😻 Maeva Cifuentes

Flying Cat 

We help fast-growing B2B SaaS companies turn their website into one of their greatest inbound revenue channels through SEO and content.

Founder

Purposeful Living

Purposeful Living is my passion project. I coach ambitious women how to align with their cycles, build unshakeable confidence, release the need for external validation and communicate effectively and freely. The podcast is about work-life balance, achieving "it all" while staying soft, living a life of pleasure and joy and not burning out, and developing thriving relationships.

Follow my account on Instagram: https://www.instagram.com/purposefulliving.co/
Listen to the podcast: https://podcasts.apple.com/us/podcast/purposeful-living/id1692072031

Founder & Host

Spitche

Investor and shareholder. Also, as fractional Head of Marketing/Marketing Advisor, I'm diversifying Spitche's revenue streams and acquisition channels, focusing on organic inbound growth.

Investor

Hospitable.com

Hospitable gives short-term rental hosts time back by automating manual tasks and connecting the STR tech stack to work together.

Cifuentes Translations

A family translation company. We provide transcreation, localization and translation services. We know SEO, conversion writing, and do more than translate words. Our family team specializes in: tech, legal, fitness, health & humanitarian subjects.

Freelance

Translated over 1 million words from 2009-2021. I worked from French and Spanish into my native English. Projects included variant localization (UK to US and vice versa), transcreation of marketing and sales assets, and SEO-optimized content, including multilingual keyword research.

French and Spanish to English Translator | SEO, Article & Website Translation

Get Paid For Your Pad 

I grew Get Paid For Your Pad's traffic by 60% in 4 months using SEO and an organic strategy. We also grew the email list from 3,000 to 8,000 qualified subscribers within the same time  using only organic and user-focused strategies.

Head Of Content

MeltinLab

MeltinLab is one of Barcelona's biggest events for early-stage startups. We aim to provide entrepreneurs with actionable content, tips, workshops and panel talks to take their businesses to the next level. I manage the blog writing articles and interviews and manage the social media accounts.

Branding & Content

SEO & Content for B2B SaaS // Starting and scaling an agency. I help B2B SaaS companies drive sustainable revenue.

Our strategies have helped B2B SaaS companies like ActiveCampaign, Hotjar, Mixmax, Stonly and Livestorm drive predictable and sustainable 5-20% MoM growth through search. 

📍 I post weekly about SEO, content, and building an agency. 
👍 Like the content? Follow me. 👍

WHAT CLIENTS HAVE SAID:

"Flying Cat's approach led to a significant increase in monthly revenue and contributed to our rapid growth." - Rob Hartman, former Creative Director and Operto Guest Technologies

“Together, we were able to increase our yearly organic traffic by 700% at the time that I left the company. Additionally, 56% of our traffic coming into the English website was coming through the blog, which is what they were working on. It was such a smooth partnership and really felt effortless on my side.” - Molly Holcutt, Content Manager at Livestorm

"Within two quarters, we were able to drive an additional 80k visits to the website. Flying Cat provided high-quality SEO content that met the needs of our SEO strategy and market goals." - Joe Baugnet, Global SEO at ActiveCampaign



Message / Connect with me for more info on:

⚡️ Predictable revenue growth through search. We've helped our clients drive millions in revenue through highly engaging, SME-driven content combined with our proprietary data-driven SEO framework.

⚡️ Agency Building & Scaling. I teach freelancers, solopreneurs and small teams the techniques I used to bootstrap and scale the agency from $0-$1M and 1-35 people in 18 months while staying profitable.

⚡️ Speaking. I speak about 4 things (a) SEO for revenue growth (b) long-form/thought leadership content for B2B SaaS (c) organic social content for agencies and B2B SaaS (d) profitable team building and operations.

maeva@flyingcatmarketing.com
🌐 @maevaeverywhere
 
—
Content Marketing • Content Strategy • Content Agency • Content Marketing Agency  •  SEO Agency

Angel Investor & Marketing Advisor

Nobody:
People who say nobody can tell they use AI in their writing:


🚀 I've gotten an AI workflow so locked in that I write 3 month's worth of daily posts in 5 minutes. The result? I don't spend any time or brainpower writing.

Here's the kicker: nobody can tell I've used AI, because nobody reads what I'm writing. It's not just streamlining. It's innovation.

🔥 Organic growth advisor for forward-thinking companies

WHAT A YEAR. I finally just mapped out LinkedIn content for the next month... I had to pause for most of this year. For those curious....



It's not even about the fatigue of seeing the same exact post reiterated a million times on LinkedIn about which acronym is right or debating whether something (GEO?) exists or not, or all the other stuff that is just not anything new or useful to me...

(No offense... still lots of y'all whose content I adore on here)


But it was just life!

This year I made drastic changes to my business due to a massive revenue loss and also general malaise with my day to day and where agency CEO life had taken me, I moved across the Atlantic, I got married, and just generally had a lot of stuff going on that I won't discuss on here.

In the spring I got shingles from stress. I don't recommend it. I thought I was either having a heart attack or my back was breaking, but I was also really itchy? It was a huge wakeup call for me.

Anyway it took me a while but I think I'm finally back in the groove of things. 

Missing my community and I'm losing my touch on social media - so I need to start exercising that muscle again.

But I needed that break from LinkedIn (I still kinda checked in every day though?)

What are topics you are OH SO TIRED of seeing on LinkedIn, and what do you WISH you were seeing? Help me out!

"We need to take about our competitors on our website."
 
90% of my clients make a face when I bring this up.
 
Not only are they afraid of giving oxygen to the competitors, they also find it "pretty weird" to build a list of best tools and name themselves at the top.

But if you want to:
- Rank for "best [category] software"
- Appear in the lists that ChatGPT and AI Overviews serves users when they search for "best [category] software"

You're going to have to build a dang list and be in it.

We did a test listicle with a client recently, and within 2 weeks of publishing it had been cited over 100 times for the exact search, and delivered 5 quality signups in the same time. The page has a 9% conversion rate when the rest of the website is about 0.25%, and regular JTBD content can convert around 0.75%-2% at best.

Acknowledging competitors builds, rather than erodes, authority and trust.

Be transparent, be honest, acknowledge your potential bias and speak of your differentiators. 

People are used to reading listicles where the author (a SaaS brand) includes themselves in it. 

It's only weird if your post doesn't help them make an educated decision, or if you lie.

If you want your brand to appear in LLMs and in search - this is the way to do it.

OR if you really don't want to do it, you must understand this is going to strongly impact the ROI of your SEO program.

I'd love to hear from those who are on the fence - why don't you want to publish these pages?

Do you have a bunch non-SEOs going into your orgs website, publishing their own content, and diluting the results of your hard work? I created a handy guide you can share with them so they can still think SEO-first.


It's totally ungated, you don't even need to leave a comment, just gonna leave it in the first comment.

But if you want to support me because I didn't make you comment to get it, maybe leave a comment anyway to say hi :D

I figured out why the bigger websites are the ones losing the most traffic right now:



1. Rapid content decay
When you've been publishing for 5-10 years, (some at a pretty high scale), your library starts getting out of hand. While some big website teams will have a solid  content update workflow in place - it's rarer than you think. Content today needs to be fresher than 2 years ago, and if you're investing the majority of your budget to new content, you're just adding to the problem (more to keep up with). Set yourself up with a clean content update workflow.

2. Way too much content
I've been pruning all of my clients' content and all we see is traffic growing. I even recommend pruning content that DOES drive traffic if it's attracting the wrong audience. Just cut it down so it's easier on Google bots AND those who are managing and keeping your library up to date.

3. Too much irrelevant content
Big websites who succeeded in the top-funnel strategies of the last 15 years are still paying the price now. Google is very actively trying to figure out what websites are about right now and cutting irrelevant keywords ruthlessly. It's probably not bad for you revenue wise, but if you're stressing out about the traffic drop, know that it *should* regulate, though you'll have a new baseline. I'd say help Google out and again, PRUNE what's not relevant and update the rest.


Who has a whole team or process dedicated to just updates? Would love to hear from you in the comments!

CEO & Founder at Kunoichi Growth Performance Agency| B2B/B2C Marketing & Growth | 15 Million+ Euros Spent | ex Travelperk 🦄

As a CEO, CMO and Marketing Leader, it's hard to keep up with all of the things you need to do. 

Between growing your sales and keeping your customers happy, it can be hard to find time for marketing. 

To be honest, that's the number 1 reason I started a performance marketing agency - Kunoichi Growth. 

I was tired of watching businesses spend hundreds of thousands of Euros on marketing activities that ultimately brought 0 results.

I wanted to help businesses by taking care of their entire marketing operations and goals.

Yes! We take care of everything so that business owners like you can focus on the most important aspects of business.

Our expertise:
✅ Search Engine Marketing
✅ Social Media Advertisement
✅ Conversion Rate Optimization
✅ Marketing Automation and Integration
✅ Web Design & Development
✅ Graphic Design

If you need help with brand awareness, lead generation, or customer acquisition, send me a message.

I provide 15 min free consultation where we put together a marketing plan that fits the needs of your business.

📩 Contact me at: sophie@kunoichigrowth.com

PS: Do you know why I named my agency 'Kunoichi Growth'? 

"Kunoichi" were highly skilled female ninjas in ancient Japan, known for their stealth and precision. At Kunoichi Growth, we bring these qualities into the world of performance marketing. We excel at implementing performance marketing strategies that help businesses grow. 

🥷🏻

Sophie Steffen 🥷🏻

I run three businesses.

I have two kids, a 4-year-old and a 6-month-old.

I work out and teach classes 14 hours a week.

If I can, you can.

If you want something, go for it.
See it. Feel it. Take action. Daily.

That’s how you manifest it.

“I can’t” usually just means “I don’t want to make the effort.”

It took me a long time to understand that I am the only one that can change my life.
No more excuses, no more blaming others.

Just me and my commitment with myself and my dreams.

Happy Thursday!
If you want to bring your biz to the next level, send me a DM 😃

Founder of Kunoichi Growth | Your Partner in B2B SaaS/B2C Marketing | 45 Million+ Euros Spent | ex-Travelperk 🦄 | Growth Ninja

Friday Fun Facts: You probably wouldn’t guess these about me 👇

1️⃣ My first job was washing our neighbor’s car.

2️⃣ In 2011, I did an internship at the United Nations in New York and attended a Security Council session on the vote about Gaddafi entering Libya. I was wearing the same purple coat you see in this picture. 

3️⃣ I lived in Buenos Aires for six years (I was 5-11 years old) and went back to Argentina for a month traveling there alone at the age of 11 to visit my friends.

Your turn: what’s one fun fact about you that people wouldn’t expect?
Livia Hirsch Marta Olszewska Jake Stainer Urska Blagojevic Razwana Wahid Clemens Rychlik Kate Busby Carol Murtra Barbra Gago Katrina Walker  Ketan Nashit  Melanie Whittaker

Choose your business partner wisely.

In my case, my business partner is also my life partner :)))

But whether it’s life or business, the rules are the same.
Find someone who will:

1️⃣ Challenge you. It might feel uncomfortable at first, but that’s where growth happens.
2️⃣ Speak the truth. Even when it stings. Especially then.
3️⃣ Support you. Celebrate your wins and remind you how far you’ve come.
4️⃣ Enhance you. Bring skills that complement yours, not duplicate them.

Hi, I’m Sophie, your business partner in performance marketing.
I’ll challenge you, support you, and enhance your pipeline growth.

Let’s chat?

taplio

The Battle

😻 Maeva Cifuentes

Sophie Steffen 🥷🏻

Followers

Posts

Engagements

Likes

Performance Score😻 Maeva Cifuentes's LinkedIn Performance

Performance ScoreSophie Steffen 🥷🏻's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

😻 Maeva Cifuentes

Sophie Steffen 🥷🏻

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}😻 Maeva Cifuentes's LinkedIn Performance

Performance ScoreSophie Steffen 🥷🏻's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score😻 Maeva Cifuentes's LinkedIn Performance