😻 Maeva Cifuentes

SEO & GEO for B2B SaaS // Coaching for women in service businesses

I run Flying Cat, a B2B SaaS-focused SEO and content consultancy. We specialize in Generative Engine Optimization (GEO) and bottom-funnel content strategy, with deep expertise in international SEO when clients need to expand into French, German, Italian, and Spanish markets.

We've worked with ActiveCampaign, Hotjar, Klaviyo, Mixmax, D2L, Leapsome, Ivalua, and CoVet.

After a decade running a translation agency, I built Flying Cat on a simple premise: senior strategists should stay on accounts. No junior handoffs. No templated playbooks. I run the strategy, my team executes. We work directly with marketing leaders who need revenue from search, not just traffic.

📍 I post about SEO, GEO, AI visibility, and building a service business you actually want to run.

WHAT CLIENTS HAVE SAID:

"Flying Cat's approach led to a significant increase in monthly revenue and contributed to our rapid growth." - Rob Hartman, former Creative Director, Operto Guest Technologies

"Together, we were able to increase our yearly organic traffic by 700%. 56% of our traffic was coming through the blog. It was such a smooth partnership and really felt effortless on my side." - Molly Holcutt, Content Manager, Livestorm

"Within two quarters, we were able to drive an additional 80k visits to the website." - Joe Baugnet, Global SEO, ActiveCampaign

I also coach women who run service businesses. If you do excellent work but keep getting treated like a vendor, underpaid, over-explained-to, stuck in execution mode, I can help. My program teaches you how to position yourself as a strategic partner and have the client conversations you've been avoiding.
Follow @purposefulliving.co on Instagram for more on that.

maeva@flyingcatmarketing.com
🌐 @maevaeverywhere

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Content Marketing • Content Strategy • Content Agency • Content Marketing Agency  •  SEO Agency  •  AEO Agency  •  GEO Agency  •  SEO Consultant  •  AEO Consultant  •  AISEO Consultant

Angel Investor & Marketing Advisor

Investor and shareholder. Also, as fractional Head of Marketing/Marketing Advisor, I'm diversifying Spitche's revenue streams and acquisition channels, focusing on organic inbound growth.

Maeva Cifuentes

Fractional Head of Content | I help B2B SaaS brands create content strategy that drives results @GrowthMentor | Ex-Head of Marketing @Piktochart

If you..
- Don’t know what content to focus on and keep producing at random with little effect
- Feel like your content and campaigns don’t resonate (and don't bring many results)
- Aren’t sure which customer insights are important for a solid strategy
- How to turn those insights into marketing strategy and concrete content
- How to link your offer to what your customers need and how to talk about your product or services in a way people understand
- Aaaaand, your marketing doesn't work...


It might be because:
- You have a vaguely defined ICP
- Your brand positioning is fuzzy 
- Your content pillars are based on none of the above

And this means one thing: You don’t have the proper foundation needed to fuel your marketing.

Once you have it, everything changes.

Suddenly, 
- You know exactly what to talk about, when and to whom
- Your content magically starts getting traction across channels 
- Your content ideas never dry up 
- You know how to talk about your offer so that people understand it, and take action
- You start getting traction across channels
- Business results follow

I help you get just that: Strategic clarity needed for growth.

I do it using:
- Strategic ICP and value proposition messaging workshops AND
- Customer interviews or role playing customer empathy exercises 

After those, you end up with the exact blueprint you need to base your marketing strategy upon:
- Clear positioning & messaging strategy
- Content pillars to focus on
- Clear and in-depth ICP knowledge

If you feel you lack clarity, DM me!

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Maeva Cifuentes

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