BW Ventures

The BW Ventures team includes skilled accelerators only. 

We are excited about rapid growth when innovation serves a problem/solution, product/market and product/channel fit. To arrive at the acceleration stage, we validate assumptions until we find a solution that customers are truly looking for. This means we excel at adapting, flowing like water, and staying sharp. 

Having to adjust, fuels our fire. 

Innovation can sprout from idealism, but it can also be enforced by the need for growth. 

Either way, innovation is a process of ongoing iteration, fickle and it is generally hard to predict.

Do we want to stay ahead of the competition? Sure. 
Do we want to mitigate risk by putting together a sustainable innovation portfolio? Absolutely. 

But we especially want to be realistic about success. 

We make sure that your idea meets the market in a way that is relevant for your end user, whether that is a consumer or a business. 

That also means that if it isn’t considered relevant, we advise against going ahead with the idea. 

In short: We get real about viability.  

You may have questions. 
You may want to know more about the specifics of the process. 
We understand. 

Schedule a discovery call with us and we’ll discuss.

Founder

Bamboo Ventures BV

Kickstart Industry 4.0 Startups with Bamboo Ventures.
Our accelerator programs helps early stage and pre-seed startups secure their first customers and scale their go-to-market strategy.

We’re looking For:
- Dutch-based startups with a focus on Industry 4.0 innovations.
- Pre/early revenue, with a working prototype.
- Startups struggling with go-to-market, and to get their initial customers.
- Early stage / pre-seed

Partner

Music Tech Accelerator

BW Ventures and WeWork Labs launch the first accelerator program for the Music Tech industry.
 
Amsterdam, 21 June 2021 – WeWork Labs and BW Ventures today launch the first accelerator program for the Music Tech industry in Europe. The free program aims to support early-stage startups to grow their business and network and develop a commercially and technically feasible product over the course of ten weeks. Eight startup teams will be selected by BW Ventures and WeWork Labs (www.wework.com/labs). The program is free of charge.   
 
More information available at: https://lnkd.in/eb5UCKV

Co-Founder

EPIC seedfund

EPIC seedfund focusses on Agri/Food, (High)Tech and Digital startups that have the ambition to become fast growing scaleups. Besides funding we help you grow your company and connect you with our extensive network. Our strategy focusses on business models that claim a clear place in a current value-chain or will disrupt one.

Investment Analyst

Various universities

Guest lecturer entrepreneurship and lean startup on various universities such as: Avans Hogeschool, Erasmus University, HAS Hogeschool,  NHTV.

Guest Lecturer Entrepreneurship

Lean Startup Machine

Business mentor at Lean Startup Machine Breda. 
https://www.leanstartupmachine.com/cities/breda/

Business Mentor

The Lean Doctor

The Lean Doctor helpt jou projecten en ondernemingen succesvol te starten en te laten groeien.

Op basis van The Lean Startup ben ik The Lean Doctor begonnen. Door het uitvoeren van verschillende testen en experimentenverschijnen er  publicaties waarin de Lean Startup methodiek verder ontwikkeld wordt.

www.theleandoctor.nl

Mulberries Agency

Bij Mulberries Agency vinden we: te veel marketing wordt nog gebaseerd op een onderbuikgevoel. Dat is zonde. In deze digitale tijd kun je je toch beperkte tijd en geld veel slimmer inzetten. Niet alleen efficiënter, maar ook effectiever. Download ons GRATIS ebook over en maak uitgebreid kennis met Experiment Marketing. Je ontdekt alles over de ontwikkeling van growth-hacking die eraan voorafging, groeimodellen voor ondernemingen, het werkproces waarmee je waardevolle klantinzichten verzamelt, en hoe die inzichten bijdragen aan de groei van je bedrijf. http://hubs.ly/H08kgRb0

Co Founder

VisionEars

Co Owner

Interpolis

Claims adjuster for contents and property at Interpolis.

Claims Adjuster

Want to learn more about what we do as BW Ventures? 
Watch: https://bw.ventures/get-to-know-us/


Who Am I?
My journey as an entrepreneur started at the age of 19, beginning in the music industry. After receiving multiple questionable record deals, I decided I could do better and launched my first company.

Experiencing the trouble of being an entrepreneur, I learned that the way we teach entrepreneurship and help early-stage corporate ventures was not the most efficient way. We are handling corporate ventures as smaller versions of more prominent companies, which leads to the wrong activities and investments, literally destroying time and capital. 

This is why I started BW Ventures 6 years ago. I could do better. We’ve helped over 200 startups in their quest to find a durable and scalable business model. By helping with a structured, customer-centric process, that helps them figure out why, how, and what they do. 

Even after finding a commercially feasible model, corporate ventures are still struggling to find their first investment to launch version 1.0 of their product.

Maarten van Kroonenburg

Corporate innovation is moving faster than most organisations can keep up with. And while the big reports offer trends, they rarely capture what’s actually happening inside the teams.

That’s why our team is launching the 2026 State of Corporate Innovation Report, built on conversations with the practitioners.

Over the next few weeks, we’re speaking with innovation leaders across industries to explore:

🔍 What’s really working inside innovation teams today
⚙️ Where operating systems break down, and why
📈 Which trends will matter in 2026 (and which we should quietly ignore)
🤖 How AI is changing the day-to-day of innovation work
🚧 The friction points that still block teams from creating commercial impact

These conversations take about 20–25 minutes, and we’re scheduling them until 24 December. The more interviews, the better the insights.

What’s in it for you:
✔️ Early access to the full 2026 report
✔️ An invitation to our Digital Town Hall in early 2026
✔️ A chance to benchmark your innovation system against peers
✔️ And the opportunity to influence how next year’s innovation landscape gets shaped

If you’re an innovation manager and want to join the conversation, drop “REPORT” in the comments or send me a message, our team will reach out personally.

-
Don't create unicorns,
Breed blue whales.
🐋

We implement and execute innovation funnels to create commercially successful innovations.

New Partnership Announcement!

We’re excited to partner with Meridian Performance Systems Inc. as their European go-to-market partner. 

Meridian’s breakthrough 3D computer vision technology is redefining how organizations understand and act on real-world data, and we’re ready to help scale this impact across Europe.

Our work together will focus on validating top opportunities, launching data-driven Proofs of Concept, and building a long-term growth engine rooted in real customer value.

At BW Ventures, we don’t create unicorns, we breed Blue Whales. 

This is exactly that kind of opportunity.
More details in the announcement below.

Founder and CEO @ Meridian Performance Systems Inc. | Army Vet. and Business Strategist

I am incredibly excited to announce our partnership with Maarten van Kroonenburg and BW Ventures. From our first call, to a week together in the Netherlands, we knew we had a partner who shares our vision and has the team, tools and traction to scale it.

ik kijk enorm uit naar onze samenwerking!

Open article: Meridian Performance Partners with BW Ventures to Accelerate European Market Expansion by Meridian Performance Systems Inc. • 3 min read

Meridian Performance Partners with BW Ventures to Accelerate European Market Expansion

Alliander

Innovation Consultant

Silck - Innovation Consulting

Als innovator (interim/freelance) maak ik graag dingen tastbaar. Mijn aanpak is daarbij om pragmatisch van start te gaan en door het behalen van concrete resultaten een omgeving te creëeren waarin we volop leren. Daarbij zorg ik ervoor dat klantwaarde en haalbaarheid in balans blijven en we gestructureerd toewerken naar duurzame, vooruitstrevende producten en diensten.

1️⃣ Service Design
2️⃣ Venture Building
3️⃣ Innovation Coaching
4️⃣ Sprints & Workshops 
5️⃣ Product Ownership

http://www.silck.nl/

Innovation Lead | Service Designer | Venture Builder | Product Manager

Als Innovation Coach help ik de Bieb om het bibliotheekwerk in Nederland te innoveren.

Ik coach twee Fieldlabs:

📚 Mijn Bibliotheek – De Mijn-omgeving van de toekomst: achter de inlog een intelligent ontwikkelplatform met gepersonaliseerde contenttips op basis van jouw profiel.
👉 https://lnkd.in/gYsMw3pF

🕹️ Gamen voor de Lijst – Dit initiatief richt zich op het tegengaan van ontlezing onder jongeren door in te spelen op hun passie voor gaming.
👉 https://lnkd.in/gmyWiFA5

Wil je meer weten over innovatie in de bieb? Kijk dan op https://innovatiebieb.nl/

Nationale Bibliotheek - Innovation Coach

In dit vak neem ik 28 HBO-studenten mee in de wereld van Customer Journey Maps en Service Blueprints.

Unknown University - Docent Customer Journeys & Service Blueprints

In dit vak introduceerde ik de Agile mindset aan 20 HBO- studenten en legde ik de verbinding tussen Agile werken en Lean Start-up, met als doel van hun eerste business in 5 weken.

Unknown University - Docent Agile en Lean Start-up

9.AM traint marketeers en sales professionals om agile te werken. Als Innovation Lead heb ik een training module ontwikkeld rondom Design Thinking en Lean Startup.

9AM - Ontwikkeling Lean Innovation training module

FreeFlow Collective

I’m happy to be part of FreeFlow, the untraditional innovation agency. FreeFlow delivers experienced & hyper-fit growth teams of vetted ex-corporate and ex-agency innovators to help companies create profitable solutions, fast.

Innovator & Founding Member

Achmea

The Achmea Innovation Hub wants to contribute to the solution of major social issues regarding more accessible health, smart mobility, carefree living & working, income now and in the future, and translate these solutions into relevant, scalable business models that make life better for a large group of the Dutch people. In the hub we increase the speed of real value creation by connecting people and knowledge, focusing on creating real impact, organizing expertise, providing facilities and providing a structured process to create validated, scalable business models.

Venture Builder @ Achmea Innovation Hub

Aan het stuur staan van een Auto Abonnement start-up met een online platform gericht op ondernemers; van exploratie tot Product Market Fit. In eerste instantie was ik betrokken als validatie-expert en vervolgens als coördinator / venture builder.

Venture Builder - Auto-Abonnement

Centraal Beheer

Samen met het Bedrijven Diensten team van Centraal Beheer draag ik mijn steentje bij aan de toekomst van dit bedrijf om de meest geliefde dienstverlener te worden. Hierbij richt ik mij op innovaties voor de zakelijke markt.

Corporate Innovator

Makerlab

Thriving innovation at Schiphol, Carnext, Essent, Nationale Nederlanden, Independer, ABN AMRO, and many more: http://www.silck.nl/

Lead Business Designer

Lead Experiment Designer

Makerstreet

Innovation Lead

Carlton De Brug & De Brug Active

Night Reception / Waiter

The REACH Centre

Company Project - Lancaster China Catalyst Program. Design Consultancy.

Within this project multi-disciplinary student teams assist British SMEs enter the Chinese market (4 months secondary research in the UK; 6 months primary research in Guangzhou, China). As a design management student I’m responsible for the marketing aspect and the cultural adaptation of the company’s services.

Design consultant UK/China

Intersperience

Applying my Dutch language skills to reach General Motors clients and to conduct surveys.

Research Assistant

With my company - Silck - I will support you in pushing the boundaries of innovation and reaching new heights.

Why Silck?
Silck is inspired by The Silk Road - the legendary trade route that once connected the East and West. This historic route symbolises the connection between different worlds. At Silck, this symbolism is at the core; driven by Design Thinking and Lean Start-up principles, I bridge the gap between innovation and business. This leads to the creation of new or improved business models, products, and services that meet market needs.

A wide range of services:
1️⃣ Service Design
2️⃣ Venture Building
3️⃣ Innovation Coaching
4️⃣ Sprints & Workshops 
5️⃣ Product Ownership

📩 Interested in a free consultation or just getting to know each other? Send me a DM or email at egbal@silck.nl 

Portfolio: http://www.silck.nl

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The Battle

Maarten van Kroonenburg

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Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maarten van Kroonenburg's LinkedIn Performance

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