GardaWorld

Our marketing operations mission is to operationalize the marketing organization strategy and provide analytics to guide decisions, support and implement the technology  roadmap, and proactively plan and manage for growth.

GardaWorld is the world's largest privately owned integrated security, cash solutions and risk management company. With more than 132,000 employees worldwide and a large presence in North America, Europe, Africa, the Middle East and other regions servicing more than 35,000 clients, GardaWorld and its brands, Security Services, GardaWorld Cash Services, BEST Crowd Management, ECAMSECURE and Crisis24. are uniquely positioned and resourced to support all security needs.

Director of Global Marketing Operations & Performance

NuWay Health Inc.

NuWay Health Inc. specializes in formulating, marketing, and selling nutritional supplements Direct to Consumers (DTC) across multiple marketing channels (direct mail, newspapers, and magazines and online).

My approach has been tested and implemented on DTC brands that have reached 30 million dollars and more in annual sales. I supplement my organization structures and processes by keeping a pulse on regulatory compliance in the industry to ensure that my procedures adhere to payment processing standards for the merchants in a recurring payment environment.

Director of Marketing Operations

Worked closely with their marketing VPs and Directors; I ensure our system mix and operational procedures supported their revenue-generating initiatives. My approach to back-office structure supports all facets of the Customers' Life Cycle (Acquisition, Retention & more).

Operations and Systems Lead

Mile High Madison Group

Owned the full marketing plan & Go-To-Market strategy (GTM) with full accountability over execution and input into the overall business strategy. I have worked with key stakeholders to identify, lead, drive and support incremental and transformational operational changes.

Manager of Marketing Ops. & Business Development

Managed 32,000 active subscriptions and maintained low customer churn rates through loyalty programs and customer retention strategies. We supercharged our subscription business by providing the customer the flexibility they wanted to manage their subscription.

Subscriptions Revenue and Customer Loyalty Manager

Created an Affiliate Program and managed 150 Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email search, and contextual channels. Worked with designers and developers and launched Shopify and customized funnels to drive performance marketing initiatives.

Ecommerce Manager

- Analyze business processes and consumption patterns to identify and propose solutions suited to their needs.
- Built Data Flows and Centralized Data,  including automating and order-taking processes.
- Normalized data and campaign structures to support higher-level reporting

Solutions Implementation associate

Maciek Marchlewski

Specialized in purchasing and negotiating pricing for various media, including email and display advertisements. 

Fine-tuned analytical and database technology skills, which help play an essential role in maintaining campaign management applications and generating marketing reports.

Affiliate Marketer

As the Director of Marketing Operations at GardaWorld, the world's largest privately owned security company, I oversee the operationalization of the marketing strategy, the implementation of the technology roadmap, and the analytics to guide decisions. I have over 10 years of experience in marketing operations, specializing in process design, marketing automation, marketing technologies, and data analysis.

I have a proven track record of supporting brands that need rapid growth, managing relationships with partners and vendors, and making customers happy. I have also led and developed global marketing teams, creating tools and systems to enhance marketing reports and streamline email creation. I am passionate about leveraging AI and data to optimize marketing performance and profitability. I am always seeking to improve efficiencies, build morale, and collaborate in a value-based culture.

Marketing Director, Security Services Canada

• Develop and execute a strategic marketing plan in alignment with the sales strategy and goals
• Establish marketing budgets
• Collaborate with the leadership, cross-functional teams, subject matter experts, and outside agencies 
• Define and implement brand awareness and demand generation campaigns through digital, social, email, print, tradeshow and partnership channels
• Stay informed of digital marketing innovations and employ best practices (SEO, retargeting, ad optimization, email nurturing, etc.)
• Select and organise our participation in various events in which to promote our services
• Articulate features and benefits of our products and services to wholesale and retail (B2B and B2C) customers 
• Establish mechanisms for measuring and reporting campaign performance conversion metrics
• Supervise writing, creation, design and translation of content including ads, blog posts, videos, brochures and social media posts
• Support the launch of the new CRM with respect to lead tracking and sales automation
• Introduce sales enablement tools and training 
• Define business requirements for the development of an e-store
• Manage customer survey program and feedback follow-up

Marketing Manager, Security Systems

ADT Canada

Reporting to the Vice President of Marketing at ADT Canada, responsible for leading and implementing the national communication strategy to increase customer retention and support new customer acquisition. Oversee an in-house team comprised of five talented individuals (three marketing specialists and two translators) while managing an annual MarCom budget of 1M.

Marketing Communications Manager

Reporting to the Vice President of Marketing & Customer Care, responsible for executing customer retention communication campaigns.

Communications Manager

John Molson MBA International Case Competition

Organized this yearly event during which 36 MBA schools from around the world compete in a week-long competition in Montreal (www.mbacasecomp.com).

Project Manager of the MBA International Case Competition

Richelieu Hardware Ltd

Reporting to the Marketing Director, worked closely with Product Managers to create customer communications including the monthly e-newsletter, promotional flyers and annual product catalogues.

Senior Marketing Coordinator

Globe Union Industrial Corp.

Reporting to the Marketing Director, coordinated multiple marketing projects online and in print by managing internal and external resources.

Marketing Coordinator

Innovative, dynamic and dedicated marketing leader with a proven record of attaining organizational goals with creative and collaborative solutions. Skilled in cross-functional teamwork and the ability to bring people together in fast-paced and ever-changing environments. 

taplio

The Battle

Maciek Marchlewski

Natasha Schneider, MBA

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