Dreaminfluence

Chief Executive Officer

Joined as Chairman at less than 5k EUR MRR -> Guided the management team through bootstrapping the company to a +1M EUR acquisition in less than 2 years 
- Led the sale of the company in cooperation with the CEO

Chairman Of The Board Of Directors

Morningscore

WakeupData

I joined the Board of Directors Jan 2023, to help the founders and investors achieve an exit within three years, with a specific target in mind.

18 months later we exceeded all expectations!

Channable acquired WakeUpData.

A truly fantastic outcome for the founders and investors, that presented an amazing opportunity to join forces and create a true market-leading player in Europe.

Board Member

WeOrder Hospitality Technologies holding

WeOrder Hospitality Technologies holding is the holding co of Quickorder, and other hospitality tech companies.

Group COO

QuickOrder ApS

- CEO for 6 years 
- Group COO for 1 year
- Took the company from 0 to 6.5M EUR ARR *(4M ARR as CEO)
- Grew the company from 0 to 60+ people *(40+ people as CEO)
- Created the companies high performing hiring and talent acquisition methodology 
- Led and completed funding rounds of a total of 6M EUR *(3M+ as CEO)
- Led the M&A with Weorder
- Led the acquisition of Rostlog

COO & Co-founder

OnLine Telemarketing ApS

Hired as cold caller (Danish title: Canvas sælger) (Weekendavisen) 28th of February 2012 

Promoted to SQL Sale rep(Danish title: Opfølgningssælger) (Weekendavisen) 11th of April 2012 

Promoted to Team leader (Danish title: Teamleder) (Lolland Falster Folketidende) 17th. of September 2013 

Promoted to Team manager (100+ employees) (Danish title: Teamchef) (Jyllandsposten) 1st of May 2014 

Tasks as team leader: 
-Leading and coordinating the Lolland Falster Folketidende(LFF) cold calling and SQL sales team consisting of 4 employees. 
-Mostly selling to consumers, but also a bit to businesses (only SQL sales B2B) 
-Responsible for key KPIs, quantity of sales, hit rate, average marks. 
-Hiring new employees for LFF -Coaching new employees on LFF cold calling and SQL team. -Developing campaign material and sales concepts 
-Coaching, improving, and motivating the employees. 

I was team leader for 8 months; the first month was a start-up month, so it's actually 7 months with managing and developing employees. I'm proud to say that we NEVER missed a single quota. In all 7 months, we never missed a single one and often exceeded the index widely. With 4 employees we made 2118 sales in those 7 months. 

May 1st, I was promoted to Team Manager. My tasks were pretty much the same as team leader, but on a much larger scale. 

My tasks as Team Manager: 
-Leading and coordinating the Jyllands posten cold calling sales team consisting of 100+ employees. 
-Hitting targets, quantity of sales, hitrate, average marks. 
-Hiring new employees for Online Telemarketing. 
-Coaching new employees on Jyllands posten canvas team. 
-Developing campaign material and sale concepts. 
-Coaching, improving, and motivating the employees. 
-Handling job interviews with new potential employees.

Team Manager (Danish: Teamchef)

Lynjewelry

The brand lynjewelry was my first entrepreneurial experience, 
I sold Lynjewelry March 2014.

Founder

I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads 🍎 Wedderkopp

Klickbait.me Agency

Klickbait is a disruptive online digital agency with innovative and creative approaches. 
We are turning the 'clickbait' name into a positive staple in digital marketing. We innovate with creative ideas that get your community to engage with your brand by overdelivering on their expectations.

Our strengths lie in our effectiveness in storytelling through campaign strategy, production, and branding.

Interested? We're just a call away.

Founding Partner

Knowledge Gate Group

- Develop and execute the company’s commercial strategy. This involves identifying market opportunities, defining target markets, and creating plans to maximise revenue and market share.
- Manage our sales and marketing functions. This includes developing sales and marketing plans, setting targets and objectives, monitoring performance, and implementing effective sales and marketing strategies.
- Lead business development initiatives, seeking new partnerships, collaborations, and opportunities for growth.
- Focus on building and maintaining strong relationships with customers and work closely with our sales team to ensure customer satisfaction, resolve issues, and identify opportunities for cross-selling or upselling.
- Oversee pricing strategies, ensuring optimal pricing for products or services to maximise revenue and maintain competitiveness in the market.
- Collaborate with various departments including finance, operations, and product development, to align commercial objectives with overall business goals. My goal is to foster cross-functional teamwork and communication to drive success.

Chief Commercial Officer (CCO)

- Develop, plan and implement commercial plans and strategies 
- Always strive to accelerate and encourage company's growth and success
- Perform market research and analyze threats and opportunities
- Implement new customer acquisition strategies
- Manage existing client relationships
- Collaborate with, coordinate and train diverse teams such as marketing, sales and customer service 
- Establish and manage long-term relationship with stakeholders
- Understand the requirements of existing customers
- Track, measure and analyze commercial metrics using KPIs
- Manage and track expenditures, financial goals and budgets

Commercial Director

- Create and execute a strategic sales plan that expands our customer base and extends the company's global reach
- Meet with potential clients and grow long-lasting relationships that address their needs
- Recruit sales representatives, set objectives, train and coach them, and monitor their performance 
- Identify knowledge gaps within the team and develop plans for filling them
- Ensure that company quotas are met by holding daily check-ins with sales team to set objectives and monitor progress

Director of Sales

GamingBuddy

There are over 2.8 billion gamers worldwide spread across hundreds of different social medias, and with GamingBuddy, we aim to unite them on ONE dedicated platform. 

We value inclusivity and anti-toxicity. Our users are rewarded for positive online engagement and behavior. Online toxicity is a growing and prevalent issue, and it's time to correct that.

The company was founded and consist of 4 students each studying their respective courses ranging from business economics, culture to development and entrepreneurship. We are between the ages of 19 to 25, all with the same burning passion to make GamingBuddy the best new social media platform for all gamers.

Co-Founder, CMO

Innofounder

GamingBuddy attended Cohort 8 at the design-driven incubator Innofounder Graduate run by Innovation Fund Denmark.

Innofounder Graduate

Accelerace

Accelerace is one of the world’s top 10 seed accelerators. Since 2008 Accelerace has spotted, trained and invested in more than 500 of the most promising Danish and international startups and growth companies. 88% of the companies are still on the market today. Accelerace is scaling up startups within tech, foodtech, cleantech, life sciences and welfare technologies through guidance and mentoring from skilled serial entrepreneurs, camps and network. 

I was admitted to Accelerace with my startup GamingBuddy focusing on accelerating the growth of our online social media platform for gamers. I took part in group works as well as one on one specialized consultancy within key areas relevant to our business. This opportunity gave me a chance to broaden my perspective as well as get key insights from industry specialists.

Accelerace Alumni

Djøf

Future Talent Academy (FTA) is an entrepreneurship program, offered by DJØF Business Community, that aims to give participants the skills needed to succeed in the future. The FTA is focused on the community and leveraging the knowledge within it. Participants will take part in a series of workshops, led by people with experience in the three tracks: (i) Digital Work, (ii) Company Culture, and (iii) Future Trends. The program will result in an Unconference, to be held at SAP's Copenhagen HQ in May 2019.

Co-Founder and Creative Filmmaker, Future Talent Academy

Copenhagen Business School

Together with the tutor-team I had the responsibility of planning and organising a two-week introductory course for 140 new bachelor students. This included.
- Contacting professors, organisations & companies.
- Responsible in case of inquiries and problems.
- Representing CBS code of conduct.
- First aid course

Student Tutor

SOS International

- Insurance Advising
- Personal Case Management
- Time-sensitive case processing
- Use of Spanish, Swedish, English and Danish at a high level
- Using AS400 Computer system

Assistant Coordinator

Nykredit

- Insurance Consultant
- Case Handling
- Insurance Sales
- Quality examination

Insurance Consultant

I am a third culture entrepreneur with a passion for creating and executing data-driven creative strategies that achieve business goals. I have a Master's degree in Diversity and Change Management from Copenhagen Business School, where I learned how to leverage diversity as a source of innovation and competitive advantage in a rapidly changing world.

Recently I was the CCO of Knowledge Gate Group, leading our full commercial team including sales and customer success. I also recruited, trained, and coached the team, and identify and fill knowledge gaps within the organisation. I have successfully expanded our customer base, overperformed on sales targets, increased customer retention by 250%+ and extended our global reach by creating and implementing a strategic sales plan that aligns with our vision and mission. I have a diverse set of social skills that are beneficial in any organisation, and I speak five languages (Danish, English, Spanish, Tagalog, and Swedish). I am always eager to immerse myself in new cultures, customs, and traditions, and to discover new opportunities for growth and learning.

Vicente Manuel Mac Hansen

𝐉𝐞𝐞𝐩'𝐬 𝐧𝐞𝐰 𝐜𝐚𝐫 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐜𝐚𝐫 𝐭𝐨 𝐡𝐚𝐯𝐞 𝐬𝐞𝐱 𝐢𝐧 💦


(𝘛𝘩𝘦𝘪𝘳 𝘸𝘰𝘳𝘥𝘴 𝘯𝘰𝘵 𝘮𝘪𝘯𝘦)

Jeep made a funny ad for their big new car, the Grand Wagoneer, and it’s working because it feels real and surprising. 

𝐓𝐡𝐞𝐢𝐫 𝐛𝐢𝐠 𝐢𝐝𝐞𝐚:

Instead of saying “this car is for families,” Jeep joked “it’s for making families.”
It lands as bold, funny, and easy to share.

𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲:

• They took a joke from a car website and turned it into their whole ad instead of pretending it didn’t exist.

• The ad laughs at how serious car commercials usually are. It’s fun and doesn’t take itself too seriously.

• They show off car features like fancy seats and extra space in a funny, easy-to-remember way.

• Jeep used to sound super tough. Now they sound smart and playful, and people like that.

• It mixes comedy and cool luxury in a way that feels fresh and real.

𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞𝐬:

Most brands stay far away from topics that might seem inappropriate or awkward, like sex. Jeep leaned into it but kept it clever and funny, not uncomfortable. 

That makes people stop scrolling and actually watch.

Honestly love your perspective on 'controversial' ads like this Martin Dean, thoughts?

I build global social strategies, create campaigns, and produce short‑form on TikTok, Reels, and Shorts | plugging brands into platform culture to drive growth | Founding Partner @Klickbait.me

𝐈 𝐦𝐨𝐯𝐞𝐝 𝐨𝐮𝐭 𝐨𝐟 𝐦𝐲 𝐚𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐚𝐥𝐦𝐨𝐬𝐭 3 𝐦𝐨𝐧𝐭𝐡𝐬 𝐚𝐠𝐨 𝐚𝐧𝐝 𝐰𝐚𝐬 𝐣𝐮𝐬𝐭 𝐬𝐞𝐧𝐭 𝐚𝐧 𝐢𝐧𝐯𝐨𝐢𝐜𝐞 𝐨𝐟 70.000 𝐃𝐊𝐊 𝐟𝐨𝐫 “𝐰𝐞𝐚𝐫 𝐚𝐧𝐝 𝐭𝐞𝐚𝐫.”

This is outside of my usual content, but this is an issue I feel is important to shed light on.

I lived there for under 2 years with Mohammad Filfil.

We paid almost 100.000 DKK just to move in, knowing there's a high likelyhood we would have to fight to get anything back.

While moving out, we asked about the process, what should be covered and how we'd fairly price fixes.

I was shrugged off and just told to wait until I got a mail.

Now, almost 3 months later, while new tenants have been living there for over a month, we get the rounded up total and a bill for an additional 16.000 DKK for “repairs” that I am not allowed to discuss, question, or see in advance.

We were kept in the dark the whole way.

No walkthrough of costs.

No conversation about options.

Now just a final invoice and a short deadline.

(see image for accurate summary of the conversation)

Renters are effectively paying to fix problems that never should have passed inspection in the first place.

And this is quite comical.

Their official painter approached us casually suggests paying him 25.000DKK cash “because it’ll be cheaper,” then puts the same price on the official invoice - and he couldnt guarantee that we wouldn't be charged for an official paint job even if he had done it. 🤣 

(He might have been looking to double dip, but don't worry, we didnt pay him)

He did mentioned that he's the official painter for ALL their properties. 🤔 

Is that “normal practice.”?

I think thats an open scam wrapped in paperwork.

The most painful part isn’t just the money.

It’s the realization that this is systematic:

Locals, foreigners, students, families – everyone gets the same treatment.
Huge deposits, vague processes, sign on an ipad, corporate landlords with all the leverage, and tenants kept in the dark treated like a line item to be maximized.

Meanwhile, people are losing jobs by the thousands. 

Savings are shrinking under basic living costs. 

This isn’t “just business.”

It's extortion, and It’s a quiet transfer of risk and cost onto the people who can least afford it.

The icing on the cake? 

The previous tenant that lived in our apartment just won a case against them for exactly this, and they were obligated to inform us of all the details. 🤣 
(see image)

Rant over, let me know if you've experienced similar 😊

Newsec
Juli Living
KEH Gruppen

𝐘𝐨𝐮 𝐜𝐚𝐧 𝐛𝐮𝐲 𝐯𝐢𝐞𝐰𝐬 𝐰𝐢𝐭𝐡 𝐚𝐝𝐬, 𝐛𝐮𝐭 𝐲𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐛𝐮𝐢𝐥𝐝 𝐛𝐫𝐚𝐧𝐝 𝐛𝐲 𝐥𝐨𝐨𝐩𝐢𝐧𝐠 𝐩𝐫𝐨𝐦𝐨𝐬 𝐚𝐧𝐝 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐝𝐞𝐚𝐥𝐬. 👎 



𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝘺𝘰𝘶’𝘳𝘦 𝘱𝘢𝘺𝘪𝘯𝘨 𝘵𝘰 𝘣𝘦 𝘪𝘨𝘯𝘰𝘳𝘦𝘥.

“Let's hire a marketing intern and make them responsible for TikTok/IG/Shorts” is how you make a brand look tone deaf on socials.

It's not because these interns/students/juniors aren't good (opposite).

They are given so much responsiblity, and arent given the right foundation/structure/resources.

𝐘𝐨𝐮𝐫 𝐨𝐧𝐞 𝐣𝐨𝐛 𝐨𝐧 𝐚𝐧𝐲 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:

𝘌𝘢𝘳𝘯 𝘵𝘩𝘦 a𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦.

𝐌𝐨𝐬𝐭 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐰𝐨 𝐦𝐚𝐣𝐨𝐫 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬.
1. Copy trends (hoping to go viral)
2. Reposting old creatives (just to have a presence)

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 3 𝐟𝐢𝐱𝐞𝐬:

𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Always. Selling. Product. 
𝐅𝐢𝐱: Lead with tension. Tell story that resonates. Open with a human truths, resolve with the product.

𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Treat platforms as media slots. 
𝐅𝐢𝐱:Treat them as cultures. Map subcultures, rituals, and in-jokes before you create.

𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Polish over pattern. 
𝐅𝐢𝐱: Go native. Vertical, how are other creators telling stories?

𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Blindly chase trends. 
𝐅𝐢𝐱: Own a repeatable series, then thread trends through it when they fit.

𝐓𝐚𝐤𝐞 𝐦𝐲 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤:

𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 → 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 → 𝘌𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯 → 𝘙𝘦𝘴𝘶𝘭𝘵

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:
Find YOUR big overlap: 
• Brand truth × Platform culture × Audience desire.

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞: 
• A recurring format that dramatizes that intersection (not a one-off ad).

𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: 
• Strong hooks, 
• keep the edits interesting (dynamic), 
• create for engagement, 
• reply with content.

𝐑𝐞𝐬𝐮𝐥𝐭: 
• Watch time up,
• saves/shares up,
• CAC down

THEN, you can retarget in good concience

...because your content 𝘦𝘢𝘳𝘯𝘴 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯.

You might not ALWAYS go viral, but thats not the goal.

Virality gives you views.
Consistency gets you loyalty.

Which brands do you think is doing it right?

𝐃𝐨𝐞𝐬 𝐬𝐢𝐳𝐞 𝐦𝐚𝐭𝐭𝐞𝐫? 💦 


(It depends...I guess)

Liquid Death's “Size matters. Bigger is not always better for everyone” ad takes a simple update:

𝘛𝘩𝘦𝘪𝘳 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘤𝘢𝘯 𝘴𝘪𝘻𝘦𝘴.

and turns it into a (sex) joke.

𝐓𝐡𝐞𝐢𝐫 𝐛𝐢𝐠 𝐢𝐝𝐞𝐚: 

Instead of saying “we launched 12oz and 19.2oz cans,” (boring) they have people confess whether they like big ones or small ones, and only at the end reveal it’s about cans.

So a boring packaging update suddenly feels like a cheeky, shareable story about personal “preferences.”

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬:

• Every line about “small ones” and “big ones” is really explaining when you’d want each can size, without sounding like a dry product ad.

• You don’t remember 12oz vs 19.2oz, you remember the lines you can quote to friends, which keeps the brand and the sizes in your head.

• The twist at the end re-frames the whole thing, so you immediately want to replay or share it to see people’s reactions.

• And it perfectly matches Liquid Death’s long-running, entertainment-first brand world.

𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞𝐬:

Most water brands talk about purity and wellness; Liquid Death has leaned into their category disruption using edgy innuendo to sell can sizes and still lands a super clear message: 𝐭𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐜𝐚𝐧 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐜𝐡𝐞𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐧𝐤.

That mix of a slightly taboo joke + simple product is what makes it 𝐬𝐜𝐫𝐨𝐥𝐥‑𝐬𝐭𝐨𝐩𝐩𝐢𝐧𝐠, 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐚𝐧𝐝 𝐞𝐱𝐭𝐫𝐞𝐦𝐞𝐥𝐲 𝐬𝐡𝐚𝐫𝐞𝐚𝐛𝐥𝐞.

(𝘔𝘢𝘺𝘣𝘦 𝘪𝘵𝘴 𝘯𝘰𝘵 𝘵𝘩𝘢𝘵 𝘥𝘦𝘦𝘱 🤪 , 𝘣𝘶𝘵) 𝐡𝐞𝐫𝐞𝐬 𝐦𝐲 𝐭𝐚𝐤𝐞:

It hijacks the age‑old “does size matter?” debate and flips that shared insecurity into a cultural punchline: size isn’t status, it’s just whatever actually fits you.

I can confidently say that the root of most (if not all) of my successes in my entrepreneurial journey started with good advice. Over time, I got better at actually taking that advice and realised how much of success comes down to perspective, not just effort.

It's a humbling thing to ask for help, but every time I have, it has fast-tracked my learning far more than trying to figure it all out alone. I don’t believe you’re ever too young, too old, or too experienced to have a mentor; what matters is your willingness to be challenged and to see things differently.

This is my first real step into personal mentorship, and I’m genuinely excited. Grateful to be learning from Christie H. Kristensen who has already walked the path and is generous enough to share their perspective. 

Thank you to Marketing Connect run by Dalia Skardziute and Mianda Galan Hansen for facilitating an amazing space for marketeers to share, connect and learn from one another.

Home turf, new lens.

Felt good turning IMAP - International Mergers and Acquisitions Partnership's Copenhagen conference into this official aftermovie.

The theme? 
IMAP's Expert Insight

Over 3 days, we shot 10 videos - the aftermovie and short-form content that will be released over the next weeks, that communicate just that. 😉 

Thank's to Mick Ohira, Peter Schnedler, Thomas la Cour from DealHaus | IMAP for being amazing hosts. 👏

IMAP - International Mergers and Acquisitions Partnership

View company: IMAP - International Mergers and Acquisitions Partnership

🔍 Preparing for What Comes Next: Why Expert Insight Matters


In a world where markets shift fast and M&A complexity keeps rising, nothing replaces the value of coming together in person - to exchange perspectives, challenge assumptions, and build the trust that turns conversations into real outcomes.

At the IMAP Fall 2025 Conference in Copenhagen, our partners and invited experts - Christian Schmidt-Jacobsen, Michael Andersen, and Krisztian Orban - helped us look ahead to the trends shaping tomorrow’s transactions.

Because guiding clients through transformational moments requires more than technical skill. It takes shared vision, cross-border insight, and the strength of a global partnership that learns - together.

Thank you to DealHaus | IMAP - IMAP Denmark for hosting us and to all who contributed their expertise and energy.

This is how we stay ready for what comes next.

Deutsche Bahn 𝐡𝐚𝐬 326𝐤+ 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬, 10𝐌+ 𝐋𝐢𝐤𝐞𝐬, 100𝐌+ 𝐕𝐢𝐞𝐰𝐬 𝐨𝐧 𝐓𝐢𝐤𝐓𝐨𝐤...𝐚𝐧𝐝 𝐞𝐯𝐞𝐧 𝐦𝐨𝐫𝐞 𝐨𝐧 𝐢𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦.



Im proud of our German neighbors, but as a competitive dane, I know we can do better.

𝐒𝐨...𝐡𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐡𝐞𝐲 𝐝𝐢𝐝 𝐢𝐭 (𝐚𝐧𝐝 𝐡𝐨𝐰 𝐈 𝐰𝐨𝐮𝐥𝐝 𝐝𝐨 𝐢𝐭 𝐢𝐟 𝐈 𝐰𝐚𝐬 DSB 👀):

𝐓𝐋;𝐃𝐑:
𝘛𝘩𝘦𝘺 𝘱𝘶𝘵 𝘳𝘦𝘢𝘭 𝘧𝘢𝘤𝘦𝘴 𝘪𝘯 𝘶𝘯𝘪𝘧𝘰𝘳𝘮, 𝘶𝘴𝘦𝘥 𝘪𝘳𝘰𝘯𝘪𝘤 𝘴𝘦𝘭𝘧-𝘢𝘸𝘢𝘳𝘦 𝘩𝘶𝘮𝘰𝘳, 𝘢𝘯𝘥 𝘵𝘰𝘭𝘥 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘵𝘦𝘯𝘵𝘪𝘰𝘯; 𝘯𝘢𝘵𝘪𝘷𝘦 𝘵𝘰 𝘸𝘩𝘢𝘵𝘴 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘰𝘯 𝘛𝘪𝘬𝘛𝘰𝘬.

𝐓𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐬𝐜𝐚𝐥𝐞𝐝 𝐢𝐭 𝐰𝐢𝐭𝐡 𝐜𝐫𝐚𝐟𝐭, 𝐧𝐨𝐭 𝐜𝐡𝐚𝐨𝐬.
	
1. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐢𝐥𝐥𝐚𝐫𝐬, 𝐧𝐨𝐭 𝐫𝐚𝐧𝐝𝐨𝐦 𝐩𝐨𝐬𝐭𝐬:
Service info, human stories, memes - simple concepts you can run weekly without losing the plot. They literally promise “Memes & Reels,” signaling tone and intent. 

2. 𝐌𝐚𝐤𝐞 𝐩𝐚𝐢𝐧 𝐭𝐡𝐞 𝐩𝐮𝐧𝐜𝐡𝐥𝐢𝐧𝐞:
Self‑irony about everyday rail life turns shared frustration into affinity instead of defensiveness. Their short‑form series with Anke Engelke leans into humor and everyday chaos on purpose. 

3.	𝐏𝐮𝐭 𝐟𝐚𝐜𝐞𝐬 𝐟𝐫𝐨𝐧𝐭 𝐚𝐧𝐝 𝐜𝐞𝐧𝐭𝐞𝐫: 
Their people become the IP with recognizable uniforms as brand codes and consistent hosts you trust. Their content narratives extend so naturally to social.

4. 𝐂𝐫𝐞𝐚𝐭𝐨𝐫-𝐟𝐢𝐫𝐬𝐭, 𝐨𝐧-𝐛𝐫𝐚𝐧𝐝:
Native pacing, jump cuts, and strong scripting... with real production discipline so it doesn’t feel throwaway. The Engelke series is professionally produced and rolled out socially. 

5. 𝐎𝐰𝐧 𝐲𝐨𝐮𝐫 𝐭𝐨𝐧𝐞 𝐬𝐡𝐢𝐟𝐭 (𝐟𝐨𝐫 𝐓𝐢𝐤𝐓𝐨𝐤):
A friendlier, human voice lets you tackle “dry” operational topics without sounding boring. DB’s “Welcome to the station” platform formalizes that voice across channels. 

𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫:

• Today: 326k+ followers, 10M+ likes, 100M+ views on TikTok. (425k+ on insta)
• Humorous, staff-led storytelling reached ~100M people across tiktok via short‑form series' signaling that their brand voice travels FAR.
• 100k+ posts under #deutschebahn show cultural conversations they can tap into.

𝐃𝐞𝐧𝐦𝐚𝐫𝐤 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐥𝐢𝐦𝐢𝐭𝐢𝐧𝐠 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐟𝐨𝐫 𝐤𝐢𝐝𝐬 𝐮𝐧𝐝𝐞𝐫 15.

𝐅𝐨𝐫 𝐝𝐚𝐧𝐢𝐬𝐡 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐦𝐞𝐚𝐧 𝐭𝐰𝐨 𝐭𝐡𝐢𝐧𝐠𝐬:

1. You’ll be reaching older users over time, so brainrot won’t land the same; 
2. and it’s a good idea to drop brainrot and make posts that actually tell a (simple) story. 

My friendly note to DSB: right now the feed leans more towards brainrot than story.

I’d love to see more human moments, stuff you watch because it means something...something that brings your brand closer to the people, and gives the people a reason to be closer to your brand. 🫶

If you need some input, im here 🙋‍♂️ 

Link to DSB and DB TikTok in comments.

"𝐒𝐨𝐦𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐚𝐫𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐫𝐮𝐬𝐡, 𝐅*𝐜𝐤 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲"

Thought of you when I saw this Martin Dean.

What a cool way to hate on black friday, but still be part of the hype.

wp Julian & Noah 👏 
maezen

𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐚 𝐧𝐞𝐰 𝐰𝐞𝐞𝐤𝐥𝐲 𝐬𝐞𝐫𝐢𝐞𝐬: 𝘛𝘩𝘶𝘳𝘴𝘥𝘢𝘺 𝘛𝘩𝘪𝘦𝘷𝘦𝘴 🥷

I have a large library of saved creative formats for when i'm feeling uninspired, so why not share 🫶 

Every Thursday I’ll drop one social format you can shamelessly steal, plug into your brand, and test within a week.

No frameworks.

Just formats, examples, and steps.

Here's the first one to start it off: 𝐭𝐡𝐞 𝐨𝐧𝐞-𝐬𝐡𝐨𝐭 𝐯𝐢𝐠𝐧𝐞𝐭𝐭𝐞.

It’s a single, locked-off scene where the characters, styling, and environment tell the whole story in one frame.

No heavy scripting, no complex edit

just one moment that feels like a “window” into your brand’s world.

𝐖𝐡𝐲 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥: it’s fast to understand, visually magnetic in-feed, and (can be) ridiculously efficient to produce as a repeatable series.

If you’re stuck on what to make next, start with 5 one-shot vignettes that each capture a different mood, customer, or use case around your product/service.

I've seen fashion brands do this.
But I can really see this working in ANY industry.

Your creativity is the limit 😉

Credit: House of Errors for example 🔥

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Vicente Manuel Mac Hansen

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