GardaWorld

Our marketing operations mission is to operationalize the marketing organization strategy and provide analytics to guide decisions, support and implement the technology  roadmap, and proactively plan and manage for growth.

GardaWorld is the world's largest privately owned integrated security, cash solutions and risk management company. With more than 132,000 employees worldwide and a large presence in North America, Europe, Africa, the Middle East and other regions servicing more than 35,000 clients, GardaWorld and its brands, Security Services, GardaWorld Cash Services, BEST Crowd Management, ECAMSECURE and Crisis24. are uniquely positioned and resourced to support all security needs.

Director of Global Marketing Operations & Performance

NuWay Health Inc.

NuWay Health Inc. specializes in formulating, marketing, and selling nutritional supplements Direct to Consumers (DTC) across multiple marketing channels (direct mail, newspapers, and magazines and online).

My approach has been tested and implemented on DTC brands that have reached 30 million dollars and more in annual sales. I supplement my organization structures and processes by keeping a pulse on regulatory compliance in the industry to ensure that my procedures adhere to payment processing standards for the merchants in a recurring payment environment.

Director of Marketing Operations

Worked closely with their marketing VPs and Directors; I ensure our system mix and operational procedures supported their revenue-generating initiatives. My approach to back-office structure supports all facets of the Customers' Life Cycle (Acquisition, Retention & more).

Operations and Systems Lead

Mile High Madison Group

Owned the full marketing plan & Go-To-Market strategy (GTM) with full accountability over execution and input into the overall business strategy. I have worked with key stakeholders to identify, lead, drive and support incremental and transformational operational changes.

Manager of Marketing Ops. & Business Development

Managed 32,000 active subscriptions and maintained low customer churn rates through loyalty programs and customer retention strategies. We supercharged our subscription business by providing the customer the flexibility they wanted to manage their subscription.

Subscriptions Revenue and Customer Loyalty Manager

Created an Affiliate Program and managed 150 Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email search, and contextual channels. Worked with designers and developers and launched Shopify and customized funnels to drive performance marketing initiatives.

Ecommerce Manager

- Analyze business processes and consumption patterns to identify and propose solutions suited to their needs.
- Built Data Flows and Centralized Data,  including automating and order-taking processes.
- Normalized data and campaign structures to support higher-level reporting

Solutions Implementation associate

Maciek Marchlewski

Specialized in purchasing and negotiating pricing for various media, including email and display advertisements. 

Fine-tuned analytical and database technology skills, which help play an essential role in maintaining campaign management applications and generating marketing reports.

Affiliate Marketer

As the Director of Marketing Operations at GardaWorld, the world's largest privately owned security company, I oversee the operationalization of the marketing strategy, the implementation of the technology roadmap, and the analytics to guide decisions. I have over 10 years of experience in marketing operations, specializing in process design, marketing automation, marketing technologies, and data analysis.

I have a proven track record of supporting brands that need rapid growth, managing relationships with partners and vendors, and making customers happy. I have also led and developed global marketing teams, creating tools and systems to enhance marketing reports and streamline email creation. I am passionate about leveraging AI and data to optimize marketing performance and profitability. I am always seeking to improve efficiencies, build morale, and collaborate in a value-based culture.

Services offered:
• Platform implementation & audit  
• Pardot - Salesforce configuration
• Hubspot - Salesforce configuration
• Data import and list management
• CRM & Marketing automation platform strategy, best practices, and support
• Automation / Flow / Process Builder
• Campaign / Drip / Email / Landing Page / Form
• Reports and dashboards
• Scoring and Grading implementation
• Training

Certified Salesforce Admin & Pardot/Hubspot Specialist / Marketing & Sales Operations

Averna

• Work closely with Sales and Marketing teams to develop and execute marketing automation strategies
• Implement Hubspot and sync to Salesforce
• Manage platform
• Analyze metrics and processes
• Train and support users

Demand Generation & CRM Consultant

IRphotonics

B2B Digital Marketing Manager

Wavesat

Digital Marketing Specialist

With over 15 years of experience in B2B marketing, I have spent the last decade specializing in Marketing Automation platforms such as Hubspot and Pardot, particularly within Salesforce-integrated environments. As a certified Salesforce Admin and Pardot Specialist, I set up Pardot and Salesforce and train users on the ins and outs of the Salesforce platform.

I can set up or review your Pardot, Hubspot, and Salesforce systems, and train your team to:
• Maximize the synergy between marketing automation and CRM
• Accelerate lead velocity from Marketing to Sales
• Automate processes
• Gain better visibility on data and analytics

Choose me if you or your team are:
• New to Pardot, Hubspot, or Salesforce
• Overwhelmed or unsure about your current setup
• Require assistance with the implementation 
• Want to get more out of your systems
• Want to do marketing automation
• Need an extra pair of hands!

Reasons to hire me as a contractor:
• Certified Salesforce Administrator and Pardot Specialist
• 8+ years experience in Marketing Operations, Marketing Automation, and Data Analysis
• Former Marketing Manager with 15 years of marketing experience
• Hands-on approach

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The Battle

Maciek Marchlewski

Isabelle Pilon

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