😻 Maeva Cifuentes

Flying Cat 

We help fast-growing B2B SaaS companies turn their website into one of their greatest inbound revenue channels through SEO and content.

Founder

Purposeful Living

Purposeful Living is my passion project. I coach ambitious women how to align with their cycles, build unshakeable confidence, release the need for external validation and communicate effectively and freely. The podcast is about work-life balance, achieving "it all" while staying soft, living a life of pleasure and joy and not burning out, and developing thriving relationships.

Follow my account on Instagram: https://www.instagram.com/purposefulliving.co/
Listen to the podcast: https://podcasts.apple.com/us/podcast/purposeful-living/id1692072031

Founder & Host

Spitche

Investor and shareholder. Also, as fractional Head of Marketing/Marketing Advisor, I'm diversifying Spitche's revenue streams and acquisition channels, focusing on organic inbound growth.

Investor

Hospitable.com

Hospitable gives short-term rental hosts time back by automating manual tasks and connecting the STR tech stack to work together.

Cifuentes Translations

A family translation company. We provide transcreation, localization and translation services. We know SEO, conversion writing, and do more than translate words. Our family team specializes in: tech, legal, fitness, health & humanitarian subjects.

Freelance

Translated over 1 million words from 2009-2021. I worked from French and Spanish into my native English. Projects included variant localization (UK to US and vice versa), transcreation of marketing and sales assets, and SEO-optimized content, including multilingual keyword research.

French and Spanish to English Translator | SEO, Article & Website Translation

Get Paid For Your Pad 

I grew Get Paid For Your Pad's traffic by 60% in 4 months using SEO and an organic strategy. We also grew the email list from 3,000 to 8,000 qualified subscribers within the same time  using only organic and user-focused strategies.

Head Of Content

MeltinLab

MeltinLab is one of Barcelona's biggest events for early-stage startups. We aim to provide entrepreneurs with actionable content, tips, workshops and panel talks to take their businesses to the next level. I manage the blog writing articles and interviews and manage the social media accounts.

Branding & Content

SEO & Content for B2B SaaS // Starting and scaling an agency. I help B2B SaaS companies drive sustainable revenue.

Our strategies have helped B2B SaaS companies like ActiveCampaign, Hotjar, Mixmax, Stonly and Livestorm drive predictable and sustainable 5-20% MoM growth through search. 

📍 I post weekly about SEO, content, and building an agency. 
👍 Like the content? Follow me. 👍

WHAT CLIENTS HAVE SAID:

"Flying Cat's approach led to a significant increase in monthly revenue and contributed to our rapid growth." - Rob Hartman, former Creative Director and Operto Guest Technologies

“Together, we were able to increase our yearly organic traffic by 700% at the time that I left the company. Additionally, 56% of our traffic coming into the English website was coming through the blog, which is what they were working on. It was such a smooth partnership and really felt effortless on my side.” - Molly Holcutt, Content Manager at Livestorm

"Within two quarters, we were able to drive an additional 80k visits to the website. Flying Cat provided high-quality SEO content that met the needs of our SEO strategy and market goals." - Joe Baugnet, Global SEO at ActiveCampaign



Message / Connect with me for more info on:

⚡️ Predictable revenue growth through search. We've helped our clients drive millions in revenue through highly engaging, SME-driven content combined with our proprietary data-driven SEO framework.

⚡️ Agency Building & Scaling. I teach freelancers, solopreneurs and small teams the techniques I used to bootstrap and scale the agency from $0-$1M and 1-35 people in 18 months while staying profitable.

⚡️ Speaking. I speak about 4 things (a) SEO for revenue growth (b) long-form/thought leadership content for B2B SaaS (c) organic social content for agencies and B2B SaaS (d) profitable team building and operations.

maeva@flyingcatmarketing.com
🌐 @maevaeverywhere
 
—
Content Marketing • Content Strategy • Content Agency • Content Marketing Agency  •  SEO Agency

Angel Investor & Marketing Advisor

Nobody:
People who say nobody can tell they use AI in their writing:


🚀 I've gotten an AI workflow so locked in that I write 3 month's worth of daily posts in 5 minutes. The result? I don't spend any time or brainpower writing.

Here's the kicker: nobody can tell I've used AI, because nobody reads what I'm writing. It's not just streamlining. It's innovation.

🔥 Organic growth advisor for forward-thinking companies

WHAT A YEAR. I finally just mapped out LinkedIn content for the next month... I had to pause for most of this year. For those curious....



It's not even about the fatigue of seeing the same exact post reiterated a million times on LinkedIn about which acronym is right or debating whether something (GEO?) exists or not, or all the other stuff that is just not anything new or useful to me...

(No offense... still lots of y'all whose content I adore on here)


But it was just life!

This year I made drastic changes to my business due to a massive revenue loss and also general malaise with my day to day and where agency CEO life had taken me, I moved across the Atlantic, I got married, and just generally had a lot of stuff going on that I won't discuss on here.

In the spring I got shingles from stress. I don't recommend it. I thought I was either having a heart attack or my back was breaking, but I was also really itchy? It was a huge wakeup call for me.

Anyway it took me a while but I think I'm finally back in the groove of things. 

Missing my community and I'm losing my touch on social media - so I need to start exercising that muscle again.

But I needed that break from LinkedIn (I still kinda checked in every day though?)

What are topics you are OH SO TIRED of seeing on LinkedIn, and what do you WISH you were seeing? Help me out!

"We need to take about our competitors on our website."
 
90% of my clients make a face when I bring this up.
 
Not only are they afraid of giving oxygen to the competitors, they also find it "pretty weird" to build a list of best tools and name themselves at the top.

But if you want to:
- Rank for "best [category] software"
- Appear in the lists that ChatGPT and AI Overviews serves users when they search for "best [category] software"

You're going to have to build a dang list and be in it.

We did a test listicle with a client recently, and within 2 weeks of publishing it had been cited over 100 times for the exact search, and delivered 5 quality signups in the same time. The page has a 9% conversion rate when the rest of the website is about 0.25%, and regular JTBD content can convert around 0.75%-2% at best.

Acknowledging competitors builds, rather than erodes, authority and trust.

Be transparent, be honest, acknowledge your potential bias and speak of your differentiators. 

People are used to reading listicles where the author (a SaaS brand) includes themselves in it. 

It's only weird if your post doesn't help them make an educated decision, or if you lie.

If you want your brand to appear in LLMs and in search - this is the way to do it.

OR if you really don't want to do it, you must understand this is going to strongly impact the ROI of your SEO program.

I'd love to hear from those who are on the fence - why don't you want to publish these pages?

Do you have a bunch non-SEOs going into your orgs website, publishing their own content, and diluting the results of your hard work? I created a handy guide you can share with them so they can still think SEO-first.


It's totally ungated, you don't even need to leave a comment, just gonna leave it in the first comment.

But if you want to support me because I didn't make you comment to get it, maybe leave a comment anyway to say hi :D

I figured out why the bigger websites are the ones losing the most traffic right now:



1. Rapid content decay
When you've been publishing for 5-10 years, (some at a pretty high scale), your library starts getting out of hand. While some big website teams will have a solid  content update workflow in place - it's rarer than you think. Content today needs to be fresher than 2 years ago, and if you're investing the majority of your budget to new content, you're just adding to the problem (more to keep up with). Set yourself up with a clean content update workflow.

2. Way too much content
I've been pruning all of my clients' content and all we see is traffic growing. I even recommend pruning content that DOES drive traffic if it's attracting the wrong audience. Just cut it down so it's easier on Google bots AND those who are managing and keeping your library up to date.

3. Too much irrelevant content
Big websites who succeeded in the top-funnel strategies of the last 15 years are still paying the price now. Google is very actively trying to figure out what websites are about right now and cutting irrelevant keywords ruthlessly. It's probably not bad for you revenue wise, but if you're stressing out about the traffic drop, know that it *should* regulate, though you'll have a new baseline. I'd say help Google out and again, PRUNE what's not relevant and update the rest.


Who has a whole team or process dedicated to just updates? Would love to hear from you in the comments!

Sharp Pen Media

Sharp Pen Media helps adtech and martech companies with marketing strategy, PR, and content. We take a content / thought leadership-driven approach to PR and have also redefined major adtech brands. Clients include TTD, Viant, AppLovin, Scope3, tvScientific, Transmit, and many more.

Founder and CEO

WIT Strategy

WIT is an adtech- and martech-focused PR agency. I helped clients with marketing strategy, content, and PR.

Content and PR

Street Fight

+ Spearhead Street Fight's editorial operations, shaping newsroom's coverage of digital marketing with an emphasis on location data
+ Architect and sell subscription product for enterprise contributors
+ Assign and edit news stories and columns, including guest contributions by C-suite executives of companies such as Foursquare
+ Write news coverage and commentary on digital marketing, business ethics, privacy, and AI
+ Compile daily newsletter

Managing Editor

Compile daily newsletter on the latest in hyperlocal tech, marketing, and journalism
Manage Street Fight's social media presence
Report on companies innovating in the hyperlocal tech, marketing, and journalism spaces
Write biweekly roundups of venture rounds raised by tech startups

News Editor

Brown Daily Herald Inc.

Spearhead management of editorial operations for daily newspaper, weekly magazine, and blog, overseeing more than 100 staff members 
Shape coverage ranging from long-form features to breaking news stories, editing articles and guiding writers on reporting
Run production of the paper four nights per week in the newsroom, approving all content before publication

Managing Editor and Vice President

I help adtech companies including Scope3, Viant, tvScientific, AppLovin, TTD, and many others with marketing strategy, content, and PR. 

If you want to talk about ad/martech marketing, send me a message at joe@sharppenmedia.com or DM me on LinkedIn.

If you're here because you like my content, sign up for my weekly newsletter, where I talk about ad/martech GTM strategy and best practices: https://shorturl.at/celmR

Joe Zappa

Viant reported earnings yesterday and is up 20% today. Here are 3 things I like about the story they told on the earnings call:

1. They clearly enumerate three differentiators / reasons to believe: neutrality (they don't own or preference any particular supply), AI investments, and addressability (rooted in the Household and Iris IDs).

2. They ground these differentiators in a huge recent business win: Molson Coors. Always make the customer the hero of the story.

3. They repeat over and over their desired new positioning: "With multiple wins in place, the broader market is increasingly recognizing Viant as the autonomous advertising platform for the open Internet." Translation: We want to own the next generation of AI-driven adtech.

3 lessons others can follow: repeat 3 key differentiators, ground your story in customer wins, align your positioning with market developments.

Helping ad/martech companies with marketing strategy, content, PR

Generally I'd advise against trying to create a category UNLESS:

+ you are going to do a huge marketing push with lots of money behind it.
+ you have some unique advantage, e.g. an extremely well-known founder who can create movements out of thin air.
+ you are genuinely doing something so unique and innovative that no existing industry terms apply to it.

If you don't meet 1-3 of these conditions, creating a category will probably flop. Instead:

+ use the terms your best customers use to describe you. Don't outsmart the customer.
+ embrace and copy the terms of larger competitors. If you tell me you're something totally new, I'm going to wonder if it's legitimate at all. If you tell me "We're like xyz well-known incumbents but better in these 3 ways," I immediately have context for you.
+ define clearly how the category has failed in the past and how you're improving it to better serve the customer.

Don't create ex nihilo. Imitate to build understanding/trust — and then differentiate.

What if the next wave of commerce doesn’t start with a search but with a story?

On this week’s Open Market, Eric Franchi and I are joined by Bryan Quinn, President of Shopsense, to talk about the rise of content-to-commerce and what it means for advertisers, publishers, and platforms.

We cover:
+ How Shopsense is pioneering content-led shopping experiences
+ What their partnership with The Trade Desk unlocks
+ Lessons Bryan brought from Amazon into startup leadership

If you’re thinking about the future of retail media or performance on the open internet, this conversation will be a great listen.

Now live on Spotify, Apple, YouTube, and wherever you get your pods.

Yesterday I opened an entry-level writer role on Handshake (hiring new grads) and got 40 applicants on the first day.

It made me think about what I actually value in these applicants — versus what I would've thought mattered when I was 22.

What I care about:

+ Attention to detail: Any employer is probably getting too many applications. So you're looking for reasons to exclude people. Typo in the subject line? Immediate disqualification.

+ Personalization: Almost every application I receive could’ve been sent to any agency, anywhere. I get it. Folks are sending hundreds of apps. But if you’re in the 10% who personalize, you will stand out. You're better off choosing 2 jobs per day and customizing the applications.

+ Credentials: Some won’t like this, but I need shortcuts. As a small business owner juggling clients, sales, marketing, management, AND now hiring, I can’t read every word of every app. Strong school/GPA, relevant experience (e.g. comms intern, student paper editor) — I want to see something that signals high potential.

What I don’t care about:

- Perfect GPA: As a student, I thought a 4.0 mattered. As an employer, 3.7 vs. 4.0 makes no difference to me.

- Laundry list of extracurriculars: If it’s relevant, great. If not, skip it. Less is more.

- Formalities: Most apps lean hard into long sentences and fancy verbs. As a writer, I love a fancy verb! But I don’t want to feel like you're cosplaying a businessperson. Just speak plainly.

What advice would you give new grads on the job market?

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The Battle

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