Limuni

helping Founders become directors and create the business of their dreams ✨️ 

DM me to book an intro call 🍋

Founder & Business Strategist 🍋 

NASA - National Aeronautics and Space Administration

🚀 Inclusion Diversity Equity & Access Consulting

🚀 Reviewing inclusion plans of STEM programmes

🚀 Focus on creative solutions to inclusion needs 

🚀 Collaborate with IDEA teams to form effective feedback

IDEA Professional

Nobody Studios

Crowd Investor

THE NONBINARY CORNER

Co-Founder & Host

Events Industry

⬛️ I have organised 800+ events in 10 yrs & led 50+ International teams generating over £200k to my clients directly 


⬛️ I have specialised in Festivals operations and worked across the UK and Sicily (IT) ranging between the 3.000 - 60.000 people attendance and coordinated single-handedly teams varying from 2 - 30 people and also coordinated online events with a few hundred in the audience.

⬛️ I have contributed to the smooth run of traffic management operations, artist liaison, stage management, decor project management, events planning and set up, de-rigging and conflict management. 

I have worked for a large variety of Events and Festivals in the UK, here's a sample :

⬛️ Eden Festival, Scotland / June 2017, 2018, 2019, 2024
⬛️ Solfest Festival, Cumbria / August 2018
⬛️ Sketchy Beats Stage, Lindisfarne Festival, Northumberland / August 2018
⬛️ Kelburn Garden Party Festival, Scotland / July 2016,2017,2022,2024
⬛️ Eye Of Storm Events Company, Boomtown Fair, England / August 2017
⬛️Audio Soup 2016,2017
⬛️ Knockengorroch 2017


Some of the roles covered

𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
𝐓𝐞𝐚𝐦 𝐭𝐫𝐚𝐢𝐧𝐞𝐞 𝐚𝐧𝐝 𝐫𝐚𝐝𝐢𝐨 𝐜𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫
𝐓𝐫𝐚𝐝𝐞𝐫𝐬 𝐏𝐎𝐂
𝐀𝐫𝐭𝐢𝐬𝐭 𝐆𝐚𝐭𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧
𝐀𝐫𝐭𝐢𝐬𝐭 𝐆𝐚𝐭𝐞 𝐎𝐟𝐟𝐢𝐜𝐞 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐩𝐥𝐚𝐧𝐧𝐞𝐫 𝐚𝐧𝐝 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫
𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐞𝐚𝐦
𝐃𝐞𝐜𝐨𝐫 𝐭𝐞𝐚𝐦 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫 𝐚𝐭 𝐏𝐲𝐫𝐚𝐦𝐢𝐝 𝐒𝐭𝐚𝐠𝐞
𝐃𝐞𝐜𝐨𝐫 𝐦𝐚𝐤𝐞𝐫
𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐀𝐫𝐭𝐢𝐬𝐭 𝐋𝐢𝐚𝐢𝐬𝐨𝐧 𝐎𝐥𝐝 𝐌𝐢𝐧𝐞𝐬 𝐒𝐭𝐚𝐠𝐞

Festivals and Events Operations Manager

The Founders' Strategist 🌞 I help you overcome OVERWHELM by building a clear strategy that takes your biz to the next level | Nonbinary Sicilian Founder 🏳️‍🌈

I support scaling Founders in building stable businesses. 🍋 


my Founders have this issue : 

1) they have scaled their business successfully but are working too much 


this makes them overwhelmed by having to lead all biz areas and causes them to either shut down or scale down their biz 

this issue is common because scaling forces a Founder to grow from specialist to director which is what I support with.



when I started my Events Operations career, I had the same exact issues.

today, I have 800 events projects under my belt and a strategic directorial skillset so I can work with my passions without being overwhelmed.



I love teaching Founders the same skillset using these 4 steps : 

AUDIT : to define your point A 

STRATEGY ALIGNMENT : ensuring your biz strategy is aligned with personal needs 

ACCOUNTABILITY AND SUPPORT : you get clear and simple action plans to execute and remove decision making fatigue 

TRAINING: I will train you on strategic thinking so you learn how to be a director to your business and take the best decisions 






Client Case Study 


Karissa Pearlstone : 

- helped her build an Ops department and her first team to sustain £10k -> £40k growth 

- learned to hire, onboard and fire in a ethical and effective way 

- defined workflow process and systems 

- defined ideal clients and staff 

- clear long - term vision and plan to buy her time back 

- clear short - term actions to stabilise the business 

- improved client experience pathway 

- created a bank of SOPs to speed up staff onboarding 


In 1 yr, Karissa has quadrupled her income, built a team , went on 3 holidays, moved to her dream country and reconnected with herself. 



Today Karissa is working 1:1 with me and also joined my Strategy Mastermind where I coach a group of driven Founders. 


If you're a scaling Founder who wants to build stability in their business, DM to book a chat.  🍋

Lu Castello 🍋

saas.group

Leading the central product design team, and helping SaaS companies make more user-centered product decisions.

Product Design Team Lead

Better Standards Club

Better Standards Club is a project that promotes inclusive, ethical, and sustainable design practices.

Send me a message if you want my team and I to deliver training to your team, speak at your event, or advise you on product equity and inclusion topics.

Founder | Educator

MVP Match

• Evaluated applicants' skills and strengths to facilitate optimal freelancer-client matching with good project outcomes and client satisfaction.
• Consulted on the effective definition of specialist design roles and competencies, ensuring alignment with project requirements and industry standards.

Domain Expert (Design and Research)

Vale Querini

• Successfully collaborated with local and international clients remotely from Berlin, delivering strategic UX consulting services.
• Contributed to the growth and success of established businesses and scale-ups such as Contentful, Depop, Nuri, Grover, Taxfix, and various startups.
• Demonstrated versatility by applying expertise across multiple industries including Education, Social Commerce, Software, Fintech, Healthcare, Mobility, SaaS, Design, and Consulting firms.

Freelance UX Designer | UX Researcher | Product Designer | Service Designer | Advisor

Springboard

• Mentored and guided aspiring UX designers in design principles, user-centered methodologies, and industry best practices to develop their skills and confidence.
• Provided personalized feedback and support to nurture students' creativity and problem-solving abilities, fostering their growth as competent UX professionals.
• Played a key role in shaping the next generation of UX professionals by imparting industry-relevant knowledge and cultivating a genuine passion for user-centered design.

UX Instructor

Taxfix

•Led contextual research initiatives and guided the ideation phase, playing a pivotal role in aligning the growth team toward a comprehensive mobile app redesign strategy.
• Employed strategic optimization techniques to refine the web app's conversion funnel, leading to improved user interaction and conversion rates.
• Discovered and consolidated insights from different teams and previous research studies, strengthening cross-functional cooperation.

Lead UX Designer

Contentful

• Enhanced developer onboarding process, streamlining user experience for a major content management software.
• Conducted thorough analysis of user feedback to inform and implement actionable design enhancements.
• Fostered strong collaboration among developers and product managers to seamlessly integrate design solutions into the software development lifecycle.

Senior Product Designer

Grover

• Led redesign initiatives for content-heavy touchpoints critical to growth, resulting in improved user experiences and increased user engagement
• Collaborated closely with UX writers and brand designers to ensure the integration of content and branding elements into the user interface, keeping the product experience consistent
• Established a UX research backlog centered around the team's goals and needs to facilitate data-driven decision-making

FRANCIS

• Provided strategic design and research services to facilitate the development of the launch version of a B2B budgeting tool.
• Advised and coached the founders on optimal strategies for leveraging research insights to inform decision-making.

UX Consultant

CareerFoundry

• Mentored students in UX/UI design, providing comprehensive guidance and support for skills development and career advancement.
• Authored influential articles on inclusive design, contributing to industry knowledge and advocating for inclusive design methodologies.
• Conducted engaging webinars on user-centered and inclusive design, reaching a diverse audience of professionals and students, consistently receiving positive feedback on content and presentation style, and contributing to an increase in student enrollment.

UX Mentor, contributing writer, webinar instructor (Inclusive Design)

Here to exchange knowledge and support with value-aligned people.
Open to discussing new opportunities and contributing to meaningful projects.

***

A snapshot of my background:

	•	1.5 years of people management experience.
	•	6+ years mentoring junior team members and cross-functional colleagues.
	•	11+ years of product and service design experience.
	•	Effective use of research for strategic and tactical design decisions.
	•	A lived commitment to inclusive, ethical, and responsible design practices.
	•	Collaboration with product leadership to drive crucial decisions.
	•	Strong communication skills, including remote collaboration.
	•	Rapid learner with a growth mindset.


***

Thoughts are mine. What I say or do doesn't necessarily match what my employer stands for. What my employer says or does doesn't necessarily match what I stand for.

taplio

The Battle

Lu Castello 🍋

⚡ Vale M. Querini

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