Dreaminfluence

Chief Executive Officer

Joined as Chairman at less than 5k EUR MRR -> Guided the management team through bootstrapping the company to a +1M EUR acquisition in less than 2 years 
- Led the sale of the company in cooperation with the CEO

Chairman Of The Board Of Directors

Morningscore

WakeupData

I joined the Board of Directors Jan 2023, to help the founders and investors achieve an exit within three years, with a specific target in mind.

18 months later we exceeded all expectations!

Channable acquired WakeUpData.

A truly fantastic outcome for the founders and investors, that presented an amazing opportunity to join forces and create a true market-leading player in Europe.

Board Member

WeOrder Hospitality Technologies holding

WeOrder Hospitality Technologies holding is the holding co of Quickorder, and other hospitality tech companies.

Group COO

QuickOrder ApS

- CEO for 6 years 
- Group COO for 1 year
- Took the company from 0 to 6.5M EUR ARR *(4M ARR as CEO)
- Grew the company from 0 to 60+ people *(40+ people as CEO)
- Created the companies high performing hiring and talent acquisition methodology 
- Led and completed funding rounds of a total of 6M EUR *(3M+ as CEO)
- Led the M&A with Weorder
- Led the acquisition of Rostlog

COO & Co-founder

OnLine Telemarketing ApS

Hired as cold caller (Danish title: Canvas sælger) (Weekendavisen) 28th of February 2012 

Promoted to SQL Sale rep(Danish title: Opfølgningssælger) (Weekendavisen) 11th of April 2012 

Promoted to Team leader (Danish title: Teamleder) (Lolland Falster Folketidende) 17th. of September 2013 

Promoted to Team manager (100+ employees) (Danish title: Teamchef) (Jyllandsposten) 1st of May 2014 

Tasks as team leader: 
-Leading and coordinating the Lolland Falster Folketidende(LFF) cold calling and SQL sales team consisting of 4 employees. 
-Mostly selling to consumers, but also a bit to businesses (only SQL sales B2B) 
-Responsible for key KPIs, quantity of sales, hit rate, average marks. 
-Hiring new employees for LFF -Coaching new employees on LFF cold calling and SQL team. -Developing campaign material and sales concepts 
-Coaching, improving, and motivating the employees. 

I was team leader for 8 months; the first month was a start-up month, so it's actually 7 months with managing and developing employees. I'm proud to say that we NEVER missed a single quota. In all 7 months, we never missed a single one and often exceeded the index widely. With 4 employees we made 2118 sales in those 7 months. 

May 1st, I was promoted to Team Manager. My tasks were pretty much the same as team leader, but on a much larger scale. 

My tasks as Team Manager: 
-Leading and coordinating the Jyllands posten cold calling sales team consisting of 100+ employees. 
-Hitting targets, quantity of sales, hitrate, average marks. 
-Hiring new employees for Online Telemarketing. 
-Coaching new employees on Jyllands posten canvas team. 
-Developing campaign material and sale concepts. 
-Coaching, improving, and motivating the employees. 
-Handling job interviews with new potential employees.

Team Manager (Danish: Teamchef)

Lynjewelry

The brand lynjewelry was my first entrepreneurial experience, 
I sold Lynjewelry March 2014.

Founder

I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads 🍎 Wedderkopp

Diane Wiredu 🦁

Messaging Strategy for B2B & SaaS @ Lion Words | Anti-buzzword Strategist, Speaker & Founder | Helping you achieve message-market fit 💡 Host of The Marketing Meetup Barcelona

You have seconds to make a connection with buyers before they decide to move on (probably to a competitor’s site). Your messaging has to resonate.

That’s where I come in.

I help you make the value of your product compelling and easy to understand — so prospects get it, sign up, and buy. 

Here's my process in a nutshell:

▪ Get to know your market, product and brand inside out (discovery)
▪ Dig into your customers’ pains, needs, hesitations and JTBD (research)
▪ Create a customer-informed message hierarchy based on priorities (strategy)
▪ Blend the art of storytelling with the science of buyer psychology, to help you tell a story that resonates with buyers (magic)

𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵?

🚀 Messaging Strategy Development / Sprints

Get clear on how to articulate your product’s value proposition, own your differentiation and drive brand growth with a comprehensive messaging playbook and website copy. Have a consistent message that positions your product as the ideal choice.

🎯 121 Strategy Sessions

Feeling stuck? Stop going round in circles and borrow my brain instead. Get personalized support with your messaging, marketing and positioning challenges and make progress in a 60 or 120-min Zoom call.

💥 Homepage Copy & Messaging Audit

Discover what’s working on your website, what’s not, and how to fix it, in a personalized website messaging audit. Includes a video review and report with copy recommendations.

𝗪𝗵𝗮𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁?

✔️ Lower client acquisition costs
✔️ Increase sign-ups, sales & conversions
✔️ Get your team aligned on a powerful story
✔️ Assert your positioning in a crowded market

𝗪𝗵𝗼 𝗮𝗺 𝗜?

Hey! Diane here (ofc). I’m a messaging expert and conversion copywriter. The power of words drives me, and mediocre messaging drives me crazy. When I’m not lifting weights or sippin’ a glass of Merlot (fortunately not at the same time) you’ll find me researching, strategising and writing.

𝗪𝗵𝗼 𝗱𝗼 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵?

Growth-driven B2B Tech & SaaS companies that are struggling to cut through the noise, and want to get better results from their marketing with copy that *actually* resonates.
 
Past clients include:

📱SaaS: GoAudience, Tether, Messente, Dash, Reveall (acquired), WLL, Chronicle, Zoomforth
🤝 B2B: Cloudbox, Flying Cat Marketing, CXL, Accora, Raze, ISSET (NASA)

Made it all the way down here?

Let's chat...

🦁 lionwords.com
👋🏾 hello@lionwords.com
📞 calendly.com/lionwords/intro-meeting
💬 + español, italiano, català

Event Host and Organiser

This might be embarrassing and cringe to admit but I’m pinching myself right now. The work I do at Lion Words is taking me to some incredible places, and I’m 
having a moment.

I’m in Bangkok, Thailand. I’ve just delivered a talk to 160+ marketing agency leaders about messaging and message-market fit. Sat by the pool trying to catch up on my inbox that I neglected on the 18-hour journey to get here. And I feel… content. 

Maybe it’s the post-adrenaline crash, maybe it’s the tiredness (I woke up at 6am, after 4 hours sleep, to hit the gym and fit in 3 practice runs before the event started) but I’m almost in shock. I feel like I’m living a dream right now. 

Hate this word but I’m gonna say it anyway… I feel ‘honoured’. Yeughh. There I said it. (Insert other yucky word for a Stoic Brit like blessed or proud here too) 

Usually I rush from one thing to the next and I don’t take the time to acknowledge my reality, achievements, or the small wins. So I’m sitting in it for a moment. 

Feeling grateful for the opportunities that I’m being given. And to myself for putting myself out there and saying yes to some crazy scary gigs few years ago that got me here. 

This is a raw, unedited brain dump of a post that might end up on LinkedIn Lunatics but eff it, but I wanted to acknowledge this publicly. Damn this is cool. Go me.

Messaging for B2B & SaaS | Founder @ Lion Words | Helping you achieve message-market fit💡 | Host of The Marketing Meetup Barcelona

No alternative text description for this image

You can’t workshop your way to good messaging

The messages that actually land usually come from research

It stands to reason if you want your messaging to resonate with buyers, you need to speak to customers AND reflect that language and reality back to them

That’s why my process always starts with the voice of the customer:

→ gathering input from calls, recordings
→ analyzing actual customer language
→ looking for patterns and blind spots
→ figuring out what really matters to buyers

And call me crazy but yes, even in the “age of AI” I still prefer to dig around manually, highlighting, tagging, making notes, and spotting patterns myself

Use this framework as a guide: strong messaging isn’t created out of thin air, and isn't a creative exercise. It’s uncovered through research.

Copy lessons from outside of B2B: This is such a great example of objection handling. Something you don’t see enough of in B2B - using copy (or microcopy) to say the thing your buyers are already thinking. 

I recently decided to sign up for Spotify premium after being on the free plan for a while. So I clicked the ‘premium’ button within the app which took me to this screen. Spotify hit me with that line:

“You can’t upgrade in the app. We know it’s not ideal” 

Notice they DIDN’T say: 

“Open Spotify in your browser to complete your purchase”
↳ Ignores that this is an annoying user experience

“You can’t upgrade in the app. Head to your web browser to buy” 
↳ Half-heartedly acknowledges the objection, but tries to smooth over it

“You can’t upgrade in the app. It’s not ideal but it only takes 2 minutes from your browser”
↳ Acknowledges the objection but tries to counter it

Instead: they acknowledged the friction and left it at that. Sometimes that’s all you’ve got to do. 

That line me nod in agreement. It wasn’t ideal. I was prime to buy and I wanted it now. But I did still sign up. I just waited until I got home and did it on my laptop. 

Lesson: stop being afraid to call out negative user experiences or your buyers’ objections. 

If you know there’s friction. Instead of shying away from it… Own it. Accept it. Maybe even address it like a normal person. 

Seen any other examples of stuff like this in the wild?

P.s. yesss I listen to bangers, IYKYK

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Diane Wiredu 🦁

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The Battle

Mads 🍎 Wedderkopp

Diane Wiredu 🦁

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diane Wiredu 🦁's LinkedIn Performance

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