Most companies fail to scale because their GTM systems break before the business does.

At Harochi, we design GTM Infrastructure: modular systems that unify CRM, enrichment, outbound, inbound, and reporting so revenue teams run on clarity instead of chaos.

Our work replaces fragmented campaigns with enterprise-grade infrastructure that:
• Aligns CRM data with how the business actually operates
• Automates enrichment, scoring, and lead routing
• Connects outbound + inbound so nothing slips through
• Creates executive dashboards that guide decisions in real time

This isn’t lead gen. It’s infrastructure. And once you’ve seen intelligent systems that never stop improving, traditional methods won't cut it anymore.

Macklin Buckler

At 31, running a company with two kids, I failed my driving test.

Last winter, we moved out to the countryside about an hour from Berlin, and I actually needed to drive.

My New York license meant nothing here... so I had to start from scratch. Had to learn how to drive on German roads, driving a stickshift, in German. 

Before I could begin my practical lessons, I had to take a theory test. Took like 3 months to study and pass. 

That's when the fun began: 3-hour lessons twice a week with a 70-year-old instructor who yelled at me like I was 16.

I endured this for 6+ months and then I failed the exam anyway.

I've grown harochi from nothing, managed payroll during tight months, and put out client fires while on vacation. 

But sitting in that car getting screamed at in German like a child? 

That almost destroyed me. 

It hit my ego in a way that I hadn't expected. 

I knew how far I'd come since I was 16 and felt like I was being stripped of all the progress I made. 

There was no getting around it though. No n8n workflow or Clay table could save me. 

The same lesson applies to building harochi: some things just take longer than you want them to.

And the things that are worth doing are worth doing manually first. 

In case you're wondering, I passed on the second try.

Below is actual footage of me driving in the countryside of Germany.

If my life had stayed on its high school trajectory, I'd probably still be in my hometown working somewhere I hated.

Landscaping. Cleaning pools. The hardware store or the pizza place. 

I failed at all of those jobs and was running out of options. 

My biggest fear was getting stuck there, but the odds were not in my favor. 

After college, I kept pushing for "more" without knowing what it actually meant.

A job in tech. 

A life in a new country. 

A career that actually satisfied me.

7 years in, I started harochi, and for the first time, I no longer had the urge to change things up. 

2.5 years later, and I still just want to build this. 

Every decision, every failure, every win is mine. 

I'm addicted.

If you've spent your whole life feeling like you're supposed to want something else, maybe the problem isn't that you haven't found it yet.

Maybe it's that you haven't built it.

I miss what LinkedIn used to be...

It was a place where I could hear from founders/executives/salespeople about their business journeys

Tales about eating ramen to survive fundraising, IPOs, M&A, etc.

I am so tired of seeing posts about: 
- violent conflicts
- social causes
- politics
- non-business-related legislation

So you know what I did?

I used Claude Code to build a Chrome extension that blocks everything that I don't want to see. 

This is the age of personal software. 

One day you have an idea and 15 minutes later, you have your own tool that solves a problem. 

Very excited about getting to enjoy my LinkedIn feed again

I wasn't included in OpenAI's recent campaign, but here is some inspiration for the next one in case they decide to ask me

One summer when I was a kid, we got free groceries every week from a local elementary school in the town over. 

My mom was driving a school bus and summers could be especially hard if she couldn't find extra work. 

I still remember the taste of the off-brand Oreos. 

I'd often ask my mom if we were going to be okay money-wise. After all, we were on Section 8 housing and there was no real reason to be optimistic that our circumstances would change.

But she always said yes and never let on that she had doubts.  

There have been months at harochi where the bank account was looking like I might have to find a job.

But financial uncertainty is nothing new to me.

Growing up with little money instilled in me a high tolerance for financial pain. 

I don't recommend it as a business strategy, but when you've watched your mom figure it out with less, you develop this stubborn belief that things will all be alright. 

That's why I kept pushing to close new business and learning Clay when I had few clients and was barely bringing in enough money to pay rent. 

My mom always said we'd be okay. 

Now it's my chance to prove her right.

Robert L.

Precision Media SEM - Contractor

Defiant marketing strategist with global expertise (NAM, ANZ, SEA), guiding challenger brands into a Trafficless future through our distinctive Performance Branding methodology.

Mission:
To rewrite marketing norms, merging brand-building and performance into one cohesive, future-proof strategy.

Key Highlights:
🧠 Thought Leader in Performance Branding: Pioneering a brand-first performance model.
💵 Invested US$500M in ad spend across 3,500+ businesses driving impactful campaigns/learnings.
🎤 Keynote Speaker at Ahrefs Evolve, Digital Marketers Australia, eTail and more... 
🤓 Industry Leader: Judge at APAC and Global Search Awards.
📅 Agency Disruptor: Pursuing World's 1st 4DWW Media Agency thru service innovation, process & AI
❤️ Community Builder: Lead a 1,700+ APAC Marketers community to connect and uplift the marketing industry (apacmarketers.com).

💎 Let's partner to shape the future of marketing
👍 Like if you enjoy my posts
💬 Comment your thoughts
🔄 Share to inspire others
👥 Follow me for more insights

Member

Enjoying a quiet lunch with Justin Cohen ahead of a series of back-to-back  Roundtable events we're running between Ehrenberg-Bass Institute and APAC Marketers... 

🇸🇬 #Singapore
📅 26 Jan — ❌ Fully subscribed (Dinner)
📅 27 Jan — ⏳ 1 spot remaining (Breakfast)
📅 27 Jan — ❌ Fully subscribed (Dinner)
📅 28 Jan — ⏳ 1 spot remaining (Breakfast)
📅 28 Jan — ❌ Fully subscribed (Dinner)

🇮🇩 #Jakarta
📅 29 Jan — ⏳ 2 spots remaining (Lunch)
📅 29 Jan — ❌ Fully subscribed (Dinner)
📅 30 Jan — ⏳ 1 spot remaining (Dinner)

🇹🇭 #Bangkok
📅 3 Feb — ❌ Fully subscribed (Dinner)

🇸🇬 #Singapore (Encore)
📅 9 Feb — ❌ Fully subscribed (Breakfast)
📅 9 Feb — ⚠️ “Uncomfortable Truths of Brand Growth” — Limited spots
📅 10 Feb — ❌ Fully subscribed (Dinner)
📅 11 Feb — ❌ Fully subscribed (Dinner)

Register for one of the final spots here: https://lnkd.in/gurcxKf5

Robert Lai

CEO at Kaliber 🇦🇺🗽🇸🇬 Head of Community at APAC Marketers 🎤 Marketing Keynote Speaker

We capped this at 51 seats in Singapore.

We ended up with 70+ registrations and had to close it early. 

7 dates filled up with senior marketing leaders from brands like L'Oréal, Mondelēz International, Mars, Google, Meta, Salesforce, Adobe, Grab, Airwallex, Ahrefs, ExxonMobil, Riot Games and more.

Keeping these deliberately small at 10-12 a table for intimate and productive discussions.
Appreciate everyone who moved quickly and respected the format.

Because of capacity, registrations for the current sessions are now closed.

For those who couldn’t get in, there’s a broader session on the topic of Growth:
📍 Hosted at Ahrefs
🧠 With the Ehrenberg-Bass Institute 
🎙 Led by Justin Cohen
📅 9 February
https://luma.com/hw6702v1

Huge thanks to Martyna Gasowska, Nishita L., Sathyavani K., Caroline D for all the help.

What do 🧠 𝗺𝗲𝗻𝘁𝗮𝗹 availability, 🏬 𝗽𝗵𝘆𝘀𝗶𝗰𝗮𝗹 availability,
and 🍽️ availability in your 𝘀𝘁𝗼𝗺𝗮𝗰𝗵 have in common?

👉 When the 𝗺𝗼𝗺𝗲𝗻𝘁 hits, you 𝘤𝘩𝘦𝘸𝘴 what’s easiest to access.

That’s not a 𝘵𝘦𝘳𝘳𝘪𝘣𝘭𝘦 food joke.
That’s a segway into... 🥁 

𝗛𝗼𝘄 𝗕𝗿𝗮𝗻𝗱𝘀 𝗚𝗿𝗼𝘄 - 𝗗𝗲𝗴𝘂𝘀𝘁𝗮𝘁𝗶𝗼𝗻 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 🍷🍽️
Just kidding...
(Not really.)

Join a private intimate table of a near dozen marketing leaders to talk about what actually drives growth:
🧠 Mental and 🏬 physical availability
📈 Penetration > persuasion
🛒 Why light buyers matter more than we think

✅ Good food
✅ Better company
✅ Sharp thinking

𝗢𝘃𝗲𝗿 𝟳𝟬+ 𝗖𝗠𝗢𝘀, 𝗩𝗣𝘀 𝗮𝗻𝗱 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿𝗲𝗱 𝗳𝗿𝗼𝗺:
Google, Meta, Mondelēz International, Mars, L'Oréal, Adobe, Salesforce, Riot Games, Grab, ByteDance + more 👀

📍 Dinner dates
🇸🇬 Singapore: 26–28 Jan
https://luma.com/zz4wc9lz
🇮🇩 Jakarta: 29–30 Jan
https://luma.com/8g9to2zg
🇹🇭 Bangkok: 2–3 Feb
https://luma.com/4ce3gwyw
🇸🇬 Singapore (again): 9–11 Feb
https://luma.com/zz4wc9lz

Hosted by Ehrenberg-Bass Institute 🤝
In collaboration with APAC Marketers

𝘕𝘰𝘵𝘦: 𝘔𝘰𝘴𝘵 𝘥𝘢𝘵𝘦𝘴 𝘢𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘰𝘷𝘦𝘳𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘣𝘦𝘥 𝘢𝘯𝘥 𝘸𝘦'𝘭𝘭 𝘣𝘦 𝘤𝘭𝘰𝘴𝘪𝘯𝘨 𝘰𝘧𝘧 𝘳𝘦𝘨𝘪𝘴𝘵𝘳𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘧𝘦𝘸 𝘥𝘢𝘺𝘴. 

If this made sense and made you hungry, you probably belong at the table 🥂🍽️

Open article: 🦉 How Brands Grow — Executive Roundtables (Singapore 🇸🇬 ) · Luma by luma.com

🦉 How Brands Grow — Executive Roundtables (Singapore 🇸🇬 ) · Luma

An honour for APAC Marketers to be cohosting these Executive Roundtables in Singapore, Jakarta and Bangkok. 

A stellar lineup of marketing and business leaders registered already. 

Spots will run out quickly, do register via:
Singapore: https://luma.com/zz4wc9lz
Jakarta: https://luma.com/8g9to2zg
Bangkok: https://luma.com/4ce3gwyw

The Ehrenberg-Bass Institute is co-hosting executive roundtables in Singapore, Jakarta and Bangkok this January and February 2026.

How Brands Grow Executive Roundtable is a degustation-led discussion on the topics of marketing and business growth.

This gathering offers an intimate setting to connect with peers, share perspectives, and explore evidence-based insights on brand growth over food and drinks - on us!

If you are a marketing or business executive, register your interest via links below:
Singapore: https://luma.com/zz4wc9lz
Jakarta: https://luma.com/8g9to2zg
Bangkok: https://luma.com/4ce3gwyw

Places are limited per event. The team will be in touch with you for further arrangements.

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Robert L.

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The Battle

Macklin Buckler

Robert L.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

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