Malama Studio

As a B2B SaaS founder, your personal brand matters, and you know it.
But if you're like most founders, you know that creating content on your own is consuming.

We believe in the importance of your message.
We also believe that creating content shouldn't be such hard work.

That's why we created a monthly service that transforms B2B SaaS founders into thought-leaders on LinkedIn in just 2 hours per month.

Founder

Deloitte

- Worked exclusively on projects with the European Commission and the European Parliament
- Developed high-level requirements for an IT service for data collection and analysis
- Conducted a thourough market analysis of technology providers
- Organized and managed interviews and demonstrations with top technology providers
- Overall, had the ambition to help the European Union get stronger every day

Business Analyst

SAM Studio web marketing

- Co-founded a digital marketing agency
- Created 10+ responsive websites
- Filmed and edited 25+ videos
- Advised 10+ SMEs on how to improve online presence

Co-Founder

Henkel

- Supported the development, implementation and steering of IBS strategy
- Supported the preparation of presentations / analysis on top management level
- Developed an external trend analysis and market research regarding leading technologies
- Supported transformation and communication projects incl. major events

Intern in IBS Transformation Office

Johnson & Johnson

I had the opportunity to shadow top management executives at Johnson & Johnson Worldwide Headquarters in New Jersey in September 2016 to experience first-hand their daily work.

My first assignment was in the company’s Supply Chain Management Headquarters in Bridgewater, New Jersey where I attended numerous conference calls and meetings with Managers and Directors.

I then spent time at the Consumer Headquarters in Skillman, New Jersey shadowing one of the Franchise Project Managers. I participated in several meetings in the Marketing and Supply Chain Management departments. I also conducted one-on-one interviews with Brand Managers, Supply Chain Planners and Analysts during my time there.

Senior Executive Shadow

We help B2B SaaS generate leads that convert better and faster through personal branding. Become a thought leader in 2h/month.

As a B2B founder or CEO, you know the value of being a recognized thought leader.
But you don't have the time (or the skills) to create content.

The solution is simple:

What if you didn't have to manage content creation on your own?

Imagine...

- Weekly YouTube videos
- Weekly newsletters
- Daily LinkedIn posts

... all being created and distributed for your on auto-pilot ✈️

How?

We record 2h interviews with you once per month... and we take care of the rest!

You can forget about it and get back to other strategic matters.

Interested?
→ Schedule a free strategy call with me today: https://cal.com/madison/discovery

Madison Leclef

YOOI

Develop the CEO's reputation and industry influence through strategic content creation on LinkedIn. Foster engagement around the brand and its founder.

Senior Content Manager | Freelance - Part time

DocuWare

Develop indirect sales: recruit and manage DocuWare France's network of reseller partners

Channel Marketing Manager | part time freelance

Digitalent

Structure and organize the launch of the new offer "Mia - No Code data analytics solution" in the French market

Product Marketing:
● Branding: create the brand platform (mission, vision, values) and the graphic charter
● Product marketing: build Personas (prospect interviews), analyze the market, define positioning, value proposition, key messages
● Go-To-Market: define the marketing plan, budget, and KPIs

Operational Marketing:
● Lead generation campaign: cold emailing sequence
● Social networks (LinkedIn): editorial calendar, content writing, community management

Press Relations:
● Management of the external PR agency

Fractional CMO (focus Product Marketing) | CMO as a Service

ISoft

Structure the marketing activities to support the company's international expansion.

Strategic Marketing:
  ● Create the brand platform: objective, vision, mission, tone of voice etc.
  ● Define the content strategy: persona, messages, editorial calendar, distribution, tracking

Operational Marketing:
  ● Create the European events calendar  (online and offline)
  ● Engage the users' community

Chief Marketing Officer

DocProcess

Launch DocProcess brand in France and support Sales objectives.

Strategic Marketing:
  ● Define the positioning and the messaging for the target audiences
  ● Build the Go-to-Market strategy 
  ● Create the marketing plan and define the budget, the KPIs

Operational Marketing:
  ● Run multi-touch marketing campaigns (webinar, RL events, social media, SEA, SEO), create the automations (Hubspot), track the KPIs,
  ● Support Sales Enablement: Sales deck, Elevator pitch, Customer use cases 
  ● Manage Marketing budget

France Marketing Manager

Bleckwen

Create the marketing function of the new brand to contribute to the success of the startup:

Strategical Marketing:
  ● Market and competitors analysis: positioning, differentiation, value proposal
  ● Brand platform, buyer persona and key messages definition 
  ● Content strategy creation: topics, formats (white paper, blog post, social media, newsletter, infographic, video etc) and display channels (own, paid)
  ● Define the Marketing plan, the budget, set up the tracking of each action to measure the ROI

Operational Marketing
  ● Leads gen activities management (inbound/outbound/on line/ off line)
  ● Sales enablement: sales decks, pitch, arguments 
  ● Website creation, Social networks and blog animation
  ● Brand awareness development for the various audiences: journalists, influencers, candidates

Marketing and Communication Manager 

ANSYS France - engineering simulation and 3-D design softwares

Define and implement the communication and marketing stratégies in order to generate qualified  leads:

Operational Marketing:
●     ON LINE Leads generation: SEO, Display, Emailings, SEA, webinar 
●     OFF LINE Leads generation: events (seminar, tradeshow, workshops) organization and promotion  
●      Leads Nurturing: content management, workflow (marketing automation) 
●      Manage the budget, define and follow up KPIs

Web Marketing Manager

Agence 4.0 (web agency)

Develop and implement the user experience strategy for projects and tenders

●	Propose strategic recommendations: benchmarks, competitive and ergonomic analysis 
●	Model the user experience: personas, customer journeys, site maps, wireframes
●	Manage digital projects: planning, budgets, specifications (functional)
●	Coordinate multidisciplinary teams : graphic designers, developers, copywriters and freelancers…
●	Conduct functional tests
●	Daily interactions with the agency’s customers: presentations, workshops, follow-up

Customers : Dior parfum, EDHEC Executive, école Lenôtre, groupe KS intérim, SMI mutuelle, Le Conservateur

UX Project manager

Du Pareil Au Même

Head of the accessorizes collections (BtoC market, France and International) 
●	Define, design, manage and animate the collections
●	200 references (annual) - budget: 1 200 K€ (annual)

Senior Product Manager

Les Moineaux décoration, l'Art dans la chambre d'enfant - www.lesmoineaux-decoration.com

Editor of decorative items for children's room (wallpapers, stickers, posters, paintings, handed drawn by artists :  Lesmoineaux-decoration.com - (BtoC market, France and International) 

●	Market research, benchmarks, customers focus groups, business plan 
●	Collection development : sourcing, negotiation, purchasing
●	E-shop development: technical specifications, graphic identity, coordination of the external agencies 
●	Daily management of the e-shop : updating, merchandising, promotion, SEO, SEA
●	Digital communication : newsletters, blog and social medias (Facebook, Pinterest, Instagram)
●	 Website promotion (on and off line) : partnerships, games

Founder and manager

🎯Do you want to:
- Find new prospects?
- Launch a new product?
- Stand out in a competitive market?
I offer +10 years of B2B Tech marketing experience, data-driven and user-centric.

✨How I can help you?
- Brand strategy: brand platform, positioning, and differentiation
- Lead generation: multi-channel campaign management (inboud & outbound)
- Content strategy: target audiences, editorial guidelines, multi-format content redaction,distribution workflow

💁‍♀️How can we collaborate?
- [Mission] I can help with a specific marketing challenge: workshops, analysis, recommendations, and detailed action plans
- [Fractional] I can support you in defining and implementing your comprehensive marketing strategy: audit, recommendations, action plan, monitoring, and optimization

🛎️ Why hire me? 
- Experienced in marketing for technical products (AI, ML, Big Data, etc.) with complex sales cycles to multiple contacts 
- 2 working languages: FR/EN 
- Quality of output, punctuality and creativity 

Feel free to reach out for a conversation!

taplio

The Battle

Madison Leclef

Domitille Leriche

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