Limuni

helping Founders become directors and create the business of their dreams ✨️ 

DM me to book an intro call 🍋

Founder & Business Strategist 🍋 

NASA - National Aeronautics and Space Administration

🚀 Inclusion Diversity Equity & Access Consulting

🚀 Reviewing inclusion plans of STEM programmes

🚀 Focus on creative solutions to inclusion needs 

🚀 Collaborate with IDEA teams to form effective feedback

IDEA Professional

Nobody Studios

Crowd Investor

THE NONBINARY CORNER

Co-Founder & Host

Events Industry

⬛️ I have organised 800+ events in 10 yrs & led 50+ International teams generating over £200k to my clients directly 


⬛️ I have specialised in Festivals operations and worked across the UK and Sicily (IT) ranging between the 3.000 - 60.000 people attendance and coordinated single-handedly teams varying from 2 - 30 people and also coordinated online events with a few hundred in the audience.

⬛️ I have contributed to the smooth run of traffic management operations, artist liaison, stage management, decor project management, events planning and set up, de-rigging and conflict management. 

I have worked for a large variety of Events and Festivals in the UK, here's a sample :

⬛️ Eden Festival, Scotland / June 2017, 2018, 2019, 2024
⬛️ Solfest Festival, Cumbria / August 2018
⬛️ Sketchy Beats Stage, Lindisfarne Festival, Northumberland / August 2018
⬛️ Kelburn Garden Party Festival, Scotland / July 2016,2017,2022,2024
⬛️ Eye Of Storm Events Company, Boomtown Fair, England / August 2017
⬛️Audio Soup 2016,2017
⬛️ Knockengorroch 2017


Some of the roles covered

𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
𝐓𝐞𝐚𝐦 𝐭𝐫𝐚𝐢𝐧𝐞𝐞 𝐚𝐧𝐝 𝐫𝐚𝐝𝐢𝐨 𝐜𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫
𝐓𝐫𝐚𝐝𝐞𝐫𝐬 𝐏𝐎𝐂
𝐀𝐫𝐭𝐢𝐬𝐭 𝐆𝐚𝐭𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧
𝐀𝐫𝐭𝐢𝐬𝐭 𝐆𝐚𝐭𝐞 𝐎𝐟𝐟𝐢𝐜𝐞 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐩𝐥𝐚𝐧𝐧𝐞𝐫 𝐚𝐧𝐝 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫
𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐞𝐚𝐦
𝐃𝐞𝐜𝐨𝐫 𝐭𝐞𝐚𝐦 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫 𝐚𝐭 𝐏𝐲𝐫𝐚𝐦𝐢𝐝 𝐒𝐭𝐚𝐠𝐞
𝐃𝐞𝐜𝐨𝐫 𝐦𝐚𝐤𝐞𝐫
𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐀𝐫𝐭𝐢𝐬𝐭 𝐋𝐢𝐚𝐢𝐬𝐨𝐧 𝐎𝐥𝐝 𝐌𝐢𝐧𝐞𝐬 𝐒𝐭𝐚𝐠𝐞

Festivals and Events Operations Manager

The Founders' Strategist 🌞 I help you overcome OVERWHELM by building a clear strategy that takes your biz to the next level | Nonbinary Sicilian Founder 🏳️‍🌈

I support scaling Founders in building stable businesses. 🍋 


my Founders have this issue : 

1) they have scaled their business successfully but are working too much 


this makes them overwhelmed by having to lead all biz areas and causes them to either shut down or scale down their biz 

this issue is common because scaling forces a Founder to grow from specialist to director which is what I support with.



when I started my Events Operations career, I had the same exact issues.

today, I have 800 events projects under my belt and a strategic directorial skillset so I can work with my passions without being overwhelmed.



I love teaching Founders the same skillset using these 4 steps : 

AUDIT : to define your point A 

STRATEGY ALIGNMENT : ensuring your biz strategy is aligned with personal needs 

ACCOUNTABILITY AND SUPPORT : you get clear and simple action plans to execute and remove decision making fatigue 

TRAINING: I will train you on strategic thinking so you learn how to be a director to your business and take the best decisions 






Client Case Study 


Karissa Pearlstone : 

- helped her build an Ops department and her first team to sustain £10k -> £40k growth 

- learned to hire, onboard and fire in a ethical and effective way 

- defined workflow process and systems 

- defined ideal clients and staff 

- clear long - term vision and plan to buy her time back 

- clear short - term actions to stabilise the business 

- improved client experience pathway 

- created a bank of SOPs to speed up staff onboarding 


In 1 yr, Karissa has quadrupled her income, built a team , went on 3 holidays, moved to her dream country and reconnected with herself. 



Today Karissa is working 1:1 with me and also joined my Strategy Mastermind where I coach a group of driven Founders. 


If you're a scaling Founder who wants to build stability in their business, DM to book a chat.  🍋

Lu Castello 🍋

FSB Holding

Responsible for the quality of service, improvement projects, recurrent deliveries, and management of the data intelligence team (BI).

Intelligence Coordinator

Leo Rudi Media

Social media, content, marketing and channel management services for corporate and personal brands. We are also making a positive impact by serving LGBTQIAP+ people with special prices. Results:

1. Created in July 2022, achieved 100% of its bandwidth contracted for digital marketing consultancy by paying and pro bono clients  (queer community).
2. Creative planning for my personal brand's social media content, which achieved over 1 million impressions and 14,000 engagements in the last 12 months.
3. Social media management using community management, organic content and ads. ROI > 9 and average ticket of BRL 4500.

Founder and social media consultant

Talquimy

Product Owner

Novartis Brasil

Novartis is the 2nd largest pharmaceutical company in the world. It's present in 140 countries. Its products reach almost 1 billion people. Results:

1. Created local social media channels using Linkedin, Instagram, Facebook and Youtube, reaching over 20 million impressions and 150 thousand followers with a low investment.
2. Developed a new operating system used by the company on channel management that accelerated content projects by 2.5x.
3. Led a multidisciplinary team of 3 people focused on community management, design and writing. The content and interactions produced by this team increased brand awareness and social growth.

Communications Consultant

1. Set up new multichannel campaigns for health awareness using organic content, paid media, influencers and press that reached 2 million patients.
2. Managed simultaneous projects using employer branding, crisis management, communication and internal comms with up to 6 agencies and different stakeholders.
3. Monitored social media performance metrics and influenced data-driven content decisions by internal teams that made the brand be included in important social circles.

Sr. Communications Analyst

VYA was a conscious food startup with more than 40 points of sale within companies. With its success, it was sold to Liv Up, the leading food tech in Brazil. Results:

1. Led 6 brands rebranding with research methods and product marketing to launch in the B2B2C market. It contributed to the 15% increase in the average sale.
2. Developed a new trade marketing system used by the company on +40 POS within companies. Interface with HR, Facilities and Internal Communication teams. It contributed to reducing the waste of unsold perishable products.
3. Supervised the marketing budget and participated in c-level meetings as 1st company marketing hire.
4. Led a six-person multidisciplinary team composed of design and content creators, marketers and sales promoters.

Marketing Lead

Geek Publicitário

Geek Publicitário is one of Brazil's largest marketing and communication portals, with 1.1 million pageviews per month.

Special weekly columnist for diversity and inclusion topics.

Columnist

Dentsu Aegis Network

DentsuAegis Network is a group of agencies with 66,000 employees in 143 countries. I worked for General Motors’ account in South America. Results:

1. Contributed to execution excellence of more than 30 campaigns, connecting the global and the local teams;
2. Gather global customers and partners by organising the GM's account annual event. It helped to create new business.
3. Implemented a new ad budget monitoring tool used globally by the company. It helped to increase the efficiency of media investments.

Latin America Region Business & Operations

Natura&Co

Natura is the largest beauty company in Brazil. It recently globally acquired Body Shop, Aesop and AVON. Results:

1. Participated in the relaunch of 3 new brands with the press, influencers, blogs, social media and events, resulting in consistent earned media results.
2. Earned media coverage in over 50 press vehicles and specialised KOLs using content and relationship techniques. It contributed to the growth of brand awareness.

Press and Influencers Affairs, Intern

Galápagos Board Games

Galápagos Jogos is a leading board game startup in adult games in Brazil. I was the 2nd marketing hire. Results:

1. Led multichannel campaigns for the gamer community using social media, e-mail marketing, press relations, CRM and events. It contributed to the brand's rapid rise to leadership.
2 - Implemented a system for sending lost game parts that increased customer customisation and loyalty to the brand.

Marketing 2nd hire

Tre.co

We created tre.co thinking of a light and participative way to buy fashion and craft products. We've developed our business plan focused on Brazilian customers who do not live in big cities but want to have access to its products. The brand had a solid digital media plan and focused on the user experience.

Co-founder

Marketing specialist with 7+ years of experience working with multi-disciplinary social media, content and community management teams across different countries.

I established a digital marketing consulting business with 100% of its bandwidth contracted by paying and pro bono clients (queer community), ROI > 9 and over 1M impressions on organic social media content.

I created and managed Novartis Brazil's social media channels, reaching 20 million impressions and 150k followers organically. I have also collaborated with Natura and General Motors.

I've already been the first and second hire on 2 startups, delivering brand growth, process structuring and financial results in low-investment contexts.

Creative approach to leadership and entrepreneurship, managing multiple stakeholder demands simultaneously and leading junior marketing teams to achieve sales targets while leveraging branding and engagement metrics.

taplio

The Battle

Lu Castello 🍋

Leo Rudi 🏳️‍🌈

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