😻 Maeva Cifuentes

Flying Cat 

We help fast-growing B2B SaaS companies turn their website into one of their greatest inbound revenue channels through SEO and content.

Founder

Purposeful Living

Purposeful Living is my passion project. I coach ambitious women how to align with their cycles, build unshakeable confidence, release the need for external validation and communicate effectively and freely. The podcast is about work-life balance, achieving "it all" while staying soft, living a life of pleasure and joy and not burning out, and developing thriving relationships.

Follow my account on Instagram: https://www.instagram.com/purposefulliving.co/
Listen to the podcast: https://podcasts.apple.com/us/podcast/purposeful-living/id1692072031

Founder & Host

Spitche

Investor and shareholder. Also, as fractional Head of Marketing/Marketing Advisor, I'm diversifying Spitche's revenue streams and acquisition channels, focusing on organic inbound growth.

Investor

Hospitable.com

Hospitable gives short-term rental hosts time back by automating manual tasks and connecting the STR tech stack to work together.

Cifuentes Translations

A family translation company. We provide transcreation, localization and translation services. We know SEO, conversion writing, and do more than translate words. Our family team specializes in: tech, legal, fitness, health & humanitarian subjects.

Freelance

Translated over 1 million words from 2009-2021. I worked from French and Spanish into my native English. Projects included variant localization (UK to US and vice versa), transcreation of marketing and sales assets, and SEO-optimized content, including multilingual keyword research.

French and Spanish to English Translator | SEO, Article & Website Translation

Get Paid For Your Pad 

I grew Get Paid For Your Pad's traffic by 60% in 4 months using SEO and an organic strategy. We also grew the email list from 3,000 to 8,000 qualified subscribers within the same time  using only organic and user-focused strategies.

Head Of Content

MeltinLab

MeltinLab is one of Barcelona's biggest events for early-stage startups. We aim to provide entrepreneurs with actionable content, tips, workshops and panel talks to take their businesses to the next level. I manage the blog writing articles and interviews and manage the social media accounts.

Branding & Content

SEO & Content for B2B SaaS // Starting and scaling an agency. I help B2B SaaS companies drive sustainable revenue.

Our strategies have helped B2B SaaS companies like ActiveCampaign, Hotjar, Mixmax, Stonly and Livestorm drive predictable and sustainable 5-20% MoM growth through search. 

📍 I post weekly about SEO, content, and building an agency. 
👍 Like the content? Follow me. 👍

WHAT CLIENTS HAVE SAID:

"Flying Cat's approach led to a significant increase in monthly revenue and contributed to our rapid growth." - Rob Hartman, former Creative Director and Operto Guest Technologies

“Together, we were able to increase our yearly organic traffic by 700% at the time that I left the company. Additionally, 56% of our traffic coming into the English website was coming through the blog, which is what they were working on. It was such a smooth partnership and really felt effortless on my side.” - Molly Holcutt, Content Manager at Livestorm

"Within two quarters, we were able to drive an additional 80k visits to the website. Flying Cat provided high-quality SEO content that met the needs of our SEO strategy and market goals." - Joe Baugnet, Global SEO at ActiveCampaign



Message / Connect with me for more info on:

⚡️ Predictable revenue growth through search. We've helped our clients drive millions in revenue through highly engaging, SME-driven content combined with our proprietary data-driven SEO framework.

⚡️ Agency Building & Scaling. I teach freelancers, solopreneurs and small teams the techniques I used to bootstrap and scale the agency from $0-$1M and 1-35 people in 18 months while staying profitable.

⚡️ Speaking. I speak about 4 things (a) SEO for revenue growth (b) long-form/thought leadership content for B2B SaaS (c) organic social content for agencies and B2B SaaS (d) profitable team building and operations.

maeva@flyingcatmarketing.com
🌐 @maevaeverywhere
 
—
Content Marketing • Content Strategy • Content Agency • Content Marketing Agency  •  SEO Agency

Angel Investor & Marketing Advisor

Nobody:
People who say nobody can tell they use AI in their writing:


🚀 I've gotten an AI workflow so locked in that I write 3 month's worth of daily posts in 5 minutes. The result? I don't spend any time or brainpower writing.

Here's the kicker: nobody can tell I've used AI, because nobody reads what I'm writing. It's not just streamlining. It's innovation.

🔥 Organic growth advisor for forward-thinking companies

WHAT A YEAR. I finally just mapped out LinkedIn content for the next month... I had to pause for most of this year. For those curious....



It's not even about the fatigue of seeing the same exact post reiterated a million times on LinkedIn about which acronym is right or debating whether something (GEO?) exists or not, or all the other stuff that is just not anything new or useful to me...

(No offense... still lots of y'all whose content I adore on here)


But it was just life!

This year I made drastic changes to my business due to a massive revenue loss and also general malaise with my day to day and where agency CEO life had taken me, I moved across the Atlantic, I got married, and just generally had a lot of stuff going on that I won't discuss on here.

In the spring I got shingles from stress. I don't recommend it. I thought I was either having a heart attack or my back was breaking, but I was also really itchy? It was a huge wakeup call for me.

Anyway it took me a while but I think I'm finally back in the groove of things. 

Missing my community and I'm losing my touch on social media - so I need to start exercising that muscle again.

But I needed that break from LinkedIn (I still kinda checked in every day though?)

What are topics you are OH SO TIRED of seeing on LinkedIn, and what do you WISH you were seeing? Help me out!

"We need to take about our competitors on our website."
 
90% of my clients make a face when I bring this up.
 
Not only are they afraid of giving oxygen to the competitors, they also find it "pretty weird" to build a list of best tools and name themselves at the top.

But if you want to:
- Rank for "best [category] software"
- Appear in the lists that ChatGPT and AI Overviews serves users when they search for "best [category] software"

You're going to have to build a dang list and be in it.

We did a test listicle with a client recently, and within 2 weeks of publishing it had been cited over 100 times for the exact search, and delivered 5 quality signups in the same time. The page has a 9% conversion rate when the rest of the website is about 0.25%, and regular JTBD content can convert around 0.75%-2% at best.

Acknowledging competitors builds, rather than erodes, authority and trust.

Be transparent, be honest, acknowledge your potential bias and speak of your differentiators. 

People are used to reading listicles where the author (a SaaS brand) includes themselves in it. 

It's only weird if your post doesn't help them make an educated decision, or if you lie.

If you want your brand to appear in LLMs and in search - this is the way to do it.

OR if you really don't want to do it, you must understand this is going to strongly impact the ROI of your SEO program.

I'd love to hear from those who are on the fence - why don't you want to publish these pages?

Do you have a bunch non-SEOs going into your orgs website, publishing their own content, and diluting the results of your hard work? I created a handy guide you can share with them so they can still think SEO-first.


It's totally ungated, you don't even need to leave a comment, just gonna leave it in the first comment.

But if you want to support me because I didn't make you comment to get it, maybe leave a comment anyway to say hi :D

I figured out why the bigger websites are the ones losing the most traffic right now:



1. Rapid content decay
When you've been publishing for 5-10 years, (some at a pretty high scale), your library starts getting out of hand. While some big website teams will have a solid  content update workflow in place - it's rarer than you think. Content today needs to be fresher than 2 years ago, and if you're investing the majority of your budget to new content, you're just adding to the problem (more to keep up with). Set yourself up with a clean content update workflow.

2. Way too much content
I've been pruning all of my clients' content and all we see is traffic growing. I even recommend pruning content that DOES drive traffic if it's attracting the wrong audience. Just cut it down so it's easier on Google bots AND those who are managing and keeping your library up to date.

3. Too much irrelevant content
Big websites who succeeded in the top-funnel strategies of the last 15 years are still paying the price now. Google is very actively trying to figure out what websites are about right now and cutting irrelevant keywords ruthlessly. It's probably not bad for you revenue wise, but if you're stressing out about the traffic drop, know that it *should* regulate, though you'll have a new baseline. I'd say help Google out and again, PRUNE what's not relevant and update the rest.


Who has a whole team or process dedicated to just updates? Would love to hear from you in the comments!

Founder of Raven | Founder brand agency for B2B | Capture mindshare, win market share | 3x Head of Marketing

Building Raven, a founder brand agency. Privileged to be working with some of the finest B2B brands and helping them become the #1, top-of-mind choice for their ICP.

You can book a time with me here to see if we'd be a good fit: https://tidycal.com/raven-agency/founder-brand-discovery

Apply to join Raven, the founder brand community (+70 founders & execs from Paddle, Databox, Semrush, ProductLed, etc): https://airtable.com/app4A5y8I7xmfMULL/pagPaWPURQz1q5nwO/form

Ognjen Bošković

this is the only growth framework you'll ever need

Founder of Raven | Founder brand agency | 3x Head of Marketing | Community notes guy

Semrush gets acquired for $1.9B by Adobe. A few days later, Ahrefs casually points out that Adobe is Ahrefs customer. Tim Soulo, a badass move!

State of b2b messaging: can't get any worse
Demandbase: hold my beer

A proper word salad:

- the only
- pipeline
- AI
- built for growth
- at scale
- smarter insights
- agent-led automation
- new ways to power pipeline growth

They even 'anticipate what gtm teams need before they do'!

Still, I'm sure they could add a few more buzzwords...

I can't afford to pay you $1.5M/y, but Raven signed 3 new clients this month so I'm looking to hire +1 more Head of CEO Content.

Raven is a founder brand agency, working with top 1% B2B companies (check my profile).

We just onboarded 3 new clients and pipeline never looked healthier.

So, if you're on top of your game as a:

- ghostwriter / copywriter
- content marketer
- ex journalist

We'd love to have you.

I'm quite picky, so here's what the right candidate looks like, BEYOND good writing:

- Business acumen (in B2B, ideally GTM tech)
- Write fast, learn fast (no 1-2 week turnaround)
- Ability to match the style of a founder or exec
- Can turn messy transcripts into well-formatted posts
- You can find the right insights in a pile of information
- You've successfully written for LinkedIn

If you want to apply, the process is simple:

fill out the form (in the comments) > provide samples + your rates > do a paid test > know the outcome in a week

Looking forward to working with you. 

I'm obviously biased but I think you'll rarely stumble upon a chance this good.

We'll work hard, the expectations will be high and you won't GET RICH QUICK, but you'll get to work with top 1% B2B brands and learn as much as you can handle from them + me.

Perfect time to join and be a founding member and grow with the agency.

PS. Please don't apply if you only created SEO/blog content and never wrote specifically for LinkedIn. It's a very different game and in my experience, someone who grow up in SEO often can't master social.

If your marketing budget is $100,000/mo, half of it is wasted. And if we're being honest, we know exactly which half:

- Google ads
- Gift card demo ads
- Retargeting ads
- Email 'nurture'
- Gated ebook lead gen
- Boring booths at big events
- (fill in the gap)

In 2026, the best way for a B2B company to stay mediocre is to keep doing the above like everyone else and (once again) postpone greater brand investments.

[rant] If you thought Martech was competitive (15,000 vendors), wait until you see the LinkedIn ghostwriting landscape (+2,000 agencies, 20-30k+ solo gws)...

When you combine this competitiveness with a few other factors...

- Low barrier to entry
- AI content creation
- 'get rick quick' motivations
- demand boom in the last 2 years...

You get a lot of bad actors who ruin the reputation of the entire profession with their...

- False credentials ('we work with a16z and Sequoia ...')
- False claims ('we'll pay $1.5M for head of ceo content')
- False promises ('we'll generate $XXM for you')
- One-size-fits-none AI slop (you see it everyday)
- Acts of plagiarism (can't tag them, I'm blocked 🤠)

So when's you're operating in an industry known for its lack of ethics...

Simply being the good guy and putting truth and integrity above anything else can easily become a huge competitive advantage.

I know this was a very pessimistic rant but what I actually wanted to do is to give a shoutout to 2 of my competitors I respect a lot, Alec Paul and Finn Thormeier.

They're not rotten like most of this space. They're one of the (few) good guys in this space, so give them a follow (or even better, hire them).

Guys, keep up the good work!





PS. Might as well insert a little 'I'm hiring' blurb here...
 If you're a top 1% writer, and you DON'T fit the description from my rant above, Raven wants you to join our conspiracy!

I'm thrilled to announce Raven's Rule of 40 score is 180% (yoy growth rate 90% + profit margin 90%). The goal for 2026 is:

- 110% YoY growth rate
- 80% profit margin

(for a founder brand agency, anything under 150% Rule of 40 score honestly doesn't make sense)

The main bottleneck in hitting these goals is... me (duh).

I have to force myself to NOT work on acquisition because we simply can't take on any more clients right now (ping me in Q1!). So now I'm spending most of my time on delivery, hiring and operations.

To hit the above goals in 2026, we'll have to double our content production capacity by:

- (asap) Adding 2 freelance writers to the pool
- (Q1) Moving 1 part time strategist/writer to full time
- (Q2) Hiring +1 more FTE strategist/writer
- (Q3) Moving my AI/operations specialist to part-time

As always, finding great content talent is real tough. In the last hiring cycle alone, I went through 162 applications, tested 5 and hired just 2.

So, if you know where to find the link, I'm always looking for top 1% ghostwriters / content marketers / 'head of CEO content'...

Week #10 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Hohensalzburg Castle, Austria)

I changed all Raven content production statuses from 'In progress' to 'Thinking'
we’re an agentic AI startup now

Week #12 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Czocha Castle, Poland)

Last BFCM, I was selling my Founder Brand Playbook for $250 (50% off). Since then, I stopped selling courses & focused on Raven, my agency (grew 90% yoy).

In that year, Raven flew a lot higher:

- 13 new clients signed
- 2 from my tier 1 account list (of 3)
- 90% yoy growth rate (6 figures)
- maintained a profit margin of 90%
- 3 freelancers + first part-time hire
- great client retention, anecdotal churn

The part I'm most proud of is that I'm eating my own dog food: all this growth came from building a founder brand on LinkedIn.

My last 365 day stats aren't even that great: 4,969 new followers, 844,335 impressions. Just like most founders, I'm busy working on product (fulfillment in my case), so I only put in like 10% effort into LinkedIn (mostly screwed around with memes & calling out lame LinkedIn gurus).

Despite half-assing it, it was enough to close 13/17 clients on the first call ($50,000-$60,000 ACV).

So...

If you're an equally busy founder past $1M ARR, or a marketer supporting the founder/execs in building their brand equity on LinkedIn...

This BFCM, I'm giving away this playbook, 95% free. 95% because I'll ask you to comment + like this post to get it.

Before you sigh 'oh another lame comment for access post', let me tell you what's gonna happen once you do that:

- I'm NOT gonna double-gate it (no email capture)
- I'm NOT gonna ghost you
- I'm NOT gonna pitch you my services (not my style)
- I'm NOT gonna retarget you or add to a sequence
- I'm NOT gonna send you a crappy AI-generated doc

I'm just gonna manually send you the most detailed founder brand guide out there, built on insights from my 7-years in marketing and from working with +25 founders & execs (from brands you probably know, see my profile).

Based on what people said about it so far, you'll probably also think 'finally, a comment for access resource that doesn't suck'.

Rant over.

Comment + like and I'll send the Founder Brand Playbook.

Week #11 of posting a photo of an epic castle as a reminder that brand is the ultimate moat.

(Füzér Castle, Hungary)

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Ognjen Bošković

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The Battle

😻 Maeva Cifuentes

Ognjen Bošković

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}😻 Maeva Cifuentes's LinkedIn Performance

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