😻 Maeva Cifuentes

Flying Cat 

We help fast-growing B2B SaaS companies turn their website into one of their greatest inbound revenue channels through SEO and content.

Founder

Purposeful Living

Purposeful Living is my passion project. I coach ambitious women how to align with their cycles, build unshakeable confidence, release the need for external validation and communicate effectively and freely. The podcast is about work-life balance, achieving "it all" while staying soft, living a life of pleasure and joy and not burning out, and developing thriving relationships.

Follow my account on Instagram: https://www.instagram.com/purposefulliving.co/
Listen to the podcast: https://podcasts.apple.com/us/podcast/purposeful-living/id1692072031

Founder & Host

Spitche

Investor and shareholder. Also, as fractional Head of Marketing/Marketing Advisor, I'm diversifying Spitche's revenue streams and acquisition channels, focusing on organic inbound growth.

Investor

Hospitable.com

Hospitable gives short-term rental hosts time back by automating manual tasks and connecting the STR tech stack to work together.

Cifuentes Translations

A family translation company. We provide transcreation, localization and translation services. We know SEO, conversion writing, and do more than translate words. Our family team specializes in: tech, legal, fitness, health & humanitarian subjects.

Freelance

Translated over 1 million words from 2009-2021. I worked from French and Spanish into my native English. Projects included variant localization (UK to US and vice versa), transcreation of marketing and sales assets, and SEO-optimized content, including multilingual keyword research.

French and Spanish to English Translator | SEO, Article & Website Translation

Get Paid For Your Pad 

I grew Get Paid For Your Pad's traffic by 60% in 4 months using SEO and an organic strategy. We also grew the email list from 3,000 to 8,000 qualified subscribers within the same time  using only organic and user-focused strategies.

Head Of Content

MeltinLab

MeltinLab is one of Barcelona's biggest events for early-stage startups. We aim to provide entrepreneurs with actionable content, tips, workshops and panel talks to take their businesses to the next level. I manage the blog writing articles and interviews and manage the social media accounts.

Branding & Content

SEO & Content for B2B SaaS // Starting and scaling an agency. I help B2B SaaS companies drive sustainable revenue.

Our strategies have helped B2B SaaS companies like ActiveCampaign, Hotjar, Mixmax, Stonly and Livestorm drive predictable and sustainable 5-20% MoM growth through search. 

📍 I post weekly about SEO, content, and building an agency. 
👍 Like the content? Follow me. 👍

WHAT CLIENTS HAVE SAID:

"Flying Cat's approach led to a significant increase in monthly revenue and contributed to our rapid growth." - Rob Hartman, former Creative Director and Operto Guest Technologies

“Together, we were able to increase our yearly organic traffic by 700% at the time that I left the company. Additionally, 56% of our traffic coming into the English website was coming through the blog, which is what they were working on. It was such a smooth partnership and really felt effortless on my side.” - Molly Holcutt, Content Manager at Livestorm

"Within two quarters, we were able to drive an additional 80k visits to the website. Flying Cat provided high-quality SEO content that met the needs of our SEO strategy and market goals." - Joe Baugnet, Global SEO at ActiveCampaign



Message / Connect with me for more info on:

⚡️ Predictable revenue growth through search. We've helped our clients drive millions in revenue through highly engaging, SME-driven content combined with our proprietary data-driven SEO framework.

⚡️ Agency Building & Scaling. I teach freelancers, solopreneurs and small teams the techniques I used to bootstrap and scale the agency from $0-$1M and 1-35 people in 18 months while staying profitable.

⚡️ Speaking. I speak about 4 things (a) SEO for revenue growth (b) long-form/thought leadership content for B2B SaaS (c) organic social content for agencies and B2B SaaS (d) profitable team building and operations.

maeva@flyingcatmarketing.com
🌐 @maevaeverywhere
 
—
Content Marketing • Content Strategy • Content Agency • Content Marketing Agency  •  SEO Agency

Angel Investor & Marketing Advisor

WHAT A YEAR. I finally just mapped out LinkedIn content for the next month... I had to pause for most of this year. For those curious....



It's not even about the fatigue of seeing the same exact post reiterated a million times on LinkedIn about which acronym is right or debating whether something (GEO?) exists or not, or all the other stuff that is just not anything new or useful to me...

(No offense... still lots of y'all whose content I adore on here)


But it was just life!

This year I made drastic changes to my business due to a massive revenue loss and also general malaise with my day to day and where agency CEO life had taken me, I moved across the Atlantic, I got married, and just generally had a lot of stuff going on that I won't discuss on here.

In the spring I got shingles from stress. I don't recommend it. I thought I was either having a heart attack or my back was breaking, but I was also really itchy? It was a huge wakeup call for me.

Anyway it took me a while but I think I'm finally back in the groove of things. 

Missing my community and I'm losing my touch on social media - so I need to start exercising that muscle again.

But I needed that break from LinkedIn (I still kinda checked in every day though?)

What are topics you are OH SO TIRED of seeing on LinkedIn, and what do you WISH you were seeing? Help me out!

🔥 Organic growth advisor for forward-thinking companies

"We need to take about our competitors on our website."
 
90% of my clients make a face when I bring this up.
 
Not only are they afraid of giving oxygen to the competitors, they also find it "pretty weird" to build a list of best tools and name themselves at the top.

But if you want to:
- Rank for "best [category] software"
- Appear in the lists that ChatGPT and AI Overviews serves users when they search for "best [category] software"

You're going to have to build a dang list and be in it.

We did a test listicle with a client recently, and within 2 weeks of publishing it had been cited over 100 times for the exact search, and delivered 5 quality signups in the same time. The page has a 9% conversion rate when the rest of the website is about 0.25%, and regular JTBD content can convert around 0.75%-2% at best.

Acknowledging competitors builds, rather than erodes, authority and trust.

Be transparent, be honest, acknowledge your potential bias and speak of your differentiators. 

People are used to reading listicles where the author (a SaaS brand) includes themselves in it. 

It's only weird if your post doesn't help them make an educated decision, or if you lie.

If you want your brand to appear in LLMs and in search - this is the way to do it.

OR if you really don't want to do it, you must understand this is going to strongly impact the ROI of your SEO program.

I'd love to hear from those who are on the fence - why don't you want to publish these pages?

Do you have a bunch non-SEOs going into your orgs website, publishing their own content, and diluting the results of your hard work? I created a handy guide you can share with them so they can still think SEO-first.


It's totally ungated, you don't even need to leave a comment, just gonna leave it in the first comment.

But if you want to support me because I didn't make you comment to get it, maybe leave a comment anyway to say hi :D

I figured out why the bigger websites are the ones losing the most traffic right now:



1. Rapid content decay
When you've been publishing for 5-10 years, (some at a pretty high scale), your library starts getting out of hand. While some big website teams will have a solid  content update workflow in place - it's rarer than you think. Content today needs to be fresher than 2 years ago, and if you're investing the majority of your budget to new content, you're just adding to the problem (more to keep up with). Set yourself up with a clean content update workflow.

2. Way too much content
I've been pruning all of my clients' content and all we see is traffic growing. I even recommend pruning content that DOES drive traffic if it's attracting the wrong audience. Just cut it down so it's easier on Google bots AND those who are managing and keeping your library up to date.

3. Too much irrelevant content
Big websites who succeeded in the top-funnel strategies of the last 15 years are still paying the price now. Google is very actively trying to figure out what websites are about right now and cutting irrelevant keywords ruthlessly. It's probably not bad for you revenue wise, but if you're stressing out about the traffic drop, know that it *should* regulate, though you'll have a new baseline. I'd say help Google out and again, PRUNE what's not relevant and update the rest.


Who has a whole team or process dedicated to just updates? Would love to hear from you in the comments!

IESE Business School

The 'Institute for Sustainability Leadership' is a center of excellence, nurturing a cutting-edge ecosystem of business, academic scholars, finance, policy-makers, and community leaders.

Our center facilitates knowledge exchange and enables multisectoral societal experiences for measurable progress toward a more regenerative economy.

Executive Director - Institute for Sustainability Leadership

Plastiks 

Communications Advisor

Plastiks is a Web 3.0 ecosystem that connects plastic recovery projects worldwide with companies and individuals, willing to sponsor their impact and empower their stories. Every sponsorship remains transparent and accessible in our unique Sustainability Dashboard, which demonstrates everybody's efforts to tackle plastic pollution.

I work together with the C-level and cofounders to define the business strategy, prepare the marketing and communication plan, and coordinate the correct execution of it. I’ve been engaged on (but not limited to):

• Conceptualizing Value Proposition and market fit
• Managed Rebranding 
• Coordinating 3rd-party agencies (design, production, social media & growth hacking team)
• Overseeing media partners (in Spain, UK, Latam and US)
• Conceptualizing and managing brand campaigns - video and photos
• Defining digital strategy: message, channels and buyer personas
• Leading partnerships with private and public sectors as well as with ONGs, environmental and social impact foundations
• Defining event’s calendar and coordinating event production

Marketing & Communications Director 

AVOID

GreenTech startup that AVOID the stress of water use within FMCG companies, by removing water from their liquids formulas and combining it with the mix directly in our Refill Machines. 

• Spearheading the commercialization plan as acting CMO; 
• Project Management, integrating technical and commercial teams and managing the pipeline for launch  
• Market and solution validation; 
• Diagnostic of consumer behavior for refilling packaging; 
• Analysis of new business models; 
• Relationship with VCs and Advisors interested in the roll-out of the project; 
• Point person in the AB-Inbev 100+ Sustainability Accelerator: pilot sprint, partner integration and marketing and retail plan;

Co-founder | Fractional CMO

Cidadanear Project

Cidadanear is an initiative of ACCORSI RETAIL. It invites consumers to rethink their consumption for a more sustainable behavior, while encouraging businesses to adopt more circular economy practices.

We support businesses that want to transition from a linear to a circular economy by connecting their brand’s purpose with the consumers, showing benefits over and above conventional options, and making sustainability irresistible.

ÓGUI Simplifica

Elaborated the Materiality Matrix for implementing strategic sustainable practices and prepared international ESG protocol reports (GRI, SASB, CDP, TCFD); integrated 7 client ESG strategies (e.g., FS- Fuel Sustainability, Elera Renováveis, Tegra, BTG Pactual, Kimberly-Clark) within their economic goals.

ESG Consultant and Client Management

Orlo

A SaaS management platform, used by brands to improve the digital conversion with their customers and other stakeholders on Social Networks, integrating the conversations with the other CRM channels. Orlo's features optimize Customer Service and Marketing management with automated and customized reports, improving the team's compliance and achieving higher ROI.
 
Spearheaded the company growth strategy alongside the co-founders and owned the Iberian expansion:
•	Oversaw commercialization strategy: positioning, pricing, legal requirements, inbound and editorial content, website, social media, blog post, articles, studies, business cases, event’s agenda and PR.
•	Built conversion marketing strategy and customer lifecycle action plan across digital channels: client prospecting, lead qualification, deal management, sales closing, post-sales/ client success.
•	Secured leads and managed enterprise client negotiations, onboarding and customer service relationships, and product development (IBM-bot integration into Orlo).
•	Forged strategic partnerships with customer experience partners such as AEERC and Contact Forum
•	Hired, trained, and directed the Iberian team and controlled the budget.

Business Expansion Manager

EAE Business School

*Digital Marketing Workshops*

Digital Marketing allows brands to have a better understanding of their customers. They can segment their target clients, create customized experiences, set up business goals, and make sure they measure all this process and find areas of improvement, in order to convert and achieve their goals.

Guest Speaker

ACCORSI MARKETING - Content & Solutions

Managing in-house, partner, and client project development and the commercialization journey for startups, SMEs, and large corporations. 

HIGHLIGHTS:
• GELINK (Vehicle tracking solutions) - created company’s brand concept; project management with C-level executives; prepared content (presentation, video) and implemented EAD training for new franchisees of 'GELink Franchising'. 

• PHARMEX (EU pharmaceutical) – I conducted a market study with field research focused on the pharmacy channel; built and executed a customized retail and sales workshop, focused on sell-out practices and sales strategies for the channel.
	
• SANTHER (FMCG hygiene industry leader) – orchestrated portfolio analysis; reviewed each category management plan; developed retail strategy and created a training program with the marketing and sales directors; led regional two-day workshops for a team of 380+ merchandisers and sales executives. The client reported a 20% increase in Share of Shelf and 45% increase in brand visibility and sales volumes;

• SOFTYS (Tissue Industry leader in LATAM) - Managed ‘Talent Mentoring’ modules and built merchandising campaigns and POS strategies

• GRUPO ADRIA (Brazilian Food Industry) - oversaw re-branding plan; developed communication campaign and merchandising manual with POS support; designed new category management and implemented training workshops.  
    
• VERDEGREEN HOTEL (Sustainable Hotel Chain) – compiled communication plan to give visibility to the company’s sustainable initiatives and to engage its different audiences- guests, staff, and community.

•DO IT (EU business magazine) | TISSUE WORLD (global industry platform) – ongoing contributing columnist and keynote speaker; showcasing insightful retail trends from LATAM, US, Europe, and Asia markets.

Founder | Senior Marketing, Retail & Communication Manager

The Navigator Company

Forged new business development with C-level executives during their merger process, coached sales teams and negotiated with vendors across Iberian market (successfully completed contractual agreement)

• Refocused sales force that registered improved returns at 30 of their B2B and B2C clients
• Delivered a complete diagnostic and a go-to-market strategy - brand, pricing, channel, promotional support - that would achieve a 20% increase in sales based on profitable SKUs

Business Development and Trade Marketing Manager

Local Producer Communication, Event Planning and Production Services

Conceptualized and developed business and communication strategies for clients - then executed collaborative and turn-key solutions to meet a variety of needs, budgets and KPIs

Directed marketing, branding and sales/ lead generation around every production – including design, schedules, budgets, UX, data base management, social media engagement and negotiations with thirty party providers

HIGHLIGHTS: 
•	THREE TELECOMMUNICATION - Brand activation & product launch 
•	BITCOIN2014 - Global conference & trade fair 
•	NOKIA - World Mobile Conference 2012, local production
•	MARC ECKO - 2012 International Strategy & Licensees congress, tradeshow & branding experience 
•	ZOOYORK – International branding experience & product launch
•	EASTPACK/ EL CORTE INGLÉS - Brand activation

Event Producer & Marketing Manager

As a senior marketing and communication manager for researching and commercializing products, platforms and services which demonstrate positive social and environmental impact, I have nurtured a career building contagious relationships with a multinational community of professionals (from large corporations to startups, policy makers and academia) so that together we can tackle and solve the crucial problems of our society.

With over 15 years of experience, I support business in forging their strategies and lead the execution of such. I combine my expertise in Marketing, Communications, Retail, Merchandising, Sales and Negotiation in helping companies navigate the unknown waters of ESG requirements, in order to drive sustainable growth and generate a positive impact in our planet.

My skills in communicating with a variety of stakeholders is key to achieve our goals of promoting regenerative business models and attain a more inclusive community. I focus on encouraging sustainability at all levels of the business - in the public eye and internally.

I'm happy to connect and see how we can collaborate: Fernanda@fernandaaccorsi.com.

taplio

The Battle

😻 Maeva Cifuentes

Fernanda Accorsi

Followers

Posts

Engagements

Likes

Performance Score😻 Maeva Cifuentes's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

😻 Maeva Cifuentes

Fernanda Accorsi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}😻 Maeva Cifuentes's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score😻 Maeva Cifuentes's LinkedIn Performance