Limuni

helping Founders become directors and create the business of their dreams ✨️ 

DM me to book an intro call 🍋

Founder & Business Strategist 🍋 

NASA - National Aeronautics and Space Administration

🚀 Inclusion Diversity Equity & Access Consulting

🚀 Reviewing inclusion plans of STEM programmes

🚀 Focus on creative solutions to inclusion needs 

🚀 Collaborate with IDEA teams to form effective feedback

IDEA Professional

Nobody Studios

Crowd Investor

THE NONBINARY CORNER

Co-Founder & Host

Events Industry

⬛️ I have organised 800+ events in 10 yrs & led 50+ International teams generating over £200k to my clients directly 


⬛️ I have specialised in Festivals operations and worked across the UK and Sicily (IT) ranging between the 3.000 - 60.000 people attendance and coordinated single-handedly teams varying from 2 - 30 people and also coordinated online events with a few hundred in the audience.

⬛️ I have contributed to the smooth run of traffic management operations, artist liaison, stage management, decor project management, events planning and set up, de-rigging and conflict management. 

I have worked for a large variety of Events and Festivals in the UK, here's a sample :

⬛️ Eden Festival, Scotland / June 2017, 2018, 2019, 2024
⬛️ Solfest Festival, Cumbria / August 2018
⬛️ Sketchy Beats Stage, Lindisfarne Festival, Northumberland / August 2018
⬛️ Kelburn Garden Party Festival, Scotland / July 2016,2017,2022,2024
⬛️ Eye Of Storm Events Company, Boomtown Fair, England / August 2017
⬛️Audio Soup 2016,2017
⬛️ Knockengorroch 2017


Some of the roles covered

𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
𝐓𝐞𝐚𝐦 𝐭𝐫𝐚𝐢𝐧𝐞𝐞 𝐚𝐧𝐝 𝐫𝐚𝐝𝐢𝐨 𝐜𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫
𝐓𝐫𝐚𝐝𝐞𝐫𝐬 𝐏𝐎𝐂
𝐀𝐫𝐭𝐢𝐬𝐭 𝐆𝐚𝐭𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧
𝐀𝐫𝐭𝐢𝐬𝐭 𝐆𝐚𝐭𝐞 𝐎𝐟𝐟𝐢𝐜𝐞 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐩𝐥𝐚𝐧𝐧𝐞𝐫 𝐚𝐧𝐝 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫
𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐞𝐚𝐦
𝐃𝐞𝐜𝐨𝐫 𝐭𝐞𝐚𝐦 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫 𝐚𝐭 𝐏𝐲𝐫𝐚𝐦𝐢𝐝 𝐒𝐭𝐚𝐠𝐞
𝐃𝐞𝐜𝐨𝐫 𝐦𝐚𝐤𝐞𝐫
𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐀𝐫𝐭𝐢𝐬𝐭 𝐋𝐢𝐚𝐢𝐬𝐨𝐧 𝐎𝐥𝐝 𝐌𝐢𝐧𝐞𝐬 𝐒𝐭𝐚𝐠𝐞

Festivals and Events Operations Manager

The Founders' Strategist 🌞 I help you overcome OVERWHELM by building a clear strategy that takes your biz to the next level | Nonbinary Sicilian Founder 🏳️‍🌈

I support scaling Founders in building stable businesses. 🍋 


my Founders have this issue : 

1) they have scaled their business successfully but are working too much 


this makes them overwhelmed by having to lead all biz areas and causes them to either shut down or scale down their biz 

this issue is common because scaling forces a Founder to grow from specialist to director which is what I support with.



when I started my Events Operations career, I had the same exact issues.

today, I have 800 events projects under my belt and a strategic directorial skillset so I can work with my passions without being overwhelmed.



I love teaching Founders the same skillset using these 4 steps : 

AUDIT : to define your point A 

STRATEGY ALIGNMENT : ensuring your biz strategy is aligned with personal needs 

ACCOUNTABILITY AND SUPPORT : you get clear and simple action plans to execute and remove decision making fatigue 

TRAINING: I will train you on strategic thinking so you learn how to be a director to your business and take the best decisions 






Client Case Study 


Karissa Pearlstone : 

- helped her build an Ops department and her first team to sustain £10k -> £40k growth 

- learned to hire, onboard and fire in a ethical and effective way 

- defined workflow process and systems 

- defined ideal clients and staff 

- clear long - term vision and plan to buy her time back 

- clear short - term actions to stabilise the business 

- improved client experience pathway 

- created a bank of SOPs to speed up staff onboarding 


In 1 yr, Karissa has quadrupled her income, built a team , went on 3 holidays, moved to her dream country and reconnected with herself. 



Today Karissa is working 1:1 with me and also joined my Strategy Mastermind where I coach a group of driven Founders. 


If you're a scaling Founder who wants to build stability in their business, DM to book a chat.  🍋

Lu Castello 🍋

PDJ Copywriting

Writing and edit content on subjects such as:

              - logistics
              - procurement
              - first response / disaster response services
              - automotive 
              - business coaching
              - investment in art
              - creativity
              - search engine optimisation (SEO)
              - social media hacks
              - branding
              - the property market
              - cookery
              - careers
              - dog obedience training
              - online gaming / casinos
             - loft conversions
             - events management
             - beds and bedware
             - travel
             - yoga and Ayurveda
             - cycling
             - beginner rollerblading
              - the heartwarming subject of weddings!
              - the UFC
              - football
              - rugby
              - Guns 'N' Roses
              - rock music

- Transcription

Freelance Copywriter, Content Writer and Editor

80 DAYS

- SEO: keyword research, creating meta data, monitoring client websites for SEO / technical issues, optimising content, citation work (local SEO) and technical SEO auditing
- PPC: researching, running and monitoring PPC campaigns
- Content strategy: auditing content and recommending strategies, reviewing and optimising content and content ideation for client blogs
- Copywriting and proofreading promotional texts
- Uploading content to websites
- Copywriting consultancy
- Following industry news and developments.

Google Analytics qualified.
Google AdWords qualified.

Digital Marketing Analyst

Caliber

Now a member of the Caliber editorial team. My main responsibilities include the following:

- Contribution of ideas for content marketing campaigns and pitches
- Project management 
- Creation of briefs
- Recruitment of freelancers 
- Management and assignment of writing projects to freelancers
- Invoice and PO management 
- Blog post production and publication (business to consumer and business to business)
- Content strategisation and calendar creation for blogs
- Copy optimisation using SEO and SEM tools
- Image sourcing 
- Edition, proofreading and quality control of copy
- Training and mentoring new writers on the team
- General copy and language consultancy
- Basic HTML
- Business development
- Working with client service, design, editorial, outsource and web development teams.

Digital Content Editor

I work within the SEO department at the Edinburgh branch of Caliber.

Primarily, my role is to use SEO strategies to promote the company's clients, working chiefly with bloggers.

Duties:
- Using SEO and non-SEO tools to find relevant websites that clients may want to work with
- Function as an intermediary between bloggers and the company in outreach campaigns
- Update database using SEO software
- Write briefs for articles
- Write blog posts
- Carry out keyword research
- Attend marketing events and conferences

SEO Technician

Tenpin

I currently work as a receptionist and lane assistant at Tenpin bowling alley.

My duties include:

- taking bookings and collecting payment
- answering phone calls and customer enquiries
- cleaning and tidying duties
- helping customers set up their lanes and games

Customer service assistant

Apex Hotels

My latest project has been copywriting for Apex's rebranding project to coincide with the opening of a new, 60 million pound hotel in London. During this project, I have created a tone of voice and copywriting best practice documents, researched keywords for SEO, written search-engine-optimised copy for the website and acted as a consultant, proofreader and copywriter for the copy of company offline brochures.  

I have written promotional copy for Apex Hotels' marketing campaign for the opening of their 20 million pound London Wall hotel. This required an understanding of copywriting for the Web and of the importance of SEO in copywriting for online texts.

I have also written copy for the HTML mailers for the 2011 summer and autumn campaigns, which went out to all of the customers in the company's substantial database.

Copywriter (Self Employed)

Hilton Hotel Corporation

Temporary contract writing SEO website content for Hilton properties:

o	Writing descriptions of individual Hilton hotels, including rooms, facilities, location and nearby attractions, to increase bookings
o	Search engine optimisation (SEO): incorporation of keywords into descriptions to increase Hilton Hotels’ online presence, and awareness of opportunities for link building
o	Study and consideration of brand values, tone of voice, style guidelines for content, and target audience.

In-House Copywriter

Self Employed

I have translated or proofread texts from Spanish and/or German into English for the following companies, firms, agencies and NGOs:

- Olympus Sport (for the health and fitness publication BodyFitness)
- Medicos Sin Fronteras (Medicins Sans Frontieres SPAIN)
- Microsoft, Disney and the European Union (on behalf of agencies)
- Linze Television
- Mercutio Vox
- IDP Enginyeria
- Convista Consulting
- Magnetic2
- PMG Advocats
- Emergia Customer Care
- Pangean Corporate Travel
- Mediterranean Exhibits
- Ferienwohnungen Grabler
- FAGIC
- Mediatge Comunicacions
- Translation agencies: Calamo y Cran; INK Catalunya; Discobole; GDS Traductores; Contents Editors; Traducciones de Publicidad; Consonant Translation and Internationalisation; and Interpretes de Conferencia.

Fields I have translated for include: 
- health and fitness
- marketing
- law
- finance/economics/business
- sustainable development
- tourism and market research
- IT
- media- subtitling for film and TV
- medicine
- road safety
- motor sport
- logistics
- the arts.

Translator (Self Employed)

INK Catalunya SA

Translator and proofreader of texts from Spanish and Catalan into English. Other duties included general language consultancy. This included translations for clients in the leisure industry, and in the health care and financial services sectors.

In-House English Translator

Dunedin Executive Catering, Edinburgh

I worked here part-time while I was studying at Heriot Watt University, Edinburgh.

Duties: 
- Preparing tables for lunch and evening meal hours and for  conferences
- Taking drinks and food orders, and reservations
- Serving customers drinks and food orders
- Payment collection and cash handling
- General cleaning duties

Food and Beverages Assistant

Elring Klinger (Prime Time Recruitment)

Duties:

- Assembly of gaskets
- Quality control

Part-Time Production Assistant

Helping business & personal development coaches to save time, build their brands and generate business by writing and editing solid website content for them. Freelance content writer | freelance copywriter | editor

I’m a chirpy soul who has worked in a variety of roles, including digital marketing (SEO and digital copywriting), translation and customer service. 

I love content creation and working with words, and my employment background has allowed me to develop a range of skills, including: 

• Content writing, editing and strategy development skills (researching, creating blog posts, blog strategies and blog calendars)

• Content management system skills (Familiar with WordPress and Umbraco)

• Google Analytics & Google AdWords qualified

• SEO software skills (SEM Rush, Searchmetrics, Ahrefs, Raven and Moz) and research skills (keyword research and keeping up to date with SEO developments)
 
• Communication skills (language skills, written communication, and relationship management)

• Teamwork skills (working within a team, discussing tasks, performing tasks to benefit the team and the project)

• Time and project management (planning for and meeting deadlines, coordinating a team, and working with invoices)

• Resourcefulness and working on my own initiative (building up a customer portfolio, solving problems, promoting myself and my work).

• IT skills (Microsoft Word, Excel, PowerPoint and Outlook, plus HTML)

Marketing communications

taplio

The Battle

Lu Castello 🍋

Peter David Jenkins

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