BW Ventures

The BW Ventures team includes skilled accelerators only. 

We are excited about rapid growth when innovation serves a problem/solution, product/market and product/channel fit. To arrive at the acceleration stage, we validate assumptions until we find a solution that customers are truly looking for. This means we excel at adapting, flowing like water, and staying sharp. 

Having to adjust, fuels our fire. 

Innovation can sprout from idealism, but it can also be enforced by the need for growth. 

Either way, innovation is a process of ongoing iteration, fickle and it is generally hard to predict.

Do we want to stay ahead of the competition? Sure. 
Do we want to mitigate risk by putting together a sustainable innovation portfolio? Absolutely. 

But we especially want to be realistic about success. 

We make sure that your idea meets the market in a way that is relevant for your end user, whether that is a consumer or a business. 

That also means that if it isn’t considered relevant, we advise against going ahead with the idea. 

In short: We get real about viability.  

You may have questions. 
You may want to know more about the specifics of the process. 
We understand. 

Schedule a discovery call with us and we’ll discuss.

Founder

Bamboo Ventures BV

Kickstart Industry 4.0 Startups with Bamboo Ventures.
Our accelerator programs helps early stage and pre-seed startups secure their first customers and scale their go-to-market strategy.

We’re looking For:
- Dutch-based startups with a focus on Industry 4.0 innovations.
- Pre/early revenue, with a working prototype.
- Startups struggling with go-to-market, and to get their initial customers.
- Early stage / pre-seed

Partner

Music Tech Accelerator

BW Ventures and WeWork Labs launch the first accelerator program for the Music Tech industry.
 
Amsterdam, 21 June 2021 – WeWork Labs and BW Ventures today launch the first accelerator program for the Music Tech industry in Europe. The free program aims to support early-stage startups to grow their business and network and develop a commercially and technically feasible product over the course of ten weeks. Eight startup teams will be selected by BW Ventures and WeWork Labs (www.wework.com/labs). The program is free of charge.   
 
More information available at: https://lnkd.in/eb5UCKV

Co-Founder

EPIC seedfund

EPIC seedfund focusses on Agri/Food, (High)Tech and Digital startups that have the ambition to become fast growing scaleups. Besides funding we help you grow your company and connect you with our extensive network. Our strategy focusses on business models that claim a clear place in a current value-chain or will disrupt one.

Investment Analyst

Various universities

Guest lecturer entrepreneurship and lean startup on various universities such as: Avans Hogeschool, Erasmus University, HAS Hogeschool,  NHTV.

Guest Lecturer Entrepreneurship

Lean Startup Machine

Business mentor at Lean Startup Machine Breda. 
https://www.leanstartupmachine.com/cities/breda/

Business Mentor

The Lean Doctor

The Lean Doctor helpt jou projecten en ondernemingen succesvol te starten en te laten groeien.

Op basis van The Lean Startup ben ik The Lean Doctor begonnen. Door het uitvoeren van verschillende testen en experimentenverschijnen er  publicaties waarin de Lean Startup methodiek verder ontwikkeld wordt.

www.theleandoctor.nl

Mulberries Agency

Bij Mulberries Agency vinden we: te veel marketing wordt nog gebaseerd op een onderbuikgevoel. Dat is zonde. In deze digitale tijd kun je je toch beperkte tijd en geld veel slimmer inzetten. Niet alleen efficiënter, maar ook effectiever. Download ons GRATIS ebook over en maak uitgebreid kennis met Experiment Marketing. Je ontdekt alles over de ontwikkeling van growth-hacking die eraan voorafging, groeimodellen voor ondernemingen, het werkproces waarmee je waardevolle klantinzichten verzamelt, en hoe die inzichten bijdragen aan de groei van je bedrijf. http://hubs.ly/H08kgRb0

Co Founder

VisionEars

Co Owner

Interpolis

Claims adjuster for contents and property at Interpolis.

Claims Adjuster

Want to learn more about what we do as BW Ventures? 
Watch: https://bw.ventures/get-to-know-us/


Who Am I?
My journey as an entrepreneur started at the age of 19, beginning in the music industry. After receiving multiple questionable record deals, I decided I could do better and launched my first company.

Experiencing the trouble of being an entrepreneur, I learned that the way we teach entrepreneurship and help early-stage corporate ventures was not the most efficient way. We are handling corporate ventures as smaller versions of more prominent companies, which leads to the wrong activities and investments, literally destroying time and capital. 

This is why I started BW Ventures 6 years ago. I could do better. We’ve helped over 200 startups in their quest to find a durable and scalable business model. By helping with a structured, customer-centric process, that helps them figure out why, how, and what they do. 

Even after finding a commercially feasible model, corporate ventures are still struggling to find their first investment to launch version 1.0 of their product.

Maarten van Kroonenburg

Corporate innovation is moving faster than most organisations can keep up with. And while the big reports offer trends, they rarely capture what’s actually happening inside the teams.

That’s why our team is launching the 2026 State of Corporate Innovation Report, built on conversations with the practitioners.

Over the next few weeks, we’re speaking with innovation leaders across industries to explore:

🔍 What’s really working inside innovation teams today
⚙️ Where operating systems break down, and why
📈 Which trends will matter in 2026 (and which we should quietly ignore)
🤖 How AI is changing the day-to-day of innovation work
🚧 The friction points that still block teams from creating commercial impact

These conversations take about 20–25 minutes, and we’re scheduling them until 24 December. The more interviews, the better the insights.

What’s in it for you:
✔️ Early access to the full 2026 report
✔️ An invitation to our Digital Town Hall in early 2026
✔️ A chance to benchmark your innovation system against peers
✔️ And the opportunity to influence how next year’s innovation landscape gets shaped

If you’re an innovation manager and want to join the conversation, drop “REPORT” in the comments or send me a message, our team will reach out personally.

-
Don't create unicorns,
Breed blue whales.
🐋

We implement and execute innovation funnels to create commercially successful innovations.

New Partnership Announcement!

We’re excited to partner with Meridian Performance Systems Inc. as their European go-to-market partner. 

Meridian’s breakthrough 3D computer vision technology is redefining how organizations understand and act on real-world data, and we’re ready to help scale this impact across Europe.

Our work together will focus on validating top opportunities, launching data-driven Proofs of Concept, and building a long-term growth engine rooted in real customer value.

At BW Ventures, we don’t create unicorns, we breed Blue Whales. 

This is exactly that kind of opportunity.
More details in the announcement below.

Founder and CEO @ Meridian Performance Systems Inc. | Army Vet. and Business Strategist

I am incredibly excited to announce our partnership with Maarten van Kroonenburg and BW Ventures. From our first call, to a week together in the Netherlands, we knew we had a partner who shares our vision and has the team, tools and traction to scale it.

ik kijk enorm uit naar onze samenwerking!

Open article: Meridian Performance Partners with BW Ventures to Accelerate European Market Expansion by Meridian Performance Systems Inc. • 3 min read

Meridian Performance Partners with BW Ventures to Accelerate European Market Expansion

Ecotap | A brand of Legrand

Human Resource Director

HR Manager

Canna Corporate B.V.

- (International) HR strategy and policies
- Advisor to Executive board (MT)
- Guiding and coaching managers
- Establishing international recruitment strategy, network and Employer Branding
- Strategic Human Resource Planning
- Implementing performance management and HAY

HR Business Partner

Cabman

- Responsible for the HR policies and the employee lifecycle
- Updating HR policies based on new rules and legislation
- Advise management (HR, business processes, change management and automation)
- Monitoring the quality of internal business processes 
- Responsible for ISO certifications (HR)

- Professionalization of all HR processes and the HR manual
- HR and operational advice MT
- Set up and implementation of payroll administration and HR systems
- Optimization business processes (HR, subscriptions (+35,000) and adding new modules and products)

HR Advisor

- Responsible for financial projects (application for subsidy with a budget of 1,5+ million euro, Ucandata-Sentrac, yearly indexations)
- Debtors and creditors activities
- Customer service
- Organization of employee activities

Financial administrator

Ahold

Cashier

Asa Talent

As a temporary worker, I performed various and supportive tasks at companies such as de Bijenkorf, H&M, Euphoria Software, and TBV Wonen

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The Battle

Maarten van Kroonenburg

Irene van Kroonenburg

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The Battle

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Irene van Kroonenburg

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maarten van Kroonenburg's LinkedIn Performance

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