LyndseeLoves

Founder | Ghostwriter + Content Creator

Freelance Copywriter

The Corporate Psychic

Content Assistant

Shorthand

Senior Editorial Success Manager

Editorial Success is one part design strategy, one part customer success. In a world where digital information and engagement is at an all time high, I worked with customers in higher education, media, non-profits, and beyond to tell strikingly compelling stories that move hearts and minds.

Shorthand is a platform used to build dynamic web content such as articles, reports, portfolios, proposals, and more without the use of code or any web design skills necessary.

Customers include University of Houston, The University of Texas at Austin, Rutgers, University of Alabama, Emory, Adweek, UNICEF, and more!

Editorial Success Manager

Harry Ransom Center

Continued management of the Membership Department for the Harry Ransom Center. Promotion to the Head of Membership included additional responsibilities such as coordination of international travel for the advisory council and top-tier donors, advanced engagement with donors through in-person visits and special events, as well as helping to develop prospective giving opportunities for the Center.

Head of Membership

Developed and managed recruitment of new members, as well as retention of current membership base at the Harry Ransom Center. Maintained avenues of member communications and cultivated relationships and experiences that created meaningful connection with the Center’s 1,000+ members. Planned and executed engaging programs through bi-annual, large-scale exhibition events for audiences of 500+, and smaller, more frequent events such as book clubs and tours, to enhance the value of membership.

Membership Manager

Assisted the Development and Membership departments by entering and acknowledging gifts, and maintaining databases (Salesforce CRM and UT’s donor database, VIP) to ensure the integrity of information. In the absence of the Marketing Manager, acted as the interim liaison between Center staff, the UT Design Center, and external vendors, to facilitate the creation, printing, and distribution of institutional and exhibition related materials. Coordinated events and oversaw student employees, as well as organized and catalogued all paper and electronic files for the three departments (Development, Marketing, and Membership).

Development Associate

Freelance

Created quality content through photography and graphic design. Always striving to utilize my creativity to meet the needs and desires of the client. 

Life is full of interesting and visually stunning people, places, and things—my work is to document and showcase them in an equally spectacular way.

Photography + Design

The University of Texas at Austin

Ran the Friends of Alec annual giving call center through the management of 50 – 60 student employees. Ensured timely processing and acknowledgment of gifts to the annual giving program, which acted as a fundraising channel for seven engineering departments, as well as student scholarships and programs. Maintained in-person and electronic communication with donors, alumni, and students. Planned and executed bi-annual hiring and training sessions for UT student applicants, organized participation in multiple University outreach events throughout the school year, and coordinated events for the annual giving program reaching audiences ranging from 60 to 2,000 people.

Assistant Director

Supported the Dean and the Assistant Dean for Development through composing weekly gift reports and acknowledgments, preparing travel arrangements and processing reimbursements, and maintaining UT and College of Education databases. Increased efficiency of the student scholarship stewardship initiative by implementing the College’s first comprehensive benefaction packet for 175+ Endowment Impact Reports.  Coordinated and planned Advisory Council meetings and events, and facilitated endowment, naming, and venue and catering contracts.

Assisted office of the Dean, and the Director of Development at the Cockrell School of Engineering through processing acknowledgment letters and briefing materials. Helped with event coordination, and office filing and maintenance. Assisted also with the annual endowment impact reports, as well as travel preparations and reimbursements.

Development Assistant

PUBLIC SCHOOL LLC

‘PUBLIC SCHOOL LLC was a collaborative studio specializing in art direction, design, and photography.’

Intern

🌎   I am a perpetual learner in pursuit of knowledge, and a broader understanding of people, culture, and the ways in which we engage with one another. 📚

🤝   Through unique personal (having moved 10+ times before college) and professional experiences (working in non-profits, higher education, and tech), I have gained a perspective resulting in impressive communication skills and a talent for making friends. 🙂

📝   I love words and believe in their power to build bridges, impact and inspire our lives, and to drive change. ❤️

Lyndsee Nielson

I might’ve overdone it this year. 🫠

When I envision what I want for myself—both in my life and career—travel consistently tops the list.

And as things currently stand, I’ve had the honor and privilege of getting to travel for both work and leisure this year.

However, I said “yes” more times than I said “no,” and I’m feeling it. 

But as this is the second full year of running my own business—choosing what my priorities are, determining what 'success' looks like to me, and deciding how to manage some semblance of work/life cohesion—I am pretty proud of myself.

I’ve pushed my limits this year, but I've also gotten to see where my edges are.

I've spent work trips in hotels and conference rooms, but I've extended my stay to explore and play.

I’ve jumped at the chance to see new places, and have booked flights abroad so that I can meet up with friends.

And I’ve worked from elsewhere in the States so that I can spend time with family.

This year I’ve travelled to the following locations (in this order):

Missouri
Dallas/Ft Worth
Washington, DC
San Francisco, CA
North Texas
Houston
London, England
Dallas/Ft Worth
Philadelphia
Missouri
Denver, CO
Palm Springs, CA
Prague, Czechia
Las Vegas, NV
San Diego, CA

And while it’s felt as much of a rollercoaster as the list looks, it’s something I’ve always dreamed of being able to do.

Year 2 of entrepreneurship has looked nothing like year 1.
And I imagine next year will look entirely different as well.

But I’ve been learning more and more about what I'm capable of, and how there are SO many ways to live a life. 

Grateful to be creating one that fills me up ♥️

Your personal branding spirit guide ✨🔮

I don’t have many friends that I’ve known for very long.


Growing up, I moved so often, it would be difficult to keep in touch and to keep friends once we were states apart; our lives moving on without each other.

As I've gotten older, it's proven even more difficult to maintain friendships, let alone make new ones.

Friends from college move away, get married, have babies.

Friends made later in life have their routines already, and have less space and time to incorporate something or someone new.

When I read Patti Smith for the first time, I felt like she was with me.

As if she were my friend, talking to me, and sharing with me her story.

She accompanied me on my three month solo trip throughput Europe, and I cried through her heartbreaks, carrying them with me as if they were my own.

I read this book twice in three months, and just finished the same tattered copy again.

I felt her sorrows,
I laughed along with her.
I hoped for her future.
I sat at the table with her, sipping coffee.
She is my friend; my company.

And while real life friends are important, and necessary, I think friends found in books feel just as real sometimes.

I often get asked: “𝙒𝙝𝙖𝙩 𝙚𝙭𝙖𝙘𝙩𝙡𝙮 𝙞𝙨 𝙜𝙝𝙤𝙨𝙩𝙬𝙧𝙞𝙩𝙞𝙣𝙜?”

To which I reply, “I write materials for people in their voice. So basically, 𝘐 𝘸𝘳𝘪𝘵𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶, 𝘢𝘴 𝘺𝘰𝘶.”

Which is often followed by, “Well, why don’t people just write for themselves?”

And there are several reasons I can share in response to that:

👉🏼 They don’t like to write
👉🏼 They don’t have time to write
👉🏼 They’re not sure what to write about
👉🏼 They know it’s important to be present online but they have other pressing priorities

So essentially, they hire me to help them formulate content and mine stories and experiences that will reflect the following three buckets:

🪣 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗽𝗼𝘀𝘁𝘀 — showcasing areas of interest beyond just their job, so people following along actually get to know them.

🪣 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗽𝗼𝘀𝘁𝘀 — showcasing their experience and expertise, positioning them in the field/area they want to be recognized for.

🪣 𝗦𝗼𝗳𝘁 𝗮𝘀𝗸𝘀/𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗽𝗼𝘀𝘁𝘀 — directing those reading to take action or reflect on whether they’re interested in utilizing the service offered.

Because having a digital presence is essential. And sometimes we need help getting started, determining our goals amd objectives, and keeping the ball rolling.

If you’re interested in building out your personal brand, or some assistance keeping it afloat, I offer my 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗦𝗲𝗿𝗶𝗲𝘀 as well as ghostwriting and social media maintenance services!

Check out my site for more: www.lyndseeloves.com

♥️

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Times Network

Since joining Times Now in August 2023, I have played a significant role in the content development for various lifestyle segments. Here's an overview of my contributions and their impact:

- Diverse Content Creation: Developed a wide array of content focusing on lifestyle topics including books, people, relationships, parenting, food, travel, spirituality, astrology, mental health, and fitness. This diverse range of subjects showcases my versatility and ability to engage with a broad audience base.

- Engagement and Audience Growth: My articles significantly contributed to increasing the footfall on the Times Now website. By covering a variety of lifestyle topics, I attracted a wide and varied readership.

- Enhancing User Retention: Beyond attracting a larger audience, my content effectively improved user retention time. This indicates that readers found the articles engaging and valuable, prompting them to spend more time exploring the website.

- Impactful Features: The features I produced were key in driving traffic and enhancing the popularity of the site. They provided readers with insightful, informative, and engaging content that resonated with their interests and needs.

- Content Strategy and Analysis: Regularly analyzed content performance metrics to gauge audience engagement and preferences. This data-driven approach allowed for continuous refinement and optimization of content strategies to better align with reader interests and maximize website interaction.

- Building a Loyal Readership: Through consistent and high-quality content, I have contributed to building a loyal readership for Times Now. My work has not only attracted new visitors but also turned them into regular readers.

Overall, my tenure at Times Now reflects a strong commitment to creating diverse and engaging lifestyle content, significantly contributing to the site’s growth in terms of both audience size and engagement levels.

Senior Content Writer

MIRCHI PLUS

During my one-year tenure at Mirchi Plus as an entertainment and lifestyle writer, I contributed significantly to the platform's content and audience engagement. Here are some key aspects of my role and its impact:

- Content Creation in Entertainment and Lifestyle: I specialized in crafting engaging and informative content centred around entertainment news. My articles covered a wide range of topics within the entertainment industry, keeping readers updated and intrigued.

- Feature Writing: Developed in-depth features on various entertainment and lifestyle themes. These pieces were not only informative but also creatively written to captivate the audience's interest.

- Audience Growth and Engagement: My content played a crucial role in significantly increasing the footfall on the Mirchi Plus website. Through compelling storytelling and relevant information, I attracted a larger audience to the platform.

- Enhancing User Retention: Beyond just attracting visitors, my writing effectively increased user retention time on the site. This was achieved by creating content that resonated with the audience, encouraging them to explore more articles and spend more time on the website.

- Contribution to Website Popularity: The features I wrote were instrumental in enhancing the overall popularity and appeal of the Mirchi Plus website. They helped in establishing the platform as a go-to source for entertainment and lifestyle content.

- Analytical Approach: Regularly analyzed content performance to understand audience preferences and trends. This data-driven approach enabled me to continuously refine my content strategy to align with reader interests and maximize engagement.

Overall, my role at Mirchi Plus involved a blend of creativity and strategic thinking, contributing to both the growth of the website’s audience and the enhancement of user experience.

Social Media Marketing Manager | Content Writer | Communications Specialist

Over the past four and a half years, I have honed my skills as a freelance content writer and social media marketer, working across various sectors. Here are the key highlights of my experience:

- Diverse Industry Exposure: Successfully managed a broad range of clients in the hospitality, lifestyle, technology, and health sectors, showcasing my adaptability and versatility in understanding different industry nuances.

- Strategic Social Media Management: Developed and executed comprehensive social media strategies tailored to each client’s unique brand voice and objectives, effectively engaging their target audience.

- Content Creation and Digital Presence: Skilled in crafting compelling digital content that resonates with diverse audiences, enhancing the online presence of my clients through engaging and relevant material.

- SEO-Driven Website Content: Produced high-quality website content with a focus on SEO, significantly boosting online visibility, attracting more visitors, and improving search engine rankings.

- Conversion-Focused Approach: Employed strategies aimed at converting website visitors into customers, effectively translating online traffic into tangible business growth.

- Advertisement Campaigns: Designed and ran successful ad campaigns across various digital platforms, aligning with broader marketing goals to maximize reach and impact.

This multifaceted experience has equipped me with a deep understanding of digital marketing dynamics, enabling me to drive significant online engagement and business results for my clients.

Marketing Manager

The Communication Council

- Worked on an array of clients of different domains like Taco Bell, Kiko Milano, Choko La, Jim’s Jungle Retreat, Autism Centre for Excellence, United Coffee House, and many others-
- The job entailed Client Servicing, Strategy, Analytics, Content Creation, Social Media Management and Reporting for all the clients
- Strategised and Executed the campaign for the 10th store opening of Taco Bell at DLF Cyberhub
- Collaborated with Food Talk India to execute the campaign #DiningThroughTheAges to celebrate its 75th year of operation
- Ideated, Strategised and Executed various contests and campaigns for Choko la, Jim's Jungle Retreat and Andrea's Eatery
- Collaborated with fashion, lifestyle, and food bloggers for various campaigns for the clients
- Worked on social media reporting tools to prepare monthly reports for the clients

Senior Digital Media Executive

Creative Marketing Fix

- Worked on an array of clients of different domains like Fashion Development Council of India, The Lalit Group of Hotels, Kajaria Ceramics, The Grub Fest, Four Seasons Residences Mumbai, DeliFrance,  iOrderFresh, Cedar Villas,  Scentra Shoes and others
- Complete Social Media Management that included but not limited to preparing Content Categories, Content Creation, and Posting
- Complete Ad Management that involved ad planning, targeting the right set of audiences for different ads and running them to maximise ROI
- Ideated, Conceptualised, and Executed a number of Campaigns and Contests across all Social Media Platforms for the clients
- Prepared Website Content, Brand Stories, Newspaper Ad Content, Concept Notes, Blog Articles, SEO Articles, Radio Jingles, Video Scripts and other similar content for clients
- Media Planning to allocate budgets to the different platforms for the different ads and the individual posts

Content Writer & Social Media Strategist

Mahindra Comviva

Software Engineer

Experienced Senior Media Executive and Copy Writer with a demonstrated history of working in the public relations and communications industry. Skilled in digital marketing and has worked with over 50 clients. Strong community and social services professional graduated from Manipal Institute of Technology.

taplio

The Battle

Lyndsee Nielson

Girish Dutt Shukla

Followers

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taplio

The Battle

Lyndsee Nielson

Girish Dutt Shukla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lyndsee Nielson's LinkedIn Performance

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Performance ScoreLyndsee Nielson's LinkedIn Performance