BW Ventures

The BW Ventures team includes skilled accelerators only. 

We are excited about rapid growth when innovation serves a problem/solution, product/market and product/channel fit. To arrive at the acceleration stage, we validate assumptions until we find a solution that customers are truly looking for. This means we excel at adapting, flowing like water, and staying sharp. 

Having to adjust, fuels our fire. 

Innovation can sprout from idealism, but it can also be enforced by the need for growth. 

Either way, innovation is a process of ongoing iteration, fickle and it is generally hard to predict.

Do we want to stay ahead of the competition? Sure. 
Do we want to mitigate risk by putting together a sustainable innovation portfolio? Absolutely. 

But we especially want to be realistic about success. 

We make sure that your idea meets the market in a way that is relevant for your end user, whether that is a consumer or a business. 

That also means that if it isn’t considered relevant, we advise against going ahead with the idea. 

In short: We get real about viability.  

You may have questions. 
You may want to know more about the specifics of the process. 
We understand. 

Schedule a discovery call with us and we’ll discuss.

Founder

Bamboo Ventures BV

Kickstart Industry 4.0 Startups with Bamboo Ventures.
Our accelerator programs helps early stage and pre-seed startups secure their first customers and scale their go-to-market strategy.

We’re looking For:
- Dutch-based startups with a focus on Industry 4.0 innovations.
- Pre/early revenue, with a working prototype.
- Startups struggling with go-to-market, and to get their initial customers.
- Early stage / pre-seed

Partner

Music Tech Accelerator

BW Ventures and WeWork Labs launch the first accelerator program for the Music Tech industry.
 
Amsterdam, 21 June 2021 – WeWork Labs and BW Ventures today launch the first accelerator program for the Music Tech industry in Europe. The free program aims to support early-stage startups to grow their business and network and develop a commercially and technically feasible product over the course of ten weeks. Eight startup teams will be selected by BW Ventures and WeWork Labs (www.wework.com/labs). The program is free of charge.   
 
More information available at: https://lnkd.in/eb5UCKV

Co-Founder

EPIC seedfund

EPIC seedfund focusses on Agri/Food, (High)Tech and Digital startups that have the ambition to become fast growing scaleups. Besides funding we help you grow your company and connect you with our extensive network. Our strategy focusses on business models that claim a clear place in a current value-chain or will disrupt one.

Investment Analyst

Various universities

Guest lecturer entrepreneurship and lean startup on various universities such as: Avans Hogeschool, Erasmus University, HAS Hogeschool,  NHTV.

Guest Lecturer Entrepreneurship

Lean Startup Machine

Business mentor at Lean Startup Machine Breda. 
https://www.leanstartupmachine.com/cities/breda/

Business Mentor

The Lean Doctor

The Lean Doctor helpt jou projecten en ondernemingen succesvol te starten en te laten groeien.

Op basis van The Lean Startup ben ik The Lean Doctor begonnen. Door het uitvoeren van verschillende testen en experimentenverschijnen er  publicaties waarin de Lean Startup methodiek verder ontwikkeld wordt.

www.theleandoctor.nl

Mulberries Agency

Bij Mulberries Agency vinden we: te veel marketing wordt nog gebaseerd op een onderbuikgevoel. Dat is zonde. In deze digitale tijd kun je je toch beperkte tijd en geld veel slimmer inzetten. Niet alleen efficiënter, maar ook effectiever. Download ons GRATIS ebook over en maak uitgebreid kennis met Experiment Marketing. Je ontdekt alles over de ontwikkeling van growth-hacking die eraan voorafging, groeimodellen voor ondernemingen, het werkproces waarmee je waardevolle klantinzichten verzamelt, en hoe die inzichten bijdragen aan de groei van je bedrijf. http://hubs.ly/H08kgRb0

Co Founder

VisionEars

Co Owner

Interpolis

Claims adjuster for contents and property at Interpolis.

Claims Adjuster

Want to learn more about what we do as BW Ventures? 
Watch: https://bw.ventures/get-to-know-us/


Who Am I?
My journey as an entrepreneur started at the age of 19, beginning in the music industry. After receiving multiple questionable record deals, I decided I could do better and launched my first company.

Experiencing the trouble of being an entrepreneur, I learned that the way we teach entrepreneurship and help early-stage corporate ventures was not the most efficient way. We are handling corporate ventures as smaller versions of more prominent companies, which leads to the wrong activities and investments, literally destroying time and capital. 

This is why I started BW Ventures 6 years ago. I could do better. We’ve helped over 200 startups in their quest to find a durable and scalable business model. By helping with a structured, customer-centric process, that helps them figure out why, how, and what they do. 

Even after finding a commercially feasible model, corporate ventures are still struggling to find their first investment to launch version 1.0 of their product.

Maarten van Kroonenburg

Corporate innovation is moving faster than most organisations can keep up with. And while the big reports offer trends, they rarely capture what’s actually happening inside the teams.

That’s why our team is launching the 2026 State of Corporate Innovation Report, built on conversations with the practitioners.

Over the next few weeks, we’re speaking with innovation leaders across industries to explore:

🔍 What’s really working inside innovation teams today
⚙️ Where operating systems break down, and why
📈 Which trends will matter in 2026 (and which we should quietly ignore)
🤖 How AI is changing the day-to-day of innovation work
🚧 The friction points that still block teams from creating commercial impact

These conversations take about 20–25 minutes, and we’re scheduling them until 24 December. The more interviews, the better the insights.

What’s in it for you:
✔️ Early access to the full 2026 report
✔️ An invitation to our Digital Town Hall in early 2026
✔️ A chance to benchmark your innovation system against peers
✔️ And the opportunity to influence how next year’s innovation landscape gets shaped

If you’re an innovation manager and want to join the conversation, drop “REPORT” in the comments or send me a message, our team will reach out personally.

-
Don't create unicorns,
Breed blue whales.
🐋

We implement and execute innovation funnels to create commercially successful innovations.

New Partnership Announcement!

We’re excited to partner with Meridian Performance Systems Inc. as their European go-to-market partner. 

Meridian’s breakthrough 3D computer vision technology is redefining how organizations understand and act on real-world data, and we’re ready to help scale this impact across Europe.

Our work together will focus on validating top opportunities, launching data-driven Proofs of Concept, and building a long-term growth engine rooted in real customer value.

At BW Ventures, we don’t create unicorns, we breed Blue Whales. 

This is exactly that kind of opportunity.
More details in the announcement below.

Founder and CEO @ Meridian Performance Systems Inc. | Army Vet. and Business Strategist

I am incredibly excited to announce our partnership with Maarten van Kroonenburg and BW Ventures. From our first call, to a week together in the Netherlands, we knew we had a partner who shares our vision and has the team, tools and traction to scale it.

ik kijk enorm uit naar onze samenwerking!

Open article: Meridian Performance Partners with BW Ventures to Accelerate European Market Expansion by Meridian Performance Systems Inc. • 3 min read

Meridian Performance Partners with BW Ventures to Accelerate European Market Expansion

The Cool Lion

At The Cool Lion, we don't just play the LinkedIn game—we change it. As the founder and a top-ranked LinkedIn strategist, I lead a powerhouse team committed to turning LinkedIn into your biggest growth engine. Whether you're an ambitious brand or a game-changing professional, we craft bespoke strategies that get you noticed, engaged, and converting like never before.

Our fierce and forward-thinking services include:

🦁 Company Page Management: Unleashing the full potential of your LinkedIn presence with standout pages that roar with authority and engagement.

🦁 Profile Optimization: Building killer profiles that not only impress but open doors to new opportunities and connections.

🦁 LinkedIn Ads: Creating laser-focused ad campaigns that cut through the noise, maximizing both your reach and your ROI.

🦁 Employer Branding: Showcasing your brand’s unique culture and attracting top-tier talent with an employer brand that shines.

🦁 Lead Generation: Implementing high-converting strategies that drive qualified leads straight to your inbox, expanding your business with ease.

🦁 Training & Workshops: Equipping your team with cutting-edge LinkedIn knowledge through tailored workshops designed to upskill and dominate.

🦁 1:1 Consultation: Unlock your LinkedIn potential with personalized, one-on-one strategy sessions designed to elevate your personal and/ or your company's presence. Whether you're looking to optimize your personal brand, fine-tune your content strategy, or master lead generation, these deep-dive consultations offer actionable insights and expert guidance. Get direct access to top-tier LinkedIn expertise and walk away with a clear plan to achieve your goals, tailored specifically for your unique needs and ambitions.

At The Cool Lion, we believe in standing out, leading the pack, and making LinkedIn work for you. Let’s roar together.

Founder - Linkedin Expert - Advertising & Content Strategist

WeRedd

At WeRedd, we ReDefine & ReDesign how companies grow, scale, and perform, by blending AI with organizational psychology. As Growth & Strategic Alliances Lead, I help unlock new revenue streams, scale our impact, and build meaningful partnerships that fuel our mission: transforming how businesses solve their current and future challenges.

👥 What I Do

Design and execute growth strategies across B2B channels

Identify and close strategic partnerships that drive long-term value

Lead go-to-market initiatives for new services and partner offerings

Align marketing, product, and sales to accelerate partner success

Build growth loops that create compounding returns

Champion WeRedd’s value to agencies, consultants, and enterprise partners

🚀 What Drives Me
Growth is about hacks; Sustainable Growth is about clarity, focus, and momentum. I work at the intersection of data, human behavior, and market opportunity—turning insights into scalable strategies.

💡 Why It Matters
By leveraging Machine Learning, AI, and Organizational Psychology, we help businesses address challenges such as productivity improvement, organizational transformation, employee retention, culture alignment, M&A integration, and more. 
Through strategic alliances, I help amplify that impact—faster, smarter, and at scale.

Let’s talk if you are:

A partner looking to expand your service offerings

A business needing to boost bottomline and topline results

A growth strategist who believes the future of work is personal

Growth & Strategic Alliances Lead

University of Derby

Adjunct Lecturer

René Descartes College

I am honoured to deliver the Web Analytics Module in the "e-Business & Digital Marketing" Masters Degree (MSc), for René Descartes College, the sole CNAM (Paris) University representative for Greece.

Classes include, but are not limited to:

🚀 Web Analytics
🚀 Data Gathering
🚀 Data Automation
🚀 Google Analytics 4
🚀 Universal Google Analytics
🚀 Google Tag Manager, pixels and event set up
🚀 Matomo Analytics, and other Google Analytics 4 (GA4) alternatives
🚀 Hotjar, Microsoft Clarity and qualitative data
🚀 Digital Reporting, KPIs
🚀 Google Data Studio, reporting dashboards

After this course the students are not only able to craft end to end analytics set ups for meaningful reporting but are also able to understand the difference between data driven and data informed.

Associate Professor

The Cool Legion

As a Digital Marketing, Visionary,  Growth minded, and Productivity Oriented professional, I am dedicated to helping businesses and startups find their way in the chaotic web. 

 Roles and Responsibilities:
🤘 AEO: Answer engine optimization, AI Search Engine Optimisation
🤘 Identification of the most efficient ways to achieve growth
🤘 Deep know-how in human behaviors in various situations
🤘 Growth Hacking & Planning
🤘 ASO & App Promotion
🤘 Developing the end-to-end acquisition strategy to drive quality leads through thoughtful, optimized campaigns across all paid media channels
🤘 Performance and branding Advertising on Facebook, Instagram, Google Adwords, Twitter, Linkedin, DoubleClick, and VK
🤘 Audience, Competition Research & Insights
🤘 Inbound, Outbound Marketing
🤘 Growth Strategies Implementation
🤘 Digital Marketing Planning
🤘 Growth Predictions
🤘 Social Media & Social Networks Management
🤘 SEO
🤘 Content Production
🤘 Site creation, (Both CMS and Custom)
🤘 Tag Manager, Custom Conversions, Funnels, Cohort Analysis set-up
🤘 Set up Google Adwords, Display, Youtube, & Social Media campaigns
🤘 E-mail Marketing & Outreach Campaigns
🤘 Product Hunt Launches
🤘 Creation - Execution of Media & Strategic Advertising Plans
🤘 Chatbot Marketing (Manychat)
🤘 Advanced Performance Reporting, Data Studio
🤘 A/B testing, Advanced Experimenting
🤘 Advertising Campaign Optimization & Pacing
🤘 Ensuring variety, quality and cost-effective strategies
🤘 Prioritizing initiatives leading to the most outstanding returns for spends
🤘 Growth Marketing & Marketing Stack Implementation
🤘 Social Media Analytics & Insights
🤘 Deep knowledge of all the Best practices and hidden hacks of each platform used.

Key Responsibilities:
Keeping a growth mentality and a clear 360° vision of the sector your customers belong in. Constant learning of new updates and features released. Deep knowledge of all the Best practices & hidden hacks of each platform and solution used.

GrowthMentor

Mentoring mainly on: 

➣ Startup Consulting: Guiding startups from ideation to scalable success through strategic planning and execution.
➣ SEO & SEM: Optimizing search engine performance to increase visibility and drive organic and paid traffic.
➣ AEO: Answer engine optimization, AI Search Engine Optimisation
➣ Performance Marketing: Crafting data-driven campaigns to maximize ROI across various digital channels.
➣ Conversion Rate Optimization (CRO): Enhancing user experience to boost conversions and achieve business objectives.
➣ Growth Hacking Marketing: Implementing innovative, low-cost strategies to drive rapid business growth.
➢ Digital Ads:
- LinkedIn Ads: Creating and managing effective LinkedIn advertising campaigns to reach targeted audiences.
- Meta (Facebook & Instagram Advertising): Utilizing advanced techniques to optimize ad performance and drive engagement on Facebook and Instagram.
-  Google Ads: Managing comprehensive Google Ads campaigns to increase visibility and conversions.

Mentor

Wrexham University

Adjunct Professor

Vasileios Mylonas Freelancing

As a Digital Marketing, Visionary,  Growth minded, Productivity Oriented professional, I am dedicated to helping businesses and startups find their way in the chaotic web. 

 Roles and Responsibilities:
🤘 Identification of the most efficient ways to achieve growth
🤘 Deep know-how in human behaviors in various situations
🤘 Growth Hacking & Planning
🤘 ASO & App Promotion
🤘 AI Search Engine Optimisation
🤘 Developing the end-to-end acquisition strategy to drive quality leads through thoughtful, optimized campaigns across all paid media channels
🤘 Performance and branding Advertising on Facebook, Instagram, Google Adwords, Twitter, Linkedin, DoubleClick, & VK
🤘 Audience, Competition Research & Insights
🤘 Inbound, Outbound Marketing
🤘 Growth Strategies Implementation
🤘 Digital Marketing Planning
🤘 Growth Predictions
🤘 Social Media & Social Networks Management
🤘 SEO
🤘 Content Production
🤘 Site creation
🤘 Tag Manager, Custom Conversions, Funnels, Cohort Analysis set-up
🤘 Set up Google Adwords, Display, Youtube, & Social Media campaigns
🤘 E-mail Marketing & Outreach Campaigns
🤘 Product Hunt Launches
🤘 Creation - Execution of Media & Strategic Advertising Plans
🤘 Chatbot Marketing (Manychat)
🤘 Advanced Performance Reporting, Data Studio
🤘 A/B testing, Advanced Experimenting
🤘 Advertising Campaign Optimization & Pacing
🤘 Ensuring variety, quality & cost-effective strategies
🤘 Prioritizing initiatives leading to the most outstanding returns for spends
🤘 Growth Marketing & Marketing Stack Implementation
🤘 Social Media Analytics & Insights
🤘 Deep knowledge of all the Best practices and hidden hacks of each platform used

Key Responsibilities:
Keeping a growth mentality and a clear 360° vision of the sector your customers belong in. Constant learning of new updates and features released. Deep knowledge of all the Best practices & hidden hacks of each platform and solution used.

This position is helping me develop my unique "know-how" in many sectors.

Growth Architect-Business Development-Behavioral Economist-Performance Advertising Expert

ELHub

As an Adjunct Instructor at the E-Commerce Learning Hub, I design and deliver courses that equip professionals and students with the skills needed to succeed in digital marketing. My teaching bridges digital analytics, search engine optimization (SEO), user interface (UI) design, and user experience (UX) to help learners understand how these areas work together to drive measurable results in e-commerce.

I focus on making complex concepts practical and actionable—showing how data-driven insights and SEO strategies can optimize visibility, how UI best practices streamline user journeys, and how UX improvements boost conversion rates and customer satisfaction.

Key contributions:

Developed and taught interactive classes on digital analytics, emphasizing measurement frameworks, KPIs, and data visualization for e-commerce businesses.

Led workshops on SEO fundamentals and advanced techniques, including keyword research, on-page optimization, technical SEO, and content strategies tailored to online stores.

Integrated UI/UX principles into real-world case studies, guiding learners to design intuitive, conversion-friendly digital experiences.

Mentored students on applying analytics and optimization techniques to live e-commerce projects, connecting classroom learning with business impact.

Through this role, I help shape the next generation of digital professionals, empowering them to align analytics, SEO, UI, and UX into a cohesive strategy that drives sustainable growth in the fast-moving world of e-commerce.

Adjunct Instructor – Digital Analytics, SEO, UI & UX

Mediterranean College

Google Trainer | 🏆 1st Greek LinkedIn Certified Marketing Expert | Helping Businesses Grow via Advanced Marketing Strategies, PPC, SEM, SEO, CRO | Growth Architect & Behavioral Economist.

Hello and welcome to my profile! I'm Vasileios, a Development Economist with over 12 years immersed in the world of Digital Marketing. Fun fact: I'm also the first LinkedIn Certified Marketing Expert in Greece! I hold a BSc in Economics and Regional Development and an MSc in Behavioral Economics and Growth & Sustainability. As a Google Partner and a seasoned marketer, I've managed over $10 million in ad spend across various channels including Meta, Google, LinkedIn, X, and others, consistently achieving outstanding results through strategic planning and best practices.

In addition to my proficiency in SEO and CRO, I specialize in harnessing my understanding of social norms and behaviors to craft highly effective, tailored marketing strategies. These strategies resonate with specific audiences, delivering impressive conversion rates. My approach is to try to create and communicate micro-win-win moments, via proper framing and messaging.

My professional philosophy is simple yet profound: "If you know what you are looking for, then you just need a plan to get there." This approach guides me in helping businesses find clarity and reorient towards enhanced profitability through data-driven problem-solving.

In the ever-evolving field of marketing, ambiguity is often the only constant. My experience has helped me thrive in this environment, identifying the most effective solutions in a landscape where answers are seldom clear-cut. My ability to navigate these grey areas helps identify the most effective strategies, that tend to stand out in a crowded marketplace, in dynamic and complex market conditions.

As a leader, I believe in leading by example. Hard work, mutual respect, and unwavering support are the pillars of my leadership style. I strive to create an environment where my team feels valued and empowered, fostering a culture of excellence and collaboration. This approach has not only enhanced team productivity but also cultivated a positive and inclusive workplace.

My ambition is to be recognized as a leading authority in my field. I am committed to continuous learning and skill development, ensuring that I stay ahead of industry trends and best practices. This dedication has been key to overcoming numerous professional challenges, allowing me to grow and evolve as a marketer and a leader.

I invite startups, founders, and business enthusiasts to connect. Let's book a 30-minute call to discuss your digital marketing strategies, and how we can elevate your business together.
👉https://calendly.com/mylonas-vasilis/30min_intro-talk_calendly

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Maarten van Kroonenburg

Vasileios Mylonas 🤘

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taplio

The Battle

Maarten van Kroonenburg

Vasileios Mylonas 🤘

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maarten van Kroonenburg's LinkedIn Performance

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