Most companies fail to scale because their GTM systems break before the business does.

At Harochi, we design GTM Infrastructure: modular systems that unify CRM, enrichment, outbound, inbound, and reporting so revenue teams run on clarity instead of chaos.

Our work replaces fragmented campaigns with enterprise-grade infrastructure that:
• Aligns CRM data with how the business actually operates
• Automates enrichment, scoring, and lead routing
• Connects outbound + inbound so nothing slips through
• Creates executive dashboards that guide decisions in real time

This isn’t lead gen. It’s infrastructure. And once you’ve seen intelligent systems that never stop improving, traditional methods won't cut it anymore.

Macklin Buckler

I used to run ultramarathons, but after we had our son, that whole part of my life faded out.

I got out of shape in 2025 and started having pain all over, especially in my back. 

After doing physio regularly for a few months, I assumed I could just pick things up where I left off with the same motivation and same goals.

Yeah.. not happening. 

I admit, I am a performance-driven person, and I love measuring and seeing if I am improving. 

But it turns out that's not the right mindset if you want to get back into running after a year of inactivity. 

So I’m rebuilding the foundation and not putting any pressure on myself.

The only goal is to feel better. 

And the only way to do that is to move my body. 

I’ll worry about getting fast again after I’ve returned to baseline.

[edit: these are photos from a race I did in Gran Canaria]

Robert L.

Precision Media SEM - Contractor

Kaliber

We strategize, manage, consult and execute delicately crafted user journeys across performance marketing channels for growth-minded clients with an appreciation for an omnichannel, intent-focused creative approach. 

Our team has managed over US$500m in ad spend globally and driven over $3bn in revenue for the world’s largest brands. Leading the development of our unique "Single Purpose Campaigns" framework and marketing philosophy. 

Our relentless desire to understand your business, your customers, and intent marketing are what separate us.

We are proud and privileged to be working with some of the most forward-thinking brands across the world including WorldFirst, Adobe, TrendMicro, Okta, Midea, Vip.com, Circles Life, Unilever, AMD, Yahoo, Criteo, Zenyum, Spenmo, STTelemedia Cloud, Glints, Formlabs, Mekari, Gojek and more... 

Check us out:
kaliber.asia
dribbble.com/kaliberasia
bit.ly/kaliber-profile

Chief Executive Officer

APAC Marketers Roundtable

Head of Community

Google

Core Responsibilities:
 Consultant to marketing agencies; to drive results, implementation of best practices and incremental growth of end client accounts 
 Pitching full-funnel strategies to key end clients with the aim of driving substantial growth and to reach a clients business objectives
 Growing a portfolio of $21M per quarter on US Easts top agencies (outside of top 6)

Achievements:
 GCS Platinum Award Winner Q4, 2019 - Presented by Google's VP of Sales - $4.5M shift from TV to YouTube through Full-Funnel Strategy.

Strategic Consultant to Top US Agencies

iProspect

Programmatic media lead across Australia's largest retailer, Woolworth's Group. Responsible for end to end implementation, from media planning right through to execution, strategising in response to clients briefs and with a commercial outcome for both the client and agency based on achieving results.

Core Responsibilities:
 Programmatic display, social, video and mobile lead on Australia's leading retailer - Woolworth's Group
 Provide thought-leadership and recommendations with the backing of insightful data
 Work on holistic strategies to include other channels and tools to achieve clients many KPI's
 Participate in internal and client meetings; undertake briefs, present media proposals and  post-campaign reporting
 Prepare and structure campaign strategy and tactical execution aligning with other channel leads
 Work with internal and external stakeholders
 Managing publisher and ad tech relations; rate negotiation, trafficking, media planning, tracking, invoicing and reporting
 Knowledge lead for DBM, DCM, IAS, Datorama, Comscore and latest programmatic trends, brand safety or new features

Programmatic Lead

Starcom

Contract Role:
 Client Account Management & Strategic Implementation of $5m per quarter
portfolio of Enterprise-level Clients 
 Manage Search Advertising for two of Starcom’s Largest Client Accounts in Air New Zealand and Samsung
 Led the international launch of the Samsung Galaxy S8 through Google Ads
 Implementing Strategies across various platforms through Adobe Media
Optimizer, Campanja, DoubleClick Search & the Adobe Marketing Cloud

SEM Lead - Freelance Contractor (3mo)

Rocket Agency ®

Senior Performance Marketing Manager responsible for a wider team that covers Paid Search, Programmatic Display and social strategies to deliver high quality leads and efficient sales growth for clients.

  Management and optimisation of a $4m portfolio. Ensuring campaigns are delivered on time and on budget
  Developing product knowledge and proactively contributing to client’s digital marketing strategy, as well as providing insights in regards to competitors and the advertising environment
  Identifying opportunities in the marketplace and growth opportunities for existing clients as well as assisting with audit work for new businesses
  Lead product expert across Google Adwords, DoubleClick Suite & Bing Ads
  Implementing and devising strategies for all paid channels to generate sales & leads
  Designing workshops to upskill the internal staff across Sydney & Cebu
  Establishing internal processes to increase efficiency and quality of work

Sr Performance Marketing Manager

Marketing Mechanics Sydney

“The Search Engine Marketing Manager's responsibilities are to analyse search data and strategize paid campaigns for each of the agencies clients. Producing compelling presentations with insightful data and proposals to bring new clients to the agency.”

   Manage SEM requirements and identify new SEM opportunities.
   Create marketing campaigns that improve sales and branding and ROI.
   Work with Google Partner teams to produce presentations and proposals.
   Work with the Digital and Marketing teams to create marketing strategy.
   Pitch & Present to potential new clients.
   Google Analytics for KPI & ROI reporting.
   Paid search financial forecasting and performance based budget setting.
   Ad and landing page testing.

Achievements:
 Increased revenue from existing portfolio of clients by 86% in Q2
 CTR increased across portfolio of clients by 109% in Q2
 Conversion rate increased across portfolio of clients by 62% in Q2

SEM Manager (3 month contract)

Account Strategist responsible for 60 Agencies and over 120 Accounts with total Book of Business of over $3M. Proven as a Trusted Advisor whom proactively influence net growth of revenue, best practice and extensive use of Google AdWords features throughout all its channels – including Google Search, Search Partner and GDN.

	Establish and nurture business relationship with Agencies
	Conduct Quarterly Business Review with Directors and Agency Owners
	Justifying the adoption of Google AdWords extensive features and budget growth
	Propose advertising content, media channel and campaign structure in line to intended audience 
	Implementing and maintain Remarketing and Conversion Tracking (Google Analytics and AdWords)
	Analysing campaigns and provide continuous optimisation in supporting ROI
	Educating Google AdWords overall technical features 
	Build Advertising Campaigns across all networks
	Supporting Agency Development Manager with Acquisition and Total Book Revenue 

Achievements:
	121% of Quarterly Target (Q1-2016) highest achieved globally 
	Ranked #1 Globally for MA3 Program Q1 Target

Account Strategist - TRO Vendor

As an exclusive Google Account Development Consultant, I specialize in helping digital agencies grow, by providing account management and strategic sales. I also specialize in helping them identify the right advertising solutions for their clients – including (but not limited to) account optimizations for Google AdWords, Display ads, YouTube, and mobile. Working primarily with Google Partner agencies, I help to identify sales and business development opportunities. I work with a wide variety of advertisers and take pride in finding the right solution for every customer. Close collaboration is important to me, as it helps me introduce the right Google products and technologies for each individual agency, driving scalable product adoption and helping accelerate the agency's acquisition and growth.

Achievements:
	182% of Quarterly Revenue Target (Q3)
	Successfully piloted this experiment role into a permanent position for 4 new hires

Account Development Consultant (ADC) - TRO Vendor

AIPE - Australian Institute of Professional Education

Responsible for managing the administration and the logistics of AIPE internal and external events. Determining the requirements of upcoming events will require close liaison with the Student Services Manager along with the Career and employment team in order to ensure that events are sufficiently catered for and achieve the desired outcomes.

Achievements:
	Initiated the Events department for the College
	Successfully launched nationwide campaign 'Campus Express'
	Established foundation for the Events role of the college

Events & Marketing Manager

Urbanagent

Responsible for event management of several event brands. Core responsibilities include and are not limited to sales, marketing, logistics, entertainment, customer service, contract negotiation and budgeting. Ensuring an enjoyable experience for attendees and stakeholders.

Event Manager

Founder of Kaliber. Award-winning performance marketer with global in-market expertise (NAM, ANZ, SEA). 

My mission is to establish new marketing standards through transparency and an unwavering passion for problem-solving. 

Pioneering Performance Branding for the region fits within that mission; to connect and formulate a new language that bridges the gaps between Brand marketers and Performance marketers. 

🤓 Specializing in all facets of performance marketing
💵 Invested over US$500M in Digital Ad Spend
🧠 Consulted 285 agencies including the largest in the US 
🚀 Managed over 3,500+ Google Ads accounts
⏱ World's fastest accreditation for Bing (2017 - 9m37s)
🏆 2019 Platinum Award Winning Google Consultant
🏆 2021 APAC Search Awards Official Judge
🏆 2023 APAC Search Awards Official Judge
🏆 2023 Global Search Awards Official Judge
🏆 2024 Global Search Awards Official Judge 

"Impact" is my source of motivation and work satisfaction. We have created the best working culture in one of the most notorious industries; creating an environment that is challenging yet fulfilling and balances the needs of our people and our customers.

I envision myself existing in the marketing ecosystem for the next 20 years and as a direct action of such, I help lead APAC Marketers. As one of the community leaders, I aim to create an organic environment for like-minded marketers to meet, connect, and support one another in advancing the industry.

Member

We ran 21 APAC Marketers events across the year, with 𝟵𝟬𝟬+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 attending in person, and 𝟭,𝟬𝟬𝟬+ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 to our events calendar.

There’s a growing appetite for 𝗯𝗲𝘁𝘁𝗲𝗿 thinking about growth.

As we step into 2026, it’s been especially humbling to see 30+ expressions of interest already for our upcoming 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗿𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲𝘀 with marketing leaders from top global tech companies and Fortune 500 brands raising their hands to be part of the conversation.

These sessions are hosted with the Ehrenberg-Bass Institute, the research institute behind 𝗛𝗼𝘄 𝗕𝗿𝗮𝗻𝗱𝘀 𝗚𝗿𝗼𝘄 by Byron Sharp and led by Associate Professor Justin Cohen.

They’re not conferences.
They’re not panels.

Just closed-door, evidence-led discussions around the questions senior marketers are actually accountable for...

𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 🇸🇬 - Register here https://luma.com/zz4wc9lz
𝗝𝗮𝗸𝗮𝗿𝘁𝗮 🇮🇩 - Register here https://luma.com/8g9to2zg
𝗕𝗮𝗻𝗴𝗸𝗼𝗸 🇹🇭 - Register here https://luma.com/4ce3gwyw

2026 feels like the year fewer marketers chase tactics and more focus on getting growth right.

Grateful for the trust 🙏

Excited for what’s ahead 🤩

Robert Lai

CEO at Kaliber 🇦🇺🗽🇸🇬 Head of Community at APAC Marketers 🎤 Marketing Keynote Speaker

An honour for APAC Marketers to be cohosting these Executive Roundtables in Singapore, Jakarta and Bangkok. 

A stellar lineup of marketing and business leaders registered already. 

Spots will run out quickly, do register via:
Singapore: https://luma.com/zz4wc9lz
Jakarta: https://luma.com/8g9to2zg
Bangkok: https://luma.com/4ce3gwyw

The Ehrenberg-Bass Institute is co-hosting executive roundtables in Singapore, Jakarta and Bangkok this January and February 2026.

How Brands Grow Executive Roundtable is a degustation-led discussion on the topics of marketing and business growth.

This gathering offers an intimate setting to connect with peers, share perspectives, and explore evidence-based insights on brand growth over food and drinks - on us!

If you are a marketing or business executive, register your interest via links below:
Singapore: https://luma.com/zz4wc9lz
Jakarta: https://luma.com/8g9to2zg
Bangkok: https://luma.com/4ce3gwyw

Places are limited per event. The team will be in touch with you for further arrangements.

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Robert L.

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The Battle

Macklin Buckler

Robert L.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

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