Holistic Go-To-Market & AI for B2B / 12 domains / €2M up to €1B+ / 14 int. known experts.

As a Chief Revenue Officer, I operated 25+ B2B AI, SaaS and traditional companies in more than 20 industries. I've felt firsthand how building modern, leading revenue systems became a very complex given. A bit like building a house. Everything became so complex. Every domain became a universe on its own, with all its subdomains and now even more so with AI and signal-based & asynchronous selling. 

You don't have everything in-house. You just do what you can with what you have. All while you're constantly trying to improve your go-to-market maturity in all these domains, relative to your current and next growth phase.Agencies and freelancers have a core offering and 101 side-offerings, which are average at best.Getting external help is also always very fragmented and very transactional in nature.

Everything is so solution-first, never that problem-first approach.Based on these experiences and findings, I created The GTM Syndicate. Where I developed my vision around holistic GTM and AI - and the 3 houses narrative. Then I brought together an international team of 20, best-in-class domain experts and their companies, across 21 domains of expertise. And created our complete mirroring offerings and holistic way of working, around GTM and AI.

Via our problem-first approach we’d love to see how we can help you as a long-term, anti-transactional, strategic knowledge and implementation partner. Whether that’s starting holistically, multi domain, or single domain - we can help you to build in-house.

Stephane Maes

Disruptive Selling

Founder - Board and C-level Consultant and Innovation in Sales, Marketing and Service.  

KPMG Belgium

Head of Customer, Sales, Marketing and Innovation Advisory at KPMG Belgium

Director Business Consulting

Heading a niche consultancy company that helps companies to drastically improve commercial performance.  Bringing new concepts in sales, marketing and customer enchantment to organisations. Designing models and concepts for the identification and quantification of commercial performance improvement potential. Actively participating in potential studies and improvement projects with your customers. Evangelize on the principles of Business 2020 and the integration of sales, marketing, strategy and technology.

Founder

Business Engineering 

Helping international companies, banks and insurance companies with the integration of commercial structures after mergers and acquisitions. References include work for KBC, ING, Delta Lloyd, Ethias,  Neuhaus and Pentair Water.

Founding Partner

Limelight Communication

Advertising and communication agency. Specialising in the development of sales support tools for pharmaceutical companies (OTC) and helping companies to put forgotten brands back on the map. Made the first television commercial for Miko-coffee at the launch of VTM and developed early day guerrilla-marketing actions for Valma care products. Made a lot of corporate brochures, websites and annual reports for companies such as Campine.

Managing Partner

Open for conversations and workshops on improving sales, marketing and customer service. Open for keynote presentations on future of sales. Author of the book Disruptive  Selling nominated for Best Dutch Management Book of the year and translated into many languages including Chinese. 

Business Consultant with focus on transformation of sales and marketing via business process re-engineering, design and technology with integration of advanced use of data, technology and AI.

Helping companies to create competitive advantage and growth through meeting customer expectations, product and service innovation and commercial efficiency.

Guest lecturer at several institutions such as Vlerick, Beeckestijn, UCLL and The Johannesburg Business School.

Inspirational speaker at conferences and corporate events on Sales, Marketing, Innovative Business Modelling and the use of new technologies in business process optimisation and customer enchantment.

Contemporary art and design. Fashion design. Amateur photographer. Avid cook and serious shopper. No problem that can not be solved by a brisk walk and a good conversation. 

taplio

The Battle

Stephane Maes

Patrick Maes

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