GardaWorld

Our marketing operations mission is to operationalize the marketing organization strategy and provide analytics to guide decisions, support and implement the technology  roadmap, and proactively plan and manage for growth.

GardaWorld is the world's largest privately owned integrated security, cash solutions and risk management company. With more than 132,000 employees worldwide and a large presence in North America, Europe, Africa, the Middle East and other regions servicing more than 35,000 clients, GardaWorld and its brands, Security Services, GardaWorld Cash Services, BEST Crowd Management, ECAMSECURE and Crisis24. are uniquely positioned and resourced to support all security needs.

Director of Global Marketing Operations & Performance

NuWay Health Inc.

NuWay Health Inc. specializes in formulating, marketing, and selling nutritional supplements Direct to Consumers (DTC) across multiple marketing channels (direct mail, newspapers, and magazines and online).

My approach has been tested and implemented on DTC brands that have reached 30 million dollars and more in annual sales. I supplement my organization structures and processes by keeping a pulse on regulatory compliance in the industry to ensure that my procedures adhere to payment processing standards for the merchants in a recurring payment environment.

Director of Marketing Operations

Worked closely with their marketing VPs and Directors; I ensure our system mix and operational procedures supported their revenue-generating initiatives. My approach to back-office structure supports all facets of the Customers' Life Cycle (Acquisition, Retention & more).

Operations and Systems Lead

Mile High Madison Group

Owned the full marketing plan & Go-To-Market strategy (GTM) with full accountability over execution and input into the overall business strategy. I have worked with key stakeholders to identify, lead, drive and support incremental and transformational operational changes.

Manager of Marketing Ops. & Business Development

Managed 32,000 active subscriptions and maintained low customer churn rates through loyalty programs and customer retention strategies. We supercharged our subscription business by providing the customer the flexibility they wanted to manage their subscription.

Subscriptions Revenue and Customer Loyalty Manager

Created an Affiliate Program and managed 150 Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email search, and contextual channels. Worked with designers and developers and launched Shopify and customized funnels to drive performance marketing initiatives.

Ecommerce Manager

- Analyze business processes and consumption patterns to identify and propose solutions suited to their needs.
- Built Data Flows and Centralized Data,  including automating and order-taking processes.
- Normalized data and campaign structures to support higher-level reporting

Solutions Implementation associate

Maciek Marchlewski

Specialized in purchasing and negotiating pricing for various media, including email and display advertisements. 

Fine-tuned analytical and database technology skills, which help play an essential role in maintaining campaign management applications and generating marketing reports.

Affiliate Marketer

As the Director of Marketing Operations at GardaWorld, the world's largest privately owned security company, I oversee the operationalization of the marketing strategy, the implementation of the technology roadmap, and the analytics to guide decisions. I have over 10 years of experience in marketing operations, specializing in process design, marketing automation, marketing technologies, and data analysis.

I have a proven track record of supporting brands that need rapid growth, managing relationships with partners and vendors, and making customers happy. I have also led and developed global marketing teams, creating tools and systems to enhance marketing reports and streamline email creation. I am passionate about leveraging AI and data to optimize marketing performance and profitability. I am always seeking to improve efficiencies, build morale, and collaborate in a value-based culture.

Fidelity Canada

- Responsibilities include digital user experience, marketing technology, leading the UX & content management team, mobile, customer journey management and continuous improvement of Fidelity.ca and other digital properties. Led the go-to-market strategy and digital experience development for Private Wealth & Investly. 
- Led Digital transformation initiative across the marketing department 
- Lead a cross functional team in optimizing Fidelity’s digital presence and mobile channels to maximize distribution of our content and products to investors and advisors.
- Led the advancement of digital experience powered by Adobe Experience Cloud ie. Adobe analytics, Adobe Target, Audience Manager & other marketing technology to drive personalisation across key segments across digital touch points.
- Led the selection, evaluation, implementation and roll out of Customer Data Platform ie. Adobe experience Platform and RT-CDP, CJA to driving cross/up sell, loyalty and retention. 
- Delivered personalised recommendations for investors and advisors to drive product discovery & increase product bread

Senior Manager, Digital Experience

- Led implementation & roll out of the Adobe Experience Platforms ie. Adobe Analytics, Audience Manager, Target & Ad Cloud
- Led the UX, development and promotion of Growth Calculator on Fidelity.ca as part of the launch of Stay Ahead brand campaign
-Led the UX and development of the watchlist feature on Fidelity.ca to help clients discover and track price & performance of Fidelity products 
- Led development of Investor Profile Questionnaire tool web to support advisor sales teams to help with product discovery

Digital Platform Manager

BMO Financial Group

- Managed the digital marketing channel performance focused on acquisition for BMO Credit Cards 
- Led personalisation, A/B testing and journey optimisation on website to optimise digital journeys for conversion

Senior Marketing Analyst

Fidelity Investments

Consulted with Strategic Re-Engineering & Workplace Participant Experience teams to execute A/B tests & cross- functional analysis aimed to shift cost curve & modernise transactions by providing self-serve experience (mobile & web) for 401K participants.

Digital Analyst - Digitization of Services & Strategic Re-Engineering

Singapore India Trade Resources Company

Product Marketing Manager

Consultant - Microsoft Office365 Web Marketing

Verizon

Digital Project Manager

New York University

Served as the Team Leader responsible for maintaining the alumni network and in charge of broadening and strengthening the scope of Integrated Marketing Association mentor network program.

Alumni Events and External Relations Committee Chair - Integrated Marketing Association

Photon

Developed a strategic marketing plan for the re-branding of Photon Interactive and owned product roadmap for L’Oréal’s mobile app.

Product Analyst

Pixable

Created and managed content for Photofun – a photo curating mobile application launched India. 
Developed expansion marketing strategy to launch product in the Indian market and localize marketing efforts across 12 states.

Marketing and Business Development Intern

AIESEC

•	Responsible for managing a 25-member team to facilitate international internships. 
•	Handled promotions and publicity for AIESEC within and outside the university  
•	Growth of 177% from the previous year in the portfolio. 
•	At the end of my term AIESEC Manipal University stood 5th in AIESEC India across 29 local offices. 
•	Coordinated “Impact Week”, lead a 27-member team, attended by 956 people addressing a variety of social issues.

Vice President- International Student Exchange

•	Overlooked marketing operations for Technical and Management exchange at 29 local committees in India.
•	Responsible for training local committees in exchange processes and promotion of internship program inside and outside the AIESEC network. A 27% increase in exchange from the previous year in the same portfolio.

Global Internship Program Outgoing Exchange Manager - National Steering Team

A customer focussed digital leader who loves to work with diverse teams and use data, marketing technology to engage customers, drive innovation and improve customer experience. 

Passionate about digital marketing, digital experience, marketing technology, UX, website operations, digital transformation, search engine optimisation, agile marketing, digital analytics and experimentation. I combine knowledge in engineering, digital marketing and human centered design to help brands deliver exceptional digital experiences. 

I love learning, travelling, volunteering and leading cross functional diverse teams that make magic happen!

taplio

The Battle

Maciek Marchlewski

Tanvi Marathe

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