GardaWorld

Our marketing operations mission is to operationalize the marketing organization strategy and provide analytics to guide decisions, support and implement the technology  roadmap, and proactively plan and manage for growth.

GardaWorld is the world's largest privately owned integrated security, cash solutions and risk management company. With more than 132,000 employees worldwide and a large presence in North America, Europe, Africa, the Middle East and other regions servicing more than 35,000 clients, GardaWorld and its brands, Security Services, GardaWorld Cash Services, BEST Crowd Management, ECAMSECURE and Crisis24. are uniquely positioned and resourced to support all security needs.

Director of Global Marketing Operations & Performance

NuWay Health Inc.

NuWay Health Inc. specializes in formulating, marketing, and selling nutritional supplements Direct to Consumers (DTC) across multiple marketing channels (direct mail, newspapers, and magazines and online).

My approach has been tested and implemented on DTC brands that have reached 30 million dollars and more in annual sales. I supplement my organization structures and processes by keeping a pulse on regulatory compliance in the industry to ensure that my procedures adhere to payment processing standards for the merchants in a recurring payment environment.

Director of Marketing Operations

Worked closely with their marketing VPs and Directors; I ensure our system mix and operational procedures supported their revenue-generating initiatives. My approach to back-office structure supports all facets of the Customers' Life Cycle (Acquisition, Retention & more).

Operations and Systems Lead

Mile High Madison Group

Owned the full marketing plan & Go-To-Market strategy (GTM) with full accountability over execution and input into the overall business strategy. I have worked with key stakeholders to identify, lead, drive and support incremental and transformational operational changes.

Manager of Marketing Ops. & Business Development

Managed 32,000 active subscriptions and maintained low customer churn rates through loyalty programs and customer retention strategies. We supercharged our subscription business by providing the customer the flexibility they wanted to manage their subscription.

Subscriptions Revenue and Customer Loyalty Manager

Created an Affiliate Program and managed 150 Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email search, and contextual channels. Worked with designers and developers and launched Shopify and customized funnels to drive performance marketing initiatives.

Ecommerce Manager

- Analyze business processes and consumption patterns to identify and propose solutions suited to their needs.
- Built Data Flows and Centralized Data,  including automating and order-taking processes.
- Normalized data and campaign structures to support higher-level reporting

Solutions Implementation associate

Maciek Marchlewski

Specialized in purchasing and negotiating pricing for various media, including email and display advertisements. 

Fine-tuned analytical and database technology skills, which help play an essential role in maintaining campaign management applications and generating marketing reports.

Affiliate Marketer

As the Director of Marketing Operations at GardaWorld, the world's largest privately owned security company, I oversee the operationalization of the marketing strategy, the implementation of the technology roadmap, and the analytics to guide decisions. I have over 10 years of experience in marketing operations, specializing in process design, marketing automation, marketing technologies, and data analysis.

I have a proven track record of supporting brands that need rapid growth, managing relationships with partners and vendors, and making customers happy. I have also led and developed global marketing teams, creating tools and systems to enhance marketing reports and streamline email creation. I am passionate about leveraging AI and data to optimize marketing performance and profitability. I am always seeking to improve efficiencies, build morale, and collaborate in a value-based culture.

Adam Benitez

AssetWatch®

Director of Revenue Operations

Pavilion

Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Member

Real Time RevOps

I specialize in optimizing business operations and customer engagement strategies. Expert technologist who leverages advanced technologies like ZoomInfo and Outreach to automate lead acquisition. I have consistently achieved a 15% increase in engagement and a 12% rise in monthly revenue. Through CRM process enhancements and capacity planning, I’ve boosted sales rep productivity by 35%, reduced resource waste by 25%, and increased revenue projections by 15%. My data management practices ensure data quality and integrity, empowering strategic insights to drive business growth.

Core Skills include:
● Comp, Commissions, and Quota Management
● Sales Planning and Forecasting
● Analytics: Reporting & Dashboards for Pipeline/Bookings Visibility and Strategic Guidance
● Data Analysis & Data-Driven Insights
● BDR Process Improvements 
● Account Fit and Selection
● ICP and Buyer Journey
● Tech Stack Optimization
● Opportunity Flow Overhaul
● Lead Scoring
● Full Funnel Insights
● Sizing & Capacity Planning
● Market & Account Segmentation
● Data Management
● Tech Implementations and Integrations

Principal & Senior Consultant

Fictiv

Transformed sales operations from a one-person team to a robust department of five, resulting in a doubling of stagnant sales growth from a three-year period into doubling growth each year for the first two years through strategic re-organization, process optimization, and data-driven insights. I led efforts that contributed to a stellar Rule of 40, securing of $100M in Series E funding.

I enhanced the commission process, improved forecasting accuracy, and performed detailed capacity planning. Additionally, I provided hiring guidance supported by bottom-up analysis to align with TAM research and board directives.

My account prioritization strategy improvements, technology implementation and refinements, and enhanced pipeline management processes led to increased conversion rates, average order values, ARR, and LTV. In addition, I educated sales leadership on leveraging Chorus.io for sales coaching and analytics, driving enhanced performance insights and efficiency.

Director, Revenue Operations

Talend

Contributed to building and optimizing operations for a successful IPO, achieving top quadrant positioning in Gartner's Magic Quadrant and driving revenue growth to exceed $300M ARR.

I orchestrated Lattice predictive scoring, boosting SALs and ACV significantly, and contributed to the transition of business processes from Sales Element to CPQ, adding product bundling and tier-based pricing. I managed CRM migrations and the creation of a deal desk function, saving time and improving sales performance. My initiatives ensured compliance with GDPR and CAN-SPAM, safeguarding data privacy and operational excellence.

Core Skills:
Data Quality
Segmentation
Lead and Account Scoring
Lead and Account Routing
Lead Lifecycle
Nurturing
Technologies
Funnel Reporting
KPI Reports and Dashboards
Project Management

Sr. Revenue Operations Manager

As part of a team involving our Sales Operations Director and CIO, successfully migrated the company's CRM system from SugarCRM to NetSuite.  Utilized in depth knowledge in interfaces, forecasting, pricing, quotes, data integrity, reporting, and contracts to build custom views, dashboards, workflows, portlets, and system processes that facilitated sales functions and system use for sales and sales management. Managed system lead flow and territories globally, helping management define territories fairly.  Through lead flow and territory analysis, decreased the number of unassigned leads in our entire CRM from 12% to 5% globally.  Instrumental in establishing our quoting system and training our sales reps on best practices and procedures.  "Go to guy" at Talend for nearly all things system related.

Specialties: 
Quoting System Development and Training
Interface Launch and Optimization
System Data Quality
Ad Hoc Reporting and KPI Measurements 
Sales and Forecasting Analysis
Process Demonstration

Sales Operations Manager

Implemented best practices based on previous experience and trends discovered in analysis of our BDR team's numbers (essentially developed lead scoring/ranking before we had a marketing automation tool to automate this for us).  Created Excel and Sugar CRM reports to help management better gauge company Sales and BDR activity.  Through my research, I successfully established best practices that have led to 40% more opportunities and sales being generated from the BDR team to the Sales unit.  Trained new employees in Sugar CRM system use.

Sales Operations Analyst

Constructed reports in Excel and Sugar CRM that provided management and our newly acquired ESB division clearer understanding of company metrics and employee productivity.  
Supplied employees with greater visibility of leads.  

Discovered how to pinpoint the best leads in our database and subsequently developed lead reports that immediately raised BDR production by 15-20% in all key categories. 
Operated Outbound/Predictive Dialer by utilizing Crystal Reports.

Demonstrated the intricacies of Sugar CRM (navigation, operation, and report building) during team workshops and employee indoctrinations.
Instructed Sales team on "Report Building in Sugar" and BDR team on "Increasing Opportunities" via PowerPoint at Q3 Company Kickoff.
Earned Q1 Company MVP for performing as top BDR and most ideal "team player"

Senior Business Development Representative

Quickly became top producing BDR (call center rep) by learning our CRM system and using that knowledge to build my own reports aimed at finding the best leads in the system.  By calling the best leads, my meeting to contact rate was around 60% and my lead to opportunity rate was 1 to 3 for all meetings scheduled for our Sales Reps.

Business Development Representative

Affiliated Marketing Group

Consolidated online invoice records, creating a more efficient tracking system.
Systematized P&L statements.
Researched, developed, and executed a marketing plan to introduce Energizer twin pack flashlights into southern California's independent market.
Formulated strategies to better position Energizer products against Duracell through market research, data analysis, and surveys.
Oversaw Accounts Payable and Collection duties.
Handled all invoices and collections.
Positioned and marketed products in the packaged goods market.
Data Analysis.

Operations Analyst

💰 Instrumental in $75M Series C funding by producing board-ready dashboards, improving forecasting accuracy, and ensuring GTM data integrity across systems.

🚀 Supported a $100M Series E raise at Fictiv, ending 3 years of revenue flatlining by overhauling ICP targeting, leading a 20-person cross-functional GTM team, and delivering a 73% increase in ARR.

📊 Transformed pipeline forecasting and rep accountability at multiple companies by implementing structured sales methodologies, stage-based SLAs, and Salesforce-based dashboards—resulting in faster deal cycles and improved forecast accuracy.

📈 Scaled a 10-person RevOps org across Sales Ops, CS Ops, Marketing Ops, Enablement, and Dev—driving scalable systems, strategic insights, and cross-functional alignment during high-growth phases.

🧩 Led multi-system RevTech integrations (SFDC, CPQ, Outreach, ZoomInfo, DocuSign, MadKudu, LeanData, Gong) to create a unified, data-driven GTM engine.

📉 Improved sales productivity by 35% and increased revenue forecast accuracy by streamlining sales automation, territory alignment, and deduplication strategies.

📍 Contributed to multiple successful exits including IPO, Series E, and Series F fundraises, with hands-on leadership in due diligence, revenue architecture, and GTM transformation.

taplio

The Battle

Maciek Marchlewski

Adam Benitez

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