overseer of teams and agencies, enables me to deliver actionable insights and measurable outcomes. With advanced proficiency and expertise in platforms and tools such as Amazon Seller Central, Amazon Vendor Central, Shopify Plus, Klaviyo, Bazaarvoice, Helium 10, Google Analytics (GA4), Meta Ads, and Hubspot, I leverage technology to optimize customer acquisition, retention, and lifetime value.

I've published two digital guidebooks for the Financial Times Press and been featured on a handful of news sites like The Chicago Tribune, The Omaha World-Herald, The Associated Press and Tech Crunch. I am also committed to community engagement, serving as a board member for Make-A-Wish Omaha and mentoring startups through local accelerators.

If your organization is seeking a strategic leader with a robust track record in eCommerce and brand marketing to accelerate growth and operational excellence, I welcome the opportunity to connect and explore how I can contribute to your success.

Let's connect.

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The Battle

Luke Weiden

Scott Bishop

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