harochi

Founder

Macklin Buckler

I am an experienced Content Creator and Commercial Copywriter. I specialize in crafting engaging content for clients, from creating blog articles to newsletters and product descriptions to social media campaigns. With a keen eye for detail and creative flair, I bring stories to life through words, captivating readers with the perfect combination of knowledge and creativity. My writing style is crisp and clear, so I can effectively communicate messages that will engage and inspire your audience. In addition, I pride myself on delivering excellent written content on time and within budget.

Content Creator

Stellafai 🚀

Stellafai offers future-proof teams a comprehensive toolkit to harness the power of OKRs. It not only assists in aligning teams behind strategy but also elevates your goals through personalized coaching, fostering connections, and delivering actionable data. Strengthen your OKR journey and level up your team's success with Stellafai.

Business Development (Advisor)

Coach Microlearning

We are not just another HR Tech platform, we're changing the face of corporate training with gamification at its core. With the Coach Mobile App, learning becomes an exciting and memorable adventure for employees as they engage with your training material! 

Training shouldn't be a one-time occurrence; it should be an integral element of your company's culture.

UPPER

- Closed new business deals with mid-market and enterprise tech companies in the software, insurance, finance,and food & beverage industries across Europe
- Develop and maintain strong partnerships with key industry players, resulting in increased brand awareness and credibility for UPPER
- Collaborate with the sales team to create targeted sales strategies and campaigns
- Manage a portfolio of high-value accounts, ensuring excellent customer service and retention
- Conduct market research to stay up-to-date on industry trends and identify new business opportunities
- Participate in trade shows and industry events to network and promote UPPER's products and services.

Account Executive

Leapsome

- Successfully helped numerous startups and mid-market brands increase employee engagement and streamline performance management through the use of Leapsome's OKRs, surveys, and performance review tools
- Proven track record of leading the entire sales cycle, from cold-calling, to  initial discovery, to closing deals with clients, to final handover
- Expertly educated clients on the benefits and capabilities of Leapsome's platform, resulting in increased adoption and success in their businesses
- Exceeded sales targets and contributed to company growth through effective communication and relationship-building with clients

Senior Account Executive

Google

- Successfully partnered with a variety of agencies and clients to implement Google and YouTube Ads best practices, resulting in increased traction, lower cost-per-click, and achievement of business objectives
- Provided expert product training to top accounts, empowering them to effectively utilize our platforms and achieve their desired outcomes
- Discovered and pursued numerous key new business opportunities, expanding our client base and driving growth
- Developed and executed digital strategies that were closely aligned with business goals across Search, Display, and YouTube, maximizing the impact and ROI of our campaigns

Account Strategist (Scaled)

- Cold called and emailed potential clients to qualify sales leads and identify new business opportunities
- Used my skills in communication and customer relationship building to establish rapport with prospects and understand their needs, matching the value proposition of the Brand Accelerator Program to their business model and requirements 
- I also suggested possible SEM strategies to enhance their online presence and success 
- In addition, I played an instrumental role in setting up meetings or calls between (prospective) customers and Sales Executives, ensuring smooth communication and successful sales

New Business Associate (SDR) - Brand Accelerator Program

Hey, I'm Macklin. 

I'm a founder who works closely with startups to refine their GTM strategies, especially when it comes to outbound sales.

I'm a firm believer in the power of Clay.com, Smartlead, ethical web scraping and AI to create personalized emails at scale (no generic email blasts here).

I'd love to connect with you and learn more about your story. Whether you're looking to discuss potential partnerships, get some advice on your sales strategy, or swap stories, my inbox is always open.

Took one look at Spotify Wrapped this year and closed it. 

Am I surprised that I listened to the Succession Theme Song 745 times?

No because my life is a movie and it's the soundtrack I listen to when making power moves on LinkedIn!

Do I have mental issues because I hear the Succession Theme Song in my head all day long, even when I'm not listening to it? Yes. And I don’t need Spotify calling me out for it.

So what has me excited this year?

My LinkedIn Wrapped (thanks to my lovely friends at HeyReach.io)

I embarked on a crazy journey with HeyReach.io in 2025. 

Here are some of my favorite highlights:
1. Attending their offsite in Greece where I got the worst sunburn of my adult life but also had a blast with them on a bus ride from Macedonia where we listened to the greatest hits (including Nick Velkovski's hype up songs, which happened to not be the Succession Theme Song 😢)
2. Co-presenting with them at two events (once at Clay Club Warsaw and once at HubSpot's HQ for Clay Club Berlin alongside Mohamed Chahin from Twain!)
3. Having my regular catch-ups with Ilija, who just might have the sharpest GTM strategy mind I've encountered (this guy literally understands Clay without needing to spend hours inside of it. He just gets it)

If this is what 2025 looked like, I’m very curious to see what 2026 brings.

I used to run ultramarathons, but after we had our son, that whole part of my life faded out.

I got out of shape in 2025 and started having pain all over, especially in my back. 

After doing physio regularly for a few months, I assumed I could just pick things up where I left off with the same motivation and same goals.

Yeah.. not happening. 

I admit, I am a performance-driven person, and I love measuring and seeing if I am improving. 

But it turns out that's not the right mindset if you want to get back into running after a year of inactivity. 

So I’m rebuilding the foundation and not putting any pressure on myself.

The only goal is to feel better. 

And the only way to do that is to move my body. 

I’ll worry about getting fast again after I’ve returned to baseline.

[edit: these are photos from a race I did in Gran Canaria]

Amazon

Account Manager

Propel

Leverage tech talent communities to drive your company growth.

22 countries | 450k+ members | 200+ communities

Through Propel, companies can activate these specialized tech communities, on-demand, to drive a variety of their product, people or business goals: talent pipeline, beta testing, product feedback.

YardLink

• Crafted the UI/UX of the sign-up page, leading to a 21% drop in customer drop off; used Figma for creating wireframes, prototyping and layering visuals until completion
• Led the Invoicing & Payments implementation on customer dashboard which resulted in a successful launch that has boosted user engagement by 32%; reduced churn and maintained a healthy session time
• Defined user-facing features around displaying correct line items with the engineering team (7 backend, 3 front-end); starting with discovery, followed by 13 user interviews, prioritized JIRA built tickets; resulted in a successful launch - showing an accurate representation of the line items which has improved the response time to customers
• Shaped the user journey to simplify sign-up process and improve UX; proposed minimum fields requirement to maximize sign ups
• Led cross-functional teams using Agile methodologies to deliver high-quality and user-centered products that met the business goals and customer needs

Product Manager

• Joined as a temporary employee to complete a project in the Supply Chain team - have been made a permanent offer in my first week.
• Have been promoted and moved into the Product team after 2 months.

Catalog Manager

Hawksmoor

•  Received and recorded guests' reservations whether in person, via phone or through SevenRooms 
•  Greeted guests at the front door and escorted to their table in a professional manner 
•  Informed management as necessary regarding dining settings
•  Assisted Front of House staff with dining preparations
•  Provided 7* Customer Service at all times to clients

Reservations Manager

RAVENSTALL LTD

Front of House

Hyvespace • Customer Advocacy Marketing Platform

• Conducted in-depth market research using Excel to identify 6 target markets based on business needs, enabling the creation of GTM strategy
• Built customer journey map showcasing the current flow of the platform and suggested opportunities for improvement on the user experience
• Conducted user cohort & competitive analysis and wrote marketing copy for an e-book launch

Strategy & Innovation Analyst | Internship

I'M NOT A BARISTA

• Developed a social media strategy for accounts
• Increased user engagement over social platforms (Instagram - reach +27%, following +8%; Facebook - engagement +21%)
• Learned storytelling through content creation

Digital Marketing | Internship

M&G Investments

Insight day with M&G aimed to demystify Fund Management and encourage women to join the field. The event kicked off with an investment simulation (trading) exercise to sharpen investing and portfolio skills where my team scored 2nd out of 8 teams.

Women In Fund Management Insight Day

HSBC

Insight Day covering Commercial Banking, Retail Banking & Wealth Management divisions, information about the recruitment process for each, networking opportunities with talent teams and senior leadership.

Insight Day

SDR @ Propel | Product & UX

Currently working as an Account Manager in the Fashion team @ Amazon 🚀

Previously, I did Product @ YardLink, B2B scale up in London; I have an educational background in Finance from University of Warwick & self-taught Product & UX Design 🎨

Having lived, worked and studied across the UK, Germany, China, Romania, Spain & now Slovakia, I highly value diverse teams and cross-cultural collaboration 👯‍♀️

I'm a strong supporter of the mantra 'tech is about its people & not about the technology' - I genuinely believe product discovery & user research should be highly prioritized especially for start ups and scale ups 💡

When I'm not working, you can find me running in nature, learning languages or at the gym 🫶

If you think I can be of help to you, feel free to say hi 👋

taplio

The Battle

Macklin Buckler

Iasmina Craciun

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taplio

The Battle

Macklin Buckler

Iasmina Craciun

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

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Performance ScoreMacklin Buckler's LinkedIn Performance